The only things that's been trashed over the last 100 years is Europe. We have gone from a land of empires that don't exist anymore to a world outside of Europe that does today.
Oh, for heaven's sake; how many people actually buy a Jaguar? They are expensive and unreliable and no longer British. No need for a boycott when nobody buys them anyhow and sadly their days are numbered.
@@bencarter2334parts of it. Not fully though. Thankfully we don't have that gender bender nonsense yet. I am a millennial and not all in our generation subscribe to this abomination. But cannot be sure of Gen z or Alpha.
@@bencarter2334Also since the JLR brand is Owned by the Tata Conglomerate, such a massive self goal will bring the Owners a bad name. Since the Tatas are one of the behemoths of Indian corporates it might , in turn, bring India a bad name. That's what the comment meant
Dno if it's worth pointing out that Karl Pilkington predicted this 20 years ago. Slowly slowly, everything Ricky and Steve laughed at him for is becoming true. And it is blowing my mind, because he sounded like a fkin madman when he said it.
@@joannesmith2354 Agree - the sales / ad department need sacking; making school - children 1-0-1 basic errors in marketing and business; RIP Jaguar and Tata Sales (parent company) likely to go down big time as well
Brilliant summary Bev. Just brilliant. Thanks for summing up what most normal, sane people are thinking. Looks like an advert for a hideous fashion brand for clothes people won't wear... Cannot wait to see the adverts from other luxury car manufacturers in retaliation!
Reminds me of The Apprentice when the candidates have to make an ad but fail to put in the ad what they’re selling. Alan Sugar saying ‘what are you selling’?
I thought it's a mixup, it's maybe... pfff, don't know, but not an actual jaguar commercial. The result of this kind of thinking must look like the homer-mobile 😅
Jaguar has been down the toilet for over a decade because they make crap cars. The F-type is their only competitive offering. The advert doesn't change anything. Land Rover profits from their parent JLR is what's keeping them alive.
You know who I do feel sorry for? The shop floor workers and average factory employee who has just seen the future of their job walking away from them shortly ...... so sad!
JLR Executives are pushing their stupid woke lgbt agenda down the throat of the whole company, this will be the second time the company goes bankrupt wait and see
Jaguar has been producing crap cars for over a decade. The F-type has been their only competitive offering. Very few people have been been "preordering" this car. The advert doesn't change anything.
Working for JLR, when this got emailed out to the staff, there were gasps of dispair around the office. To the extent the internal memo comments had been blocked after so much internal negative feed back was posted. For a company that prides it's self on freedom of expression to then prevent speech from it's employees was a new level for many. To watch the Diversity and Inclusion movement at JLR ruin an iconic brand such as Jaguar is heart breaking to the staff that have worked there for generations. The Lgbt community makes up a small fraction of our customer base, yes we workers and engineers understand that diversity and inclusion is important and that goes without question. It's a worry for the rank and file staff at JLR as the Jaguar brand has been damaged by this, regardless of the product.
Looks like you will need to find another company to work for , this gonna finish jaguar. How is DEI needed? Instead of discriminating against men, whites and straights, how about just not discriminating? Discriminating in favour of one group is discriminating against other groups.
I don’t know what jaguar is selling but it certainly doesn’t look like cars. Whatever it is they are selling, I am staying as far away from it as possible.
This ad is a stroke of genius! E. Musk spent the entire American election campaign denouncing wokeism because out of 12 of his children, one is transgender. The controversy at the Olympics over what they called the Jesus line started from his network. Since Jaguar is almost no longer known, they need visibility. What better visibility than to provoke the most media-powerful man on the planet? And it works, it creates a huge buzz. For me, it's a teaser that starts with a stroke of genius. They'll talk about the car later. Never forget these words: It doesn't matter whether people talk about me well or badly, what matters is that people talk about me. This is the basis of advertising.
I had heard that those F Types have got a rack problem that goes with great regularity, just outside of the warranty, costs £4-5 grand for another one, the new one hasn't been improved, so that will go eventually! Definitely dodging a bullet, methinks.
