How does one own a combination of electromagnetic wavelengths in the optical spectrum? Other parts of the electromagnet spectrum are regulated and controlled, and auctioned/licensed by regulators (radio, television, microwave, the list goes on and on) but I don't believe anybody 'owns' them. They just 'are'.
It is. You can take a Sherwin Williams exclusive color to Home Depot and they will have the color code and mix it up for you and then use the SW color name on the new paint. They weren't saying the color is copywritten, but the name of the artist is.
100% this. Semple and hustleculture are too much of a pain to be worth their products. LiT is cool, but it's no better than any other strontium based glow pigment.
Before I clicked I knew this was gonna be Klein and Stuart Simple. Thank you so much, this is awesome! I hate knowledge hoarding, in art and science. I true artist/ scientist would share their information with others. Stuart Simple, you are doing great work. And your black and pink are BONKERS in person
In an ideal world, yes, but in reality politics and greed always get in the way. Safeguarding knowledge is how the millions of people in Taiwan survive the threat of China.
Yet he doesn't publish any pigment information on his paints like literally *any* brand of professional art supplies does (because it's extremely important) but still labels it as "professional". Yeah no. Can't take his company seriously.
Color is the absolute bane of quality inspectors. So many things go into how color is perceived that matching it between two materials can be nearly impossible, but customers think that it should be easy.
A big complication is that our color perception is strongly relativistic to the visuals environment. We have all seen examples of colors that look dark in a light surrounding and light in a dark surrounding. This is true WRT colors in their surroundings. Even our moods, our internal energy levels, and other internal factors affect our color perception. And then there are the "minor" genetic variances that may affect the very shape or sensitivity of the rhodopsin and related molecules in our retinal cells ... en.m.wikipedia.org/wiki/Retinylidene_protein
@@GaryBickford When you throw in different materials and textures it becomes a complete mess. I've had customers swear that the color didn't match, even when I hauled out a colorimeter and proved to them that it did. Then you have differences in lighting and surrounding materials in the final installation, with all that variety of materials and textures, to help screw up perception. It often boiled down to "I got exactly what I ordered, but now that I see it I don't like it." I was often tempted to tell them to buy everything in primer gray and then just spray it with their favorite color of Krylon and save me the headache.
@@GaryBickford As an architect, when choosing colors for materials, we always give it whats known as the spin test. Every sample needs to be spun 360 in its normal envirnment. For interior samples, on one side you have artificial lights of the office, opposite that you have natural light from the window, by your desk you have the hard wll and artificial monitor and behind you the open room. 4 different lights produce 4 different appearances for the same sample. Exterior, same thing, spin in place out in the parking lot, sample will go from direct sun to full shadow as you spin producing every gradient it will appear in on the building.
@@nolongeramused8135 When I worked for a company that did boardroom furniture, we would get the client to sign the back of the sample they had chosen, then we would cut it in half, we would give half to the client and we would keep the other half in a light-proof bag in the office - because they almost ALWAYS insisted THAT is not the colour / veneer I chose.
As a printer for 15 years I love hearing these stories of colour, I've been colour-matching since I started working as a printer using the pantone system with ink not paint. Every pigment or base ink reacts differently to different products. One of those ink is ultramarine blue. Which doesn't mix well with other colours as its has a high transparency, which in my opinion is why it's difficult to make. From my pov it hit my eyes and retracs depending on the light in the environment and the background its on.
It's interesting to me because I don't see why people and/ or companies are allowed to 'own' colours in the first place, but it doesn't affect me in any real way and yet there is a world of people for who such an allowance creates unnecessary problems for.
Passion drives us all and that blue is exciting. You want touch it and have a robe that colour made immediately. New Years midnight shopping is coming! Cheers to artists everywhere. 🇨🇦
I've been following his paint-adjacent projects for quite a while now - and honestly? It's always great to see people with such ideas. And I'm saying this as a person who can't afford buying his paints willy-nilly.
I think there’s a lot of buzz around IKB that just self perpetuates the hype around it when there’s, imo, a prettier blue that’s also been missing, real manganese blue, that doesn’t get nearly as much lip service as IKB does
I've bought quite a few different paints from CultureHustle and Semple.. Black 3.0, Klein ish Blue, Silver, Apple green. They really are good paints just pricey. Perfect for the right projects
Seems dumb to complain that this infringes on Klein's name when he named the colour after himself. How is anyone supposed to do anything that references Klein blue without saying Klein blue?
