The Making Of Roddy Ricch's "The Box" With 30 Roc and Dat Boi Squeeze | Deconstructed
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- Опубликовано: 5 фев 2020
- Roddy Ricch’s “The Box” has gained insane popularity after the release of Roddy’s debut album, 'Please Excuse Me for Being Antisocial.' It has spent a total of four weeks sitting at No. 1 on the Billboard Hot 100 and even sparked a slew of viral memes around the song’s “EHH-ERR” sound. Genius recently sat down with 30 Roc and Dat Boi Squeeze, the producers of the hit song, to break down how it all came together.
Read more on Genius: genius.com/a/the-making-of-ro...
Read all the lyrics to "The Box" on Genius: genius.com/Roddy-ricch-the-bo...
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#RoddyRicch #TheBox #Deconstructed 
Видеоклипы
what is the correct way to spell ehh-err? go
Genius e err
ee urr
EE URR
ee urr
Should ask cardi b eee urrr, she speaks the language
Melody plays for split second.
Genius: Ight, play the slow mo cinematic.
Pls go listen on Spotify open.spotify.com/track/7HR57JxY2J2cqrG5K7WWMe?si=mWc6ewKkQ0ivyJTvcYNmbg
Sidney Money stfu
LMFAO
@@smwfreak1647 that shit was funny as hell
I’m deaddd
So Roddy Ricch himself is the mastermind behind the ehh-err sound
Yh he came up with it, pretty sweet
You're just finding this out?
Your late late💀
Wth late
88COOLER Beats you late asf bro
"Good luck trying to make this 808"
*808 sample plays, perfectly isolated in a high quality video*
🤣
this is that joke haha
😂😂
😂😂 I didn't even notice that
LMAO
“Let the artist rap” that’s a real producer right there. Learn ya craft and you’ll get there y’all
that's something producers should always think of when they want an artist to use their tracks
Strange thing is one guy only did the two step hi hat djdjkajsjajjs
“ he really freaked on the hi hats”
2 step pattern with 1 roll
Was thinking the same thing lol.
He like the hi hat god kinda
@@gregoryappelman9257 LMAO THE DABABY ONE
Chris Funk I saw that when he just added that low hat in the end I lost it bro 😭
@@westfront14 simple beats 2020
1:26 SRX ORCHESTRA preset is 'Bad Ending'
Make sure to turn off TONE SWITCH '2' '3' '4'
The reversed 808 isn't reversed, its clicked in with 64th notes and an ascending velocity
my pleasure
Jay Lee thank you
How about the second one?
Its indeed 64th notes but the velocity just goes up Shift + Right click on FL Studio to do that shit
Wut
yuh i was thinkin tha t
Imagine that your friend only does the simple hihats pattern but you have to put him as a co-producer
it still gave the whole beat an extra bounce somehow and that should be acknowledged
@@Daniel-wm5pk it was a joke,I know that they probably did things like sound selection,making melodies,etc. together,but according to this video it may seem like that.I am trying to produce myself so I know how beatmaking works.Peace
@Matthew Hutchinson I was joking.
Factss bro I was like: every producer knows how to do that lol
he literally was like yeah he spazzed on the hihats I'm like bruhhh
These dudes acting like they introduced 808's.
I got low key mad when they said “he ain’t from the hood” since when has COMPTON not been the hood.
Answer: always has been the hood, even before NWA
Man shutup and learn
@@kghostthegreat bruh, this boi said that we understand him even if we are not from the hood, he knew he was from Compton
The energy in these guys is untouched.
pls check out my beats they fire 🙏🙏
That's not high energy, they are extrovert unlike most of the producers
@@sohambhasme Please excuse me for being antisocial
s9hm what’s extrovert
@@092Jamie like "social"
They actin like we don’t know how to do "reverse" 808’s.
ChapGod it’s not reversed it’s a velocity change
Young Jett lmfao yes, anyone who has touched fl studio knows this, it’s all in the piano roll in the automation. I said reversed 808 because that’s the effect it makes. I’m laughing at the the fact that they’re acting like its some super secret that only experts know
@@kazi4793 stop bitching
If you on FL You can actually make a 808 unique and reverse it and you can also get that sound
.
