My wife knows the struggle of trying to get an original book published (Healing Wings) & no company wanted to give her a shot because she is a 1st timer. It took years & she persisted, but finally found a small company to get her story out. If it sells well, we know we'll need to get more professional help. It's videos like these that give us some idea of the general process. Thank sir for informing us!
I think the biggest challenge with independent projects like this is marketing. It's hard to get the product to market. But once you do, how does anyone find it in this crowded market. It is especially tough for authors because there is so little publishing support these days. I wish her luck. And if she can find that audience, sky is the limit.
About 10 years ago I read a major table top RPG company tried to license out James Bond. When they explained to Eon they would have to go through every book and approve everything in it Eon responded they had only a handful of people in licensing and there experience was in die cast cars and other branded merchandise not an expanded universe.
It really depends. Just because a person is a fan of something doesn't they know what's best or how things are done. I see people constantly complaining and whining about toy companies when they don't know what they are talking about. It's like movie making and making a movie is different. And yet movie watching is completely different to the above.
yeah, but people aren't dumb, either. they may not know every detail of every step, but i bet if you took an intelligent person and gave them ten minutes to describe how a product gets to market they'd probably get a lot closer to getting it right than not especially if they are a fan of a product.
I appreciate you Scott for getting a Lawyer to share some insight on companies looking who to licence toys to and the years it takes! I dunno why some people here in the comments section are being negative but you can't ignore the hardcore facts being introduced. So many thanks!
Some of this stuff should be common sense, but they never stopped collectors hahaha. Yeah, companies want to make money, not just give collector's "dream items." If the stuff on the collector's wish list isn't a money maker, they probably aren't going to get it. Although, I will say, this tends to line up, more often than not, for LEGO, and they seem to listen to fans and give them stuff that they want a lot more often than these other companies! The classic style Galaxy Explorer and Lion Knights' Castle they just revealed are perfect examples of this!
I feel that Lego is a different story. Not only that they are embracing the adult fan community for quite a while, their toys are #1 when it comes to sales. Besides, the castle and spaceship were from a poll they did. I am glad those two won since I would imagine that of the Bionicle set won despite gaining a landscape for round 1, it wouldn't sell as well due to it not having an evergreen appeal like the others. I feel that either the lego collectors who voted for sets on round 1 that were eliminated voted for castle or space. It is possible that the Bionicle ppl may have lobbied hard for round 1, but didn't do so in round 2, believing that they had it in a bag. While Bionicle did save Lego from bankruptcy, I don't think the IP represents the 90 years of Lego unlike the other two themes, which do.
@@FallenGemini Yes, LEGO did a poll, which is more evidence of their fan friendliness. They also got a lot of good input on other stuff they can make from that poll, as well. Other toy companies would probably require you to have some sort of paid membership to participate in such a poll, or crowdfund whatever the "dream item" is, lmao. It was my understanding that LEGO wasn't going to publicize the results of round 2, and they wouldn't necessarily make a set for whatever won the poll. Maybe they changed their mind and I didn't see that. So Bionicle could have won and still not gotten a set. Either way, I agree. Bionicle is far off from traditional LEGO, despite helping save the company from bankruptcy (I believe Star Wars was also part of it,) and the cult following. It is definitely NOT what I think of when I think of LEGO and its entire history. It can also be noted, that if LEGO had not made poor decisions that veered from what made them great (horribly designed sets, and too many fingers in non-toy pies) back then, which nearly caused them to go into bankruptcy in the first place, they wouldn't have needed saving from Bionicle.
@@Benjamin0119 I watched more about the Lego polls right after I posted my original comment, and the first poll was bias torwards Bionicle, probably unintentionally. Bias because other themes especially classic castle were split up by factions, whereas Bionicle was not. So naturally, the votes for Bionicle were more focus as opposed to classic castle where some votes went to Wolfpack, others went to Royal Knights, then to Black Falcons, then to Black Knights, etc... if all the votes for classic castle in round 1 were tallied together, it would have beaten Bionicle.
@@FallenGemini Oh yeah that was an issue as well. That was why Classic Castle was given a second chance and added to round 2. I think that was what happened.
Amazing video as always, I loved the insight into the legal side of things, but one quick correction. It was actually a smaller company called "Learning Curve" which was part of RC2 that put out the Wooden Thomas toys with lead in them. This was a huge hit to the line and they ended up selling it to TOMY who one year later, sold it onto Mattel
There was something about a run of Hot Wheels cars that had lead paint as well, iirc. It wouldn’t shock me if that was misreported and it was really a batch of Johnny Lightning cars. I don’t think any children DIED from these incidents, just that the lead levels of the paint were above acceptable standards.