No mention of the value of the original ultramarine pigment probably having something to do with having to import the semiprecious lapis lazuli, then hand grind this rock and refine it for the blue paint in renaissance paintings.
Point of fact: it is NOT possible to own rights to a particular color, except in some specific situations. Tiffany protects their boring blue from being used by other jewelry concerns. I can, however, freely paint cars or laptop cases in TB. I cannot use the blue for jewelry packaging.
Was tempted to make snarky comment, but could hear 'Miranda' eviscerating it with "...that blue is not just blue, it’s not ultramarine, it’s not IKB, it’s actually Easy Klein."
And without knowing a thing about any of this I painted the window frames of my Victorian house in San Francisco this exact color (from Sherwin Williams) about 12 years ago. At first neighbors asked "Is that that blue painting tape you have over your windows?". And when I told them no everyone seemed horrified. Now, they love it.
Yes, you figured that Stuart didn't have to do years of experiments with raw pigments and binders, he just had to go to Sherwin Williams and have them mix up "this exact color" from the color wall. 🙄
People who hoard knowledge need to get over themselves. For me, the artists who do that are a massive turn off & I have no interest in supporting them.
I wanted a blue typically referred to as Royal Blue in an automotive paint. I went through all the sample colors and nothing had that reddish hue and ended up mixing up my own Cobalt blue with some translucent red added to it. Very easy to go too dark or muddy and I wanted a clean color. There are some missing pigments in the blue spectrum that seemed to had existed in the past. And don't get me started on maroon.
I use the licensed IKB and absolutely love it but I'm also a longtime Klein fan. I'll search out this version to test against what I use in my work and home.
"The product is the process." This video rather demonstrates that. I would like to believe that the methods for creating certain paints all once started out as closely guarded secrets in the past. (Until someone like Stuart would crack the code or equivalent and everyone found out. lol)
Yo, listen up here's a story About a little guy That lives in a blue world And all day and all night And everything he sees is just blue Da ba dee da ba di Da ba dee da ba di Da ba dee da ba di
The Klein blue was artificially invented for the first time by Jean-Baptiste Guimet in Lyon during the 19th century. Klein only found the right solvant to use it for painting…
Well, as with Kodak Yellow, Fuji Green, Bianchi Celeste, etc, etc, protections for these colors have lapsed and it's silly to try to defend them. If one is going to get copied, there is little to stop it. I love the deliciously self-righteous prose used by these "experts" in the arts community, though!
When you buy one of the paints from his website, there’s a disclaimer at the bottom that says, “Note: By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this material will not make its way into the hands of Anish Kapoor.” 😂
Used to. There's only one mine in Afghanistan that makes. However, when they said "until the 19th century it was as valuable as gold" - that's because that's when synthetic pigments came about and they could create a close enough shade for much, much cheaper. And without going to the graveyard of empires.
Fascinating that not one mention of Khalo’s home in Mexico was made…before he ever “invented” this blue Khalos home already existed in its well known aqua marine blue exterior.
No one said the colour didn’t exist, they’re saying this particular paint pigment wasn’t available on a mass scale to anyone who wanted to buy it. Since the time of the ancient Egyptians ultramarine was made by crushing Lapis Lazuli, used in Tutenkhamens tomb. Other cultures made it with oxides. Meanwhile IKB was made to last longer and retain better colour
This "RUclips video," consecrated by the Adeptus Mechanicus, hath been examined for purity and intent. Its content, untainted by the foulness of Chaos or the degeneracy of xenos, aligns with the Emperor's eternal decree to inspire unity, bolster morale, and spread knowledge unto the masses.
Also, none of this falls under patent law. Companies trademark specific colours (something that Semple has issues with) but that only prevents someone using that colour in the same domain in a way that pretends to be the mark owner. Outside that context it isn't restricted. Additionally, you can use a trademark as a descriptor as long as it's clear that's what it is. Semple isn't claiming to be Klein or is in any way associated with the Klein estate he's only claiming to make a paint that is Klein-ish.