"I can't show ya'll the 808 pattern" *shows us the 808 pattern*
Chris Barnes 😂
@@luism9867 u better believe I put this in more beats than I can count LMAO
Plays isolated sound. High quality.
"cant give you the reverse 808 sauce" *sees chopped up notes* 😂
Hmu and ill send it it to you. Send me your email
That dude was proud of this Hi-Hats 😆
😂😂😂😂😂
He only did the basic hi hat in the entire beat
Of course that’s one of the most herd hihat patterns ever.
ikr but complex hihats are just overkill, they dont sound good, sounds like some kind of bug, hihats should be basic
@@cj9034 its not about the simplicity of hi hats its about that this guy only did the hi hats in the entire beat and he is still considered as one of the producers of the beat
"I can't pull that up''
Literally shows the pattern showing it's a 808 roll with velocity variance
Deadassss lmaooo, they’re acting like it’s some secret sauce too, foh
@@MarkVank it is secret sauce I don't know how to do that 😳🤦🤔💀
Daniel71 hahahaha, the comment says it right there fam
@@MarkVank bro how u do it blood
They dumb af
“he really went a freaked the hi hats”
*simple hi hat roll*
lmao
The Great Composerz
@Josiah LMAO.
pls check out my beats they fire 🙏🙏
daboiswrld [MOTIVATIONAL MUSIC] MUST 👁👁 ASAP 🔥💨🔥💨🔥
ruclips.net/video/BgpSBX500lY/видео.html
Bro lmaooo they are so wack
why are they acting like Einsteins of fl studio
Right lol “ Nah ahh ahh ahhh” head ass
LMAO
Fr
For all I know, they were trying "Alt+L" that 808. Out here acting like like FL Gods.😂😂😂😂 "nah ahh ahh" my arse.
@@benja303 still making more then you tho lmao 🤣🤣
Ok, so with the reversed 808 it is just a crescendo in 64th notes. They act like it’s a secret.
Darxy or....... you can just reverse the sound lmao
Synsyre Newell it wouldn’t hit on time that’s why you got to crescendo it
Synsyre Newell it wouldn’t hit in time 😂 and you can clearly see that’s what they did
Darxy I meant in general lol and also you can move it a little bit
it is
The Making Of Chief Keef's "I dont like" With YOUNG CHOP
Can I Hit 10 Million Befor Deji he already did that just not on genius
Can I Hit 10 Million Befor Deji hell naw we need hallelujah or kay kay
Nostalgia man what a beat
we need Faneto
That song is pioneering! They need to do that
i like the timing for the "ehh err" on the car doors in the beginning
I wait for your comments
Dat i see u every where
ee urr
JoJo it’s that problem
Haven’t seen you in a while
10% of comments: EEE UUU
90% of comments: preaching and debating about how the producers made the reverse 808
eee uuu?
EE ER
Right niggas always find a way to hate
Got to admit this is one of those beats that only come along once In a while
Yes it’s basic but it’s the clarity of that drop and the sound engineering that really sets it off
It's one in a million, everything is perfect, the sound selection the patterns, everything
Lol
30Roc: "It's not a sample !"
Also 30Roc:
*press one key on a sample-based vst*
He got the bag tho 😳
He meant he didn’t sample that JT song
Alot of the vsts used by producers are "sampling vsts" ie. Nexus, electric, omnisphere, etc...
@@mugenpower7545 Yes but here it was a full orchestral ambience... It was a joke, I wasn't mean or anything and the way he made the beat is fire 🔥
@@kotoblade oh no, I completely understood the joke. My reply was just incase someone gets heated in the comments without knowing the facts
Who’s here just to see Roddy say “ee-err” in complete silence?
How's that disappointment going for you?
TheNobsal Not bad. Learned somethin 😉
Me
@DannyDaDuffyDucking Daffer whats the right video?
700Th Like🤙🤪
"808 or hihat first?"
"Clap"
2019: Hi-hat rolls
2020: 808 rolls
Philly I do snare rolls and open hat slides
“you don’t have a good eaaerr” 😂😂
Anom Mona ok?
