The History of Rhude

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  • Опубликовано: 1 окт 2024
  • Rhude is one of the hottest new brands in fashion right now, and here we discuss the INSANE story of how the brand’s founder Rhuigi Villasenor made it happen. This is the history of Rhude.
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    T&C - www.farfetch.c...
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    Sources: docs.google.co...

Комментарии • 216

  • @understitchYT
    @understitchYT 2 года назад +134

    The idea that you can market the concept of luxury into a brand is such a great lesson to learn so early. I remember one of my university professors telling us to treat anything we make as MORE luxury than a luxury brand and I didn't get it at the time at all until I did a different degree in the business of retailing and really what that professor was trying to tell me is that luxury is not based on quality, but also heavily on perception (and it has been for DECADES - think how Sciaparelli or Madame Gres 100 years-ish ago). I feel like most of the new designers that have come up (Virgil, Demna, Rhuigi) have all had that marketing aspect perfected more than anything else and its such an interesting era in fashion
    Also, congrats on the partnership with FarFetch, thats such a dream!

    • @Threaducation
      @Threaducation  2 года назад +5

      couldn't have put it better myself, a great lesson to learn

    • @SLICK6014
      @SLICK6014 2 года назад +3

      selling a luxury brand is more than just the quality, the style, the design etc... it's about convincing people and their feelings...

    • @understitchYT
      @understitchYT 2 года назад +4

      @@SLICK6014 Also, I genuinely dont think consumers really know fabrics and fibres anymore and that leaves us able to be taken advantage of in inflated pricing, not because we are bad consumers, but because for decades we are sold non-luxury products for luxury prices (see the louis vuitton canvas as one example). Luxury products are very seldom now based on the quality of the actual garment today, but on perception of the brand and the exclusivity of the product, which is fine, its just the way the luxury market has gone, and of course there are exceptions, but for the big name luxury brands I think its undeniable at this stage

    • @SLICK6014
      @SLICK6014 2 года назад +7

      @@understitchYT couldn't agree more. As a consumer, we tend to buy feelings, brand name, and exclusivity... that's why I prefer to buy vintage pieces where the company still values the craft and materials.

    • @understitchYT
      @understitchYT 2 года назад +5

      @@SLICK6014 and better for the environment too, tho if you do choose or need to buy new clothes, I recommend brands like Kiko Kostadinov that are really pushing the idea of what menswear can look like through pattern cutting and construction

  • @jaywit8386
    @jaywit8386 2 года назад +11

    One parent was a tailor.. the other was an architect.. combine that with the hustle of an immigrant.. it was written

  • @stavsiek4426
    @stavsiek4426 2 года назад +31

    I'm so happy for you getting the Farfetch sponsorship!! Love seeing your growth, keep it up :)

    • @Threaducation
      @Threaducation  2 года назад +2

      Thank you so much!! Your support is everything

  • @Kinglystateof
    @Kinglystateof 2 года назад +37

    This encouraged me as an aspiring designer. I’ll be on Threaducation some
    Day

    • @Threaducation
      @Threaducation  2 года назад +3

      I see you!

    • @Kinglystateof
      @Kinglystateof 2 года назад +1

      @@Threaducation I’m on my way

    • @heavenlyprecog23
      @heavenlyprecog23 Год назад

      @isaiah johnson:YYEEESSS!!!! Speak that ish into existence!!!! 🥳🥳🥳

  • @liamg4293
    @liamg4293 2 года назад +26

    Happy you made a video about Rhude. I’ve been on the brand for a while now, but noticed that the brand is underrated in the day-to-day wear.

  • @chasseblanc
    @chasseblanc 2 года назад +166

    It's a good day when Threaducation drops a video 🙏

  • @yesimnot7071
    @yesimnot7071 2 года назад +25

    I love your channel man, your videos are always informative, well paced, and put together nicely. But this one really hit home because Rhuigi doesn’t get the praise he deserves at all. He’s a legend in the making and he literally came from nothing. And he just released a beautiful collection with Bally and I’m excited to see where he goes from here. Dude is one of my main inspirations.

  • @daytodaywithjoandjay2388
    @daytodaywithjoandjay2388 Год назад +8

    Omg I work for FARFETCH and share your videos with the Team all the time!!! Congrats

  • @kage122
    @kage122 2 года назад +31

    definitely not a *fan* of Rhude or their aesthetic but now i understand the thought process behind the brand. also didn’t know anything about Rhuigi as a person/designer. This was super informative.

