Ben Talks HOKA Footwear Origins, Iconic UTMB Race, and MORE with Co-Founder Nico Mermoud

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Back in 2023, Ben set out to France to witness the iconic UTMB Race. Along the way, he got the chance to chat with HOKA Co-founder Nico Mermoud. They talked everything from the brand's inception in the picturesque French Alps to its revolutionary strides in running technology. Nico delves into the origins of HOKA and its deep-rooted connection with the prestigious UTMB race, spanning across three countries and nine towns, while giving Ben a peak into their technology and its swift impact on enhancing running performance.
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#trailrunning #running #utmb #footwear

[@Huckberryco]

Read more about HOKA on the Huckberry Journal: bit.ly/3Jcdrcf

[@anaruthgutierrez9998]

Can we acknowledge please the god awful camera work this video has, im dizzy, get a stabilizer or whatever its called 😂 french dude is constantly looking distracted . And the American can barely get his ideas out lol

[@deantreloar]

Yes, acknowledged. That and watching Ben O’Meara talk is exhausting. Couldn’t make it half way through.

[@TheFuzzyboy1976]

Cool story but I’m not paying $175 for running shoes , overpriced for a sport that’s free , I want to go out to run not break my budget .

[@ronthemogul]

No one is forcing you to buy it lol

[@saltymethods2637]

This guy basically took old people shoes and made them for young people.

[@DavidHurst91]

Thanks for sharing the story behind the brand and letting us get to know better

[@peterjensen1455]

Beautiful design.

[@redsoxfan35]

oof the audio edit at 1:03