Hidden Profits for making money online: Unlocking Your Store's Gifting Potential | E-Commerce Guide

E-commerce gifting remains an untapped market despite the massive digital transformation in retail. Liz Lorge, marketing lead at Zest.co joins the Ecommerce Coffee Break Podcast to discusses how you might be losing money in your online store. In this clip, we unlock the untapped potential of online gifting solutions - a lucrative market segment overlooked in digital retail transformation. While e-commerce platforms have optimized everything from digital marketing to customer experience and post-purchase workflows, the corporate gifting experience remains antiquated. We reveal how the $300+ million B2B gifting market creates massive revenue opportunities, and why modernizing your e-commerce gifting strategy is essential for brands seeking to dominate their category and scale their digital gift sales.
Enjoyed this clip? Find the full episode here: ecommercecoffe...
how to improve ecommerce gifting, corporate gift marketing guide, online store gift optimization, ecommerce gift revenue growth, digital gift customer experience