Anom Mona they probably don’t tho. u just know one song from them 💀
“ this nigga “ 🤣🤣
@Anom Mona and you don't make shit. nothing anyone will hear :-)
Lmao 30roc worked with pretty much everyone
“If you don’t recognize that then you don’t have a good ee-ear...” lmfao
best closer :D
Idiot: "Memes don't help anyone"
>Memes literally launched people's careers to the top like Lil Nas X and Roddy Richh
Memes do help but roddy blew up form die you g which wasn’t a meme💀
yodel kid
@@bruis1527 he blew up from every season bro lol
@@bruis1527 i think he started getting on a roll with die young but the box and its memes solidified it
and 30roc
“just let the artist rap” period.
How to make reverse 808's.
Step 1: Place an 808.
Step 2: Turn the velocity all the way down.
Step 3: Put a slide above the original 808 (Make sure the velocity on the slide is turned up!!)
Step 4: Vibe.
Goat.
thanks my guy🔥🔥🙌🏽
For the most part. Was surprised at how many people didn’t know though. how they gonna try and act like a reverse 808 is a secret. Lmao
bruh I'm mad you know that lol. I'm one of the only ppl that know this info
More like turn 808 and reverse it there you go you have 808
I can only imagine how many people bought SRX Orchestra because of this shout-out
downloaded, cough cough
Bought it? Yeah riiiiiight, right. 😂
@@theandroids stop pirating broke ass nigga
@@xoxo-pp7ru Lol 😂😂
@@xoxo-pp7ru we will pirate till we make it nigga shut the fuck up
4:56 that 808 is the pierre 808 combined with spinz and some eq-ing its really that simple
Everybody wanna know about the "ee err", the real producers wanna know about the reversed 808s
Zay 808 and the slide it’s just the zay 808 reversed
its really fire but cmon lol, what special do you want to know about the reverse 808? xD
its easy to make
@@tuway7322 no need to render, just add a new instance of the same 808 and hit the reverse buttton
@@medusasound7396 exactly
It’s like they tryin to stunt like we all said they couldn’t do it
Damn straight son keep it up man 💪
On me they hard though😂♨️
Lol fr nigga vibe was lowkey gettin on my nerve.
7:39 "if you don't recognize it, you don't have a good ehh-err" 🤣🤣
😮😮😮you crazy genius 😂
These guys take the stuff that drive producers crazy and make it fun.
The “reverse” 808 is just the same 808 but rolled like hi hats. Sounds like each one gradually gets a little louder too. Free sauce.
WalaEdits yup. they crescendo’d the velocity most likely
Wtf is you talking
WalaEdits u right
20likeme the 808 is chopped into 16ths and crescendos. You either know or you don’t
This is correct
Dat Boi Squeeze: Adds one 1/64 roll to a two step pattern
30 Roc: He ReaLlY FrEaKEd thE HihaTS
Why do producers get weird about showing their 808 patterns? Genuinely just want to know, producer for XO tour lif3 showed so what's the deal with it
They want to preserve the 1% authenticity they have left.
If they show it everybody gonna use it or make something exactly line this it wont be unique anymore
Cause they know this is probably going to be their biggest song ever.
cause its there "thing" its what they bring to the table. thats why people buy beats of THEM cause nobody else can do it but if they leak it everyone gonna do it and now they are just another producer
Beat Bodega your hating ass is mad that you won’t produce a number 1 hit like them.
*Everybody gangsta until you hear "ehh-err" outside your window*
🤣🤣🤣🤣
Sound like some 👽 shit on the Kool.
When I opened my door and it went "eee-err"
*I felt that*
My man said: You don't have a good "eeh-err", I'm dead 😂😂😂
The "reverse 808" is done by chopping it to the max and altering the velocity
30 roc : everyone has rc20 but do y’all know how to use it
also 30 roc : sO spAce bAsicalLY iS rEverB
fire episode, the thickness/density of those 808s are crazy ..it's the little things
Joey (Lucky Boy) Nato [MOTIVATIONAL MUSIC] MUST 👁👁 ASAP 🔥💨🔥💨🔥
ruclips.net/video/BgpSBX500lY/видео.html
Even they also said zay 808, but their 808 is slightly different from regular zay 808, like you said in thickness/density. Do you know what 808 is this, or how they eq it? I've been trying to recreate it still no success.
