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Nike releases full ad featuring Colin Kaepernick
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- Опубликовано: 18 авг 2024
- Nike has unveiled its first "Just Do It" ad narrated by Colin Kaepernick.
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The two-minute spot highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by kneeling during the national anthem.
The endorsement deal between Nike and Kaepernick prompted a flood of debate, with some urging a boycott of the company's products.
Is Colin Kaepernick's Nike deal activism - or just capitalism? ► www.theguardia...
Khaled A Beydoun: Nike just thrust Kaepernick back in the spotlight - where he belongs ► www.theguardia...
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#ColinKaepernick #Nike #Activism #PoliceBrutality #LeBronJames #SerenaWilliams #Sport
Is Colin Kaepernick's Nike deal activism - or just capitalism? ►
www.theguardian.com/commentisfree/2018/sep/06/colin-kaepernick-nike-activism-capitalism-nfl
Khaled A Beydoun: Nike just thrust Kaepernick back in the spotlight - where he belongs ►
www.theguardian.com/commentisfree/2018/sep/05/colin-kaepernick-nike-ad-nfl-spotlight
I think the kneeling was more of a protest. I don't think he had any intention at all to disrespect America. Don't get too sensitive guys.
You know how he even got the idea of kneeling, don't you? True story, Google it..
He was trying to think of a way to protest all the injustice of the cops and the black community. And a. X Marine had written him a letter and explained to Kap that when a fellow solider had fallen(died) at the funeral all the other Marines would kneel on 1 knee to show respect to the lost solider and their family. So Kap thought it was a good idea to do just that. From the next game on Kap would kneel down on his knee. When asked why he told the story. But you never heard that. You only heard what the news wanted you to hear. Kap is being disrespectful to all the military. That's total B.S. he was only trying to use his platform to bring awareness to what was happening and continues to happen on America. Just like you said. But no one know wants to hear it. The media wants to throw him under the bus. And like stupid sheep we all believe what the media says. Or at least most of the population does.
@@cynthiacler9284 finally a comment that makes some sense
Oh, he had absolutely NO intent of disrespect. It has ALWAYS been a show of respect (taking a knee is a position of prayer) for lives lost and a protest against racist harassment and police brutality / murder of people of color. He has explained that in several microphones. Those who support murder have tried to make it about something else.
If he really cared about protesting the subject he would have done it another way. He's just virtue signaling he hasn't said any stats about his claims and he hasn't put any money to do anything to help the situation. He is a phony and now he has profitted off of the victims of police brutality. How can no one see this
@@joekerr6035 everything you just said is a lie. Do some research. Read a bit about him. Especially all the money he has given away since the protest. This man is doing more positive things with his life than you have ever dreamt about. He is a hero. Stop spewing hate without any basis.
Im here to watch an ad but before i watch that ad i gotta watch the youtube ad.. HAHA
😅
It was never about the Flag, it was about Police Brutality.
Remember that
@Lisa Kuehl Law Enforcement and Police officers stand for Liberty and Justice, our flag and our national anthem says "Liberty and Justice for All", can't get more similar than thaf. When George Floyd was killed, some people started to see how broken our Justice system was, they started to do something about it and that was protesting and fighting for something that was corrupted and that we hold dear (At least for some)
This guy love or hate him stood up for what he believes in. Respect.
Not to be that guy, but he really didn't stand for it xD
I’m all for taking a stand but when you run sweatshops to make more profit, don’t go trying to say you are for the people. Nike is looking at Colin as a money maker. Don’t be fooled.
Who's fooled? Kapernick didn't pay for the ad, Nike did! Pretending they care about trendy movements..
I'm sorry am i missing something? i don't see whats wrong with this
?
Monique Pezzano the guy Colin kneeled during the anthem in 2016 when he was a quarter back because he didn’t believe in what America is now and the racial profiling and diss respect from my knowledge, some Americans took offence he was in the commercial and burned and destroyed their bike stuff and suxh
Deadlywolf13 a former marine told him to kneel
@@MoniquePezzano Well some black men commit crimes and resist arrest or pull guns on cops and get justifiably shot by the police. Colin Kaepernick seems to think cops shouldn't be able to defend themselves even when their lives are potentially in danger so he protests the national anthem.
