"WHY DO THEY CHOOSE A STATION THE FIRST TIME?" 1950s SINCLAIR SERVICE STATION TRAINING FILM XD60184
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- Опубликовано: 15 янв 2023
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Intended to be shown to Sinclair Oil Co. service station managers this 1950s film, "Why Do They Chose A Station The First Time?" showcases the company's policies and practices for keeping customers and generating business. Sinclair Oil Corporation was one of the major integrated petroleum companies of the early mid-20th century. It was founded by Harry F. Sinclair, an American oilman who was born in 1876. This film was directed by Louis J. Marlowe and shot in Illinois.
Why do they choose a station: the first time? + Why do 66% Keep Coming Back? Become Loyal Customers of our dealer?
The film starts with street signs for Maple and Pleasant St at 0:36. A slide appears that says “Our Town” at 0:45, and the narrator explains why a person would choose a gas station near their home. The film shows a man, Mr. Adams, leaving for work in his 1955 Chevy Bel Air at 1:29 and looks at his Hamilton wristwatch at 1:33. The film shows a closed gas station near his home at 1:58. The film then shows Mr. Adams pulling into a gas station a long way from his home, but which was still on his way to work at 2:53.
The film’s first section on Brand begins at 3:12. The narrator asks what makes drivers prefer one gas station over another 3:23. Close up on a car radio 3:28, television set knob adjusted, 3:25. An advertisement for Sinclar’s Power-X Gasoline is heard on screen at 3:34. The narrator explains that one of the best forms of advertising is by word of mouth, and then shows two men talking about Sinclair’s gas by the company coffee vending machine at 4:20.
A billboard for Sinclair is shown at 4:41.
The next section of the film is about community, it begins at 4:55. The narrator says one of the biggest reasons why a driver might choose a station is the dealer’s influence within their community, which is shown at 5:20. The dealer Jones is shown giving a can of house oil to someone in his community for free at 6:10. He also gives away matchbooks 6:28. The film shows all the different ways that Dealer Jones gets his good reputation at 6:36. The film then shows another dealer at a barber’s shop, talking to the barber about the station, this is shown at 7:15. A girlie calendar is also one of the station's giveaways. The narrator explains that picture advertisements are a great way to advertise at 8:07. The film shows a Mr. Smith, who runs the Sinclair Gas Station for a community, helping children with their bikes. The film then shows one of the kids telling her father about Mr. Smith at 9:13.
A new section on Station Appearance starts at 9:39. The film shows a driver passing a gas station because it did not look good to him at 10:00. The narrator then starts to list the reasons why a customer might choose one station over another at 10:49. The narrator also says the strongest attraction is the dealer and their station at 11:43.
End of the first part at 11:58. Part two begins at 12:08.
Part two begins by showing Henry, driving a 1950s Buick convertible, stopping at the same station at 12:32. The narrator explains that the main reason why customers come back is because they like the service at 12:46. The film showed the service-men at the station fixing the customer’s car at 13:30.
Section titled “They become loyal customers because they like the dealer” at 14:34. The narrator explains the reason that the family chose that same gas station is because of the dealer at 15:18. The film shows the dealer treating his customers extremely well at 16:19.
The next section: “They become loyal customers because of clean stations” begins at 17:11, with a Sinclair jeep pulling up to the station. The film shows an earlier customer that went back to the same station because she likes how clean it is at 17:33. Odometer moves at 19:37. Narrator says women especially notice details like cleanliness, this might be triggering to some at 17:46. The film shows the inside of the station at 18:06.
The next section: “they become loyal customers because of one-stop service” begins at 18:38. The film shows people explaining one-stop service at 18:47.
The concluding narration begins at 20:11. The film ends at 21:15
Produced for the Sinclair Refining Company by Atlas Film Corporation.
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com
" Your car is in great shape Mrs. Hampton and so are you too. "
Filming location was Madeira Beach, Florida, in Pinellas County.
US19 south was a nightmare back in 1978, bet it still is…
Hey Jim, give Mrs. Hampton that Super Sinclair service. Mr. Hampton is at work and she loves that clean and contoured Sinclair nozzle.