The F-type is a great car. Don't let one advert affect you. This was probably done by some chic marketing agency. Drive what you love. You only live once. What other options had you considering?
Well, I really wasn't expecting to hear Bev say the words "Shite" or "Wanky" on-air tonight... 🤔 But I'm *SO* pleased that I did 😊👍 You're amazing Bev, and please *never change...* ❤🥰❤️😍❤️😘❤️😋❤️
Better still, a steering group to watch over their Marketing meetings! Marketeers are brilliantly creative, but blind to real life. Unsteered they'll drive a company off a cliff.
Jaguar are stupid first all electric cars now this woke stuff, Jaguar are dead and I am sad I own two. IF anyone is stupid enough to buy a Jaguar now they should be ashamed. Sir William Lyons is rolling in his grave
The future of Jag is basically rebadged Indian electric vehicles that no one really wants 😅 Kind of like what the Chinese done with MG 😊 There is only so many people who will be fooled, and it’s a declining market
Hit the nail on the head there with MG, My mum owns one, DAB doesn't work, ALL touch screen which is dangerous when on the go, buttons that are their have a few seconds delay before actually doing anything, the car it's self is nippy, handles well, but electronically it's shite.
It's not just declining, the arse has completely fallen out of the market, when giants like Toyota and Honda redirect investment funding away from full EV's, you know the game is up, and they announced that a couple of years ago.
@@S-North agree, this EV boom 🤯 which is turning into a bust, is likely to be the next diesel gate, when those batteries become life expired and all the electronic waste has to be processed 😎
Old Advertising agency - How many cars do you want to sell? Jaguar - Well at least one, but your traditional campaigns are shit and we only sell 10 cars a year. So we might as well risk being a bit controversial and go with a new agency.
The old cars will never be judged by this new change. It remains legendary always. It's this new chapter which is going to shut this company down very soon.
I beg your pardon? I have no intention of selling my 30 year old Show winning machine because some C grade media student successfully managed to have the clueless management board over on their weird little art project! To imply everything that rolled out wearing that wonderful illustrious badge is now bin fodder, is ridiculous. I am still very proud of my Jaguars and no prat in a roll neck jumper that gets offended every 18 seconds and screams "Achewally" at every conversation, will tell me otherwise even if they/them try their very hardest.
@@steveshutt6409 yes insane and yes most people are sick and tired of having this woke bs shoved down their throats,we have much bigger issues to care about, war ,finance and a rogue commie government and a farmers strike all of the above could starve the population but let's worry about woke crap.No thanks IL cry about ww3 the lunatics are trying hard to start.
Is nobody mentioning the only middle-aged man in the advert was literally painting himself out while the caption says Deleting Ordinary...they couldn't have insulted 90% of their fan base more if they had tried
I’ve been privileged to own a number of Jaguar cars over the years, from a 1937 SS Jaguar, through the 1940’s saloons, XK 140, ‘E’ Type, and now a super Mk.2 3.8 litre. Together with other enthusiasts, I shall continue to support the name - but not the brand. To me, that died with this utterly appalling advertisement. RIP Jaguar. It was nice knowing you. Btw, the lovely Bev Turner here was spot on. here
He'd be really glad that the company is returning to being modern, innovative and forward thinking like it was under him. He would have hated the past 40 years where the brand was turned into a old fashioned car company for people with grey hair and hearing aids.
Wow! I think this is the first time I've seen Bev Turner, but she should win awards for the stunningly articulate and creative levels of epic-level sarcasm on display!! Bravo!! She had me in stitches!! 😂
I'm wealthy, early 50s. I've always fancied a jaguar and was thinking of changing from my Porsche to a jag. I'm still going to part with the 911 as it's not practical, but I'm not touching Jaguar after this shite. The add looks like a spawn between an old Gap advert and a futuristic hellsvape. No thanks.
I have heard this. I loved Jag, but honestly its like they dont want money? They have a premade audience, and they need very little marketing effort to get them back on brand and buy new cars (if they made any, which they havent for the last few years), yet this is what they come up with!?
