Interview with Cup of Excellence National Winner, Puerto Arturo Farm, El Salvador

August 15th Hummingbird Coffee won two lots in COE National Auction, El Salvador. Due to ACE we managed to contact these farmers and took a small interview via Zoom.
01:10 - 1st ever direct trade for Zenith
01:29 - Key facts from story of the farm (start of renovation, square, number of workers, varieties, main focus and goals).
03:05 - About primary business of Karla and Alvaro
04:00 - What is special about Karla and Alvaro approach, what they want to show and achieve by their work
04:55 - Money value of direct trade - how much more a farmer can get working directly.
06:20 - First attempts of direct trade and how the pandemia influenced the business.
06:50 - How does it feel to be a COE winner.
07:48 - How to purchase coffee blind during pandemia
08:15 - Zenith lot description given by COE judges
09:30 - Bidding experience of Hummingbird Coffee and what do farmers see during the auction.
11:08 - What would Karla and Alvaro say to final customers drinking their coffee.
13:10 - Speaking of importance of who actually grew your coffee.
14:30 - Coffee way from Zenith to exports - still use service of dry mills.
15:43 - Hummingbird Coffee services to support roasters and farmers.
16:35 - Why Hummingbird is called a Hummingbird. Hummingbird garden at Zenith farm.