Yes Mrs. Hampton demands Full Service~!!
My dad had a favorite station (Shell) that was full-service, modern and up-to-date, and operated by a German who was a well respected mechanic. My dad told the owner that his son (me) would work one full week for free....and if things worked out, he would give me a summer job. Things worked out....a great first job for a kid still in high school...thanks Dad.
Where did those days go !!
Dealer Jones is always glad to work on Mrs. Hampton's car. He does not mind dropping it off at her house on a warm day either.
Oh, so true. And Mrs. Hampton's always just too eager to 'accomodate' Dealer Jones and his twelve inch salami.
For 1957 Mrs Hampton was one great looking woman! You dont see many like her in these old films.
"Your car is in great shape Mrs. Hampton. Speaking of great shape, your not so bad yourself. What say we go to your bed and I'll 'check your fluids with my dipstick' if you catch my drift?"
Man, Mrs. Hampton is a dish! @16:00
Mrs. Hampton is pushing up daisies.
@@kirkthejerkthe1st Oh, ya never know!!!!!
I can see why Jim is so anxious to deliver the car to Mrs. Hampton. 🙂
What about HER?!?
Of all these 50's type films she has got to be the best looking lady of them all so far!!
@@jimstrict-998 Everyone knows the female pronoun didn't exist until the 70s... "HIS car...HIS route, HIS day." I genuinely hate how they emphasis "HIS" as if these misogynists are REALLY selling that only men matter. and the rare time a woman DOES show up forcing them to say "Her" then they say "His OR HER" as if "Oh right, this is a woman this time." XD Gosh what a time to be alive....
I miss these informational films that used to pop up on TV or during an intermission at the movies theatre. This video regarding Sinclair Gas Stations brings back so many memories of when I was younger. Back in those days gas stations where a very clean environment. Plus the fact that you had service with a smile, that's right and it was called "Full Service". I remember those beautiful 7-9 foot tall gasoline pumps that would make a dinging sound per each gallon of gas you bought. The best thing about full service was that the driver never had to get out of the car and once everything was finish he/she would pay with either cash or a charge plate.
Silly question, but what's a charge plate?
@@jordansime6684 Before the plastic credit card was born... people had a charge plate it was metal very thin... the cashier would take your charge plate and put it in a device that was about 4x6 with receipt slips each slip had 3 to for pages with a carbon copy between each page, they would then lay your plate inside the device and slide a lever across your plate imprinting your name and card number onto all three slips at once. The cashier would keep a copy, send a copy to the bank and give you a copy.... This was way before the plastic credit cards came out. Most people back in the old days paid either in cash or on time, which was a written agreement to pay each month. To said establishment/s. I apologize for being so long. Remember most electronics back then were less than $350 that's Tv's, Radios, Record players, Camera's etc.
Hey, when gas was 25 cents a gallon I remember pulling in and telling the gas jockey give me $2 worth! He would fill the gas tank and his buddy would wash the windshield and check the fluids under the hood. Sometimes you would even get a glass or plate oh, even green stamps! You would always find a job at the gas station, great when you were in school and needed a few dollars. A better time? Ahh, seatbelts? We didn’t need no stinkin’ seatbelts!
17:06 "He really puts out"
Phrasing!
That used to mean "he works hard". Phrases and words change with time.
You think Jim Wilson put out for Mrs. Hampton?
@@tomservo56954 Mrs. Hampton took one look at his twelve inch Johnson and said "OH BAAAAAABY !!!!"
Yep, that's how you attract people to your gas station. Give the barber a calendar as we see at 7:10 featuring a Mayo Olmstead pinup girl.
and then guilt trip him by asking him what gas station he last went to and monitor him freaking out as he finds some excuse to say the rival's station....
I Love it So Much !!!
The now extinct world that ppl over 65 yrs of age grew up in !!
Gas was $.35 cents a gallon for 98 Octane Premium and it showed 9 Gallons at $3.25 !!