The EV GT to be released Miami Dec.2nd.. looks to be an oversized XJ and/or 'Bentley' Continental GT style. I'll check in again after the recalls and when they are half-price and under 10k miles. ;)
Jag Sales and Marketing buyer being taken for a ride by the arty ad supplier! Another epic automotive fail almost as big as the missed opportunity of the new Ford "Capri"!
100 year legacy trashed in 30 seconds
lick the rainbow go broke
If this kind of thing gets your goat up today then you need looking at.
The only things that's been trashed over the last 100 years is Europe. We have gone from a land of empires that don't exist anymore to a world outside of Europe that does today.
Go woke go broke , lesson still not learned
DRAGuar
Woke turns everything to shit.
and complaining about it adds to the shit
Jag has always been a tosspots motor
Spot the woke shite In the comments .
@@starks1874 Why are you people so angry? You must be deeply unhappy.
Never Before Have I Seen Such a Blatant Display of Poofery!!
I hate this dystopian and strange world that they try to impose on us.
Me too friend, me too...
"You Will Own Nothing and You Will Be Happy!"
The world is waking up and these people realize how few and far between they are. Time for a boycott
@@FrankieDee-hc8ji Unless you own a Jaguar, no one will buy it from you and you'll be sad 😉
Preparing us for the alien-hybrid takeover.
Yo u are absolutely HILARIOUS 💀!! We need more Blunt news reporters. Absolutely refreshing.
Boycott Jaguar, Boots, and anyone else spouting this nonsense.
Coca cola ad is very woke.
Jagoffs*
All adverts have gone woke.
All day long it's getting too much
Oh, for heaven's sake; how many people actually buy a Jaguar? They are expensive and unreliable and no longer British. No need for a boycott when nobody buys them anyhow and sadly their days are numbered.
If you asked 1000 people in the street if they are fed up with this type of crap imposed on us now, I would bet 99.9% would agree.
You missed 0.1% off.
Don't you mean 99.9999% would agree?
Yes, including black people who didn’t bloody ask for this!
@@Jojoeyjototally agree. And the black lady in the ad w the funky lighting is there to make visual contrast.
100% out of 1000. its probably 1/50,000 people would think this isnt idiotic or off putting at minimum.
I've had two Jaguars in the last six years.
No more now, with this woke crap.
Total wankers.
I can't even afford a Jag, but whole heartedly agree that, yes, indeed, they are wankers.
Can't be that reliable then
Gammon
@@ochayethegnu2915 N
@@ochayethegnu2915 original
As a fellow Indian, I'm ashamed we're now apart of this woke madness
Has India gone woke?
@@bencarter2334parts of it. Not fully though. Thankfully we don't have that gender bender nonsense yet. I am a millennial and not all in our generation subscribe to this abomination. But cannot be sure of Gen z or Alpha.
@@bencarter2334Also since the JLR brand is Owned by the Tata Conglomerate, such a massive self goal will bring the Owners a bad name. Since the Tatas are one of the behemoths of Indian corporates it might , in turn, bring India a bad name. That's what the comment meant
@@ashwinatresh4278Wow, I didn't know Jaguar was an Indian brand ...
@@ksmith4712it's a UK origin brand that was bought by an Indian group TATA
What shite times we are living in culturally, all tick boxes and quotas.
..and adding new boxes and quotas as they go,
I hate to think of what many come next.
😄
Dno if it's worth pointing out that Karl Pilkington predicted this 20 years ago. Slowly slowly, everything Ricky and Steve laughed at him for is becoming true. And it is blowing my mind, because he sounded like a fkin madman when he said it.
I'd absolutely hate to know I got the gig as a result of ticking the diversity box.
@@bikersoncallif the keep adding check boxes it will inevitably lead back to the individual.
@@tyhar7493 haha, lets hope so. 😄
So sad to see a company like Jaguar go down this road 🤦🏽♂️
The get away brand of choice for 50s and 60s bank robbers😢
TATA gone woke? Vahrevah next Sahib?
@@Timmy.Hammer google brand marketing director for jaguar and it all makes sense
Go woke .... Go broke .... quickly .
Saves me saying it 😊
Ultra woke Saturday five panel on gb news, gone broke, now begging for donations on every video. Agreed with the top comment
3-4 years...