I'm interested to know if Super7 are required to get a license from both the main IP owner and previous toy company to produce their Ultimates as their designs seem to include aspects of the classic toy designs that weren't in the core IP especially when they do 'toy variant' repaints such as planned for Wave 6. For example on my Thundercats ReAction 'toy variants' there doesn't seem to be any acknowledgement of LJN IP on the card. Does the original toy company have IP, did the main IP owner get those toy design rights or are the vintage toy designs considered generic enough that they can be copied in part?
Can I give you a lawyers answer, it depends? Super7 probably doesn't need any rights from the prior company. Design concepts are not protectable, only the specific artwork or sculpt. Even if Super7 is copying the sculpt exactly, the IP owner holds rights in the characters and may have retained rights in the designs. It's possible the original manufacturer may have patents on some aspects, but that's unlikely. Even if they do, those rights only last 20 years.
Totally true. I have a friend in licensing whose niece loved Disney. She asked him to help get her a job there. He said he would, but only if she was prepared to have her childhood dream destroyed.
Actually.... why hasn't anyone tried putting out some parody action toy line based around lawyering? Most of the legal jargon sounds like villain names anyways; "trap clause"; "fiend print"; "Royal T fees"........ I guess if kids started learning about lawyer words too soon then they wouldn't be good and gullible as adults and thus the legal industry might face the true bane of evil's total dominance - intelligent honesty.
I can't imagine Star Wars made much on the R2D2 Catheters or some of the other odd licensed products. Sounds like Mickey Mouse or Disney are more akin to Loan Sharks where they can "audit" to make sure giving them enough of a cut heh. I buy stuff that is bootleg at times by accident for Sports teams winning. I remember they told me how they print them on blanks so my Kings Championship T was on a shirt with a tag in 2014 from a different company so they gave it to me free. I took pictures sent to the company or license holding as I wanted it tagless to avoid itching. It was also not the advertised material. Always make sure if its 100 cotton or polyester cotton blend its not mixed with rayon or some cheap synthetic fiber instead heh.
@@spectorcreative1872 I'm not sure I agree Scott. Most licensor use it to ensure compliance. But some actually seem to use it as a profit center. They have complicated contracts and it's hard to get everything right. So it's pretty easy for them to find money due in most cases, even if the licensee is acting in good faith.
I understand why you don't want fans or collectors without any business experience running the brand or licensing; but SOMEONE on the team obviously has to understand the franchise, the characters, the lore, etc. How else does the company decide what accessories come with each figure, or how to add the little details and easter eggs in the design? Or is that the difference between the financial side and the creative/design side of the industry? I love watching interviews with Lego or Transformers designers, because they really do seem interested and passionate about the brands they're working on.
I think there is a lot of reason for hope, but be practical. Find a starting point. Maybe start with non-licensed properties and put some time into learning how to make and sell them. Or find partners who have experience with what you want to do and work with them. There are lots of people I meet who are passionate about toys and now create them. But it takes hard work, money, risk, and a little luck to successfully bring products to market.
....uhhh...i fell asleep with this one when that guy talked forever! Nice that you added a shot of that loser Michael French! He continues to go under another RUclips account replying to anything that has a comment with his name on it!
Yet how many times have we seen Mattel, Hasbro, Disney, and others not listen, double down and cater to an audience that doesn’t exists? Then wonder why they failed? Yes corporate speak nonsense is nonsense.
these are companies on the stock market; remember what happened with GameStop last year, and how Wall Street dialed up Washington DC to take care of it? Yea.... there's something to that...
i of course want a license, too! i would love to know what kind of range i could expect for a license and royalties. the problem is i, like most people, don't own even a conventional small-scale manufacturing facility, paying for those services means the price point would be too high given the scope of the market, and i certainly don't have a 'management team'... i likely wouldn't have one if i could afford them anyway. any reasonable person understands an IP holder isn't a charity. we also understand that sales at a very low level might be a success to us, but laughable to a 'legit' business. ...and, that's why bootlegs exist. it's nothing done in malice, it's just a practical way to make something that's not likely to make a gazillion freedom bucks or even pay for the license. ppl hope to slip under the radar for long enough to hawk a couple hundred doo-dads before getting a C&D. it's usually something that appeals to a very niche market that under licensed circumstances wouldn't likely succeed, which is why it doesn't already exist as a licensed product.