@Mai P Nees kneeling to a song that was written to honor men who wouldn't kneel and sacrificed themselves, for that man to have the liberty to kneel.
" . . . ask if they're crazy enough!" The Look, the engaging smile. What a closer!
"-or just capitalism?" Well done Guardian, you've understood what marketing is, have a lollipop.
Colin is very handsom, and I love the fro. I was so surprised when he grew this, before, he had no hair. I think people are really hating on him to much, whether they agree with his views, or not.
Nancy King nah
He deserves it
We’ve gotten so caught up in the act that we’ve missed the message behind it.
Sometimes standing up for what you believe in means kneeling. 💯
For everyone upset over Nike and Kaepernick, just remember, last night another
cop murdered another unarmed black man who was not committing any crimes.
I bet....
Shane yes it is a shame we cannot have higher expectations from government reps than the thugs on the streets.
Do you have a link to the storey?
Shane..That is a false equivalancy. Police are paid to protect and serve. Thugs are not. The police are meant to uphold the law and when they don't it brings the law into disrepute. It's funny you mentioned Chicago though, as they have one of the most corrupt police deptarments in the country alongside baltimore
Oh, they know another Black man lost his precious life. They're all for that.
We're all being distracted by the real issue which is why Kap is protesting: Police brutality and oppression of minorities. You guys should be more upset that your president is only taking the way he protested into account and not the lives of his citizens. If you don't agree with the way kap is protesting that's fine, but instead of arguing about that, we should be discussing ways to fix the issue of police brutality.
Pdiviy97 the problem is how he decided to revolt for his very important cause. It does no good if he and all of his buddies are not part of the solution for change. He has obviously upset his fans but he still could not be part of the solution. I understand he does a lot of good but in this cause he was not a part of a solution. The federal government cannot come in unless invited. What he should have done is get in front of this help foster change.
Pdiviy97
Saying that cops are institutionally racist. Which is what you are saying, is contradictory to your point. This is because your fighting against racism yet grouping all cops together based off one cops actions which is the definition of racism. Discriminating against someone based on the skin, but in this case there job. Grouping people based off one persons actions is messed up no matter black, brown, white, or cop.
Veronica Biggs it does provide good because what he did gave the ones that help make solutions a larger voice. That in itself is part of the solution
Jonnyboyyy11 except it’s not racism because a police officer is not a race, it’s an occupation. And it’s not just one cop its many. Take into account the stories people have said and it happens a lot, but I never said all police officers do this. Thats a new point of view
Pdiviy97
It's messed up to group people based off one person actions it's not many of the cops being racist like you said it's a few. You need to look at black on black issues before we work ahead. A hell of a lot more Blake people kill other black people then the cops or white peoples do, especially in the past 5 years.
Love this commercial, deep and powerful.
Again I was brought here to watch this advert as a basis for my class assignment
I felt this deep in my soul, All love
This commercial made me cry, I absolutely love it. way to go Kap!
Anyone know the background music the piano? Sample where it’s from ?
Colin Kaepernick the icon, standing up to racial injustice, police brutality, thank you Kap! 👏👏👏👏👏
Colin Kaepernick you are true hero 🏈🤴🏽🏈
He gave up his career for us as the world turns a blind eye thanks kap I kneel with you my brother. I haven't watch football since he been without a job and I will continue to not watch the NFL
His career gave him up. Get the facts straight. He was just not the athlete that this ad portrays or inspired. As he did not aspire to be the best except to dishonor his country which gave him everything.
Dude he was trash that's why he got fired
Matt Parsons his final season he had the 12th best QBR
It's a team sport. O line can't give you time, nothing much you can do
Believe in something, especially if Nike is giving you millions to do so
he did not sacrifice anything!
I hope people boycott Nike!
LOVE IT! This ad is empowering and encouraging EVERYONE to live LIFE to it's fullest - in spite of the evil that has crawled from the depths of hell all around us. Let LIFE prevail! Protest evil...stand up for LIFE.