Jaguar doesn't have to cater to society's lowest common denominator like Bud Lite
Jag already have... several times lol
Thank you!! You are SPOT ON!! Woke is CRAP and “Ordinary” is WONDERFUL!! 💕🇦🇺💕🇬🇧
RIP jaguar
This is your Bud Light moment
Yeah caused by woke feminist
Bud Light still doing great. 😅
Jaguar has joined Harley Davidson…
@@tilasole3252 I think you’re slightly missing the point, but never mind.
@@tilasole3252No it is not.
That ad gives me the creeps.
1984 in bright colors
Yes it really worries me. The people look aggressive 😳
agree - gives me the M illies (W)
Yeah it's Scary, the people are disturbing and look disturbed. Where are the Cars??!!. Rip Jaguar.
@@joannesmith2354 Agree - the sales / ad department need sacking; making school - children 1-0-1 basic errors in marketing and business; RIP Jaguar and Tata Sales (parent company) likely to go down big time as well
They look like the cast list of anything made by the BBC nowadays.
.. now there's an observation.
I was thinking the Star Wars bar
The BBC will prioritize casting an all-Muslim cast.
I haven’t watched TV for over a decade, but I assume abusers in programmes are played by white men.
I forgot the Wheelchairs. Sorry.
Wokeness everywhere. Social engineering and mind control at every turn. Sick of this crap.
Sick of this bs!! Any company thats gone woke just f em off
Introducing the new Jaguar LGBT+ 2024, The English Way Of Living
@@ingesoft2009
Runs on the sweat of your wife's boyfriend.
Buy Jag,the pussy of all cars.
Hi Mr dictator
@@jim6534 Twonk.
How? Name one company that isn't doing this >>>
This lady just ripped them apart intelligently
and beautifully
With a very blue light blouse
Why does everything have to be a gimp-fest these days? 🙄
That’s GBN for you.
Pdf left noncery, be very aware: the left are evil. Their sole motivation is nihilism.
Someone has found the CEO's private DVD collection: Oh dear !
🤣🤣🤣 I haven’t heard that word for years 👍 thanks for the laugh🎉
Satan tells them to
Brilliant summary Bev. Just brilliant. Thanks for summing up what most normal, sane people are thinking. Looks like an advert for a hideous fashion brand for clothes people won't wear... Cannot wait to see the adverts from other luxury car manufacturers in retaliation!
The new Jaguar LGBT type 😂😂😂🤮🤮🤮
Can't wait for the infinite other types!
It wouldn't surprise me actually.
Haha love it
Hahaha nice...let the pee ripping commence
😂😂😂 that's the winner 🏆 😂😂😂
Imagine taking one of the must luxurious brands ever and completely alienating 99.99% of their audience
That .01% are the cry babies the other 99.99% couldn't care less
They don't need to imagine, they are living the reality.
To me it just feels patronising
They've been exclusively selling to rich fools for over 10 years already.
@@jim6534 99.99% couldn't afford them is more like it.
No one bought their cars before so they have to change
Imagine buying a car from a company that does not show cars on their ads.
That’s because it will look like every other bloody car on the market!
Reminds me of The Apprentice when the candidates have to make an ad but fail to put in the ad what they’re selling. Alan Sugar saying ‘what are you selling’?
they are selling a "Collective Androgynous Race".... CAR for short
might still be better than kia or hyundai
I thought it's a mixup, it's maybe... pfff, don't know, but not an actual jaguar commercial.
The result of this kind of thinking must look like the homer-mobile 😅
How to flush a company down the toilet go woke
Jaguar has been down the toilet for over a decade because they make crap cars. The F-type is their only competitive offering.
The advert doesn't change anything. Land Rover profits from their parent JLR is what's keeping them alive.
Woke crap.😢
Awww, poor you. Cry some more
R.I.P Jaguar!
It's been dead for a while, this is just the burial.
Indeed, they finished like budwieser
@@S-North indeed they have,sad really
No government rescue packages!
The footprint it leaves to produce an all electric car is 10x that of a combustion car. The lithium in the battery is a disgusting element.
