Another point with the inclusivity is brands doing “gender neutral” collections that are just sweat pants and tshirts… things that have always been gender neutral. But they play it off like they’re being so inclusive and hip. It’s lazy, and it’s boring.
I also hate that to be "gender neutral" you have to wear pajamas. Gender neutral means it should fit different body types/shapes so any identity can wear them. That doesn't mean beige sweat pants!
yup. basically just othering not-thin or abled bodies and framing it as something to be ashamed about and that we shouldn't ever be allowed to feel sexy
I hate it. We all liked the glamour part. Why can’t all body shapes be glamorous. I want the wings on all the models. They took away the sparkle and glitter and threw everyone into a field of grass. Even the make up is dull. I hate it. The plain “new” look is boring and stupid.
this when i say i’m sick of seeing the same people on the runway that’s what i mean not the looks. i want to see everyone from all walks of life looking amazing and in artistic looks not just like here’s a skin tone t-shirt bra go fake laugh
I think you explained it perfectly. Inclusivity doesn't mean live, laugh, love generic. Do Victoria's Secret, give us runways with angel wings and perfume that's chokingly strong.. just make it for everyone. Let us allll live the fantasy.
Completely agree! It's so performative to "rEbRaNd" JUST to be more inclusive - just be inclusive within your own branding. If you can't, the brand has bigger problems.
It’s borderline offensive to strip the glamour away in order to be “inclusive”. The brand is almost indirectly saying you need to be tall and leggy in order to merit angel wings/ ethereal essence. I don’t like it one bit.
ugh yesssss!! inclusivity means put some jiggly real nonwhite bodies in your gorgeous angel wings & thongs & show the world how fierce it is to look like me & women i know! not make us more ugly stuff bc you dont want to see our bodies in the clothes you already make!
To add to your first point about brands becoming boring after inclusivity: I've noticed a lot of clothing brands that start selling plus size clothing don't always make all of their clothes in plus sizes, and a lot of times it seems the more popular sizes only go to XL. Why even try to act like you're size inclusive if you're only gonna make the baggy and unpopular clothes in larger sizes?! It's so ridiculous and performative.
This! I do shop at Arula, but even though their store is connected and exactly a part of Alter’d State, the clothes in both sides are completely different; I don’t know why they can’t offer the same clothing in both places, maybe with slightly different silhouettes (us plus-sized girls often need more curvaceous silhouettes (in varying spots!) rather than purely straight cuts)
it's the way that VS was all about glitzy, sexy underwear and when they tried to be more inclusive they literally turned into a sears catalogue.,.,. we just want more inclusivity where did the flavour go
it reminds me of when they rebrand a male character as a woman its like could you not think of a cool female character? you literally had you copy a male one? its like ‘well if we have to include everyone its not sexy so lets scrap the whole thing ‘couldnt possibly fathom EVERYONE being sexy and confident so lets rebrand’
I used to love their lingerie, why couldn’t they make more sizes and just let all women enjoy them? All the stunning designs have been replaced with boring, cheap construction and yet- expensive! They lost the magic but kept the prices.
victoria's secret likely did a rebrand bc of the harassment allegations a lot of their executives had as well. but the rebranding almost comes across as,, they couldn't imagine women outside of the traditional supermodel selling sexy ya know? like they heard inclusive and thought that old brand couldn't work anymore :/
it's almost like they literally still cannot conceive of ppl that are attractive existing for reasons other than their pleasure. only "ugly" normal ppl deserve not to be harassed i guess??
I actually really like VS. i think they’re trying but it’s difficult to cater to everyone. Personally, them coming out with nursing bras was such a big step. Give them some time, I think they’ll figure it out 🙂
@@mackenziekirk6030 I hope so. It would be cool to see a brand change their tactics not to virtue signal, but to actually be better, and that includes showing that their product isn’t just to make someone into eye candy only.
I loved Victorias Secret bras and underwear, they had such great glam designs and held up well too. Then raised their prices, lowered the quality, and made everything boring! How hard was it to keep everything that everyone liked, and make it for every size and woman?
Without bashing, I can genuinely say that we've still got a long way to go on inclusivity for lingerie, especially on top. Just cus something is your size does not mean there's optimal fit for, say whether you've got more fat above or below your areola, the distribution/ shape of breast tissue itself (honestly same for undies with butt-fat distribution).
Firstly, imo the subscriptions give off a scammy vibe. We all know how brands make money off people forgetting they've subscribed to something they don't need. Secondly, they are not inclusive. They don't do bra sizes in my size and m&s does :) however that doesn't matter, as finally they are not inclusive as they are an expensive brand. The makeup is seems okayish at okayish prices when you want to splurge, but the lingerie 😂😂? The prices they charge for the tiny pieces of material or stockings? That's not inclusivity. If she wanted to make an inclusive brand, make it at an inclusive price point. It doesnt have to be cheap to be affordable. Of course these are just my opinions, however that is how I perceive the brand.
@@kajamaybebody type, gender and race diversity in a clothing brand has nothing to do with being affordable. They don't have to lower their prices to be inclusive. There's more affordable brands out there that can do their own inclusivity with gender, race and body type. Don't look at a higher end brand who IS being inclusive in all those ways and say they need to lower their prices or they're not inclusive because it doesn't make sense. There are different brands with different price points for a reason, they have a target demographic and are in the business of making money. if you want a more affordable brand to have more diversity in their ads/what they offer than fine, but asking a higher end brand to fit your budget isn't right.
I used to pack orders at amazon, the reason why so many small products are delivered in huge boxes is because most items like that are delivered to the Amazon facility by the seller in bulk. The system stores the information of the size and then tells the packer to put it in a huge box even though it is no longer the entire stock, but just order item. And no, the system will not let me just put it in a smaller box anyways lol.
@@livywoodward8666 Yes they def made a statement! It's giving "inclusive = death" vibes like they threw a tantrum and self destructed. I would've been more than happy with the added size range/few extra styles and they could've let those skinny women stay on the runway lol But instead of choosing a few meaningful steps, they took away everything cute AND it's somehow our fault??
I agree. The lack of the super fabulous smiley sexy slumber party vibes is SOOOOO weird and distracting. Like why do the models have to look like they're posing for a medical scrubs catalog? All different shapes and sizes and types want to be sexy and fabulous and flirty!
The problem is Performative inclusivity. It’s not actually something they care about. It’s not genuine. They rebranded to get a pat on the back and because they didn’t want to associate their “fun” brand with people they didn’t feel like fit their image…which is literally admitting it wasn’t and still isn’t inclusive. It’s all Performative.
To be fair they do not care about non-inclusivity either. VS did the angel thing because it worked and they made a lot of money. Now they do inclusivity because they would make less if they didn't. Not that i think brands should not be called out for excluding a lot of types of people but most people tend to forget that they did that in the first place because people a couple of years ago liked that shit and threw their money at it. Brands will do what is good for their bank account. They are doing it now and they did it back then
Re: Victoria's Secret....I'm a 56 y.o. woman. My body is FAR from a models body BUT, I don't want to wear granny panties and cotton bloomers either!! I want to wear those sexy satin and lace items too!! 😄 These companies are taking this to a whole other extreme. Crazy! Thanks so much for another great video!! 🥰
I remember when they first started, their whole concept was to revive fancy, colorful lingerie dripping with lace, like the sassy corsets and bloomers of the late 19th century, hence the brand name. Their catalogs were so fun and fanciful. They've thrown it all away.
Some brand needs to swoop in and take over that market. Yes, Fenty Savage X has done sexy and for every size. I would love to see the fancy-looking boudoir style stores with satins and lace again. :)
Yes!!!! Get your sexy panties! Women are afraid of becoming older because we're apparently not sexy anymore? No thanks! We need to stop that. I wanna sex drive and feel sexy no matter my age.
I think it's funny when brands rebrand to a more inclusive concept because it's almost backhanded in a way. It's like they're saying, "remember this? This super glamorous, clean, ethereal, larger-than-life image we used to project? Yeah that's not for you. Here, have this watered down thing that's more attainable for someone like you."
Thank you for saying don’t do NFTs. I DO know what they are and they’re not good and won’t be good in the long run. One of my favorite channels started selling them to do a fundraiser for a project [seek discomfort] and they had huge backlash and all they did was try and justify it.
If feel the same about brands asking if they should do NFTs. 1 I DON'T CARE! 2 Why are you asking me 😂. It's like they want permission from their audience to do something problematic lol
Victoria’s Secret stripping away the glamour of their brand is so ANNOYING!! VS was such a identifiable brand with its own aesthetic & they’ve really threw it in the trash over the years instead of keeping it & adjusting to current designs. I feel like their sales will plummet.
Exactly, I’d be surprised if it hasn’t already happened. They’ve never carried my size bra, and a lot of us are left out of their clothes because of that, it’s a miracle that VS still exists, imo.
@@lianadolan6734 they never have mybsizebin the store, always have to order it online US 34DD/ UK 34E. When I was young and worr a 30 or 32 DD, FREDRICKS of Hollywood was it, so my mom used to have to get a 34 and take them in. I feel you.
Yass! When Victoria secrets “rebrand” came out, I was like wheres all the pink, bombshell, 50x push-up, hair in the wind vibes?! It’s giving aerie with a hint of hanes, which I like but this is Victoria secret. they must pay their marketing team so much and this was what they came up with and actually approved 😭
VS was selling a fantasy, and that's why I and lots of teenage girls OBSESSED over their stuff in the 00's. It wasn't just about being sexy, it was fun and feminine and confident. Now it's like "oh, time to buy a new bra. Guess I'll go to VS. YAWN."
Minor, off-topic point: I laughed when you mentioned various generations, but forgot Gen X. We’re ALWAYS overlooked! Oh well, whatever...never mind. 😆 I agree with all your points, especially the first one. I’m plus-sized, and I understand what you mean by “boring inclusivity.” I also agree they shouldn’t erase slim, conventionally attractive people-they exist too.
