You ≠ User (UX Slogan #1)
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- Опубликовано: 16 сен 2024
- The foundation of user experience is the difference between the people on the design team and the people using the product. You can't ask users to design, but you also can't ask the designers whether their own design will be easy for the target audience to use.
#UX
Awesome. The clearest, most actionable, and therefore, the best, UX content online. Period.
IMO it's mostly true BUT.... When I'm on early ideation phase, when I create ideas, I AM the user, as I have to empathize with and understand future users beforehand by extensive research, in order to create a suitable solution. I would put it this way: 'I should design something so good that I would want to use it myself'. When am I NOT a user? In the idea validation, testing phase. This is when you have to separate your preferences and objectively look at the test results. Something that made sense to you during (always biased) creation, may not make sense to target users. Then you have to accept it and refine the idea according to THEIR needs.
He teaches for the lowest common denominator designer. it's risk management in designing... unfortunately, practiced incorrectly or far too draconian - stakeholders, clients etc will think a UX designer is stupid, slow, too expensive if they can't do anything without anything from anyone else. This 'slogan' isn't for world changing design, it's for the design that nearly all UX practitioners here will do, and you don't want them running amok with their weird stuff. yes, you might get a savant designer who is naturally unbiased in their unresearched ideation but you only know them after you've worked with them for years, and even then, you still need to prove to others that their work is valid. nearly all UX designers are really really bad at 'ideas' because they aren't trained to have them like, say, an advertising creative.
Can we get a video about how to handle management that thinks they ARE the user and subject matter expert? Management so often refuses to accept this philosophy. It is super easy to say "you are not the user." But when that is not embraced and not respected by the business, we cannot succeed. We are blocked. The struggle is not in the theory, but in the acceptance of what that really means by the business.
You don;t have to convince US. You are preaching to the choir. Help us get through to leadership and handle the biggest push back we get as designers.
I'm so a big fan of the NNgroup !
Thank you so much.
I will buy this book.... 🙏
Where are Slogans 10, 14 and 15? These gaps break my flow.
Sorry, we are posting the slogan videos as they get edited. The playlist will eventually be in numerical sequence, but right now there are still some gaps.
@@NNgroup oh, I wasn't aware. Sorry. Will wait for the rest then. Love the videos. Really good stuff. Helps me a lot on my way UX.
Where can I buy that You are not the User design as a sticker?
The design (and several other slogans) is available on anything from T-shirts to phone cases: www.nngroup.com/swag/ (For You ≠ User, see society6.com/product/you-are-not-your-user_mug?sku=s6-11803233p30a27v199 and scroll to the bottom for other versions. Not loving this store for navigation by design, btw.)
All right... I'm not the user Lol