You know who I do feel sorry for? The shop floor workers and average factory employee who has just seen the future of their job walking away from them shortly ...... so sad!
Nobody's been buying a jaaag for over a decade. Most of the Jaguar service centers also service Land Rovers. They'll be fine
Don't you mean mincing away ?
They will be so embarrassed.
I don't think thay have shown this advert in China 😊
I'd leave
The irony of the advert saying "Copy nothing"... then proceeding to copy every single other advert and cram it full woke garbage
Screams of "I'm so unique" whilst simultaneously thinking someone's unique because they copied a look on what was popular on Tumblr.
"We're so original" - produces boring grim looking people overlaid with a boring circular font. Yes - someone with a 'special' ring produced this!
Exactly.
Niiice!
It is currently advertising diarrhoea.
The insanity continues. Bye bye, Jaguar.....
Like you could afford one 😂😂😂😂
@@steveshutt6409 You do realise that people from every economic class use RUclips?
@@Arran1994 of course. It was just a playful jab.
@@steveshutt6409 That’s fair. It can be easy to misinterpret tone in text comments 😂
@@Arran1994 for sure. It’s very easy to misinterpret the written word. We all do it.
Jeremy Clarkson is going to have a field day with this....I cannot wait!!!!
I'm surprised they actually think there is a large customer base in the freak show demographic.
You sumed their existence perfectly🎉
@RamanBakshi69 The car for a small minority. Now available with 12 months free counselling.
🥳🤣🤣
Thank you Bev Turner for telling the truth. 👏👏👋🇭🇲😃👏👏👏
The NEW JAG has some impressive numbers : Goes from 102 year old legacy to 0 in 30 seconds
I wonder how many current Jaguar owners watch this commercial and think, "I really have to dump that car.".
That’s impressive figures
@@エラー-e7v That's so much faster than Bud Lite!
@@JohnP538 different education demographics, rednecks aren't buying Jags
But how many days will it take to go the length of Britain?
Jaguar is clearly transforming itself into a luxury fashion brand, which makes sense as it no longer makes any cars.
The leaping Jaguar logo is one of the best ever. Why on earth would you change it? Mental illness?
Bet some shite advertising agency got paid millions for the new crap .
@@topfuelteddy Tens of millions
Some idiot probably said it was too masculine and so set out to get it changed. Woke has ruined this brand such a real shame
Now it resembles a fashion brand or a sanitaryware brand
JLR Executives are pushing their stupid woke lgbt agenda down the throat of the whole company, this will be the second time the company goes bankrupt wait and see
You've got to feel sorry for the workforce and dealerships when they go bust.
Go woke go broke.
@ShyTalks-d8b Please don't use that racist phrase.
@@ShyTalks-d8b gammon is a racist phrase. Convince yourself otherwise if you please. You're wrong.
YMCA 😂😂😂 GO DONNY 😂😂
@ShyTalks-d8b only racist here is you john
@@ShyTalks-d8b You can't afford 100 yards in a taxi, Mouth.
Wonderfully explained. I loved listening to you. Bravo ! ❤
My sixth Jaguar a stunning car with heart and soul is being exchanged tomorrow for a Lexus! Disgusted with the demise of a once great marque.
A long time ago....
Don’t blame you, this is horrific!
You are watching the real time suicide of a once great brand. No one is going to pre- order these cars because of this advert. RIP Jaguar.
Jaguar has been producing crap cars for over a decade. The F-type has been their only competitive offering. Very few people have been been "preordering" this car. The advert doesn't change anything.
Working for JLR, when this got emailed out to the staff, there were gasps of dispair around the office. To the extent the internal memo comments had been blocked after so much internal negative feed back was posted. For a company that prides it's self on freedom of expression to then prevent speech from it's employees was a new level for many.
To watch the Diversity and Inclusion movement at JLR ruin an iconic brand such as Jaguar is heart breaking to the staff that have worked there for generations. The Lgbt community makes up a small fraction of our customer base, yes we workers and engineers understand that diversity and inclusion is important and that goes without question.