It doesn't always have to be zillions. It depends on the property. I have had licenses with as little as a $10k guaranty. It's not that the revenue isn't important, but for a lot of properties, the licensor is more concerned about the quality of product than the gross revenue. If you make a cool high end product and have a track record, a licensor is more likely to be willing to give it a shot. You don't have to be a manufacturer, but you likely have to be able to show some experience with the products you want to sell.
@@davidschnider4412 by guaranty, in your example do you mean $10K is what the IP owner will make regardless of sales? i.e., the customer in this sense is the second party and i'd be like a surety bond. many of the bootlegs made aren't even meant to sell $10K worth of product. i think some of it winds up taking off or being consistent enough to eventually make that much over the course of a couple of years, but by then these guys aren't going to go for a license. they have experience in making bootlegs, kind of hard to say to a company, 'i've already been making these under the table in my backyard workshop for years,' lol. but, like me, a lot of what i have notions to do involves di$ney, so we imagine a minimum sales would be waaay out of the average person's production scope, and that's assuming the product isn't too niche to begin with. or, when dealing with the big dogs do they have a sliding scale given the idea that you meet quality and production requirements? so, do you have to buy a license, then guarantee royalties up to a certain minimum? it's surprisingly hard to find the kind of basic information you need that's appropriate to your situation.
@@ryanbarker5217 You may want to go listen to the first toy lawyer video I did for Spector. It covers some of the basics of the licensing deal. But it's usually a combination of paying a advance up front, a guaranteed minimum amount, and royalties (the first two being credited against the royalties). But yep, the guaranty is the minimum amount of royalties the licensee has to pay even if they have no sales. Bootlegs are not licensed and rarely would be. We'll have to do a separate show on that.
Don't come up with something for an IP you don't own. Only create for your self and your brand/IP unless you are hired to be creative. And the way to get hired to be creative is to make stuff and sell stuff on your own first.
I hope that's not the takeaway. Yes, create something! Toys, artwork, videos, whatever. Put stuff out there. If you can build an audience you've taken the first step towards getting a license.
Ahhh…ummm… this was interesting and all and a cute ‘hey hire me’ kind of thing but it really didn’t address the actual question in the header. Why don’t companies hire fans to help manage toy product. I recall some fans did ‘move on up’ in the past, i can’t recall his name sadly but one fan in the old school GI JOE community was hired by Hasbro and eventually managed to revive the Adventure Team concept, just before Hasbro gave up on 1/6 scale GI JOE. I think he moved on to the Star Wars line just before the Prequels started. Also Paula Block was an old school Star Trek fan (Michigan Trek Fandom REPRESENT! 🖖) who made it to managing Trek publishing at Paramount, so it HAS happened in the past with good results, until the management changes and we all know that story. What I would like to see now is something on why the majors (Mattel, Hasbro) have no or little confidence in their lines and seem to be farming out licenses to other makers. Mattel having McFarland make DC superheros? Hasbro doing the same for their key ‘in house’ license GI Joe? Sure I get it as a pure balance sheet thing but yeesh.
Of course, I get that. Yet a fan can be just as capable of making decisions that make money. It’s not a given that because one is a fan one will only want all the cake and ice cream, to mash metaphors. I’m sure there’s all the office politics in the way as well. Kissing the right butt is still more prized over passion for product.
@@steveharrison9901 I think it's more about experience. Companies hire experienced designers. If they happen to be fans, that's a bonus. But just because someone is a fan doesn't mean they know anything about design or manufacturing.
My wife knows the struggle of trying to get an original book published (Healing Wings) & no company wanted to give her a shot because she is a 1st timer. It took years & she persisted, but finally found a small company to get her story out. If it sells well, we know we'll need to get more professional help. It's videos like these that give us some idea of the general process. Thank sir for informing us!
I think the biggest challenge with independent projects like this is marketing. It's hard to get the product to market. But once you do, how does anyone find it in this crowded market. It is especially tough for authors because there is so little publishing support these days. I wish her luck. And if she can find that audience, sky is the limit.
“Start out with non licensed product” is great advice.
Thank you both as always!
I can tell there's not many fans on the Hasbro Power Rangers Lightning collection line. The amount of inconsistencies on the line is proof of that.