I think each generation is treated like a new fad/trend. Gen X was the hot topic in 90’s and early 2000’s. Once that group entered their 30’s the media pivoted to Millennials. By 2017 the shift went to Gen Z. At least that’s what I’ve noticed. 😁
i agree with the first one, my mom loved victoria’s secret because she had a hard time finding bigger bras that were still glamorous and fun elsewhere. i also loved the y2k princess ”bimbo” (in a positive way haha) vibe but now there’s none of that, it’s a bummer. you can be all of that and inclusive! that’s kinda the new 2022 take on y2k anyway!
Yeahhh that’s such a good point. VS are in such a good place to make a comeback with all the y2k stuff being popular again. But they’ve done this instead
it always baffles me that fat people and poc are entirely cut out of the y2k aesthetic. sure, heroin chic was "in style" (which is bs, body types shouldn't be a style) but fat and poc didn't just, not exist before 2016
@@dillon6844 im not even plus sized at all- im more mid sized and even i don't feel like i can 'achieve' the y2k look. not to mention i find a lot of it ugly. i have no desire for that era to be a trend
Yea great point. Dove being very neutral makes more sense bc its body and hair care, so the focus being the person and body makes sense. VS should stay racy and colorful!
right right? like omg. i wear a 38H/I. This is not an uncommon size. Many folks wear and/or should be wearing this size if they want a correctly fitting bra. Many peeps wear even bigger. Let me have the sexy, lacey bras. Tip: Amazon, Barenecessities, and sometimes Nordstrom/Macys often have sales on brands like Elomi, Panache, and Freya, which carry bands as small as 28, and as large as 44+, and about cups UK A through UK K/L/M
Nothing infuriates me more than a pot within a pot! I'm so annoyed whenever brands do this! No only is it deceptive but its so wasteful! Same with the additional packaging, it is simply lazy and wasteful.
The box thing is unreal. I've had huge boxes come in that had 4 items in it. I've also had packages come in absolutely stuffed because the box was so comically small. The only thing holding it closed was tape and magic.
The thing with SavagexFenty though... I remember when it first came out and there were big posters for it ALLL over London and there was a model who was much bigger than me wearing a bralette I really liked. I went to their site really excited and the biggest size was an XL, which was barely a UK16. No WAY it would have fit that model, or me. Using bigger models in a campaign but not actually selling clothes in that size is not inclusive lol
Might have been that specific make of bralette or it was sold out in bigger sizes or not yet come in stock. Cause I've ordered a few items and everything I've looked at goes up to a 4xl
I felt the same about the Victoria's Secret campaign, it almost feels like they don't think more realistic bodies can be sexy? Of course they're not saying it outright but that's how it feels like. Fat bodies, disabled bodies, muscular bodies etc can be shown in their nice lignerie looking sexy and all without having forced to be "wholesome".
eh, im pretty sure the owner of VS or some executive said in an interview or something awhile back that fat bodies and all bodies outside of their VS angel look were not the people their brand was created for and thus thats why they wont expand their size range or that was the abercombie & fitch guy
@@shannon7646 I get major A&F vibes from their whole attitude. It's about selling their incredibly narrowminded idea of a "fantasy" that should have been left in the 1960s.
@@shannon7646 same guy owns VS and AF. Haha. So you are def right. I always wanted to see smaller, curvier or more muscular models- like myself! I'm 5'2", size 6/8, 34DD and I'm built curvy at 140-150 lbs. Everything is always a too long and never small enough in the waist if it fits my hips/thighs well. My arms/legs have muscle, they aren't sticks. Ugh.
The Victoria Secret thing is so strange, especially when you look at their new photos compared to the old Dove adverts. It’s like they think being inclusive means being nicey nicey and super smiley. We want fierce people with angel wings but different genders, sizes, abilities strutting down a runway. Not hugging each other fake laughing.
The inclusivity thing is so true. Brands seem to think including everyone means they have to give up being sexy or bold or something exciting, which obviously sends the wrong message.
awww, i'm so happy you included your fur baby!!! i HATE when products targeted for an older audience (rejuvenating creams or age defying or any of that marketing jargon) are modeled by a 22 yr old lol.
It’s also much easier to find clothes with different fits when you’re a ‘normal’ size. For some reason a lot of clothing stores seem to think fat is a shape, and not at all cater to the fact that people have different waistlines or bodyshapes no matter their size.
YES THANK YOU. I'm not even fat (just short with a bit of pudge) and I still can't find anything that isn't either "slim narrow straight up and down" or "wide box"
@@isabellamorris7902 yesss! I’m an M now and still struggle sometimes due to my figure, but when I was overweight 10+ years ago it was almost impossible to find something that actually fit and didn’t make me feel like a middleaged woman🙄
I hate how a lot of plus sized clothing is in really limited styles that are supposedly "flattering" aka hide your body and try to fit in with the "regular sized" people
the first one regarding inclusivity i totally agree! im plus sized and this has always been a struggle for me. there's still clothing brands that don't have true plus sizes (only going up to like XL still and still running small like come on that's not inclusive) or their "plus size section" has ugly clothing. then the plus size brands specializing in it, there's still a lack of choice and affordability, like it's choosing between frumpy clothing for middle aged women (not knocking that, just not my thing because im in my twenties) or the same old gaudy torrid looking stuff. ugh.
Yeasssssss. I’ve seen so many plus sized fashion tiktokers showing how bland and awful the options are. And also completely covering up the body and ages the person by 10 years lol
Yes! I remember when HUGE brands (Gap, banana republic, J Crew, Abercrombie, etc) only went up to a size 10. 10! To me that's illogical business sense but also a huge fuck you to anyone close to size 10 or over. You'd think their greed would take over and they'd carter to everyone in order to make more money 🤷♀️
@@_rhea.b_1305 First of all, depending on the brand, an XL can be fucking tiny, or too big on me. So no it isn't "plus size". Secondly, if the biggest size you have in your product range is an XL one, then your product is not inclusive.
Re: Inclusivity - It's tokenism for profit. They want a greater market share by jumping on a trend or to repair their image by trying to give the impression that they are listening to criticism being levelled at them when in reality they don't give a 💩. Also, false bottoms on products truly are a con job. I find it especially annoying when the outer packaging, inner packaging and product are all white because you realise too late how little product you're actually getting. Side note: your dog is so cute 😄
the way you described victoria's secret inclusivity really is a type of excluding. if we have to let the non whites and the non-skinnies have glamour, NOBODY GETS GLAMOUR.
Millenials are actually in between Gen X and Gen Z..Gen X are children of Boomers, we're the MTV generation that gave the world Amazon, Google, Wikipedia and RUclips. We're known for being so chill that we don't really even care that we're often forgotten 🤣😂🤣 Loved this series and you always crack me up!! 🥰
Inclusivity of disabled people pretty much always means using someone in a wheelchair, whilst there are hundreds of other ways to be disabled without being in a wheelchair (tho obvs it's great that there is representation at all) - I'm disabled but walk with a stick for example. I know it is hard to represent things like invisible disabilities, or mental ones, but you still maybe have a model with a hearing aid or using sign language for deaf people; or strong prescription glasses/a cane/a guide dog, to represent the sight impaired. I'm sure more creative people than I can come up with interesting ways to show disabilities than a hot person in a wheelchair.
Right? My sister is disabled from a back injury and the only indicator is her scar all the way up her spine, but you could showcase things like scars as a beautiful thing on the runway
@@libby9001 Oh yes that would be wonderful ❤ Using makeup to accentuate them maybe like painting them gold to celebrate them... See, there's so much more brands could be doing!!
@@GMW.artist I hope this doesn't sound dumb, but, would you (if on the runway) want your crutches to be " decorated " I was thinking about it like nail acrylic or " nude". I truly hope this doesn't offend. I just want to know
Us gen x always get forgotten about 😂 as for inclusion I feel that my body shape has always been totally ignored whenever I see “ inclusive “ clothing ads they seem to be either size 0 or plus size .
That's what I was saying to my partner the other day: "People always forget, that Generation X exists.", and he was like: "How dare they! We invented Grunge!" :)
Agreed, I always have a giggle when the younger generations forget about GenX, who were the original cool kids. Here’s me, quite comfortable in my GenX skin which is looking and feeling not too bad for 45, if I do say so myself. 😄
My favorite thing in life complaining about pet peeves! All inclusive is my biggest one! They do as a ploy it's not genuine. They think they have to dumb it down so everyone feels included. Showing someone of a particular size in their underwear doesn't cut it. We want glamour too!
I personally don't like it when I see a handful of influencers uploading sponsored videos about the same product at the exact same time. There's a few brands that I've noticed do this, and every time it happens, I get turned off from the brand because I feel too pressured to try their products.
Omg it annoys me so much when brands do this. And I’m usually the last influencer to uplaod that review / sponsorship so everyone’s already bored of it! Yeah it’s like it’s being forced down your throat
@@JamesWelsh yeah, Boxy charm is really bad about doing it. It's always the brands that give people a basic outline of what they need to say, so then all the influencers are saying the same things, and it just reminds me of those really bad prank channels, where everyone knows its fake, but nobody says anything, ya know? 🤣
You're so right about the inclusivity rebranding. It gives the message that everyday people can't be as glamorous and sexy as their original branding was. We just want to see ourselves included in it!
I feel like it's offensive for VS to "rebrand" with the "inclusivity" rather than just adding diversity. Like, these new models don't deserve angel wings?? Is it just me?