It's a worry for the rank and file staff at JLR as the Jaguar brand has been damaged by this, regardless of the product.
Diversity and inclusion isn't important, that's the point. You are not in house now!
Diversity and inclusion never built anything great, only tore it down. Thus, it's not important.
You should question DEI, that’s the problem, no one does and then we end up with this shite.
From E type to LGBTQP+ type.
Looks like you will need to find another company to work for , this gonna finish jaguar.
How is DEI needed? Instead of discriminating against men, whites and straights, how about just not discriminating? Discriminating in favour of one group is discriminating against other groups.
New slogan:
Jaguar - putting the trans in transportation.
I don’t know what jaguar is selling but it certainly doesn’t look like cars.
Whatever it is they are selling, I am staying as far away from it as possible.
Brilliant take-down, Ms. Turner! Thank-you!
Side note: this chick is HILARIOUS. What an amazing takedown of this garbage
@roguexxrenegade. Also extremely beautiful.
@@karlbyrne6021 FACTS! she's lovely
You can't say "chick".
You'll upset someone/thing/pleb. 🙄
And she knows her cars😊
Beautiful lady, absolutely stunning.
Before: Jaguar.
Now: Pink Panther.
This lady is so spot on, thankyou for proving some of us are still sane and have traditional values! And common sense.
Load of bollocks. Well said Bev.
Bye bye Jaguar, Good company gone woke.
How to destroy your company image in a dew seconds.
Well said Bev. An iconic brand demolished overnight. What on earth were the people responsible thinking.
Jaguar wants to be Bud-Lighted!
correction.... Jaguar DESPERATELY wants to be Blighted
@@yahnwhos you are all insane.
Bev Turner, you are my new Anti Woke hero! ❤️
A beautiful lady too!
Perfectly said! Great commentary.. and with beauty and style ☺️
This ad is a stroke of genius!
E. Musk spent the entire American election campaign denouncing wokeism because out of 12 of his children, one is transgender.
The controversy at the Olympics over what they called the Jesus line started from his network.
Since Jaguar is almost no longer known, they need visibility.
What better visibility than to provoke the most media-powerful man on the planet?
And it works, it creates a huge buzz. For me, it's a teaser that starts with a stroke of genius. They'll talk about the car later.
Never forget these words: It doesn't matter whether people talk about me well or badly, what matters is that people talk about me.
This is the basis of advertising.
I just ordered an F Type few week ago.
Cancelled, couldn't do it quick enough.
They absolutely must go broke for pushing this shit
I had heard that those F Types have got a rack problem that goes with great regularity, just outside of the warranty, costs £4-5 grand for another one, the new one hasn't been improved, so that will go eventually! Definitely dodging a bullet, methinks.
The F-type is a great car. Don't let one advert affect you. This was probably done by some chic marketing agency.
Drive what you love. You only live once.
What other options had you considering?
Dodged a bullet there mate.
@@derekjoe22 People buy cars for the brand that is attached to it. Nobody wants to be seen in a virtue signalling Jaguar now.
Good on ya !
An excellent take from a lovely lady. Love ya GB News! 👍
Love her accent. Reminds me of the super sexy Melanie Sykes.
Jaguar are going over to only electric cars now,this advert is just another nail in the coffin for them.
I'd Boycott them if I could afford to buy one in the first place
Well, I really wasn't expecting to hear Bev say the words "Shite" or "Wanky" on-air tonight... 🤔
But I'm *SO* pleased that I did 😊👍
You're amazing Bev, and please *never change...* ❤🥰❤️😍❤️😘❤️😋❤️
Loved every second of it!😊
Goodbye Jaguar
This ideology destroys everything it touches.
It’s like Alien’s acidic blood.
Woke is just evil communism in sheeps multicolored clothing- it is sick and twisted.
British advertising has become puerile and hyper woke, as if it’s a sin to be ethnically and culturally British.
Bev Turner - you are just sensational!
She's gorgeous isn't she? And hilarious. And spot on.