@@mizobeats5484 the 808 is a combination of the Zay 808 with the spinz (eq them together)
Its_Jakes Beats wtf are you talking about 😂 it’s definitely not that tf
@@mizobeats5484 add distortion and cut the 1k hz range on the eq. Cut the release and decay on the sample control center/
Been waiting on this deconstructed
Sme
same
Wait are you talking about me??
Keith Johns [MOTIVATIONAL MUSIC] MUST 👁👁 ASAP 🔥💨🔥💨🔥
ruclips.net/video/BgpSBX500lY/видео.html
@@BennWaitingBeats 🤣🤣🤣
2:20 when your mom says dinner is ready but you gotta do one more thing on your pc
"No samples"
- Plays one note on a VST that plays an orchestra sample
(no hate, just don´t brag about not using samples, we all use them and there´s nothing wrong about it ;) )
Lmao
Hahaha yeah 🤦🏻♂️
To be fair he didn’t take from another song
Everyone who have that plug-in can make the exact Melody just pushing one note .
@@NYCKZ360 a sample is a pre made melody from someone else, doesn’t have to be another songs
i feel like nobody is pointing out when he said "That's where yall f**k up at because a lot of yall dont be wanting to make simple sh*t sometimes" cause its fr the simple stuff sometimes that goes along way frfr
Alexx Barksdale less is more
@@jetlife1028 exactly
Maybe it’s because 90% of producers say it and it’s not in any way quote-worthy?
@@EditsbyWicked fax
@@EditsbyWicked facts, they say it all the time
I can’t hear this song without hearing the Indian version
you mean, "The Buaks"???
@@roydavid BUOX
The best
POUR UP DA WHOLE DAMN SEAL, I'MA GET CRAAAAAAAZZZZZEEEEEEE
LOOOL
I like these producers because they have fun with it. that's the best part.
When you finally make a hit by incident and brag like you run the game...
How you spell accident wrong when auto correct exists?
Bc he run the game dumb ass nigga,everybody did that shit,NLE and all other rapoers
they not acting like they run the game they just confident in what they do & look where they confidence got them hater.
lmao the bitter youtube producer
What's so wrong about being confident in what you do as Muhammad Ali said it's not brag if you could back it up stop hating on people who have confidence in what they do
False advertising. I was expecting to receive information about how to make a box.
Karamae 😂😂😂😂😂
@@reeloveofficial lmao
😂😂😂😂😂😂
pls check out my beats they fire 🙏🙏
😂🤣😂🤣😂
5:06 you can see the reverse 808 is made by adding small individual 808s and then making the velocity rise with every new one, they probably cut off the attack from the 808 aswell.
The best tips are always in the comments
Get this some likes
GET THIS TOP COMMENT
I peeped that too. Its the same technique producers use on hi hat patterns. Bro is right. If you know how to use FL, you'll figure it out.
LEAKED
“Here on the right we have 30 Roc and Dat Boi Squeeze, founders of the 808”
6:21 what's smooth though!
The mix done by roddys engineer really took the beat to another level
Engineers don't get enough respect
@@DocKaosBeats fr
The truth
The song is mixed by Ali and NOIS 😂😂😂 no wonder.
To all my producer fellas out there, theyr'e right, the reverse 808 shown at around 5:00 is incredibly simple. Since they didn't show how to do it for some dumb petty reason here's a step by step:
1. In your piano roll place a slide note of your desired length right before the actual 808 note that it's
reversing to (make sure its the same pitch)
2. Place a note anywhere on your piano roll (preferably right under the slide note, just make sure they are the
same length) and turn that notes velocity down all the way. Basically what this is doing is sliding from low
velocity to high velocity.
3. Lastly, drag the note with 0 velocity right onto the slide note so that they're on the same pitch and position
in the piano roll. Now all that's happening is that its sliding the velocity and not the pitch, which we
perceive as a reverse
Producers should help other producers ya know?