  • @KuRRiiZMa
    @KuRRiiZMa 2 года назад +10

    love hearing stories like this! Reminds me alot of my own current situation. Maybe one day ill have a threaducation video on myself

  • @fredstahh
    @fredstahh Год назад +3

    Jay-Z attached himself to a UK brand Trapstar I think you should a video on them too.

  • @matiascabreramt
    @matiascabreramt 2 года назад +3

    Please do one about Clint419 and CRTZ RTW

  • @RusselAbad1
    @RusselAbad1 2 года назад +5

    perfect way to kick off filipino american history month!!!

  • @nguyenhuuquocanh591
    @nguyenhuuquocanh591 2 года назад +2

    I wanna see Rhude's boys hand✌✌✌✌

  • @LeBeautiful
    @LeBeautiful 2 года назад +4

    Not really RHUDE to be how informal this video is. Love this!!!!

  • @Riverrain123
    @Riverrain123 Год назад +1

    W vid

  • @JamesVader47xx
    @JamesVader47xx 2 года назад +5

    Great vid and I'm excited to see what he dose with Bally especially the boots

  • @Nahaintnoway
    @Nahaintnoway 2 года назад +5

    Video is fantastic. Would love to see one on Heron Preston though.

  • @numbernine8840
    @numbernine8840 2 года назад +3

    Bro was really just winging it the entire time 🥴

  • @high.talks.
    @high.talks. 2 года назад +3

    Amazing content as usual
    🐐🐐
    Can we plz see a video about Murder Bravado next time 🙏🙏🔥

  • @Kenneth-cn2uv
    @Kenneth-cn2uv 2 года назад +8

    In Threaducation we trust

  • @samtrez_
    @samtrez_ 2 года назад +8

    Been waiting for this one! Love your take on Rhuigi's journey so far!

  • @israeldavila27
    @israeldavila27 2 года назад +5

    Ayyy always hear about this brand, interesting story, amazing video as always.

  • @marcosmarvin
    @marcosmarvin 2 года назад +5

    Please never stop publishing

  • @chardelraconner7324
    @chardelraconner7324 Год назад +1

    my sweatshirt full zip aesthetic is layered by three including always plaid and the exterior abdominal pockets intersect to inner and not belted at stomach ; Kimono Expertise newlywednesday

  • @Insane22sz
    @Insane22sz 2 года назад +3

    I remember asking you for this a few months back when u were at 40kish subs , thank you for this and congrats on your growth

  • @dmoore3306
    @dmoore3306 2 года назад +1

    Other facets of "pop culture" ie "black culture"

  • @yessboydd9927
    @yessboydd9927 Год назад +1

    I heard he doesn’t draw or do graphics can anybody confirm! Not knocking him love him as a person I just heard his a visual artist.

  • @hexamortis1410
    @hexamortis1410 Год назад +1

    I don't get it.. if u have the ysl jacket, y take the logo off? Y not jus sell the ysl jacket?

  • @CHRISMORELAND
    @CHRISMORELAND Год назад +2

    I’m about to save up 2 weeks ( 80 hrs) worth of pay for a Rhude T shirt.

  • @thanosunreal5848
    @thanosunreal5848 2 года назад +1

    architect father and la are not humble begginings my guy

  • @Mcjacup
    @Mcjacup 2 года назад +2

    Do Dolce & Gabbana and their controversial past

  • @justycet2
    @justycet2 2 года назад +1

    Amazing video as usual , can you eventually do CPFM (cactus plant flea market) keep up the amazing content

  • @hugocastana2447
    @hugocastana2447 Год назад +1

    Now he is being sued by his investors

  • @Carm6896
    @Carm6896 2 года назад +5

    Been waiting for this one. Beautifully done. Thank you!

  • @aname206
    @aname206 2 года назад +4

    best fashion channel on youtube hands down.

  • @asapalz823
    @asapalz823 2 года назад +1

    Surprised there wasn’t a reference to Jay-Z as an investor. In the most recent interview where he was asked if Jay was an investor in the brand, he didn’t confirm but his body language all but gave it away.

  • @gisellewilliams-thomas9324
    @gisellewilliams-thomas9324 Год назад +2

    I found your channel today and I'm so happy I did. As a self taught designer still trying to figure it out, these videos are basically some design, manufacturing and business roadmaps. Thank you. Ok, back to binging.

  • @IndigoStorage
    @IndigoStorage 2 года назад +3

    I really was waiting for this video! Rhuigi is a big inspiration in my brand, Thanks for the Vid keep the perseverance man

  • @lxrinc
    @lxrinc 2 года назад +4

    Congrats on the Farfetch partnership, well desrved. Keep up the good work man!