@@dereklund2321Never seen her before, but she's a 10
@surreyscouse2873 10? 🤔 1 yes definitely..... I'd give her one 😮 ten times😂
Sorry Bev I couldn't resist 😘
Cougar dissing Jaguar
@@Sly_Wolf_1 Tut tut! Bev's not that kind of girl. And, anyway, I saw her first. And, with that accent, she's from my neck of the woods.
It's the next step of dismantling "Britishness".
They're not actually interested in the British market any more.. they're after Chinese and American buyers.
Its not british any more 😂😂😂 its owned by tata motors india not the uk!!
@@vfrtom9669 You don't get it do you!
@@humptydumpty9177sorry replied to the wrong comment 😂😂 my bad
I think whoever came up with this advert need some serious councilling .
He, she, they, them are probably staring in the Ad 🤣
Better still, a steering group to watch over their Marketing meetings! Marketeers are brilliantly creative, but blind to real life. Unsteered they'll drive a company off a cliff.
Sad thing is 800 people apparently worked on it. 🤷🏻
He need permanent vacation and medication lolllll
We need to make asylums great again
This presenter is my new favourite person. She is absolutely correct and we are sick and tired of being sick and tired
Jaguar are stupid first all electric cars now this woke stuff, Jaguar are dead and I am sad I own two.
IF anyone is stupid enough to buy a Jaguar now they should be ashamed.
Sir William Lyons is rolling in his grave
At least your cars just doubled their price being the last petrol.
@@jagvette1 Jaguar welcome to the clown world freak show!
I have loved my F-Type R for 4 years now... It's truly a sad day for the brand 😢
Another iconic brand went down the gutters 😂!
Well said Bev.
The future of Jag is basically rebadged Indian electric vehicles that no one really wants 😅 Kind of like what the Chinese done with MG 😊 There is only so many people who will be fooled, and it’s a declining market
Hit the nail on the head there with MG, My mum owns one, DAB doesn't work, ALL touch screen which is dangerous when on the go, buttons that are their have a few seconds delay before actually doing anything, the car it's self is nippy, handles well, but electronically it's shite.
MG production finished in 1980, if it wasn’t built in Abingdon it ain’t an MG
It's not just declining, the arse has completely fallen out of the market, when giants like Toyota and Honda redirect investment funding away from full EV's, you know the game is up, and they announced that a couple of years ago.
@@S-North agree, this EV boom 🤯 which is turning into a bust, is likely to be the next diesel gate, when those batteries become life expired and all the electronic waste has to be processed 😎
@@richardbutler4488 Yep, full EV's were never really viable. Jaguar should have heeded the warning.
Advertising Agency: "How many cars do you want to sell?" Jaguar CEO: "Zero." Advertising Agency: "Hold my Bud Lite."
😆 Perfect analogy 😂👍
Old Advertising agency - How many cars do you want to sell?
Jaguar - Well at least one, but your traditional campaigns are shit and we only sell 10 cars a year. So we might as well risk being a bit controversial and go with a new agency.
Jack... from the top of your head can you remember the current advert for the ipace?
NOPE. me neither.
Can you see a problem now??????
If you have a Jaguar, sell it right now, what a shame to have that car with this image
The old cars will never be judged by this new change. It remains legendary always. It's this new chapter which is going to shut this company down very soon.
My F Type has certainly lost much of its lustre as of today. 🤬🤬🤬🤬🤬🤬🤬🤬
Who would buy it?
Hopefully it would be the other way, since they are gonna be another electric car company, the combustion Jaguar will appreciate in value
I beg your pardon? I have no intention of selling my 30 year old Show winning machine because some C grade media student successfully managed to have the clueless management board over on their weird little art project!
To imply everything that rolled out wearing that wonderful illustrious badge is now bin fodder, is ridiculous. I am still very proud of my Jaguars and no prat in a roll neck jumper that gets offended every 18 seconds and screams "Achewally" at every conversation, will tell me otherwise even if they/them try their very hardest.
The first GB news video I have ever seen where they actually talk sense.
Bev Turner, beautiful woman, beautifully said !
Jesus.. have they not learnt yet... ?🤔 "Go woke Go Broke"..