And you supporting Kaepernick is supporting evil because Kaepernick and Nike are profiting off of police brutality victims. And here you are all cheering for him it's disgusting
@@joekerr6035 Kap took a knee AGAINST police brutality and the murdering of innocent people long before Nike decided to stand with him. Kap was still playing football. And Kap has since given away most of his money to charity. Something that you and your kind would never do. People like you took the good he was doing and tried to make it into something it was not. And here you are still trying to do that. You and people like you are controlled by demons. Unfortunately we are surrounded by demons. But I and most of the country are in prayer that good will prevail. We REBUKE your demonic spirit. We REBUKE the spirit of Darkness that roams the planet. We rebuke the spirit that controls all of you who think that killing is good. We rebuke those of you who applaud police brutality and the murder of innocent people. We rebuke the Demonic spirit that controls those of you who have delusions of grandeur. We rebuke those of you who believe that one race of people is better than another and that other races should die. We rebuke the Demonic spirit that keeps white people living in fear of everyone else. We support everyone who stands AGAINST brutality and who stands FOR the right for all people to enjoy life without fear of being killed in the streets for no reason but their complexion. I support all who take seriously the commandment "Thou shalt not kill."
Anyone who stands against life...needs prayer and deliverance from evil.
@@judilynn9569 You have no idea what you're talking about. You don't know what manipulation is. You're blind to it and i feel sorry for you.
@@joekerr6035 only feel sorry for yourself and the relatives who taught you that you are superior to everyone else. You are the truly lost soul.
@@judilynn9569 Look even your comment is putting blame on how I am, on my parents. Like I'm a victim now. While dodging what I said. Denial of sorts. Look, you don't understand the politics here lady. Im sorry to break it to you. You think you know, but you dont know. Don't insult my family either, my actions are my own and I blaim no one.
Most inspirational ad ever ❤️😘
who here thinks Colin Kaepernick looks like Alex the lion in Madagascar
rkhamsou omg yes! Lmao
His career gave him up. Get the facts straight. He was just not the athlete that this ad portrays or inspired. As he did not aspire to be the best except to dishonor his country which gave him everything.
Where is the message about unarmed Black boys getting shot in the street?.. isn't that why he St he kneeled in the first place?
Huge hair, tiny brain, what a hero
Dalek Supreme ur so racist fr
@@politicalfigure7224 he didn't mention his colour what so ever. You leftist always wanna make everything a matter of race.
Huge hair, tiny brain, big heart
I used to watch reruns of The Little Rascals back in the 70's
Love colin kapernick, keep doing what your doing bro....
Why isn't Pat Tillman the face of the Nike campaign? He's a true American that gave it all up for something he believed in.
Lol
Pretty hard to do a commercial when you’re dead🙄🤦🏾♂️
"We Move Lightly" by Dustin O'Halloran
yes ohmy this is from the soundtrack of movie ' Like Crazy'!
Nike’s market has surged greatly. Nike made a smart business deal.
mike de julia they have also lost a lot of customers because of this commercial such as my family
@@sydneypadilla3114 No one cares lmao, their sales have increased dramatically after they aired this. On top of that, they made billions by having him as the face of the campaign. Nike wont lose any sleep losing your family or people you know cause the people that support Nike/Kap outnumber you, making the losses irrelevant.
Respect ✊🏼 he made a right choice
It’s funny how he wasn’t doing this when he was going to the Super Bowl. But when Blaine Gabbert took his spot he needed some attention 😂😂
Trying to get rich in the country he hates
joe cole exactly right
He had no other option, since no one else game him another option due to his race
I love it!
lucy642502 same ❤️😭
KAEPERNICK FOR PRESIDENT!!!!!!!!
Runningbear I don’t think anyone would benefit from that, even kaepernick himself.
@Runningbear
Wowwww,
So,well spoken and articulated.
BTW, that's is me being sarcastic.
@@cynthiacler9284 yes it was well spoken and very articulated.
Kaepernick for prison.
Baraku NigBongo Moron.
I believed in unicorns then my wife left me.
Just do it✓
😂😂😂
I love this ad! Well done Colin. But the sad thing is Nike really used this for marketing and advertising purposes
Of course they did, they paid $$ for it!