About 10 years ago I read a major table top RPG company tried to license out James Bond. When they explained to Eon they would have to go through every book and approve everything in it Eon responded they had only a handful of people in licensing and there experience was in die cast cars and other branded merchandise not an expanded universe.
It really depends. Just because a person is a fan of something doesn't they know what's best or how things are done.
I see people constantly complaining and whining about toy companies when they don't know what they are talking about. It's like movie making and making a movie is different. And yet movie watching is completely different to the above.
yeah, but people aren't dumb, either. they may not know every detail of every step, but i bet if you took an intelligent person and gave them ten minutes to describe how a product gets to market they'd probably get a lot closer to getting it right than not especially if they are a fan of a product.
I appreciate you Scott for getting a Lawyer to share some insight on companies looking who to licence toys to and the years it takes! I dunno why some people here in the comments section are being negative but you can't ignore the hardcore facts being introduced. So many thanks!
What? Negativity on a comments section? :-P
Some of this stuff should be common sense, but they never stopped collectors hahaha. Yeah, companies want to make money, not just give collector's "dream items." If the stuff on the collector's wish list isn't a money maker, they probably aren't going to get it.
Although, I will say, this tends to line up, more often than not, for LEGO, and they seem to listen to fans and give them stuff that they want a lot more often than these other companies! The classic style Galaxy Explorer and Lion Knights' Castle they just revealed are perfect examples of this!
I feel that Lego is a different story. Not only that they are embracing the adult fan community for quite a while, their toys are #1 when it comes to sales. Besides, the castle and spaceship were from a poll they did. I am glad those two won since I would imagine that of the Bionicle set won despite gaining a landscape for round 1, it wouldn't sell as well due to it not having an evergreen appeal like the others. I feel that either the lego collectors who voted for sets on round 1 that were eliminated voted for castle or space. It is possible that the Bionicle ppl may have lobbied hard for round 1, but didn't do so in round 2, believing that they had it in a bag.
While Bionicle did save Lego from bankruptcy, I don't think the IP represents the 90 years of Lego unlike the other two themes, which do.
@@FallenGemini Yes, LEGO did a poll, which is more evidence of their fan friendliness. They also got a lot of good input on other stuff they can make from that poll, as well. Other toy companies would probably require you to have some sort of paid membership to participate in such a poll, or crowdfund whatever the "dream item" is, lmao.
It was my understanding that LEGO wasn't going to publicize the results of round 2, and they wouldn't necessarily make a set for whatever won the poll. Maybe they changed their mind and I didn't see that. So Bionicle could have won and still not gotten a set.
Either way, I agree. Bionicle is far off from traditional LEGO, despite helping save the company from bankruptcy (I believe Star Wars was also part of it,) and the cult following. It is definitely NOT what I think of when I think of LEGO and its entire history.
It can also be noted, that if LEGO had not made poor decisions that veered from what made them great (horribly designed sets, and too many fingers in non-toy pies) back then, which nearly caused them to go into bankruptcy in the first place, they wouldn't have needed saving from Bionicle.
@@Benjamin0119 I watched more about the Lego polls right after I posted my original comment, and the first poll was bias torwards Bionicle, probably unintentionally. Bias because other themes especially classic castle were split up by factions, whereas Bionicle was not. So naturally, the votes for Bionicle were more focus as opposed to classic castle where some votes went to Wolfpack, others went to Royal Knights, then to Black Falcons, then to Black Knights, etc... if all the votes for classic castle in round 1 were tallied together, it would have beaten Bionicle.
@@FallenGemini Oh yeah that was an issue as well. That was why Classic Castle was given a second chance and added to round 2. I think that was what happened.
Amazing video as always, I loved the insight into the legal side of things, but one quick correction. It was actually a smaller company called "Learning Curve" which was part of RC2 that put out the Wooden Thomas toys with lead in them. This was a huge hit to the line and they ended up selling it to TOMY who one year later, sold it onto Mattel
There was something about a run of Hot Wheels cars that had lead paint as well, iirc. It wouldn’t shock me if that was misreported and it was really a batch of Johnny Lightning cars. I don’t think any children DIED from these incidents, just that the lead levels of the paint were above acceptable standards.