You can't patent a color, because you can't invent a color. But yeah, a formula or method for producing a color, that could possibly be patented, but only for 20 years, that period passed long ago. Whatever Klein's original process was certainly would be unprotected by now. Trademarks however can be renewed pretty much indefinitely.
Ownership of a colour should be completely illegal. Period. Thank you Stuart for the amazing work you do in sticking it to the man!
How does one own a combination of electromagnetic wavelengths in the optical spectrum? Other parts of the electromagnet spectrum are regulated and controlled, and auctioned/licensed by regulators (radio, television, microwave, the list goes on and on) but I don't believe anybody 'owns' them. They just 'are'.
@@Roddy1965 Well, the side with more money gets to make rules sooo.
I can see "owning" the formulation to create the color, but not the wavelength, idk.
@@henryivan6858 yes
It is. You can take a Sherwin Williams exclusive color to Home Depot and they will have the color code and mix it up for you and then use the SW color name on the new paint. They weren't saying the color is copywritten, but the name of the artist is.
I know he's a real dude, but this legit feels like a mockumentary
because in the end,
its Ultra Marine Blue in a white box. (APPLE scam)
@@naga2015kk If it doesn't come with a "Read Me First" booklet and a subscription to Adobe Creative Cloud, I'm out.
Mr. Semple is a master colorman. However, he needs to hire a master customer relations man.
Really?! I think he's totally charming and instructive.
@@piercarlotalenti4044 Try doing business with him. He has a distinct lack of caring.
His stuff can be overpriced sometimes. Just make sure you do your own research before buying his stuff. He is more like a brand than anything.
100% this. Semple and hustleculture are too much of a pain to be worth their products.
LiT is cool, but it's no better than any other strontium based glow pigment.
And a fulfillment team of more than two.
Before I clicked I knew this was gonna be Klein and Stuart Simple. Thank you so much, this is awesome!
I hate knowledge hoarding, in art and science. I true artist/ scientist would share their information with others.
Stuart Simple, you are doing great work. And your black and pink are BONKERS in person
In an ideal world, yes, but in reality politics and greed always get in the way. Safeguarding knowledge is how the millions of people in Taiwan survive the threat of China.
Yet he doesn't publish any pigment information on his paints like literally *any* brand of professional art supplies does (because it's extremely important) but still labels it as "professional". Yeah no. Can't take his company seriously.
From what I can tell, Stuart Simple hasn't published any details about his process, so he is no different than anyone else in the business.
@@rockets4kids valid point.
He's such an interesting guy inspiring as well, colours shouldn't be copyrighted.
Only the Emperor of Mankind can make Ultramarines!
I think the meme will have a hard time getting through around here - but nice, though 🙂
The Emperor protects.
For the Emperor!
You know, I'm something of an Adeptus myself.
WE MARCH FOR MACRAGGE
"It is possible to own the rights to a color, and that is something that really, really upsets me." I LOVE this man!
I agree 100%.
Color is the absolute bane of quality inspectors. So many things go into how color is perceived that matching it between two materials can be nearly impossible, but customers think that it should be easy.
Paint the sample
A big complication is that our color perception is strongly relativistic to the visuals environment. We have all seen examples of colors that look dark in a light surrounding and light in a dark surrounding. This is true WRT colors in their surroundings. Even our moods, our internal energy levels, and other internal factors affect our color perception. And then there are the "minor" genetic variances that may affect the very shape or sensitivity of the rhodopsin and related molecules in our retinal cells ...
en.m.wikipedia.org/wiki/Retinylidene_protein
@@GaryBickford When you throw in different materials and textures it becomes a complete mess. I've had customers swear that the color didn't match, even when I hauled out a colorimeter and proved to them that it did. Then you have differences in lighting and surrounding materials in the final installation, with all that variety of materials and textures, to help screw up perception. It often boiled down to "I got exactly what I ordered, but now that I see it I don't like it."
I was often tempted to tell them to buy everything in primer gray and then just spray it with their favorite color of Krylon and save me the headache.