@Official Lemon ofc
Alphalfa Male nah you goated 🐐
@@MeloFloww thanks man just tryna help out
Thank you Peter
@@pizzagotburnt2183 your welcome cat
Not gone lie this beat is super underrated. The production on it is next level.
This ones nuts man. Can't express how much I feel this beat. 🔥🙏🏽
Just so you know everyone thought it was a sample because “Love Sex Magic” by Justin Timberlake has the same strings in the beginning.
First time i heard the box, i was like damn they're sampling JT now
@@BrotherNero777 never thought of it
@@BrotherNero777 same chords are common in music
Timbaland probably used the same VST. Roland SRX Orchestra
@@deez581 i dont think that VST was out back then
There’s multiple ways to do that reverse 808 lol they actin like it’s some secret secret sauce 🤣
bruh all you have to do is reverse the 808
SupremeSeth they didnt tho
its just a reverse spinz808 lol they acting like its some next shit lol
It’s actually not reversed, it’s a bunch of 64th notes with varying velocity
Josiah Grey for real?! How u know dat
I respect how the guys created a simple catchy beat. Great ear for sound selection to make it easier for the engineer to make a great mix. It's a team. There's really only a handful of super producers.....
Mad respect to both the producers trully the producers play a major role in a song but don't get much recognition , thanks genius for doing such a great thing
i love their chemistry, they don't try to act hard and have some humour!
they're definitely acting hard😂
i-Doneall how!? Lol
i-Doneall I think he's joking
What a weird comment.
j c i don’t think reversed
Bring *Dr.Dre* to show us how he did "In Da Club"
deewillofficial FORRRR REALLLL
Dude we should start some petition for this.
yessssssss
🤣🤣🤣🤣🤣
deewillofficial he didn’t make it all tho
This Is One Of The Greatest Beats Ever Produced!! THANK YOU So Much For This GENIUS!! 💰💰💯💰💰
Thanks to these guys, this beat was everywhere in early-mid 2020💀
They always in a studio but pull up and do everything on their laptops lmao
Padawan56 it’s for marketing.
Its normal to do this
Exactly.
damn my nigga expecting them to pull up that tape machine lol
Bruh. If you in ableton just freeze the 808 pattern then make it audio then reverse the audio then slide it into a note to make it reversed
Ronny Wayne Beats you can do the same thing in logic
Hell yeah, easiest way to reverse stuff
Its easy to do in fl too, but they did it in a specific way, thats why its interesting
facts
doesnt sound the same doe
Hard work pays off thiss song is forever my favourite thanks guys now they set the bar
This video is/should be used in court. They obviously didn't sample. W.
808 Sauce: place an 808 that has no velocity to it at all, then over that 0 velocity 808 put a full length slide 808 and the quiet will slide to the full volume sounding like a reverse, (rise 808)
SAINT or you can literally just reverse it
SAINT or you could literally just click on the sample and press the reverse button then play with the trim until its the length of reverse that you want 🤷🏻♂️
👍
What programs he using?
still dont understand could u make a tutorial on youtube real quick
When people say "Mane I coulda made that simple ass beat"
Me: Yeeah, but you didn't
True
No shit really? Btw nobody in this comment section has said that, idiot
@@DavidN16792 LIGMA BALLS ASS HOLE
Lol what a stupidly ignorant comment to make. Choosing NOT to make a stupidly simple beat is not necessarily the same as not writing good music.
Tru
THIS IS AMAZING. I’m so happy for you guys
The intro is the same sample from a song called «magic» by justin timberlake. Correct me if I’m wrong but that shit sound the same
Yea it's the same lmao
its the same but it aint a sample ya feel me? like they had a certain type of sound that didnt even sound like that b4 they added shit if u remember them playing it by itself. once they added shit it sounded like that but they didnt actually use that 1 frm justins it just turned out to sound the same ya feel me?
They used the same preset from the same VST
@@raneahlashae4110 its a sample..they used a sample based vst..that vst uses a sample hence they use a sample
“he did the hi hats”
*fills every 2 then one roll*
“EE ERR”
We all know what we’re here for
Jusst shout ee err in front of the mic for 100 times, in a high pitched voice, tune it to the key.
