“POINTS OF DISTINCTION” PERMO PHONOGRAPH / RECORD PLAYER NEEDLE 1940s PROMO FILM XD59894
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- Опубликовано: 11 дек 2022
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Acclaimed documentary filmmaker Burton Holmes Films produced this undated film, “Points of Distinction,” for Permo, a Chicago-based phonograph stylus (needle) manufacturer. The film serves as an extended narrative advertisement for Permo’s Fidelitone needles, providing a history of the company and featuring its founder Arthur (Art) Olsen. It is largely set in a record store and Permo’s stylus manufacturing plant and labs.
Credits: Walter Tinkham, direction; Loren Tutell, photography; Walter Hotz, recording; Harold Stokes, music
. (Interestingly, Fidelitone, Inc. remains in business today as a parts distributor.)
Titles. Aerial shot of four-engine B-24 Liberator bombers flying through clouds of flak in WWII (00:34). Shrapnel damage to the B-24s (00:57). A Liberator crash lands on its belly, sliding across a runway, kicking up clouds of dust (01:10). Newspaper front page montage including headline “Great War Ends!” (01:15). Extreme upward angle shot of a radio tower stretching into the sky, clouds roll past (01:35). Two men sit across a small table, a microphone between them; civilian interviews the other in a USAAF uniform, uniform has a pilots wing, captain bars on the epaulets, and USAAF insignia (01:43). C/U on a glass-encased pivot, worn on a chain (02:09). Crossfade to a spinning record, 1940s dance music plays (03:13). Record shop interior, displays advertising Decca recordings, Columbia records, a Victor Records “Nutcracker Suite” recording (03:19). A crowd of teenage bobby soxers exits a listening room, dancing (03:26). Closeup on Fidelitone DeLuxe Floating Point phonograph needle, with advertised price of $1.00 (04:46). Clerk rings up purchase on a cash register (05:06). Art Olsen’s office, Olsen sitting behind a dark wooden desk with blinds drawn (07:11). Closeup of a photo album, includes a photo of Olsen lying in a hospital bed, listening to a phonograph (07:18). Olsen stopping the phonograph, changing its needle, flipping record, and restarting phonograph (07:37). The years “1919” through “1925” spin into frame over an image of a spinning phonograph record (08:03). Closeup of an early jukebox playing (08:13). Spinning records overlaid over stop-motion stacks of records growing and shrinking (08:29). Newspaper Permo Point advertisement (09:09). Closeup of a phonograph stylus held between fingertips (09:15). Two men watching a jukebox (09:19). Jukebox logo montage: Seeburg, Gabel, Wurlitzer, Rock-Ola, Mills, AMI (09:32). A mother and son listen to records on a cabinet phonograph in their living room, records strewn across the floor (09:43). Permo needles being pressed into card stock for sale (09:55). The Permo Plant Number 2 (10:03). Permo Metallurgical Laboratory entrance (10:12). Small lab with microscope and cabinet of chemical jars, wall-mounted microscope images of needle tips (10:26). Closeup of a jar of osmium (10:47). Osmium pellet processing montage: mining, melting, pouring, cooling, crushing, rotary grinding, osmium pellets shaken out onto a tray, hardness testing on a test platter, finished pellets examined under microscope (11:03). Wire processing montage: spooling machines spinning; wire drawn through powder onto spool; man troweling powder; wire bundle gathered and boxed; wire cut into smaller shanks (13:13). Stylus production montage: men and women at long table covered in microscope and welding equipment; wire shanks machine-welded to osmium pellets; woman grinds needle on belt; man in lab coat attends bubbling glass containers; men working swage machine; c/u of swaged needle (15:16). Sharp and rounded needle tips compared under a microscope (15:32). Needles rounded in radius machine; needles buffed in jars in polishing machine (16:04). (16:07). Needle sheathes milled in press (16:42). Closeup of fingers inserting needle into sheath (16:48). Men in shop aprons, working equipment in Permo machine shop (17:16). Rows of women using microscopes (17:42). "Sound laboratory” full of turntables and equipment with various dials (17:56). Microscopic comparison of a steel needle to a Permo needle (19:40). Women loading finished needles into Permo packaging (19:59). An older man with white mustache examines a needle with a magnifier (loupe) (21:20). A woman’s hand points to a Fidelitone advertisement (23:14). Bobby soxer teenagers return to the store (25:08). C/U on store owner's expression of exasperation (25:47).
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com
I absolutely love films like this 😭
One of the joys in life was going to a record store. Tower, Sam Goody, etc. Sneak over during lunch break.
wax trax
Telcom100 2nd & Charles and Target have records you can look through I hope you will reply to this
Phonograph needles made of tungsten steel were available in the 1920s, these didn’t need to be changed out after every playing of a record. And now in the 21st century we can hear great orchestra and danceband recordings from even earlier days via a mouse click or a keystroke.
The CD almost made vinyl {which took the place of shellac discs by the early 1950's) obsolete- and now vinyl is making yet another comeback! And so are needle cartridges.......
I don’t trust those Tungstone needles tbh
I recall listening rooms. Truly the good old days.
One of them was prominent in a movie, as Cary Grant had Irene Dunne take an armload of records into a booth in her record shop {or rather, he did}- just so he could hear and buy records he didn't have a phonograph for, but wanted to spend more time with her- in "Penny Serenade" (1941).
Very interesting video. Now most the best phono cartridges are made in Japan, except for one ,Grado in Brooklyn NY. Why can't we go back to those days when the US manufactured?? Until we do,we will never be the great country we once were .