@@GaryBickford As an architect, when choosing colors for materials, we always give it whats known as the spin test. Every sample needs to be spun 360 in its normal envirnment. For interior samples, on one side you have artificial lights of the office, opposite that you have natural light from the window, by your desk you have the hard wll and artificial monitor and behind you the open room. 4 different lights produce 4 different appearances for the same sample. Exterior, same thing, spin in place out in the parking lot, sample will go from direct sun to full shadow as you spin producing every gradient it will appear in on the building.
@@nolongeramused8135 When I worked for a company that did boardroom furniture, we would get the client to sign the back of the sample they had chosen, then we would cut it in half, we would give half to the client and we would keep the other half in a light-proof bag in the office - because they almost ALWAYS insisted THAT is not the colour / veneer I chose.
10 years?! Gulliman was able to make this in a cave with a box of Excel sheets!
🏆🤣
The Rowboat Girlyman? That Girlyman?
Yet again he gets all the credit. :|
As a printer for 15 years I love hearing these stories of colour, I've been colour-matching since I started working as a printer using the pantone system with ink not paint.
Every pigment or base ink reacts differently to different products.
One of those ink is ultramarine blue. Which doesn't mix well with other colours as its has a high transparency, which in my opinion is why it's difficult to make.
From my pov it hit my eyes and retracs depending on the light in the environment and the background its on.
It's interesting to me because I don't see why people and/ or companies are allowed to 'own' colours in the first place, but it doesn't affect me in any real way and yet there is a world of people for who such an allowance creates unnecessary problems for.
They own the manufacturing process. It's like proprietary info or patent, or copyright
Its not the color they own. Its the chemical formula, manufacturing process, naming convention or reference system they own, not the color itself
I tried the Black color form Stuart S. It works quite well when applying it under the right conditions.
Interesting. I never knew that particular shade of blue was called International Klein Blue.
I always assumed it was just Ultramarine.
Yup
Passion drives us all and that blue is exciting. You want touch it and have a robe that colour made immediately. New Years midnight shopping is coming!
Cheers to artists everywhere. 🇨🇦
Glad someone is covering this. Most important color in art
I've been following his paint-adjacent projects for quite a while now - and honestly? It's always great to see people with such ideas. And I'm saying this as a person who can't afford buying his paints willy-nilly.
I think there’s a lot of buzz around IKB that just self perpetuates the hype around it when there’s, imo, a prettier blue that’s also been missing, real manganese blue, that doesn’t get nearly as much lip service as IKB does
yes, RIP manganese blue
IKB is brilliant!! Thanks for this!
Holbein guoache for deep ultramarine is probably very close to it. Fully matte deep blue that retains full saturation in every viewing angle
stu is the master of light and color.
I've bought quite a few different paints from CultureHustle and Semple.. Black 3.0, Klein ish Blue, Silver, Apple green. They really are good paints just pricey. Perfect for the right projects
Color ownership goes way back. Just in different ways. Glassblowers used to gaurd color formulas and techniques their life
Ceramic artists do the same with their glazing formulas.
Seems dumb to complain that this infringes on Klein's name when he named the colour after himself. How is anyone supposed to do anything that references Klein blue without saying Klein blue?
No mention of the value of the original ultramarine pigment probably having something to do with having to import the semiprecious lapis lazuli, then hand grind this rock and refine it for the blue paint in renaissance paintings.
IDK, but aren't the roofs of houses on Santorini painted in this colour? (Not the Semple paint, obviously, because it comes in 150ml bottles.)
when he dyed in 1962
Unintended pun ?
😂😂Nice
Should be called Semple Klein instead of Easy Klein... semply amazing !!
Ultramarine is the most exquisite shade of blue!
Ultramarine should never be a patent of an artist. The pigment, is open to be created, recreated by anyone.
Point of fact: it is NOT possible to own rights to a particular color, except in some specific situations.
Tiffany protects their boring blue from being used by other jewelry concerns. I can, however, freely paint cars or laptop cases in TB. I cannot use the blue for jewelry packaging.
Tiffany robbed that blue from Katherine the Great of Russia.
Her WHOLE palace started this colour centuries ago.
@@naga2015kk To be fair, I'm pretty sure some bird eggs came a tad earlier... :D
@@Airsaber Russia NEVER claimed patent unlike some vulgar nation.
I want a nail polish collection of just his work...now
I tried turning his pinkest pink into nail polish. The pigments are not fine enough.