1:01 doesn't round up to 2:00, change my mind
Only extraordinary people can accomplish great things. No amount of Nike paraphernalia will help the rest of us do the same. It's statistical inevitability. There have to be ordinary masses for greatness to exist, and great people don't necessarily need Nike adds to inspire them. This is just some smart, creative people trying to get you to buy their stuff and to get your money. They will succeed. Nike sales have gone up since this commercial.
Just a thought. I am totally supportive of Colin Kaepernick. However, one may think this is crazy, but why not sit down with Kanye West and President Trump. Despite whatever one may thing of West, he does have the President's ear. President Trump is the reason Colin Kaepernick is not playing. I hope CK would be willing to meet with Kanye, the President, Jim Brown, Herschel Walker, and all of those other black Trump supporters. It's all right Colin, you have done everything and more. I don't think anybody would lose any respect you if took the offer to visit the White House. Unfortunately, the man who can bring you back in the NFL and help make the reforms against police brutality and systematic oppression of black and brown people is the man sitting in the White House.
Morgan Maxwell And why do you support somebody that kneels for our flag? Nike is an AMERICAN brand, therefore they are proving that it is ok to walk all over America. It’s infuriating.
Can you tell me exactly what did Kaepernick sacrifice?
His NFL career
His wages, his reputation, his image, basically his entire life for what he believed in
Believe in something, even if it means sacrificing a million dollar contract for another million dollar contract
When he made his first kneel, I'm sure he had no idea he was going to get signed by Nike. So...
Clickbait. Not the full ad
I've seen so many conversations about him taking the knee n how it is disrespectful by some people, but I've yet to see those same people address the issue he's trying to bring attention to. Do these 2 things exist in a vacuum where you cant address both things?
Because there is no issue, its all in your head.
Yet NOBODY in the comments is talking about the purpose of his kneeling stunt!
I felt like he talked to me.
Nike is short for Nichael
Serena Williams is the greatest athlete of all time? Really?
Daastan 47 well, she is a very good athlete.
Crazy how Nike shut down its store in Portland. Guess they weren't willing to "believe in something, even when it means you lose everything." Maybe they should stick to commercials that actually reflect their company.....
Nike factory shoe Workers only get 2-4 days off every month •They work 11 hours a day • all must work overtime. • If they refuse they can be docked an entire day's pay.
Thats what some people say, who knows if its true? Nike could say they are providing employment opprtunities to impoverished families!
Im just here for Nyjah
Who's "us"?
Kaepernick should be back in NFL
Owners should have the right to say they don't want a jerk around.
Haha the interception 👑 😂 fo sho!
Powerful ad. So we'll done.
Proud of Nike!
Hermano muchas gracias por tu rodilla estamos tu lado
Why? There don't believe it, they're telling people what they think they want to hear! To sell more shoes!
0:45 But...she was defeated by japanese lass and got pissed off about misogyny. The japanese lass cry because apparently, her role model was a sore loser.
Sacrificing everything....aka making 30 times more money from Nike endorsements and lawsuits than I would have being a backup/marginal nfl starter
That afro is fake he is Hispanic NOT BLACK
This is like the millions of other Nike ads, what’s the difference?
I came here from Family guy lol
♥️♥️♥️♥️♥️ respect Colin !
"Believe in something, even if it means sacrificing everything." I agree but I don't want to just believe in anything. I want to believe in humanity not government, countries, celebrities, money, or possessions.
It said believe in "something," not just "anything." You said you agree, "but." But negates what you said and means you really don't agree. What, if anything, do you believe in that you're willing to sacrifice for and not just criticize?
If you want to believe in humanity, do that. If you don't want to believe in government, countries and celebrities. Do that as well. You don't want to believe in money or possessions, however, I don't see you or any others that have a problem with this ad giving either of those things up. A lot of people criticize China and have boatloads of their products. You can't have it both ways...... and I'm not afraid of what the fallout may be from my comment because I believe that an agent for change will always be bigger than the voices of those that say they want it just to be able to say they said they want it.
@@danii_green ye you can have it both ways and Zatanna K was right
Could someone plz explain whats wrong with this ad
R.T.D.G Colin is saying that he has sacrificed everything. Our fallen soldiers have sacrificed everything.
I guess all of you forget Pat Tillman who was killed in Iraq and was an NFL player...
