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48. Seth Godin on How to Get Your Ideas to Spread - The Ideas on Stage Podcast
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- Опубликовано: 15 авг 2024
- In this episode of the Ideas on Stage podcast we spoke with the legendary Seth Godin.
Seth Godin is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world.
His newest project is leading a worldwide group of volunteers creating The Carbon Almanac.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.
In this episode we talked about how to get your ideas to spread.
Key Takeaways
- Why ideas spread
- The power of tension in engaging talks
- The best way to start a talk
- The right way to use PowerPoint
- The power of concise communication
We hope you enjoy it!
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Links:
- The Carbon Almanac: thecarbonalman...
- Seth’s latest book ‘The Song of Significance’: amzn.eu/d/hmMFljV
Recommended books and authors:
- The Art of Possibility, Rosamund Stone Zander and Benjamin Zander
- Garr Reynolds
- Nancy Duarte
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IDEAS ON STAGE RESOURCES
Want to inspire your audience, increase your influence, and make a bigger impact?
- Read ‘Confident Presenter’ (www.ideasonsta...) and ‘Business Presentation Revolution’ (www.ideasonsta...)
- To make the most of the books, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: ideasonstage.c...
- Attend the next Ideas on Stage web class: www.ideasonsta...
There is always something new to learn from seth. Great Man. loved the conversation.
Indeed. Thank you!
Ive been Seth fan since reading the Purple Cow, you're a great host as well!
Thank you very much! 🙏 I'm also a huge fan! - Andrea
Thanks, Andrea for linking us to this marvelous podcast. Much appreciated
Thanks James! I'm glad you enjoyed it - Andrea
TLDR:
1. To get your ideas to spread you must give people skin in the game so they feel better by peddling your agenda. Because people are jealous or motivated by self-interest.
2. Dying also enables spread because your content is not being dictated by you anymore. You're now a martyred legend. Anyone can take your art/content and run with it, typically teams of people. Because people are jealous or motivated by self-interest.
Delightful man. I really enjoyed listening to you.
Seth is amazing!
@@IdeasonStage And he also looks so kind!
@@OShaughnessyC indeed!
Great discussion - thank you.
Thank you!
Great episode 🔥🔥🔥
Thanks Raf!
Hi Andrea, I can only buy one or two books of Seth. Which ones would you advise?
This is marketing and 'The practice "
@@akshaysingh5444 Brilliant - Thanks
It's very hard to say. It really depends on what you need. One book that resonated with me was 'The Dip'. A very short one.
@@IdeasonStage Grazie
Well, that is not the kind of doctor I would want to visit. The doctor from the authenticity example should definitely stop working with the sick
A great example from Seth that made an important point
The reality is that most health care providers have significantly more work than they can complete in a reasonable amount of time and many of them feel exhausted. If every one of them were to simply leave their job, the healthcare system in many countries would fail.