For what it is worth, The Japanese company Ueba Esou offers traditional pigments in nail polish. Check it out.
Was tempted to make snarky comment, but could hear 'Miranda' eviscerating it with "...that blue is not just blue, it’s not ultramarine, it’s not IKB, it’s actually Easy Klein."
Color is so cool, they even made a movie about it.
And without knowing a thing about any of this I painted the window frames of my Victorian house in San Francisco this exact color (from Sherwin Williams) about 12 years ago. At first neighbors asked "Is that that blue painting tape you have over your windows?". And when I told them no everyone seemed horrified. Now, they love it.
Yes, you figured that Stuart didn't have to do years of experiments with raw pigments and binders, he just had to go to Sherwin Williams and have them mix up "this exact color" from the color wall. 🙄
To be perfectly fair you can’t see Klein Blue very well in digital format. It’s definitely different irl
They were right
EASY KLEIN - IKB Incredibly Kleinish Blue acrylic paint - Regular price $34.99 Tax included. size 150ml.
Thank you!
People who hoard knowledge need to get over themselves. For me, the artists who do that are a massive turn off & I have no interest in supporting them.
I wanted a blue typically referred to as Royal Blue in an automotive paint. I went through all the sample colors and nothing had that reddish hue and ended up mixing up my own Cobalt blue with some translucent red added to it. Very easy to go too dark or muddy and I wanted a clean color. There are some missing pigments in the blue spectrum that seemed to had existed in the past. And don't get me started on maroon.
I love blue!
So how much of the color is not properly rendered by our screens?
IKB has never been lost! It’s still produced by Adam in Paris, the art store who created the special medium to turn ultramarine blue into IKB.
So...exactly what they mentioned in the video at 3:30
@@MenaceGallagherthe first rule of RUclips is the commenters don't watch the video
Ha! I think I still have one of his black flying around somwhere in the garage I got probably like a decade ago.
copyrighting has gotten insane honestly at this point.
4:54 What is this specific spectrometer and the Android app it’s linked to?
Update: It appears to be a Nix Mini 3 (~$125)
Can you use the color to dye food, such as candy? It frankly looks... delicious. :)
I use the licensed IKB and absolutely love it but I'm also a longtime Klein fan. I'll search out this version to test against what I use in my work and home.
I bought the licensed IKB to paint an accent wall in my bedroom at my mom’s house lol
God bless the Artist Formely Known As Stuart Semple
I'm feeling a bit blue. but that's a good thing
Ig this is what Zima Blue is inspired by
i used to make powder coating, i would love to dump all the trade secrets , i know loads about pigments
So in Chris Rock's bit about Rich vs Wealthy - and Wealthy family that owned the color blue, he was talking about Yves Klein lol
I want to see the actual color with my eyes, not the color reflected on the display.
"The product is the process." This video rather demonstrates that.
I would like to believe that the methods for creating certain paints all once started out as closely guarded secrets in the past. (Until someone like Stuart would crack the code or equivalent and everyone found out. lol)
Yo, listen up here's a story
About a little guy
That lives in a blue world
And all day and all night
And everything he sees is just blue
Da ba dee da ba di
Da ba dee da ba di
Da ba dee da ba di
It’s not just blue. It's not turquoise. It's not lapis. It's actually cerulean.
That’s all. 😂
Can I get it home depots paint section yet?
That blue square sold for 50 million dollars….
Seriously? 🤮
That's obscene!
This is my favorite blue!
i fkn love the color blue
Before ultramarine blue was made from lapis lazuli. The most expensive blue now is YnMn.
TLDW summary: Bunch of art nerds freak out about someone maxing out the blue channel. 255 blue, as I call it, is a severely underused color.
The Klein blue was artificially invented for the first time by Jean-Baptiste Guimet in Lyon during the 19th century. Klein only found the right solvant to use it for painting…
But is this anywhere close to the energy and color pop of Lexus Structural blue? :D
Omg that BLUE!!!!! 😍
Im not calling it Klien blue. Its ultra marine blue.
Well, as with Kodak Yellow, Fuji Green, Bianchi Celeste, etc, etc, protections for these colors have lapsed and it's silly to try to defend them. If one is going to get copied, there is little to stop it. I love the deliciously self-righteous prose used by these "experts" in the arts community, though!