In the graphic design world, we’ve seen a big shift from the Swiss / minimalist geo fonts to the curvier, retro serif fonts in the past few years. So it makes sense that a lot of brands are going through these changes. Styles change and evolve naturally over time, but I think this is picking up steam because it is a style that invokes personal nostalgia for some or a call back to a recent past of those around us-a time when we know what the outcome was as opposed to now when things feel less certain. These styles have a softer feel as opposed to some of the colder, more hard geometric fonts popular with minimalism. Plus there’s a sort of liveliness and fun with some of the retro fonts that has been especially important during the pandemic while so much of our communication happened online and there was a need for things to feel comforting, inviting, and more human. Plus, technology has improved so much that some fonts that used to look like garbage online can now be rendered in a much more readable format for screens of varying sizes.
I was having lunch and my first thought was: I'll listen to a James' video as I eat… and you just uploaded! The brightest point of my day. To your point about boring inclusivity: being honest, it feels kinda insulting like "we have to change our whole brand to be able to include you because your (insert any feature here) clearly doesn't fit with our current one! So... yeah... praise us!"
I had something intelligent to say, but then Bishop happened and my brain was overwhelmed with cuteness. All that is left is the word awwww and "look at the gorgeous furbaby!!!" ❤❤
What upsets me is these brands claiming to be inclusive but rarely do I see people with disabilities showcasing their clothing or products. Deformities/disfigurements, amputees etc, such as myself. The body positivity movement started based on people like me, who have disfigurements and we seem to be forgotten about. It’s great that bodies and skin colours are now diverse but there’s still a long way to go.
I love that Aerie has had a model that is wheelchair bound and another with crutches "before it was cool". I've had 5 surgeries on my leg so seeing a model in a wheelchair SPEAKS to me. I think Van's or Zumiez had an amputee model for their magazines like 10yrs ago. Super impactful.
You hit the nail on the head with the first one. I couldn't put into words what I didn't like about brands attempt at "inclusivity". I agree Fenty does it really well, they aren't trying to MAKE it a thing, they just let people exist as they are.
To add to the shipping complaint: I hate it when brands don't ship worldwide. I understand if a small indie brand is unable to ship to certain places due to cost, but then you have brands like Hipdot that ship to only seven countries, or NYX that straight up doesn't ship outside the US. Why can't these massive brands ship outside the US or a few select countries? As of now, if some of my international friends want something, they send me money via Paypal, I buy the product and send it to them on our own dimes. It's 2022, I shouldn't have to do this for a brand.
Don't know about shipping from the US but NYX (if you are talking about the makeup brand) has many stores and official distributors all over Europe, idek about other places. Sorry if I'm misunderstanding.
10:00 I agree, but as you always tell us "do your research!!" Pay attention to the milliliters, ounces, grams... pay attention to the products you already have so know how long that tiny tub is gonna last you or has lasted you. It happens with perfumes as well, bottles are all different sizes and shapes and a lot of times people think one is bigger than the other but turns out both are 100 mL or 3.4 oz. Sooooo look at the measurements, that is how you can get more bang for your buck 💰💰💰💰
I got the bioderma micellar per your recommendation after using the garnier one for a while and I realized the garnier one was the culprit for my stingy itchy face. Thanks for saving my face!!! 🤩
I hate when brands think inclusivity means having very large sizes, and forget that smaller sizes are just as important. Splendies claims to be inclusive because they go up to like 3-4xl but don’t even have xs…
some brands do even worse for shipping - they send each article in separate box "so it can reach you faster" with no option to choose one box for all! first, it generates lots of unecessary waste, second, why do I have to track 5 different boxes for ONE order? hate, hate
to add to your packaging gripe, I've had to send things back because they put something fragile in just a plain unpadded envelope; could have been a padded envelope or a small box with bubble wrap around it but they decided to send it unprotected and it shows up broken... many brands and online shops really need to think before they ship things
I'm here for the pupper kisses - more pup cameos please 🐕❤️ Tho it seems your doggy has the same spidey-sense for their human having just put product on their face as my cats - never do they want more head bumps, snuggles & kisses than when I've got a freshly moisturised face 😄😸❤
Oh James you really spoke to me with the box situation. As someone who tries to contribute to recycling it becomes a pain in my a$$ whenever I receive a two inch product in like a TV box 😅
The boxes are agreed upon with their contract with the carrier so the know how many can fit on the planes and trucks. It allows for free shipping.- they can’t just put it in a padded envelope because it has to be handled differently and costs more money down the line versus a predetermined box size- Suanne Nutter
When you mentioned VS I went to their website and looked. I haven't bought anything from them in years so I didn't know. All I can say is wow! It didn't look like it was their site at all. When you were talking about the shipping packaging I felt that one! I ordered a skincare product(recommended by you and it's great) online and to get free shipping I bought a lip balm. They shipped the balm in a big box🙄 Sorry for this being long. Lol
Victoria’s Secret is floundering & I think we’re all confused as to why. All they had to do was 2 things: 1. Be inclusive/diverse with their products 2. Be inclusive/diverse with their models & advertising These aren’t hard things to do but it’s like they begrudgingly do it cause they want people to buy & it comes off forced, half assed & confusing. Like they started making nude underwear that WOC could wear but then the advertisements for it would cut off the darker/Black women & now you cannot buy those nude items in store nor online. Like what was the point of that. Now this with the models; the models can be diverse & in full glam with wings & glitter & whatnot. Now it’s this dull, boring imagery. It’s like they can’t see past anything being exclusively for super thin, white women when they really didn’t have to change their brand at all. It’s a very interesting sinking of a ship we’re watching.
I think VS has had downfall for quite a long time now. People started realizing that their products are genuinely poorly made, aren’t fitted properly and aren’t catering to what current women want. Not to mention the prison slave labour and Epstein abuse scandals. I’ve never once bought one of their bras because they simply never bothered to make ones for small bands and large busts. They deliberately sold women the wrong sizes just to cut costs. The “inclusivity” push was an attempt to save itself and its failed.
I thinks part of the reason they're struggling is the quality of their product. Their bras have become more homogenized and less comfortable over the years.
Back to the whole Victoria's Secret thing. You hit the nail on the head there. Just because I'm overweight, I'm not supposed to want to look sexy or be a sexual being, I don't think so. I have just as much right as any other person who has a less BMI than I do.
I have never been able to put my finger on why I was so irked by 'inclusivity' ad campaigns but you explained it perfectly. Inclusive doesn't have to mean plain. All kinds of people want to feel cool, badass, sexy, happy, moody, or whatever. It's like brands think that if you are fat/disabled/nonbinary/etc then you can't be those things... which is kind of the opposite of inclusive.
influencers are experts in their own audiences! no one else in the world spends the time you do listening to & interacting w your specific audience. influencers know WAY better than brands how to present their products to us & we can always tell when vids are collaborative & genuine or glorified ad reads.
We all know why Victoria's Secret rebranded before becoming inclusive; they still want to push the narrative that sexy is size 0 with big boobs, but this time by associating the change to boring styles with the inclusion of larger bodies. They can still keep the pressure to conform to a specific shape that fuels the weight loss industry they have money in, while getting themselves woke points and a wider audience for the actual brand.
I hate when clothing brands have plus size and talls that are boring basics, skinny jeans, black tshirts, leggings. I love fashion, I want fun things that fit me, I don’t need anymore basics!
It's crazy that I have never thought about this perspective before. This really put a whole new light on that "inclusivity" movement. What an amazing point to make. Love love love you. Its so refreshing to have intelligence and honesty on the internet these days.
I worked in communications and was asked to find some stockphotos for a week of seminars all around diversity and inclusivity. My first thought was: how can I make this not cringey-inclusivity. I was happy to work on it but I avoided all pictures that looked like a Dove campaign. It's just boring.
About the Amazon package thing- I work for Amazon and the huge boxes for a tiny item drives me INSANE. The system tells you which box to put the items in and you can’t change it, unless it’s too small. Yes the item is wayyyy too small and the box is way too big but “it fits”. It’s crazy I wish they would do something about it bc it’s such a waste and who knows if it will be recycled or not :/ it’s not like this for every item but it def happens.
Yes!! I hate shallow inclusivity they treats us like we are not allowed or not meant to enjoy/experience the same things as everyone else. Especially when they make no effort to make their actual products accessible or inclusive. So often 'nude' clothing is only for one skintone and there are few or zero options for people with mobility issues who might struggle with fiddly back-fastening clasps. Even makeup can be difficult to open and there are plenty of promo campaigns showing scars or acne on bare skin but few of them show how foundation sits on textured skin.
Gen X is the generation prior to Millennials. Brands, and the media, seem to completely forget about us, even though we spend more than other generations and are at the height of our power and influence.
On the subject of clothing, brands that try and be "gender neutral" forgetting that about 50% of the population has curves for boobs and hips.....we can't just wear square things.
My bf is an Amazon delivery driver. He's actually had 2 different packages arrive empty🤣 one was an envelope package, but the 2nd one was actually a box. So yes, Amazon is for sure the worst. And they're probably the only place I've ever heard of delivering empty packages🤣 I've had 1 envelope package arrive empty, and I think I've only ordered from Amazon twice, maybe 3 times.
