What Are Keywords and How to Use Them for SEO?

Keywords | Marketing 101
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Whenever you search for something on Google or other search engines, you insert certain words and phrases, also known as keywords. Both individual words like “Australia” as well as phrases like “best time to travel to Australia” are considered keywords.
Generally, people refer to keywords as queries or Google searches unless they work in digital or content marketing or in the SEO industry. But why are keywords important and how exactly can you use them for SEO?
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