  • @TifaseLSSTLK
    @TifaseLSSTLK 2 года назад +2

    Yessir🏁🏁🏁🏁🦍 already know it’s great content!

  • @RockyRMR
    @RockyRMR 2 года назад +1

    Rhevolution failed because it was a corny name.

  • @myacct8304
    @myacct8304 2 года назад +2

    I am a huge F1 fan, and the Rhude x McLaren collab is SICK. I liked this video before watching it, and now I understand why haha. I love this video so much.

  • @etherealisis3737
    @etherealisis3737 2 года назад +3

    You don’t ever miss thanks for teaching us 🙏🏾

  • @alexanderhersh
    @alexanderhersh 2 года назад +2

    Bless the threaducation gods

  • @Dkmo94
    @Dkmo94 2 года назад +9

    This entire series is incredible

  • @RockyRMR
    @RockyRMR 2 года назад +4

    I was following Rhuigi back when he had like 1000 followers on Twitter.

    • @antondoty5552
      @antondoty5552 2 года назад +1

      coo

    • @RockyRMR
      @RockyRMR 2 года назад +1

      lio

    • @Threaducation
      @Threaducation  2 года назад +1

      you get an OG card

    • @antondoty5552
      @antondoty5552 2 года назад +2

      @@RockyRMR damn you went crazy

    • @RockyRMR
      @RockyRMR 2 года назад +1

      @@Threaducation I’m og as hell. I used to tweet back and forth with Street Etiquette on the reg.

  • @rome3809
    @rome3809 2 года назад +4

    Was waiting for this one for so long. Thank you

  • @trigahapy147
    @trigahapy147 2 года назад +2

    BROOOOOOO A FARFETCH CODE???! CONGRATULATIONS 🎊

  • @haroldbrown2768
    @haroldbrown2768 Год назад +1

    Do Tremaine Emory next

  • @nhlanhlazwane9465
    @nhlanhlazwane9465 2 года назад +2

    A Sponsored Presentation. This is heartwarming! Threaducation!!!!

  • @traptgenres9751
    @traptgenres9751 2 года назад +1

    Martine Rose please

  • @fionakida
    @fionakida 2 года назад +1

    Anyone else looking forward to the day Threaducation drops merch?👀👉🏾👈🏾

  • @megajohndeth
    @megajohndeth Год назад +1

    Great video! I must ask: how did everyone who saw Kendrick from the BET awards know that it was Rhuigi’s shirt and purchased them from Rhuigi? I wasn’t able to find a logo or anything on the bandana t shirt so I was just wondering thanks!

  • @seamusrw
    @seamusrw Год назад +1

    90 percent of succeeding in this business is to be willing to talk to really vain and obsessed people. Who else would wear a tisa hat. If you're a regular kid out there being around these people may be a struggle so if you really want it you have to lose half your values.

  • @Genesis_1984
    @Genesis_1984 2 года назад +3

    OMG wasn't expecting this today but thank you, such a big fan of the brand

  • @frozonestone
    @frozonestone 2 года назад +2

    Luv the collection he did with zara

  • @pxrnizatixn
    @pxrnizatixn 2 года назад +1

    when are you talking about demna and vetements

    • @Threaducation
      @Threaducation  2 года назад +2

      I did in my Balenciaga video but ive been getting a lot of requests for this so maybe soon

  • @jfrank1882
    @jfrank1882 2 года назад +2

    loved the fact that I recently looked them up after seeing a celeb wearing a t-shirt, now this

  • @elijahblas8137
    @elijahblas8137 2 года назад +1

    PLEASE DO ONE OF GALLERY DEPT next please!

  • @WesdenzelTV
    @WesdenzelTV 2 года назад +1

    You talked about the beginning of Rhude in a very very nice way 🤣

  • @Mister-qn3sf
    @Mister-qn3sf 14 дней назад

    Placing sun died tee at the time was extremely trendy esp in LA there were dozens of brands doing the same thing. It was not unique in anyway. Rude is giant Pinoy wannabe brand

  • @jaminhotwheelz
    @jaminhotwheelz 2 года назад +2

    Great stuff I love every single one of your videos and this one came right on time!!!!

  • @munakasempa7820
    @munakasempa7820 7 месяцев назад

    You weren't entirely right about Hov associating with brands. Earlier he had the same association with Trapstar,you should do a video on them too

  • @13twenty75
    @13twenty75 2 года назад +4

    im proud to be Filipino

  • @InspiredIsland
    @InspiredIsland 2 года назад +2

    GOAT IS BACK

  • @ENS
    @ENS Год назад

    Do you know who the manufacturer is for Rhude by chance?