Wow, I must be lucky because I’ve been ordering from Amazon for four and a half years and don’t recall ever receiving an empty box. I have received the wrong item a couple times, but even that has been incredibly rare for me. I couldn’t personally life without Amazon though, because I’m a stay-at-home person who doesn’t shop much in stores and I love that Prime delivers most products within a day or two. Hopefully I never receive an empty box one day, cos that’s just shit lol 😅
The "all inclusivity has to look the same" feels similar to the "all cruelty-free and vegan brands must be cLeAn" thing that irritates me SO MUCH as a vegan consumer. Just because I'm vegan doesn't mean I want to eat all raw and gluten free and it doesn't mean I only want essential oils and 0.2% pigment from my beauty products lmao. If something is sustainable that's great, I really appreciate that, but I'm looking for performance and range too! Fragrance is the worst for this imo, SO MANY perfumes are not cruelty-free and the ones that are specifically are basically ALL just very light and airy floral, aquatic, clean, and/or woody scents. No depth, no sexiness, no maturity, all just essentially an expensive step up from a Calgon body splash haha.
yess, I completely agree!! I feel like it kinda ties in with the "millenial aesthetic" thing, like brands won't let people grow up or grow up WITH their consumers. vegans/vegan product consumers aren't just barefoot, crystal-loving, sprout-eating, GOOP-reading, "liberal white women" anymore. cruelty free/vegan is a whole diverse movement/lifestyle itself. luckily I do feel like you can get more pigment, glitter, and PIZAZZ in vegan form now, but seriously please gtfo with your $60 beet-dyed multi-balm
@@trex_inspace veganism has never been like that though. That's just a stereotype. Usually perpetuated by people who aren't actually vegan or know anyone vegan. Ive been vegan for over 20 years and can confirm this.
Yes! I'm vegetarian, but I use only cruelty free and I try to use only vegan things, because I believe that no animal should be harmed for me feeling pretty. Yet I want pigment, I don't want only nAtUrAl and cLeAn stuff. I want effective, sciency stuff. And I can't agree more with perfumes, even the expensive ones smell.. plain. Like zero depth. It's so annoying, because sometimes I want that sexy, deep perfume for evening. I know that you can't please everyone, but FFS just give us the same things that you give your 'regular' customers. It's that simple.
@@denine5232 yes totally, I mean there are some people like that but def not the majority, especially now. but for sure been the stereotype, I totally agree. the fact most brands who's whole ethos is the granola-based vegan is the point. I've been vegan for 10 years also 🌱
The ability of a perfume to last longer is through the use of animal products, eg: whale sperm. I don't think they have managed to replicate the technology to mimic the ability of a perfume to last as long using plant based ingredients as of yet. Although, I am sure someone is working on it as the demand is clearly there
This video was so good! Totally agree with everything you said, from oversized boxes to deceiving packaging. And when diversity and inclusivity is the actual theme of a marketing campaign, the brand is missing the point. It’s so fake when brands use certain people almost as token characters in hopes of profiting off the “inclusivity trend.” There are brands who have been using diverse models (with differing abilities as well) for years and it just feels organic~ not shocking, not “brave,” not groundbreaking, just normal, and so the focus is on the product.
You know, you hit the nail about inclusivity. I also really dont like when a cosmetics brand makes more foundation shades and instead of doing a compaign for a product as is it is always about shades. Usually whith a darkskinned (but not too darkskinned) model in front. It just feels so fake and not senciere. I mean, cant we just get it over with and agree that there are more that 5 Light beige shades of skin around all of us and make it normal to include a vary of all different shades?
The millennial thing BOTHERS me. I’m 32 years old and they need to stop blaming 30-40 year olds for the problems of today! We’re adults, have careers, married with kids! Lol geeeez 😬
Seriously, i never had a skin care routuine before I i saw your video so. I suffer from redness, rosaceae, and eczema which is all comounded by Ehlers-Danlos syndrom. Since finding your videos, I've changed several of my products and now get compliments all the time on how "glowy" I look. No one can beleive ai have a 14 year old son. You've made skin care interesteing, easy, and fun. Which are theee things i really never even associated with skin. So thanks for everything you do and for the content you make. Also, even my huband loves your Twin Channel. He watches it with me while he plays videogames and we laugh so hard. Thank you!!
One thing that no one talks about is disability inclusivity! we make up a lot of the population, yet we aren't really discussed. I'm a full time wheelchair user when outside and I have a hard time picking clothes as they look VERY different sitting down in a chair/standing. I wish brands would show what it looked like for us, so we don't have to guess.
You hit the nail by the head. Nothing is worse for inclusivity than including people of all types and size and then making the product itself undesirable.
OOOOOH MANNNN yes excellent video thank you for bringing all this up!!! But yes on the diversity topic, it's actually very toxic and cruel for brands to rebrand when going down the D&I route, because it's basically sending the message that """""diverse""""" people =/= glamorous. Or worse, it's admitting that their brand as it was simply was never meant to suit non-traditionally beautiful people. It's disgusting, if you can't make everyone look good in your brand, the problem isn't the people - it's your brand. Thought we'd been through this with the whole Abercrombie ordeal but no we're gonna have to handhold every brand through this lesson individually huh :/ Anyway many kisses to your beautiful dog, and thanks for the great content!!
With the shipping, Ulta is also guilty. NUMEROUS times, I've gotten a single mascara (or smaller) in a box that could fit two PS5s. So dumb. Re: VS, I'm with you. The VS brand is about fantasy and sultry sexiness. Their PINK brand is about youthfulness and fun. Now, the VS stuff reminds too much of GapBody. Whatever marketing company that does Target stuff, yeah, companies who want to get their company branding and inclusivity right need to go to them. Please keep doing these. I love your take on things.
Cannot agree more about the inclusivity thing people play it so safe when it comes to Diversity especially when it comes to disability representation I wish they would be boulder and have more nuance to representation - keep killing it x
Regarding the deceptive pots - what I find even worse is when the outer packaging (the little box the product comes in) has inserts or fold-outs inside so that the product occupies 10% of the box but you can't see that from the outside. So you see a nice big cardboard packaging, think you're getting this big tube of cream but then you open the box and surprise! It's tiny. Companies are literally shipping air halfway around the world to cheat you into buying a product..
I have how body positivity almost went too far to anti-skinny. I struggle with low weight, easily get sickly skinny and hard to maintain a healthy weight. Like you said, they should keep some naturally slim models in there. Not everyone is forcibly starving themselves to become super skinny.
The packaging of beauty products drives me insane. Like just make it all recyclable or compostable, idc if it’s a luxury product, I’m not gonna collect packaging and i don’t want to just throw a bunch of plastic away
I am convinced that Victoria Secret's transition from sexy to bleh is something to do with them being part-owned by Next. I can't explain why, but I swear that's the reason.
As someone working in marketing, can unfortunately say that inclusivity efforts often have to be lumped into rebrands to sell them to the higher-ups. And right now, everyone's trying to pivot to the Skims/Glossier/Etc palette to hit gen-Z (years too late, imo - that's no longer trendy either!). Love Parade and Thistle and Spire for inclusive photoshoots and actually interesting branding.
Omg, yes! I hate the new iNcLuSiVe branding of VS, glad someone else is as annoyed by it as I am! I feel like the brand Adore Me is more of what an inclusive VS should be? I don't think the average person even knows what age millennials are...it's not a synonym for young, we're in our 30s and even very early 40s now, lol!
Another point with the inclusivity is brands doing “gender neutral” collections that are just sweat pants and tshirts… things that have always been gender neutral. But they play it off like they’re being so inclusive and hip. It’s lazy, and it’s boring.
Or " gender neutral" but it's just typical mens wear in masculine colours and sold in male sizing...
SNL's woke jeans ad spoof hit that nail on the head. Really worth watching
I also hate that to be "gender neutral" you have to wear pajamas. Gender neutral means it should fit different body types/shapes so any identity can wear them. That doesn't mean beige sweat pants!
As part of a larger conversation, why does gender neutral have to lean masculine? Why not the gender neutral blouse? Frilly or otherwise
Clothing doesn't have a gender. By nature, clothing is gender neutral...
The message with VS is still that glamour is NOT for marginalized bodies. Its still gatekeeping..
Couldn't agree more
yup. basically just othering not-thin or abled bodies and framing it as something to be ashamed about and that we shouldn't ever be allowed to feel sexy
I hate it.
We all liked the glamour part. Why can’t all body shapes be glamorous.
I want the wings on all the models. They took away the sparkle and glitter and threw everyone into a field of grass. Even the make up is dull. I hate it.
The plain “new” look is boring and stupid.
Good point. I just thought it was patronising and annoying, but you're right about the glamour thing
this when i say i’m sick of seeing the same people on the runway that’s what i mean not the looks. i want to see everyone from all walks of life looking amazing and in artistic looks not just like here’s a skin tone t-shirt bra go fake laugh
I think you explained it perfectly. Inclusivity doesn't mean live, laugh, love generic. Do Victoria's Secret, give us runways with angel wings and perfume that's chokingly strong.. just make it for everyone. Let us allll live the fantasy.
Omg the perfume 😂
@@JamesWelsh most accurate description I could think of 🤣
Completely agree! It's so performative to "rEbRaNd" JUST to be more inclusive - just be inclusive within your own branding. If you can't, the brand has bigger problems.
Yeah exactly. I don’t feel it should take that much effort and board meetings to be naturally inclusive
@@JamesWelsh perfectly said!!! 👏👏👏
It’s borderline offensive to strip the glamour away in order to be “inclusive”. The brand is almost indirectly saying you need to be tall and leggy in order to merit angel wings/ ethereal essence. I don’t like it one bit.
ugh yesssss!! inclusivity means put some jiggly real nonwhite bodies in your gorgeous angel wings & thongs & show the world how fierce it is to look like me & women i know! not make us more ugly stuff bc you dont want to see our bodies in the clothes you already make!
This whole comment section must be noted by brand managers for real
To add to your first point about brands becoming boring after inclusivity: I've noticed a lot of clothing brands that start selling plus size clothing don't always make all of their clothes in plus sizes, and a lot of times it seems the more popular sizes only go to XL. Why even try to act like you're size inclusive if you're only gonna make the baggy and unpopular clothes in larger sizes?! It's so ridiculous and performative.
Right! Like it’s a limit collection rather than a part of their every day stock
Facts! They put it in a section in the back of the store! With a huge sign saying plus size smh. They are just so tone def.
