The Challenges of Modern Email Marketing

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In this episode, host Claus Lauter speaks with Stefan Pirvu, Email Marketing Coach and Founder of emailsuperstars.com, about breaking sales records through innovative email marketing strategies.
Drawing from his background in social psychology, Stefan reveals how e-commerce brands can create compelling email campaigns that truly connect with audiences and drive significant revenue.
Topics discussed in this episode:
Why getting emails opened is harder: Stand out as inbox filters tighten.
How brand personality drives success: Build an authentic connection with a unique avatar.
What makes daily emails work: Keep subscribers engaged with entertainment-driven content.
How to properly segment lists: Target based on behaviors and preferences.
Why most newsletter strategies fail: Avoid the key "value-based" content mistake.
What drives real engagement: Boost deliverability by encouraging replies.
How to repair poor deliverability: Improve domain reputation for primary inbox placement.
What makes SMS and email work: Use AI-driven conversations for personalization.
How one brand grew revenue from $15k to $65k: Learn the winning strategies.
What successful email marketing costs: $7k-15k pricing and ROI factors.
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Timestamps:
[00:01:00] Why email marketing struggles with deliverability
[00:02:00] How brand personality boosts engagement
[00:03:40] What makes brand avatars effective
[00:07:10] How daily emails work without burnout
[00:09:50] Why segmentation boosts conversions
[00:14:00] What drives email marketing success
[00:15:50] How to fix poor deliverability
[00:19:30] What makes SMS and email click
[00:22:00] How one brand 4x'd email revenue
[00:28:10] What pro email marketing costs
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*DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!
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