What's wrong with these idiots
I'm stumped these people are insane,.I am hoping the majority thinks the same
@@angelahayes24insane over a commercial? Are you that sensitive to be crying this much. It’s only a commercial.
@@steveshutt6409It’s the death of the brand, fool.
@@KakaCat99 They are the equivalent of those figures who used to vote for word salad scamala.
@@steveshutt6409 yes insane and yes most people are sick and tired of having this woke bs shoved down their throats,we have much bigger issues to care about, war ,finance and a rogue commie government and a farmers strike all of the above could starve the population but let's worry about woke crap.No thanks IL cry about ww3 the lunatics are trying hard to start.
This world is bonkers
Is nobody mentioning the only middle-aged man in the advert was literally painting himself out while the caption says Deleting Ordinary...they couldn't have insulted 90% of their fan base more if they had tried
A woke advert and no cars, jaguar is now over
Hero to Zero in 30 seconds flat..well done "Faguar"..!
Faguar ha ha ha
I’ve been privileged to own a number of Jaguar cars over the years, from a 1937 SS Jaguar, through the 1940’s saloons, XK 140, ‘E’ Type, and now a super Mk.2 3.8 litre. Together with other enthusiasts, I shall continue to support the name - but not the brand. To me, that died with this utterly appalling advertisement. RIP Jaguar. It was nice knowing you.
Btw, the lovely Bev Turner here was spot on. here
i love this. We need more Bev Turners,
Sir Williams Lyons must be spinning in his grave at this utter offensive garbage...
He'd be really glad that the company is returning to being modern, innovative and forward thinking like it was under him.
He would have hated the past 40 years where the brand was turned into a old fashioned car company for people with grey hair and hearing aids.
@@nudisco300
It's called commercial suicide.
Shyte! Ffsake ha ha bev Turner you are a legend ❤
Bev for Home Secretary
This level of managerial incompetence should put the board in jail.
Or taken outside and publicly ....?
Wow! I think this is the first time I've seen Bev Turner, but she should win awards for the stunningly articulate and creative levels of epic-level sarcasm on display!! Bravo!! She had me in stitches!! 😂
Are Jaguar trying to Unburden themselves of what has been?? 😂😂😂😂🤡
.....and we all know what happened to Harris and her black diversity crap
Very clever, 😂...at least they didn't get Beyonce to advertise it...
I'm wealthy, early 50s. I've always fancied a jaguar and was thinking of changing from my Porsche to a jag. I'm still going to part with the 911 as it's not practical, but I'm not touching Jaguar after this shite. The add looks like a spawn between an old Gap advert and a futuristic hellsvape. No thanks.
I am in my late 30s always wanted a Jag not anymore 😢
I'm 125, skint and living in a tent under a bridge. I'm not buying a Jag after that ad either.
Jaguar’s new model, the X Gay 6
@Robert-n7v Ace comment. 👍🏻🤣🤣🤣
R.I.P. Jaguar. No, really.
Tata, the company that closed down all primary iron an steel production in the UK also owns Jaguar...make of that what you will.
Traditional Jag customer of 20 years here: Now an ex-Jag customer. Bye Jaguar, hello Porsche...
JagYouWere to DragYouAre
Draguar. Brilliant. People need to start calling them that.
Superb!
Clever word-play. :)
I’ve just fell in love with this Woman.
Beauty and brains
What an embarrassment
Not a single car in the ad. What a mess.
I have had six jaguars, they actually said they don't want their old customers, they have totally lost the plot
I have heard this. I loved Jag, but honestly its like they dont want money? They have a premade audience, and they need very little marketing effort to get them back on brand and buy new cars (if they made any, which they havent for the last few years), yet this is what they come up with!?
The EV GT to be released Miami Dec.2nd.. looks to be an oversized XJ and/or 'Bentley' Continental GT style.
I'll check in again after the recalls and when they are half-price and under 10k miles. ;)
Why I will not be buying a Jaguar
Jag Sales and Marketing buyer being taken for a ride by the arty ad supplier! Another epic automotive fail almost as big as the missed opportunity of the new Ford "Capri"!
Ms. Turner, thank you for your commentary. You are spot-on.