I agree a they usually only do xl so petite women can get their oversized fit like UO
This! I do shop at Arula, but even though their store is connected and exactly a part of Alter’d State, the clothes in both sides are completely different; I don’t know why they can’t offer the same clothing in both places, maybe with slightly different silhouettes (us plus-sized girls often need more curvaceous silhouettes (in varying spots!) rather than purely straight cuts)
I was just browsing VS website and their lingerie only goes up to a XXL and the bras 40in.. 🥴
it's the way that VS was all about glitzy, sexy underwear and when they tried to be more inclusive they literally turned into a sears catalogue.,.,. we just want more inclusivity where did the flavour go
it almost felt spiteful when they made everything boring
it reminds me of when they rebrand a male character as a woman its like could you not think of a cool female character? you literally had you copy a male one?
its like ‘well if we have to include everyone its not sexy so lets scrap the whole thing
‘couldnt possibly fathom EVERYONE being sexy and confident so lets rebrand’
@@eleanorhunter6359 Literally this
I used to love their lingerie, why couldn’t they make more sizes and just let all women enjoy them? All the stunning designs have been replaced with boring, cheap construction and yet- expensive! They lost the magic but kept the prices.
victoria's secret likely did a rebrand bc of the harassment allegations a lot of their executives had as well. but the rebranding almost comes across as,, they couldn't imagine women outside of the traditional supermodel selling sexy ya know? like they heard inclusive and thought that old brand couldn't work anymore :/
it's almost like they literally still cannot conceive of ppl that are attractive existing for reasons other than their pleasure. only "ugly" normal ppl deserve not to be harassed i guess??
That’s exactly what it feels like!
I actually really like VS. i think they’re trying but it’s difficult to cater to everyone. Personally, them coming out with nursing bras was such a big step. Give them some time, I think they’ll figure it out 🙂
@@mackenziekirk6030 I hope so. It would be cool to see a brand change their tactics not to virtue signal, but to actually be better, and that includes showing that their product isn’t just to make someone into eye candy only.
I loved Victorias Secret bras and underwear, they had such great glam designs and held up well too. Then raised their prices, lowered the quality, and made everything boring! How hard was it to keep everything that everyone liked, and make it for every size and woman?
Rihanna and her teams have really changed the game reset the standard and it feels natural. Others backpedaling almost feels like too little too late.
Have they though? Because they used models bigger than me in their campaigns but none of the actual clothes for sale would have fit me.
@@lucyjane3803 what do u mean by “would have”? have u tried the clothes or is it smth else im genuinely curious
Without bashing, I can genuinely say that we've still got a long way to go on inclusivity for lingerie, especially on top. Just cus something is your size does not mean there's optimal fit for, say whether you've got more fat above or below your areola, the distribution/ shape of breast tissue itself (honestly same for undies with butt-fat distribution).
Firstly, imo the subscriptions give off a scammy vibe. We all know how brands make money off people forgetting they've subscribed to something they don't need. Secondly, they are not inclusive. They don't do bra sizes in my size and m&s does :) however that doesn't matter, as finally they are not inclusive as they are an expensive brand. The makeup is seems okayish at okayish prices when you want to splurge, but the lingerie 😂😂? The prices they charge for the tiny pieces of material or stockings? That's not inclusivity. If she wanted to make an inclusive brand, make it at an inclusive price point. It doesnt have to be cheap to be affordable. Of course these are just my opinions, however that is how I perceive the brand.
@@kajamaybebody type, gender and race diversity in a clothing brand has nothing to do with being affordable. They don't have to lower their prices to be inclusive. There's more affordable brands out there that can do their own inclusivity with gender, race and body type. Don't look at a higher end brand who IS being inclusive in all those ways and say they need to lower their prices or they're not inclusive because it doesn't make sense. There are different brands with different price points for a reason, they have a target demographic and are in the business of making money.
if you want a more affordable brand to have more diversity in their ads/what they offer than fine, but asking a higher end brand to fit your budget isn't right.
I used to pack orders at amazon, the reason why so many small products are delivered in huge boxes is because most items like that are delivered to the Amazon facility by the seller in bulk. The system stores the information of the size and then tells the packer to put it in a huge box even though it is no longer the entire stock, but just order item. And no, the system will not let me just put it in a smaller box anyways lol.
A place I work doesn't allow you to ship any item individually priced over $100 in a padded envelope due to damage risk.
I hateeee Victoria's Secret rebrand. It is so disingenuous. They could have kept the sexy and just added more sizes and different body types.
To me it insinuates that bigger women, LGBTQ+ women, women of colour, can't be sexy so they've had to rebrand
@@livywoodward8666 Yes they def made a statement! It's giving "inclusive = death" vibes like they threw a tantrum and self destructed. I would've been more than happy with the added size range/few extra styles and they could've let those skinny women stay on the runway lol But instead of choosing a few meaningful steps, they took away everything cute AND it's somehow our fault??
I agree. The lack of the super fabulous smiley sexy slumber party vibes is SOOOOO weird and distracting. Like why do the models have to look like they're posing for a medical scrubs catalog? All different shapes and sizes and types want to be sexy and fabulous and flirty!
The problem is Performative inclusivity. It’s not actually something they care about. It’s not genuine. They rebranded to get a pat on the back and because they didn’t want to associate their “fun” brand with people they didn’t feel like fit their image…which is literally admitting it wasn’t and still isn’t inclusive. It’s all Performative.
YES! Exactly this.
It’s naive to think that brands care about anything. They don’t or if they do, it’s usually one thing max.
To be fair they do not care about non-inclusivity either. VS did the angel thing because it worked and they made a lot of money. Now they do inclusivity because they would make less if they didn't. Not that i think brands should not be called out for excluding a lot of types of people but most people tend to forget that they did that in the first place because people a couple of years ago liked that shit and threw their money at it.
Brands will do what is good for their bank account. They are doing it now and they did it back then
Re: Victoria's Secret....I'm a 56 y.o. woman. My body is FAR from a models body BUT, I don't want to wear granny panties and cotton bloomers either!! I want to wear those sexy satin and lace items too!! 😄 These companies are taking this to a whole other extreme. Crazy! Thanks so much for another great video!! 🥰
I remember when they first started, their whole concept was to revive fancy, colorful lingerie dripping with lace, like the sassy corsets and bloomers of the late 19th century, hence the brand name. Their catalogs were so fun and fanciful. They've thrown it all away.
@@maryeckel9682 they sure have thrown it all away. So sad.
Some brand needs to swoop in and take over that market. Yes, Fenty Savage X has done sexy and for every size. I would love to see the fancy-looking boudoir style stores with satins and lace again. :)
Yes!!!! Get your sexy panties! Women are afraid of becoming older because we're apparently not sexy anymore? No thanks! We need to stop that. I wanna sex drive and feel sexy no matter my age.
I think it's funny when brands rebrand to a more inclusive concept because it's almost backhanded in a way. It's like they're saying, "remember this? This super glamorous, clean, ethereal, larger-than-life image we used to project? Yeah that's not for you. Here, have this watered down thing that's more attainable for someone like you."
Thank you for saying don’t do NFTs. I DO know what they are and they’re not good and won’t be good in the long run. One of my favorite channels started selling them to do a fundraiser for a project [seek discomfort] and they had huge backlash and all they did was try and justify it.
If feel the same about brands asking if they should do NFTs. 1 I DON'T CARE! 2 Why are you asking me 😂. It's like they want permission from their audience to do something problematic lol
Loooooool exactly!
Victoria’s Secret stripping away the glamour of their brand is so ANNOYING!! VS was such a identifiable brand with its own aesthetic & they’ve really threw it in the trash over the years instead of keeping it & adjusting to current designs. I feel like their sales will plummet.
Exactly, I’d be surprised if it hasn’t already happened. They’ve never carried my size bra, and a lot of us are left out of their clothes because of that, it’s a miracle that VS still exists, imo.
@@Hobbesnevie That’s insane I would think a store that’s bread and butter is bras would have a wide cup size range from the beginning.
I'm a UK 42f and they told me when I went with my friend who had the pick of the shop they don't carry my size and to try yours 🙄
@@lianadolan6734 they never have mybsizebin the store, always have to order it online US 34DD/ UK 34E. When I was young and worr a 30 or 32 DD, FREDRICKS of Hollywood was it, so my mom used to have to get a 34 and take them in. I feel you.
Yass! When Victoria secrets “rebrand” came out, I was like wheres all the pink, bombshell, 50x push-up, hair in the wind vibes?! It’s giving aerie with a hint of hanes, which I like but this is Victoria secret. they must pay their marketing team so much and this was what they came up with and actually approved 😭
It’s kinda funny you mention that cause in some ways even aerie is having more fun with some of their products than Victoria’s Secret nowadays.
VS was selling a fantasy, and that's why I and lots of teenage girls OBSESSED over their stuff in the 00's. It wasn't just about being sexy, it was fun and feminine and confident. Now it's like "oh, time to buy a new bra. Guess I'll go to VS. YAWN."
I'm so glad they got rid of padded push-up bras. There was a time I had to spend hours in the mall looking for a bra that wasn't padded.
Minor, off-topic point: I laughed when you mentioned various generations, but forgot Gen X. We’re ALWAYS overlooked! Oh well, whatever...never mind. 😆
I agree with all your points, especially the first one. I’m plus-sized, and I understand what you mean by “boring inclusivity.” I also agree they shouldn’t erase slim, conventionally attractive people-they exist too.
I came here for this Gen X comment. We are always “the forgotten generation” 😂
U guys are the middle child 😂🚸
I also wanted to comment that Gen X gets completely swept under the rug 🤣
@@Liska78 Every. Darn. Time. 😂
I think each generation is treated like a new fad/trend. Gen X was the hot topic in 90’s and early 2000’s. Once that group entered their 30’s the media pivoted to Millennials. By 2017 the shift went to Gen Z. At least that’s what I’ve noticed. 😁
i agree with the first one, my mom loved victoria’s secret because she had a hard time finding bigger bras that were still glamorous and fun elsewhere. i also loved the y2k princess ”bimbo” (in a positive way haha) vibe but now there’s none of that, it’s a bummer. you can be all of that and inclusive! that’s kinda the new 2022 take on y2k anyway!