I'm quite sure that the comments have covered all spectrums of blue. Weird
Lima Blue - Love Death and Robots
Good Grief and then I went into the sunroom and turned to Blue by Joni Mitchell
I invented sunshine, you're welcome!
When you buy one of the paints from his website, there’s a disclaimer at the bottom that says, “Note: By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this material will not make its way into the hands of Anish Kapoor.” 😂
Zima Blue. IYKYK
It's a TARDIS Blue!
Broken copyright laws strikes again!
I hear the kalimba - mr scruff song in the background.
And what’s Calvin’s opinion about this?
I am sure Tiffany is not happy with him. But, just to troll them, he should call the color "Tiffanease." Like "EasyKlein."
I'd say "Tiff" ("Tiffany" with part of the name scratched out) is snarky enough.
My favourite colour
Back in the 1980s I had a beautiful coat that colour.
I used to get comments whenever I wore it.
It's...so...blue!
We literally have Macragge Blue. Just ask Games Workshop.
Now we know where they stole thar from too!
Does the powder not come from a rare stone?.
Used to. There's only one mine in Afghanistan that makes. However, when they said "until the 19th century it was as valuable as gold" - that's because that's when synthetic pigments came about and they could create a close enough shade for much, much cheaper. And without going to the graveyard of empires.
@hoilst265 DO you perhaps know what that stone is called?
@@Karen-ig6bp afghanistan stone blue pigment - Lapis lazuli
@id1568 Thank you VERY much. Really appreciate the swift response.
no way there is any other humanoid species in the whole universe but us.
and: The Internet knows a asian guy that can mix the color bye eye in seconds.
oh man, i can't tell if this is real or a mockumentary. it seems ridiculous enough to be one.
It's real.
It's a Color!
Bro it’s just lapis stone crushed up
The best kind of Mad Scientist 🥼🤣
Fascinating that not one mention of Khalo’s home in Mexico was made…before he ever “invented” this blue Khalos home already existed in its well known aqua marine blue exterior.
No one said the colour didn’t exist, they’re saying this particular paint pigment wasn’t available on a mass scale to anyone who wanted to buy it. Since the time of the ancient Egyptians ultramarine was made by crushing Lapis Lazuli, used in Tutenkhamens tomb. Other cultures made it with oxides. Meanwhile IKB was made to last longer and retain better colour
Cool
And Nantucket red is a kind of orange because Nantucket.
This video is brought to you by Warhammer 40k
Warhammer 40K and Ultramarines!
Wow. I see Indigo😮
I guess I'm color blind?😅
It does veer towards indigo, I would say.
Actually ultramarine is my least favourite blue, prussian blue or indigo looks just way more natural
WSJ Style and Vogue Business are getting harder and harder to tell apart
"pure energy" "permanently impregnated"
... dude, what?
7:50 yeah he needs to be paying using his name
Seriously? In front of my Codex Astartes?
ZIMA BLUE
This "RUclips video," consecrated by the Adeptus Mechanicus, hath been examined for purity and intent. Its content, untainted by the foulness of Chaos or the degeneracy of xenos, aligns with the Emperor's eternal decree to inspire unity, bolster morale, and spread knowledge unto the masses.
Because blue and purple was the color of royalty since the pigments were so hard to get in the medieval times
I'm Confused. Great Story but I don't understand how this is not Patent Infringement.
Cuz Klein didn't have a patent on the color. He patented the formula. Semple has made the same color but with a different formula.
Also, none of this falls under patent law. Companies trademark specific colours (something that Semple has issues with) but that only prevents someone using that colour in the same domain in a way that pretends to be the mark owner. Outside that context it isn't restricted. Additionally, you can use a trademark as a descriptor as long as it's clear that's what it is. Semple isn't claiming to be Klein or is in any way associated with the Klein estate he's only claiming to make a paint that is Klein-ish.
You can't patent a color, because you can't invent a color. But yeah, a formula or method for producing a color, that could possibly be patented, but only for 20 years, that period passed long ago. Whatever Klein's original process was certainly would be unprotected by now. Trademarks however can be renewed pretty much indefinitely.