Opening Keynote: Building the Marketing Function of Tomorrow | Gartner Marketing Symposium/Xpo

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The impact and magnitude of new waves of disruption, caused in part by the rise of generative AI, require CMOs to change their function radically. CMOs must recast marketing’s value proposition to a driver of long-term resilience, reimagine the constructs of a digitally enabled organization by balancing the human-digital mix and reset how they collaborate with partners to increase value.
Live from Gartner Marketing Symposium/Xpo, Kristina LaRocca-Cerrone, Sr Director, Advisory and Matt Moorut, Sr Director Analyst explore how to build the marketing function of tomorrow in this opening keynote.

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