Yeahhh that’s such a good point. VS are in such a good place to make a comeback with all the y2k stuff being popular again. But they’ve done this instead
it always baffles me that fat people and poc are entirely cut out of the y2k aesthetic. sure, heroin chic was "in style" (which is bs, body types shouldn't be a style) but fat and poc didn't just, not exist before 2016
@@dillon6844 im not even plus sized at all- im more mid sized and even i don't feel like i can 'achieve' the y2k look. not to mention i find a lot of it ugly. i have no desire for that era to be a trend
Yea great point. Dove being very neutral makes more sense bc its body and hair care, so the focus being the person and body makes sense. VS should stay racy and colorful!
VS only has 5 band sizes. That's like a makeup brand claiming they are inclusive with 5 foundation shades. *eyeroll*
right right? like omg. i wear a 38H/I. This is not an uncommon size. Many folks wear and/or should be wearing this size if they want a correctly fitting bra. Many peeps wear even bigger. Let me have the sexy, lacey bras. Tip: Amazon, Barenecessities, and sometimes Nordstrom/Macys often have sales on brands like Elomi, Panache, and Freya, which carry bands as small as 28, and as large as 44+, and about cups UK A through UK K/L/M
Nothing infuriates me more than a pot within a pot! I'm so annoyed whenever brands do this! No only is it deceptive but its so wasteful! Same with the additional packaging, it is simply lazy and wasteful.
The box thing is unreal. I've had huge boxes come in that had 4 items in it. I've also had packages come in absolutely stuffed because the box was so comically small. The only thing holding it closed was tape and magic.
The thing with SavagexFenty though... I remember when it first came out and there were big posters for it ALLL over London and there was a model who was much bigger than me wearing a bralette I really liked. I went to their site really excited and the biggest size was an XL, which was barely a UK16. No WAY it would have fit that model, or me. Using bigger models in a campaign but not actually selling clothes in that size is not inclusive lol
Might have been that specific make of bralette or it was sold out in bigger sizes or not yet come in stock. Cause I've ordered a few items and everything I've looked at goes up to a 4xl
Maybe it was sold out🤷
I felt the same about the Victoria's Secret campaign, it almost feels like they don't think more realistic bodies can be sexy? Of course they're not saying it outright but that's how it feels like. Fat bodies, disabled bodies, muscular bodies etc can be shown in their nice lignerie looking sexy and all without having forced to be "wholesome".
Exactly
eh, im pretty sure the owner of VS or some executive said in an interview or something awhile back that fat bodies and all bodies outside of their VS angel look were not the people their brand was created for and thus thats why they wont expand their size range
or that was the abercombie & fitch guy
@@shannon7646 I get major A&F vibes from their whole attitude. It's about selling their incredibly narrowminded idea of a "fantasy" that should have been left in the 1960s.
@@shannon7646 same guy owns VS and AF. Haha. So you are def right. I always wanted to see smaller, curvier or more muscular models- like myself! I'm 5'2", size 6/8, 34DD and I'm built curvy at 140-150 lbs. Everything is always a too long and never small enough in the waist if it fits my hips/thighs well. My arms/legs have muscle, they aren't sticks. Ugh.
The Victoria Secret thing is so strange, especially when you look at their new photos compared to the old Dove adverts. It’s like they think being inclusive means being nicey nicey and super smiley. We want fierce people with angel wings but different genders, sizes, abilities strutting down a runway. Not hugging each other fake laughing.
No because I would LOVE to see men in angel wings and lingerie. It makes me feel sexy, so why can't it make everyone feel sexy too?
The inclusivity thing is so true. Brands seem to think including everyone means they have to give up being sexy or bold or something exciting, which obviously sends the wrong message.
awww, i'm so happy you included your fur baby!!! i HATE when products targeted for an older audience (rejuvenating creams or age defying or any of that marketing jargon) are modeled by a 22 yr old lol.
It’s also much easier to find clothes with different fits when you’re a ‘normal’ size. For some reason a lot of clothing stores seem to think fat is a shape, and not at all cater to the fact that people have different waistlines or bodyshapes no matter their size.
YES THANK YOU.
I'm not even fat (just short with a bit of pudge) and I still can't find anything that isn't either "slim narrow straight up and down" or "wide box"
@@isabellamorris7902 yesss! I’m an M now and still struggle sometimes due to my figure, but when I was overweight 10+ years ago it was almost impossible to find something that actually fit and didn’t make me feel like a middleaged woman🙄
I’ll never be over the fact that women’s clothing is designed entirely based on the hourglass shape when only 8% of women even have that shape 🤦♀️
I hate how a lot of plus sized clothing is in really limited styles that are supposedly "flattering" aka hide your body and try to fit in with the "regular sized" people
I'm obese but I don't have those tiddies, so every top gapes or droops really bad on my chest 😭 we don't all have magumbos
the first one regarding inclusivity i totally agree! im plus sized and this has always been a struggle for me. there's still clothing brands that don't have true plus sizes (only going up to like XL still and still running small like come on that's not inclusive) or their "plus size section" has ugly clothing. then the plus size brands specializing in it, there's still a lack of choice and affordability, like it's choosing between frumpy clothing for middle aged women (not knocking that, just not my thing because im in my twenties) or the same old gaudy torrid looking stuff. ugh.
Yeasssssss. I’ve seen so many plus sized fashion tiktokers showing how bland and awful the options are. And also completely covering up the body and ages the person by 10 years lol
Yes! I remember when HUGE brands (Gap, banana republic, J Crew, Abercrombie, etc) only went up to a size 10. 10! To me that's illogical business sense but also a huge fuck you to anyone close to size 10 or over. You'd think their greed would take over and they'd carter to everyone in order to make more money 🤷♀️
yessss sometimes i just wanna wear stringy strappy nonsense & let all the jiggle jiggle like it wants to 😍😂
😣😠☹️🙁😡
@@_rhea.b_1305 First of all, depending on the brand, an XL can be fucking tiny, or too big on me. So no it isn't "plus size". Secondly, if the biggest size you have in your product range is an XL one, then your product is not inclusive.
Re: Inclusivity - It's tokenism for profit. They want a greater market share by jumping on a trend or to repair their image by trying to give the impression that they are listening to criticism being levelled at them when in reality they don't give a 💩. Also, false bottoms on products truly are a con job. I find it especially annoying when the outer packaging, inner packaging and product are all white because you realise too late how little product you're actually getting. Side note: your dog is so cute 😄
Yessssss why isn't this covered under false advertising laws?
the way you described victoria's secret inclusivity really is a type of excluding. if we have to let the non whites and the non-skinnies have glamour, NOBODY GETS GLAMOUR.
Non whites? They had so many non white models… tf. Some of their most famous models are non white.
Millenials are actually in between Gen X and Gen Z..Gen X are children of Boomers, we're the MTV generation that gave the world Amazon, Google, Wikipedia and RUclips. We're known for being so chill that we don't really even care that we're often forgotten 🤣😂🤣 Loved this series and you always crack me up!! 🥰
3am in Australia. Meant to be sleeping but James posts and he's complaining, and I live for this sht!
Inclusivity of disabled people pretty much always means using someone in a wheelchair, whilst there are hundreds of other ways to be disabled without being in a wheelchair (tho obvs it's great that there is representation at all) - I'm disabled but walk with a stick for example. I know it is hard to represent things like invisible disabilities, or mental ones, but you still maybe have a model with a hearing aid or using sign language for deaf people; or strong prescription glasses/a cane/a guide dog, to represent the sight impaired. I'm sure more creative people than I can come up with interesting ways to show disabilities than a hot person in a wheelchair.
I'm a hot crutches user!!... ✌🏼😎💜
Mr. Gold made walking sticks sexy
Right? My sister is disabled from a back injury and the only indicator is her scar all the way up her spine, but you could showcase things like scars as a beautiful thing on the runway
@@libby9001 Oh yes that would be wonderful ❤ Using makeup to accentuate them maybe like painting them gold to celebrate them...
See, there's so much more brands could be doing!!
@@GMW.artist I hope this doesn't sound dumb, but, would you (if on the runway) want your crutches to be " decorated " I was thinking about it like nail acrylic or " nude". I truly hope this doesn't offend. I just want to know
Us gen x always get forgotten about 😂 as for inclusion I feel that my body shape has always been totally ignored whenever I see “ inclusive “ clothing ads they seem to be either size 0 or plus size .
That's what I was saying to my partner the other day: "People always forget, that Generation X exists.", and he was like: "How dare they! We invented Grunge!"
:)
Agreed, I always have a giggle when the younger generations forget about GenX, who were the original cool kids. Here’s me, quite comfortable in my GenX skin which is looking and feeling not too bad for 45, if I do say so myself. 😄
Yes! This is the comment I was looking for! Don’t forget about us X’s lol
My favorite thing in life complaining about pet peeves! All inclusive is my biggest one! They do as a ploy it's not genuine. They think they have to dumb it down so everyone feels included. Showing someone of a particular size in their underwear doesn't cut it. We want glamour too!
I personally don't like it when I see a handful of influencers uploading sponsored videos about the same product at the exact same time. There's a few brands that I've noticed do this, and every time it happens, I get turned off from the brand because I feel too pressured to try their products.
