Apple CEO Tim Cook Explains His Three Focuses
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- Опубликовано: 24 авг 2024
- Apple CEO Tim Cook talk about the three things he focuses on each day. Cook spoke as part of his class reunion at Duke University's Fuqua School of Business.(www.fuqua.duke.edu)
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APPLE CEO AND FUQUA ALUM TIM COOK TALKS LEADERSHIP AT DUKE
Tim Cook spoke to students and alums when he returned for his 25th reunion
"Explore everything. Push the corners of your mind. Just get on this kind of continual learning roller coaster and see what happens."
This was among the advice Apple CEO Tim Cook shared with students at Duke University's Fuqua School of Business on April 26th. Back on campus for his 25-year reunion, Cook took part in an hour-long dialogue with Fuqua Dean Bill Boulding and the students in a jam-packed Geneen Auditorium buzzing with excitement to hear from the leader of the world's most profitable company.
The Apple CEO has embarked on a career far different than he had envisioned after graduating from Fuqua's Evening Executive MBA program in 1988. "For me the journey was not predictable at all. You have to find your own north star and stay with your north star."
As 450 Daytime MBA students prepared to graduate, Cook advised the students to heed Abraham Lincoln's words of wisdom: "I will prepare and someday my chance will come."
Cook shared the three keys to his leadership at Apple: people, strategy, and execution. "If you get those three right the world is a great place."
Students were able to get a unique glimpse into Cook's motivation, inspiration and leadership role models. Raised in the south and a witness to racial injustice, Cook described his admiration for Robert Kennedy and Martin Luther King Junior's bravery in risking their lives to fight for what they believed in. He has just three photos in his office: two of Kennedy and one of King.
Cook was asked when to follow strict principles of business theory and when to break the rules. His response stressed the importance of risks and learning from failure. "You should rarely follow the rules. What Fuqua teaches you so well is how to learn and how to collaborate. Write your own rules."
This message resonated with first-year MBA student Shelby Hall. "I know this follows Steve Jobs' belief that Apple creates products which consumers didn't ever know existed," she said. "It was interesting to hear Tim Cook's perspective on how we should balance writing our own rules while applying the foundations of business taught here at Fuqua."
Cook also spoke about some of his recollections from Fuqua. "The people made it an incredible experience. It was great for me to see how bright people approached solutions in different ways."
First-year MBA student Juan Danzilo says Cook's willingness to share his experiences shows a deep commitment to Fuqua. "Tim Cook's presence reflects Fuqua's sense of community. His humility and eloquence is admirable. It certainly was a unique opportunity for MBA students to hear from such an inspirational leader."
This interviewer must be really good and Cook must really respect him to be so candid with him. He shares so much, it's such a pleasure to listen to him. Shame he doesn't talk as openly on recode or other interviews he appears on. Cook clearly seems to be a very private person with a lot of deep thinking chops.
It sounds very simple but it is really not. I can imagine an environment where i, along with other people, agree on how we communicate, interact with each other, manipulate the environment around us and are genuinely passionate about improving those aspects with experimentation and curiosity. What I wonder though is how in the world do people find others who they get along well enough with to want to do things like that. Especially when even a simple act of saying "Good Morning" in a certain tone can lead to so many misunderstandings.
My three focuses each day is Eat. Play. Sleep.
'Angela'. Platinum Hair? T-Shirt? Jeans?
TonyNA/CAA.
Platinum. What 'should' I wear? 'Politics'.
Dont forget, hes an AUBURN man first!
1. Minimum. People acting so Legalistic go in the red temporarily.
1. No 💦🍌 banana code 2. No 💦🍌 code 3. No 💦🍌 code. That’s focus number 1+2+3. Less DAISY 💦🍌code🍌💦. I don’t wear BOSS underwear.