Done
except the producers who are here for the reverse 808
7:02 squidward is every SoundCloud rapper
Old dude, just stopping by this post to salute you on this Masterpiece of a song/beat.
6:10 I kinda freaked out when the ee err didn’t play lmao
😂😭 right it kind of sounded off
Yes
Everyone: What's the sample?
Me: Show how you made the end of the song
fr
That’s the best part of the beat in my opinion
I dont think they made the end. I think he had a whole different team work on the transitions between each song on the album. not 100% sure tho
Jeff Erdei that’s what I was thinking it was to complex for them and sounded to Hollywood to be made by them 😂
yo please let me know if you find that last sample
Those pad chords give me chills FR
This is by far my favourite deconstructed ever lol
When people make memes about your song it means something .. you made it in a way
ice jj fish approves this message
The music is fire thoo
Its true. I make music and i wanna make it but i dont want my music to be famous off of some meme. it's gonna make me feel like my music is taken seriously, but at the same time having ur music in something like a meme or like tik tok or something like is a real smart move because its a quick way to get fame.
It’s definitely spelled:
EEH URR
Tell me I’m wrong?
Lil VEG ehh err
Ee er
Ee er
Sounds like eee ooo
Ee-err
The guy in camo bape shirt look like Meek Mill from the side when he was in the car, but somehow also look like Kawhi when he sitting infront the controldesk lmao
Such wholesome individuals
The moment we’ve all been waiting for 😳
Brydell Cocky damn how does this only have 2 likes?
All
Hiiii
Love the chemistry between these guy, hoping I hear them make more hits in the future 🙏🏻🔥
this the funniest deconstructed i seen in a while haha
Here after I was told “it was a sample”….definitely not a sample
🤣😭
”Roddy going to sleep”
*Bed: you already know what finna happen*
Bruh
😂😂😂😂😂
pls check out my beats they fire 🙏🙏
@@jimmyfortnight7894
No foh
X Inity [MOTIVATIONAL MUSIC] MUST 👁👁 ASAP 🔥💨🔥💨🔥
ruclips.net/video/BgpSBX500lY/видео.html
My man had every VST in the universe
What?
@@noasurv Virtual Studio Technology (VST) is an audio plug-in software interface that integrates software synthesizers and effects units into digital audio workstations. ... Thousands of plugins exist, both commercial and freeware, and many audio applications support VST under license from its creator, Steinberg.
@@bigmoneyman1billiondollars I know what a vst is smarty
@@noasurv then why was you asking
It was a very simple beat, he only used a couple of plugins
they actin like they did science on the beat 😂
they did man........ making simple stuff is hard
dom poppadom you have a point
try making your own chart topping hits and see how “easy” it was. let’s see it 👏🏼
@@Vandicoup fr he act like its easy
@@dompoppadom9242 not in that beat, it's simple, it's not about music anymore
To all my producers out there the unothordox beats be the ones don't give up keep grinding word 🔥🔥
Damn I thought the orchestra was a Justin Timberlake sample
probably both used the same preset. the real proof lies in what year the vst was created
it is they prolly didnt show for copyright reasons
Well u thought wrong . The video right there
🔥🔥🔥
nice to see u here
Your skill is crazy bro keep it up
u a legend 4 sure busy 🔥
Amazing man, you’re crazy good
what's my lecturer doing here ?
Im 59 still enjoy rap love to dance i didnt know who roddy was when I first heard this song, that beat tho! especially the ehh err had me and i played it all day then got my 23 year old daughter stuck on the box too, keep makin them beats🔥🔥🔥
**makes one no.1 song**
inside their heads: "might go down as G.O.D"
1:31 sooooooo ... basically still a sample 😂
Facts
Was just scrolling thru the comments to see if I was the only crazy one who saw it was a sample... as soon as he said it wasnt a sample 🤣🤣
Some plugins have samples as sounds, that aren’t generated by the plugin but just pre recorded
Zuwop Beats he thinking its not a sample just cause it came in the pack lol 🎯
Bro youre so right. He literally just play one note out of the sampler so it’s basically is a sample. They acting like they recorded a whole orchestra by themselves