Omg it annoys me so much when brands do this. And I’m usually the last influencer to uplaod that review / sponsorship so everyone’s already bored of it! Yeah it’s like it’s being forced down your throat
@@JamesWelsh yeah, Boxy charm is really bad about doing it. It's always the brands that give people a basic outline of what they need to say, so then all the influencers are saying the same things, and it just reminds me of those really bad prank channels, where everyone knows its fake, but nobody says anything, ya know? 🤣
You're so right about the inclusivity rebranding. It gives the message that everyday people can't be as glamorous and sexy as their original branding was. We just want to see ourselves included in it!
I feel like it's offensive for VS to "rebrand" with the "inclusivity" rather than just adding diversity. Like, these new models don't deserve angel wings?? Is it just me?
In the graphic design world, we’ve seen a big shift from the Swiss / minimalist geo fonts to the curvier, retro serif fonts in the past few years. So it makes sense that a lot of brands are going through these changes. Styles change and evolve naturally over time, but I think this is picking up steam because it is a style that invokes personal nostalgia for some or a call back to a recent past of those around us-a time when we know what the outcome was as opposed to now when things feel less certain.
These styles have a softer feel as opposed to some of the colder, more hard geometric fonts popular with minimalism. Plus there’s a sort of liveliness and fun with some of the retro fonts that has been especially important during the pandemic while so much of our communication happened online and there was a need for things to feel comforting, inviting, and more human. Plus, technology has improved so much that some fonts that used to look like garbage online can now be rendered in a much more readable format for screens of varying sizes.
I was having lunch and my first thought was: I'll listen to a James' video as I eat… and you just uploaded! The brightest point of my day.
To your point about boring inclusivity: being honest, it feels kinda insulting like "we have to change our whole brand to be able to include you because your (insert any feature here) clearly doesn't fit with our current one! So... yeah... praise us!"
I had something intelligent to say, but then Bishop happened and my brain was overwhelmed with cuteness. All that is left is the word awwww and "look at the gorgeous furbaby!!!" ❤❤
What upsets me is these brands claiming to be inclusive but rarely do I see people with disabilities showcasing their clothing or products. Deformities/disfigurements, amputees etc, such as myself. The body positivity movement started based on people like me, who have disfigurements and we seem to be forgotten about.
It’s great that bodies and skin colours are now diverse but there’s still a long way to go.
I love that Aerie has had a model that is wheelchair bound and another with crutches "before it was cool". I've had 5 surgeries on my leg so seeing a model in a wheelchair SPEAKS to me. I think Van's or Zumiez had an amputee model for their magazines like 10yrs ago. Super impactful.
You hit the nail on the head with the first one. I couldn't put into words what I didn't like about brands attempt at "inclusivity". I agree Fenty does it really well, they aren't trying to MAKE it a thing, they just let people exist as they are.
this kind of video is one of my favourites that you do - nobody ever complains about these things but they are all soooo valid and annoying!!
To add to the shipping complaint: I hate it when brands don't ship worldwide. I understand if a small indie brand is unable to ship to certain places due to cost, but then you have brands like Hipdot that ship to only seven countries, or NYX that straight up doesn't ship outside the US. Why can't these massive brands ship outside the US or a few select countries? As of now, if some of my international friends want something, they send me money via Paypal, I buy the product and send it to them on our own dimes. It's 2022, I shouldn't have to do this for a brand.
Don't know about shipping from the US but NYX (if you are talking about the makeup brand) has many stores and official distributors all over Europe, idek about other places. Sorry if I'm misunderstanding.
"I don't know what they are and I don't care what they are." PREACH!
10:00 I agree, but as you always tell us "do your research!!" Pay attention to the milliliters, ounces, grams... pay attention to the products you already have so know how long that tiny tub is gonna last you or has lasted you. It happens with perfumes as well, bottles are all different sizes and shapes and a lot of times people think one is bigger than the other but turns out both are 100 mL or 3.4 oz. Sooooo look at the measurements, that is how you can get more bang for your buck 💰💰💰💰
I got the bioderma micellar per your recommendation after using the garnier one for a while and I realized the garnier one was the culprit for my stingy itchy face. Thanks for saving my face!!! 🤩
Yesss me tooooo! Garnier always seemed to just linger on the face
I hate when brands think inclusivity means having very large sizes, and forget that smaller sizes are just as important. Splendies claims to be inclusive because they go up to like 3-4xl but don’t even have xs…
I was cackling at the NFT part 😹 you’re so right! No one cares! Just stop 🛑
Yeah, NFT’s are essentially just an MLM for tech bros at this point. The side of environmental damage just really puts the final nail in the coffin.
some brands do even worse for shipping - they send each article in separate box "so it can reach you faster" with no option to choose one box for all!
first, it generates lots of unecessary waste, second, why do I have to track 5 different boxes for ONE order? hate, hate
Yes! And then my husband raises an eyebrow thinking I’ve been on a wild shopping spree, when it was really just a single order. 🤦🏻♀️
to add to your packaging gripe, I've had to send things back because they put something fragile in just a plain unpadded envelope; could have been a padded envelope or a small box with bubble wrap around it but they decided to send it unprotected and it shows up broken... many brands and online shops really need to think before they ship things
I'm here for the pupper kisses - more pup cameos please 🐕❤️
Tho it seems your doggy has the same spidey-sense for their human having just put product on their face as my cats - never do they want more head bumps, snuggles & kisses than when I've got a freshly moisturised face 😄😸❤
Those little things in huge boxes!🤣🤣🤣 Amazon has started using recyclable brown bags/envelopes. I hate waste!
Oh James you really spoke to me with the box situation. As someone who tries to contribute to recycling it becomes a pain in my a$$ whenever I receive a two inch product in like a TV box 😅
Thank you for brightening my day! It's been a rough mental health week for me and you always seem to bring me up a few notches. 💜🖤
The boxes are agreed upon with their contract with the carrier so the know how many can fit on the planes and trucks. It allows for free shipping.- they can’t just put it in a padded envelope because it has to be handled differently and costs more money down the line versus a predetermined box size- Suanne Nutter
Yes, it has to do with the shipping industry and not at all the product being sent.
‘This is the only centella water I can use’ 😂😂😂 You can tell how much James loves K-beauty 🤣 It made me giggle 🤭
I'm glad somebody else noticed that too! I was like: umm, I think that has micelles in it James.
When you mentioned VS I went to their website and looked. I haven't bought anything from them in years so I didn't know. All I can say is wow! It didn't look like it was their site at all. When you were talking about the shipping packaging I felt that one! I ordered a skincare product(recommended by you and it's great) online and to get free shipping I bought a lip balm. They shipped the balm in a big box🙄 Sorry for this being long. Lol
Victoria’s Secret is floundering & I think we’re all confused as to why. All they had to do was 2 things:
1. Be inclusive/diverse with their products
2. Be inclusive/diverse with their models & advertising
These aren’t hard things to do but it’s like they begrudgingly do it cause they want people to buy & it comes off forced, half assed & confusing. Like they started making nude underwear that WOC could wear but then the advertisements for it would cut off the darker/Black women & now you cannot buy those nude items in store nor online. Like what was the point of that. Now this with the models; the models can be diverse & in full glam with wings & glitter & whatnot. Now it’s this dull, boring imagery. It’s like they can’t see past anything being exclusively for super thin, white women when they really didn’t have to change their brand at all. It’s a very interesting sinking of a ship we’re watching.
I think VS has had downfall for quite a long time now. People started realizing that their products are genuinely poorly made, aren’t fitted properly and aren’t catering to what current women want. Not to mention the prison slave labour and Epstein abuse scandals. I’ve never once bought one of their bras because they simply never bothered to make ones for small bands and large busts. They deliberately sold women the wrong sizes just to cut costs. The “inclusivity” push was an attempt to save itself and its failed.
I thinks part of the reason they're struggling is the quality of their product. Their bras have become more homogenized and less comfortable over the years.
Rihanna changed the game for beauty and fashion. Icon.
Back to the whole Victoria's Secret thing. You hit the nail on the head there. Just because I'm overweight, I'm not supposed to want to look sexy or be a sexual being, I don't think so. I have just as much right as any other person who has a less BMI than I do.
I have never been able to put my finger on why I was so irked by 'inclusivity' ad campaigns but you explained it perfectly. Inclusive doesn't have to mean plain. All kinds of people want to feel cool, badass, sexy, happy, moody, or whatever. It's like brands think that if you are fat/disabled/nonbinary/etc then you can't be those things... which is kind of the opposite of inclusive.
influencers are experts in their own audiences! no one else in the world spends the time you do listening to & interacting w your specific audience. influencers know WAY better than brands how to present their products to us & we can always tell when vids are collaborative & genuine or glorified ad reads.
We all know why Victoria's Secret rebranded before becoming inclusive; they still want to push the narrative that sexy is size 0 with big boobs, but this time by associating the change to boring styles with the inclusion of larger bodies. They can still keep the pressure to conform to a specific shape that fuels the weight loss industry they have money in, while getting themselves woke points and a wider audience for the actual brand.
Thank you for not editing out the Bishop cameo
Haha I had to edit a little as he was panting too heavily for the mic 😂
I hate when clothing brands have plus size and talls that are boring basics, skinny jeans, black tshirts, leggings. I love fashion, I want fun things that fit me, I don’t need anymore basics!
It's crazy that I have never thought about this perspective before. This really put a whole new light on that "inclusivity" movement. What an amazing point to make.
Love love love you. Its so refreshing to have intelligence and honesty on the internet these days.
I worked in communications and was asked to find some stockphotos for a week of seminars all around diversity and inclusivity. My first thought was: how can I make this not cringey-inclusivity. I was happy to work on it but I avoided all pictures that looked like a Dove campaign. It's just boring.
About the Amazon package thing- I work for Amazon and the huge boxes for a tiny item drives me INSANE. The system tells you which box to put the items in and you can’t change it, unless it’s too small. Yes the item is wayyyy too small and the box is way too big but “it fits”. It’s crazy I wish they would do something about it bc it’s such a waste and who knows if it will be recycled or not :/ it’s not like this for every item but it def happens.