To be clear I'm taking no stance on anything political here man. Just saying Nike is doing nothing to support anyone. They're only cutting themselves a check. Clout chasing essentially. Everything is a money grab... Nike doesn't care about free speech or racial injustice, this was a move to boost Their bottom line by appealing to the popular concensous of their consumer base.
They nailed this and effectively inspired their customer base to even spend more. Nikes sales increased after the ad.
For the big Nike support that came from customers after this ad... You do realize Nike has made no financial investment in low income areas, they've done nothing to improve education in those areas, and other than profiting big of a perceived support, what have they really done for the black community? What about for just minorities or even whites in low income areas. Nothing. Besides cut themselves a bigger check. How about donating some of that money to low income schools? How about funding programs to support troubled youth, minorities or any one of Color or not of color and who just happens to be in a pipeline to prison in these low income areas?
Nike do this, than you will really deserve respect. You might just increase your bottom line even more too!
Very political stance liar
Word just came down Nike has had a tremendous boost to sales since this aired. A little bit of news that gives me real hope ✌🏻
Hope that advertising, however insincere, really works?
Exactly. Doesn't inspire the average Joe. I was wearing Nikes for style, price, & comfort, not inspiration!
The real question is how is this affecting their bottom line? And I don't know, i'm asking. With him as their spokesperson are they making more money, less money or about the same amount of money?
There sales boosted since the add
Imagine that a running back with a t-shirt of a FLYING saucer on the running backs T-shirt.
Kepernick a big success in the race business. Black people are so easily played when it comes to race.
More towards equality n motivational side.
Probably thats what people making it controversy cant digest.
I so LOVE HIM! I stand with Kaep! ❤️
gjaddajg sources?
How can you do that?It's obvious,Kaepernick can't stand.
What if I have no hand
dont ask if your dreams are crazy ask if your dream crazy enough
at 00:20-00:24 loved it, actually I liked the video in general
If you a rapper from Atlanta and the NFL wants you to preform at the super bowl in your own city ..... don’t do that though. Not cool . And if your a football player who has worked his life for this moment don’t do that because some half black dude from white parents and Egyptian gf said so .
I’m not gonna like don’t like Colin, but this was a great ad
2018
Colon will NEVER play in the NFL again and Nike made a huge mistake.......huge!!!!
Why he has the right to play Nike has the right to make ads like this
"When fascism comes to America, it will not be in brown and black shirts. It will not be with jack-boots. It will be *Nike* sneakers and Smiley shirts. Germany lost the Second World War. Fascism won it. Believe me, my friend." - George Carlin, 2005
Lovely
Where is my Air Kap
But how come nike terminated their endorsement with Manny Pacquiao when he expressed what he felt ?
Who is he and was his message a positive one for all Americans? Probably not.
Judi Lynn u The other guy Floyd Mayweather fought
It;s a protest that is constitutionally protected from government backlash. However; it doesn't protect you from public backlash. He was told to pick another platform, he did not....now he has no career. Who is up next for total ruin.
Wasnt he sat for blaine gabbert conveniently at the time he started his "protest"? Just curious
Just boycott Nike.
Nike sales increased 31% compared to 2017, great Ad
Great message
So getting on your knees and pouting is now called sacrificing.
it would be pouting for you cuz u and me are nobody. when getting on your knees sparks national debate but causes half the nation to hate you (ridiculous in its own right), i think u can call that a sacrifice
He sacrificed his career but it was for bringing light to the unarmed innocent black men who are shot.
@CasperTheDuck wow talk about narrow minded. It not about color anymore. Officer think they can do anything because they are the law because they carry guns and a badge. When a officer unloads a clip into a suspect because he or she things the suspect has a weapon that's when you need to ask when is it safe for any person in this world. There is no logic to shoot and kill. None!!!
Stfu
Plays like an Apple Think different ad.
He got dropped for being bad at his job!!
not all paid qbs are starting qbs
I believe in something or should I say I believe in someone and sacrificed everything
Millions of dollars in endorsement fees to tell America it sucks. This could only happen here. Man is he lucky!
Ask how your NFL careers going
I’m all for the whole black lives matter movement because for some reason people are relating this to that, but I think that it’s disrespectful of him to kneel after millions of people died for our country so we should honor that song, but he has a sick afro