I'm interested to know if Super7 are required to get a license from both the main IP owner and previous toy company to produce their Ultimates as their designs seem to include aspects of the classic toy designs that weren't in the core IP especially when they do 'toy variant' repaints such as planned for Wave 6. For example on my Thundercats ReAction 'toy variants' there doesn't seem to be any acknowledgement of LJN IP on the card. Does the original toy company have IP, did the main IP owner get those toy design rights or are the vintage toy designs considered generic enough that they can be copied in part?
That's a really great question.
Can I give you a lawyers answer, it depends? Super7 probably doesn't need any rights from the prior company. Design concepts are not protectable, only the specific artwork or sculpt. Even if Super7 is copying the sculpt exactly, the IP owner holds rights in the characters and may have retained rights in the designs. It's possible the original manufacturer may have patents on some aspects, but that's unlikely. Even if they do, those rights only last 20 years.
The problem, sometimes, about doing what you love for work is that you may grow to hate it. Too much of a good thing is not good anymore.
Totally true. I have a friend in licensing whose niece loved Disney. She asked him to help get her a job there. He said he would, but only if she was prepared to have her childhood dream destroyed.
@@davidschnider4412 this is why they say never meet your heroes.
Actually.... why hasn't anyone tried putting out some parody action toy line based around lawyering? Most of the legal jargon sounds like villain names anyways; "trap clause"; "fiend print"; "Royal T fees"........
I guess if kids started learning about lawyer words too soon then they wouldn't be good and gullible as adults and thus the legal industry might face the true bane of evil's total dominance - intelligent honesty.
Maybe due to a small audience?
I can't imagine Star Wars made much on the R2D2 Catheters or some of the other odd licensed products. Sounds like Mickey Mouse or Disney are more akin to Loan Sharks where they can "audit" to make sure giving them enough of a cut heh. I buy stuff that is bootleg at times by accident for Sports teams winning. I remember they told me how they print them on blanks so my Kings Championship T was on a shirt with a tag in 2014 from a different company so they gave it to me free. I took pictures sent to the company or license holding as I wanted it tagless to avoid itching. It was also not the advertised material. Always make sure if its 100 cotton or polyester cotton blend its not mixed with rayon or some cheap synthetic fiber instead heh.
Well the auditing is more to ensure licensees are actually following there contract!
@@spectorcreative1872 I'm not sure I agree Scott. Most licensor use it to ensure compliance. But some actually seem to use it as a profit center. They have complicated contracts and it's hard to get everything right. So it's pretty easy for them to find money due in most cases, even if the licensee is acting in good faith.
I understand why you don't want fans or collectors without any business experience running the brand or licensing; but SOMEONE on the team obviously has to understand the franchise, the characters, the lore, etc. How else does the company decide what accessories come with each figure, or how to add the little details and easter eggs in the design? Or is that the difference between the financial side and the creative/design side of the industry? I love watching interviews with Lego or Transformers designers, because they really do seem interested and passionate about the brands they're working on.
One would think that, but sadly no.
No prize!
Why did the Putin-bots decide to stroke out in the comments of this particular video?
You sound different! Are you okay?
So don't come up with anything or even have hope .
I think there is a lot of reason for hope, but be practical. Find a starting point. Maybe start with non-licensed properties and put some time into learning how to make and sell them. Or find partners who have experience with what you want to do and work with them. There are lots of people I meet who are passionate about toys and now create them. But it takes hard work, money, risk, and a little luck to successfully bring products to market.
Audio and pacing were a bit awkward on This one. But the content is grade-A
Disney, family friendly 🥴🥴🥴😂😂😂😂 if Disney is family friendly then than the Titanic is still a sea worthy vessel 😚😇🥸
At least it had limited life boats for the rich
Funko has not done a Mighty Spector yet….
A crime against reality
....uhhh...i fell asleep with this one when that guy talked forever! Nice that you added a shot of that loser Michael French! He continues to go under another RUclips account replying to anything that has a comment with his name on it!
i got into an argument with frenchy once, the guy is a tool.
Yet how many times have we seen Mattel, Hasbro, Disney, and others not listen, double down and cater to an audience that doesn’t exists? Then wonder why they failed? Yes corporate speak nonsense is nonsense.
these are companies on the stock market; remember what happened with GameStop last year, and how Wall Street dialed up Washington DC to take care of it? Yea.... there's something to that...
i of course want a license, too! i would love to know what kind of range i could expect for a license and royalties. the problem is i, like most people, don't own even a conventional small-scale manufacturing facility, paying for those services means the price point would be too high given the scope of the market, and i certainly don't have a 'management team'... i likely wouldn't have one if i could afford them anyway.
any reasonable person understands an IP holder isn't a charity. we also understand that sales at a very low level might be a success to us, but laughable to a 'legit' business.