But according to Bill's tutorial on the history of needles, it was World War II's need for plane navigation that stimulated the needle making process. So where would the business be without the Japanese?
uh"Ouch !!
Originally released in 1945.
In 1958, the company's name was changed to "Fidelitone, Inc."- and yes, it's still in business.
Did a google search and they seem to be a logistics company now..
Right! Very few companies still make phono needles these days.
There's a company called Fidelitone not far from me. They're a logistics company, surprised they were able to use the name
I believe it's the same company.
You mean all this elaborate explanation was spoken off the cuff in the store to the woman this guy was interested in? Oh, she's gonna fall for him head over heels! Nothing wins a woman's heart more than a 14-minute long tutorial about how needles are mass produced!
In promotional films such as this, a story of sorts unfolded {usually, a love story- where you *KNOW* the guy and gal are going to be happy together}, inbetween the "pitch" for the manufacturer's product. Just having someone seated at a desk- with visual aids- droning on and on about how superior and vital the company's product is, made for a pretty dull sales pitch. The longer the film, the more elaborate the story unfolded.
@@fromthesidelines In the immediate aftermath of WW II, everybody in the U.S. was rushing to the altar, or being told you must get married. It was the central focus of the society during that moment.
they "dubbed-Out" the "wanna make-out" part..,,
Unless they were "making out" with a "Fidelitone" needle between them, you wouldn't see that part. 😏
That"s Tyte"!!! !!
Love these!
5:30 "In the Air Corps, I was a Captain. Now, I'm just a clerk selling phonograph needles..."
Of course when soldiers came home from the war 25 years later, a lot of them became dependent on needles too. But not the kind that play records. 😥
Unfortunately, that was often the case. And sometimes, they "fell apart" {more than one newspaper printed a "CRAZED VETERAN RUNS AMOK" headline at the time}.
@@fromthesidelines No GI Bill, lots of inflation and unemployability. LBJ took young men to Vietnam with no high school diploma in many cases. Horrible practices by our powers that be. They re-impoverished a whole group.
"It's okay, Pop! This'll make you forget all about those jitterbugs!"
(Puts on Rammstein's "Du Haus.")
Or maybe a Guy Lombardo record would lull you to sleep....... 😄
It's actually *"Du Hast."* Gern geschehen. 😉
$1 US in 1946 is now $14.28 US 2022.
One of the actors is Mr. Wizard!
If you mean Don Herbert as "Bill Rand", I think you may be right. 🙂
Thanx for the interesting video.
I thought the gal at 5:43 looked familiar; pretty sure she's also in the "Telephone Courtesy" film from about the same era, roughly 3/4 into the film.
Wish they still produced these needles...all i find are ordinary steel ones online
Sapphire and diamond were materials used later. Any method results in wear of the record.
On their 1958 LP "inner sleeves", Columbia Records printed a chart of how long osmium, sapphire and diamond needles usually lasted- 15, 50 and 1000 hours, according to them (of course, they also reminded you to check them at "your Columbia dealer".....and consider THEIR brand of needles).
Selective dyslexia be damned ! I read "points of distinction" pervo Pornography, and clicked in for this :(
I read porno pornography, glad I'm not alone.
@@flightforensics4523 I don't need help with my phonograph, i got spotify !
Wow! So that explains the last Presidential erect .... err, election ...
When your "Spotify" source shuts down for any reason......you might change your opinion. 😏
The prize she won was a Fidelitone needle
The Pop channelling Oliver Hardy
First!:) Thanks great video!
First, already said it all!
Good ole "cave-aphonic" sound.😁😁
BIRD NEEDLE: "I hope this is a jazz-type record! Those waltz tones put me to sleep!"
What counts as a play? The whole record? Just a song?
Yes. One complete "play" of the entire record counts {anywhere from two to almost five minutes, depending on the "78"). And the "33 Long Play" record had yet to be introduced (in 1948).....and the "45 single" (in 1949).
@@fromthesidelines Very much appreciated.
You're welcome. 🙂
@@fromthesidelines maybe in the UK we were a bit later getting 45 singles because I remember my older teen sister getting one of these ‘new fangled’ records in the late 50s and when she told me the great news that they were ‘unbreakable’ I as a ten year old just had to try this out by throwing it to the hard floor! It didn’t completely break but it damaged the edges quite badly, so I was in the doghouse for a long while. The irony is that the record was Neil Sedaka’s”I go ape”. Well my sister certainly went “ape” with me!
That was in 1959. 🙂
Next they'll be using man made diamonds.
I hope y’all will reply to this I still have records and a record player
*GREAT!!!!!!!!!!!* I hope you continue to enjoy listening to them. 😃
I have many… both records and players lol
@@fromthesidelines I have a Crosley stereo that looks like an old time radio it has FM/AM radio cassette player CD player and record player it’s wooden I hope you will reply to this
Good. Just make sure you have a spare needle in case something happens to the original. 😃
Don't want to needle anybody. 😁😁
The production line is amazingly labor intensive. I wonder if they were paid a living wage.. 25:34
Considering a home cost $3,000 then, and gasoline was 25 cents a gallon, I'd say they were.
French "PATHÉ" records use round sapphire on their vertically grooved records in the 20's with limited success.
YIKES !!!! edisons "Hill-&-Dale" process,,, it"s funny huh" stupid funny,,,
By the mid-1920's, the recording industry chose the "lateral cut" method as their standard {even Edison's company started producing them before they ceased making commercial recordings in late 1929}.
There were also steel needle style hill and Dale records