  • @sentiasatransformasi
    @sentiasatransformasi 2 года назад +1

    i really love rhude sneakers bcs its simple but tastefully added witha big rhude brand name at the back

  • @sampause7783
    @sampause7783 2 года назад +1

    Did not expect a Rhude video wow okay

  • @DracuIas
    @DracuIas 2 года назад +1

    Great video as always! Would love to see one on Yohji Yamamoto in the future

  • @xLastHopeForWorld
    @xLastHopeForWorld 2 года назад +1

    Need the old background beat back🙏

  • @ce_rouse
    @ce_rouse Год назад

    Wonder if anyone's ever Rhuded, Rhude? A fashion inception. 🤔😏

  • @phago_
    @phago_ 2 года назад +1

    🔥🔥

  • @Iamjeffsledge
    @Iamjeffsledge 2 года назад +3

    Great work!!! love how you've grown the channel!!

    • @Threaducation
      @Threaducation  2 года назад +1

      means the world bro thank you! just the start appreciate you being here early

  • @ACGreenTV
    @ACGreenTV 2 года назад +1

    Only thing I left to learn is who are the manufacturers

  • @ThriftedArchive
    @ThriftedArchive 2 года назад +3

    love the content, huge fan!

  • @HighLIfeHarry
    @HighLIfeHarry Год назад +1

    jean paul gaultier

  • @LoserDub
    @LoserDub 4 месяца назад

    Lol if you have paid 300$ for a t shirt , idk, are you ok? You know you can get them for 30$ or less

    • @ashtmslf2315
      @ashtmslf2315 4 месяца назад

      $30 for a low quality garment made by sweatshop workers that will last for at most 2 years vs $300 for a high quality shirt made ethically by skilled workers that will last you for the rest of your life

  • @richmondosamwonyi5154
    @richmondosamwonyi5154 2 года назад +2

    Been waiting on this one 🔥

  • @uncharted_muse
    @uncharted_muse 2 года назад +2

    Long called it when I saw the hint on IG😌❤

  • @Panetrain12
    @Panetrain12 Год назад

    Love his work with the Arizona Coyotes right now.

  • @sean9892
    @sean9892 2 года назад +2

    You are brilliant. Thank you for this.

  • @jptrout235
    @jptrout235 2 года назад +2

    Love the videos man

  • @elliegt3
    @elliegt3 Год назад +1

    beautiful beautiful vid, rly hope the best for u

  • @royalbillionsmusic
    @royalbillionsmusic 2 года назад +2

    Been needing this one

  • @sashlxrd
    @sashlxrd 2 года назад +2

    🎉

  • @ChristalJ
    @ChristalJ 2 года назад +2

    PLEASE DO VFILES NEXT FOR THE CULTURE

    • @Threaducation
      @Threaducation  2 года назад +1

      that would be super interesting...

    • @ChristalJ
      @ChristalJ 2 года назад

      @@Threaducation I feel like it’s only right and you’d be the right person to do it 🙏🏽

  • @theredcomet4301
    @theredcomet4301 2 года назад +2

    goated video, rhu is a literal king🦉

  • @felonycontact5650
    @felonycontact5650 2 года назад

    Yooo 🎉❤❤❤❤❤ dont forget to make acne studios

  • @joels7782
    @joels7782 Год назад

    Requesting acne studios plzzzzz!!

  • @Zubairsidhu
    @Zubairsidhu Год назад

    Posted more videos best of luck and good work

  • @hectorgarcia5004
    @hectorgarcia5004 2 года назад +1

    Of all ppl this guy …

  • @MrNtron
    @MrNtron 2 года назад

    Ehh. Like profound aesthetic and mike Amiri, Nothing stellar or stunning. Pieces that are cool. But I don’t get it, where’s the story. Where’s the constructive criticism. Everyone too accepting for whatever reason. Where’s the evolution. People can say what they want, but even with at that Bally? Like where is it going? I got questions? Why?

  • @allhailhnryxx
    @allhailhnryxx Год назад

    Do history of Supreme

  • @brandonskr3w
    @brandonskr3w Год назад

    WHEN WILL WE GET A TAZ ARNOLD VIDEO?? Lol

  • @amrelsonbaty8817
    @amrelsonbaty8817 2 года назад

    hova wearing rhude cuz puma

  • @numbernine8840
    @numbernine8840 2 года назад +1

    I like what you’re doing - I’ll be on this channel some day

  • @joshgrant6290
    @joshgrant6290 2 года назад

    cover jjjjound history next

  • @Mr.Shardtastic
    @Mr.Shardtastic 6 месяцев назад

    A Yohji Yamamoto ep please bro

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c 2 года назад +1

    great