...and, that's why bootlegs exist. it's nothing done in malice, it's just a practical way to make something that's not likely to make a gazillion freedom bucks or even pay for the license. ppl hope to slip under the radar for long enough to hawk a couple hundred doo-dads before getting a C&D. it's usually something that appeals to a very niche market that under licensed circumstances wouldn't likely succeed, which is why it doesn't already exist as a licensed product.
It doesn't always have to be zillions. It depends on the property. I have had licenses with as little as a $10k guaranty. It's not that the revenue isn't important, but for a lot of properties, the licensor is more concerned about the quality of product than the gross revenue. If you make a cool high end product and have a track record, a licensor is more likely to be willing to give it a shot. You don't have to be a manufacturer, but you likely have to be able to show some experience with the products you want to sell.
@@davidschnider4412 by guaranty, in your example do you mean $10K is what the IP owner will make regardless of sales? i.e., the customer in this sense is the second party and i'd be like a surety bond.
many of the bootlegs made aren't even meant to sell $10K worth of product. i think some of it winds up taking off or being consistent enough to eventually make that much over the course of a couple of years, but by then these guys aren't going to go for a license. they have experience in making bootlegs, kind of hard to say to a company, 'i've already been making these under the table in my backyard workshop for years,' lol.
but, like me, a lot of what i have notions to do involves di$ney, so we imagine a minimum sales would be waaay out of the average person's production scope, and that's assuming the product isn't too niche to begin with. or, when dealing with the big dogs do they have a sliding scale given the idea that you meet quality and production requirements?
so, do you have to buy a license, then guarantee royalties up to a certain minimum? it's surprisingly hard to find the kind of basic information you need that's appropriate to your situation.
@@ryanbarker5217 You may want to go listen to the first toy lawyer video I did for Spector. It covers some of the basics of the licensing deal. But it's usually a combination of paying a advance up front, a guaranteed minimum amount, and royalties (the first two being credited against the royalties). But yep, the guaranty is the minimum amount of royalties the licensee has to pay even if they have no sales. Bootlegs are not licensed and rarely would be. We'll have to do a separate show on that.
@@davidschnider4412 i'll have to see if i can locate that, thanks!
Basically... Don't even try and come up with something.
It's the problem plaguing the industry.nobody wants to create anymore
Don't come up with something for an IP you don't own. Only create for your self and your brand/IP unless you are hired to be creative. And the way to get hired to be creative is to make stuff and sell stuff on your own first.
I hope that's not the takeaway. Yes, create something! Toys, artwork, videos, whatever. Put stuff out there. If you can build an audience you've taken the first step towards getting a license.
Do no harm….🤔… 2022…. 🤐😵😵💫
I know…
Ahhh…ummm… this was interesting and all and a cute ‘hey hire me’ kind of thing but it really didn’t address the actual question in the header. Why don’t companies hire fans to help manage toy product.
I recall some fans did ‘move on up’ in the past, i can’t recall his name sadly but one fan in the old school GI JOE community was hired by Hasbro and eventually managed to revive the Adventure Team concept, just before Hasbro gave up on 1/6 scale GI JOE. I think he moved on to the Star Wars line just before the Prequels started. Also Paula Block was an old school Star Trek fan (Michigan Trek Fandom REPRESENT! 🖖) who made it to managing Trek publishing at Paramount, so it HAS happened in the past with good results, until the management changes and we all know that story.
What I would like to see now is something on why the majors (Mattel, Hasbro) have no or little confidence in their lines and seem to be farming out licenses to other makers. Mattel having McFarland make DC superheros? Hasbro doing the same for their key ‘in house’ license GI Joe? Sure I get it as a pure balance sheet thing but yeesh.
Because fans will make emotional choices business people will make business choices to earn the company more money
Of course, I get that. Yet a fan can be just as capable of making decisions that make money. It’s not a given that because one is a fan one will only want all the cake and ice cream, to mash metaphors.
I’m sure there’s all the office politics in the way as well. Kissing the right butt is still more prized over passion for product.
@@steveharrison9901 I think it's more about experience. Companies hire experienced designers. If they happen to be fans, that's a bonus. But just because someone is a fan doesn't mean they know anything about design or manufacturing.