Yes!! I hate shallow inclusivity they treats us like we are not allowed or not meant to enjoy/experience the same things as everyone else.
Especially when they make no effort to make their actual products accessible or inclusive. So often 'nude' clothing is only for one skintone and there are few or zero options for people with mobility issues who might struggle with fiddly back-fastening clasps. Even makeup can be difficult to open and there are plenty of promo campaigns showing scars or acne on bare skin but few of them show how foundation sits on textured skin.
What a precious little prince!!!!
Referring to the Golden Retriever, of course, lol. My heart melted with those puppy kisses!
Gen X is the generation prior to Millennials. Brands, and the media, seem to completely forget about us, even though we spend more than other generations and are at the height of our power and influence.
On the subject of clothing, brands that try and be "gender neutral" forgetting that about 50% of the population has curves for boobs and hips.....we can't just wear square things.
My bf is an Amazon delivery driver. He's actually had 2 different packages arrive empty🤣 one was an envelope package, but the 2nd one was actually a box. So yes, Amazon is for sure the worst. And they're probably the only place I've ever heard of delivering empty packages🤣
I've had 1 envelope package arrive empty, and I think I've only ordered from Amazon twice, maybe 3 times.
Wow, I must be lucky because I’ve been ordering from Amazon for four and a half years and don’t recall ever receiving an empty box. I have received the wrong item a couple times, but even that has been incredibly rare for me. I couldn’t personally life without Amazon though, because I’m a stay-at-home person who doesn’t shop much in stores and I love that Prime delivers most products within a day or two. Hopefully I never receive an empty box one day, cos that’s just shit lol 😅
The "all inclusivity has to look the same" feels similar to the "all cruelty-free and vegan brands must be cLeAn" thing that irritates me SO MUCH as a vegan consumer. Just because I'm vegan doesn't mean I want to eat all raw and gluten free and it doesn't mean I only want essential oils and 0.2% pigment from my beauty products lmao. If something is sustainable that's great, I really appreciate that, but I'm looking for performance and range too! Fragrance is the worst for this imo, SO MANY perfumes are not cruelty-free and the ones that are specifically are basically ALL just very light and airy floral, aquatic, clean, and/or woody scents. No depth, no sexiness, no maturity, all just essentially an expensive step up from a Calgon body splash haha.
yess, I completely agree!! I feel like it kinda ties in with the "millenial aesthetic" thing, like brands won't let people grow up or grow up WITH their consumers. vegans/vegan product consumers aren't just barefoot, crystal-loving, sprout-eating, GOOP-reading, "liberal white women" anymore. cruelty free/vegan is a whole diverse movement/lifestyle itself. luckily I do feel like you can get more pigment, glitter, and PIZAZZ in vegan form now, but seriously please gtfo with your $60 beet-dyed multi-balm
@@trex_inspace veganism has never been like that though. That's just a stereotype. Usually perpetuated by people who aren't actually vegan or know anyone vegan. Ive been vegan for over 20 years and can confirm this.
Yes! I'm vegetarian, but I use only cruelty free and I try to use only vegan things, because I believe that no animal should be harmed for me feeling pretty. Yet I want pigment, I don't want only nAtUrAl and cLeAn stuff. I want effective, sciency stuff. And I can't agree more with perfumes, even the expensive ones smell.. plain. Like zero depth. It's so annoying, because sometimes I want that sexy, deep perfume for evening. I know that you can't please everyone, but FFS just give us the same things that you give your 'regular' customers. It's that simple.
@@denine5232 yes totally, I mean there are some people like that but def not the majority, especially now. but for sure been the stereotype, I totally agree. the fact most brands who's whole ethos is the granola-based vegan is the point. I've been vegan for 10 years also 🌱
The ability of a perfume to last longer is through the use of animal products, eg: whale sperm. I don't think they have managed to replicate the technology to mimic the ability of a perfume to last as long using plant based ingredients as of yet. Although, I am sure someone is working on it as the demand is clearly there
This video was so good! Totally agree with everything you said, from oversized boxes to deceiving packaging. And when diversity and inclusivity is the actual theme of a marketing campaign, the brand is missing the point. It’s so fake when brands use certain people almost as token characters in hopes of profiting off the “inclusivity trend.” There are brands who have been using diverse models (with differing abilities as well) for years and it just feels organic~ not shocking, not “brave,” not groundbreaking, just normal, and so the focus is on the product.
You know, you hit the nail about inclusivity. I also really dont like when a cosmetics brand makes more foundation shades and instead of doing a compaign for a product as is it is always about shades. Usually whith a darkskinned (but not too darkskinned) model in front. It just feels so fake and not senciere. I mean, cant we just get it over with and agree that there are more that 5 Light beige shades of skin around all of us and make it normal to include a vary of all different shades?
The millennial thing BOTHERS me. I’m 32 years old and they need to stop blaming 30-40 year olds for the problems of today! We’re adults, have careers, married with kids! Lol geeeez 😬
He forgot that Gen X was before millennials 😢. The other half of the workforce right now. Sigh.
Seriously, i never had a skin care routuine before I i saw your video so. I suffer from redness, rosaceae, and eczema which is all comounded by Ehlers-Danlos syndrom. Since finding your videos, I've changed several of my products and now get compliments all the time on how "glowy" I look. No one can beleive ai have a 14 year old son. You've made skin care interesteing, easy, and fun. Which are theee things i really never even associated with skin. So thanks for everything you do and for the content you make. Also, even my huband loves your Twin Channel. He watches it with me while he plays videogames and we laugh so hard. Thank you!!
One thing that no one talks about is disability inclusivity! we make up a lot of the population, yet we aren't really discussed. I'm a full time wheelchair user when outside and I have a hard time picking clothes as they look VERY different sitting down in a chair/standing. I wish brands would show what it looked like for us, so we don't have to guess.
Ok, false bottoms, large outside packaging with small inserts for product… infuriating!!
With the huge boxes, it could be caused by the order specifically calling for that box size or them being out of a smaller one to use.
OH MY GOODNESS YOUR DOG BISHOP IS SOOOO CUTEEEEEE. 😭😭😭 the clip of you and him is adorable
You hit the nail by the head. Nothing is worse for inclusivity than including people of all types and size and then making the product itself undesirable.
Or the air bubble in a tube. When you reach the bubble and you press, suddenly a quarter of the tube is gone. That's annoying as well.
In the mood for a complain today, thank you 🙏🏻 watching on the tram because I can’t wait 😅
Amazon packaging! Oh my gosh! My kids and I are always like "why? Why??" With the plastic air-filled squares...for the 1 mascara I ordered 🙄
OOOOOH MANNNN yes excellent video thank you for bringing all this up!!! But yes on the diversity topic, it's actually very toxic and cruel for brands to rebrand when going down the D&I route, because it's basically sending the message that """""diverse""""" people =/= glamorous. Or worse, it's admitting that their brand as it was simply was never meant to suit non-traditionally beautiful people. It's disgusting, if you can't make everyone look good in your brand, the problem isn't the people - it's your brand. Thought we'd been through this with the whole Abercrombie ordeal but no we're gonna have to handhold every brand through this lesson individually huh :/
Anyway many kisses to your beautiful dog, and thanks for the great content!!
With the shipping, Ulta is also guilty. NUMEROUS times, I've gotten a single mascara (or smaller) in a box that could fit two PS5s. So dumb.
Re: VS, I'm with you. The VS brand is about fantasy and sultry sexiness. Their PINK brand is about youthfulness and fun. Now, the VS stuff reminds too much of GapBody. Whatever marketing company that does Target stuff, yeah, companies who want to get their company branding and inclusivity right need to go to them.
Please keep doing these. I love your take on things.
Cannot agree more about the inclusivity thing people play it so safe when it comes to Diversity especially when it comes to disability representation I wish they would be boulder and have more nuance to representation - keep killing it x
Regarding the deceptive pots - what I find even worse is when the outer packaging (the little box the product comes in) has inserts or fold-outs inside so that the product occupies 10% of the box but you can't see that from the outside. So you see a nice big cardboard packaging, think you're getting this big tube of cream but then you open the box and surprise! It's tiny. Companies are literally shipping air halfway around the world to cheat you into buying a product..
I have how body positivity almost went too far to anti-skinny. I struggle with low weight, easily get sickly skinny and hard to maintain a healthy weight. Like you said, they should keep some naturally slim models in there. Not everyone is forcibly starving themselves to become super skinny.
Ooh. We need another of these videos! Brands have become a mess in the past years trying too hard.
Is it just me or do I enjoy when I see someone who owns a dog talk to them like he did just melts my heart
I hate giftcards instead of refunds when I return something. Or beautiful pictures but the actual product looks nothing like it. 🙈
The packaging of beauty products drives me insane. Like just make it all recyclable or compostable, idc if it’s a luxury product, I’m not gonna collect packaging and i don’t want to just throw a bunch of plastic away
I am convinced that Victoria Secret's transition from sexy to bleh is something to do with them being part-owned by Next. I can't explain why, but I swear that's the reason.
This comment made me laugh!! I think you might be right!
As someone working in marketing, can unfortunately say that inclusivity efforts often have to be lumped into rebrands to sell them to the higher-ups. And right now, everyone's trying to pivot to the Skims/Glossier/Etc palette to hit gen-Z (years too late, imo - that's no longer trendy either!). Love Parade and Thistle and Spire for inclusive photoshoots and actually interesting branding.
Omg, yes! I hate the new iNcLuSiVe branding of VS, glad someone else is as annoyed by it as I am! I feel like the brand Adore Me is more of what an inclusive VS should be? I don't think the average person even knows what age millennials are...it's not a synonym for young, we're in our 30s and even very early 40s now, lol!