On the highway those cars got 20-25 MPG so it was way cheaper than what it cost at today's prices to operate a vehicle.
A new tire was about $5. Today they are $200 + per tire. That's 40X the money or 4,000% inflation.!!!
No one is making 40 X the money today compared to what it was back then right now, so today we live in a world of hurt. That's how much the tire prices alone have gone up. U would need to make $80/hr min wage now to live the way it was back then on a $2/hr min wage. V Belts were a Nickel and so was a quart of oil or a spark plug.
An oil change and grease job was $2 at the service station.
Today they charge you $200 for a diagnosis before doing any work.!!
My dad and his brother owned the local Sinclair franchise in town. I was the only kid in first grade who could make change for a $5 and know how to use the coin shooter l o l
Hello, I had a close friend who was also like that, his dad owed a gas station, plus he drove his dad's wrecker, which I thought was really cool, him driving, plus the truck itself.
Gotta love the royalty free production music in this film. Makes me think I'm watching an episode of Gumby.
I love the fiberglass dinosaurs outside (most) Sinclair stations. They're just so fun to take a photo of.
My mother remembers buying the green soaps in the shape of them when she was a kid.
Capitol Hi-Q production music, to be exact.
The green dinosaur soap was a free gift to customers. They weren't for sale.
Hey Tony. This is a nice barber shop you have here. Would be a shame if something was to happen to it. Oh, by the way, where do you buy your gas?
Oh you cynical one!
Not every place in the 50s was Chicago or New York. In fact statistically, _most_ places weren't Chicago or New York. And the people in most places knew (because Hollywood LOVES gangsters) how Chicago and New York ran, and made a point of being sure that their small town didn't run that way.
@@lwiltonI figure those places that weren't Chicago/New York/Los Angelos weren't filmed either. Our ancestors tell us the truth about what life was really like during those times. Funnily enough...not much different from how it is today. XD
Did anyone else snap their fingers when he first says the Adams family?
And imagining the attendant with a Lurch voice, "Miiister Aadums"
The theme song went through my mind. Sad that Wednesday Adams passed away last week. RIP Wednesday.
@@alshotrodsandratrods8780Always feels like they were just kids yesterday...amazing how much time has flown....
No "fuelin". Sinclair delivers top performance in my motorcar.
It appears Mrs. Hampton could stop a clock.
I worked at a Sinclair station in 1968. My first 'real' job
I really enjoy these Periscope Videos and they take me back to times that were much more enjoyable and most of all Affordable~! I worked at many service stations as a young teenager up into my 20's and every memory I have of those days brings a big smile to my face. We have lost so many good things along the way to this High Tech worrisome World and I would go back to the 50's in a heart beat if I could~!! This Country is on it's way out if we don't get our heads out of our Butts soon~!
I'm an old man too Rick but I don't see the modern world in the same negative way you do. Maybe you watch too much of Fox TV and get your negativity from people like Tucker Carlson. Or maybe you're just a grouchy old man. We had a lot of those with the same attitude in the 50s too. Some things never change. I would like to go back to the 50s and do it all over again. I wouldn't change a thing. Life is good. If you got your head out of your butt you would see it. The view from there looks like shi.........
Hard to say the feeling is mutual. Though things appear friendly in these videos, I can't help but detect severe insincerity in the "overly friendly tone". It almost sounds like people had to pretend to smile and look like they were having a good time. Though I do agree it would be nice if people weren't so aggressive and idiotic on the internet today, the fact that we can be a lot more honest with ourselves and who we are is definitely a step in the right direction. I mean I'm sorry, but the last thing I'd want as a barber is some smarmy guy coming in guilt tripping me about not hanging up his calendar and then telling me to shop at his place like I owe him. Just a simple "By the way I just opened a new gas station" "OH you don't say, I'll have to check it out sometime" "Yeah feel free to come on over! Hope it works out well." "Yeah definitely!" Far more natural than "oh there's that calendar I bribed you with a week ago. How come it isn't up...I DO go to you every day don't I?"
Self-service put a lot of these old stations out of business. Nowadays the owner has been replaced by a minimum wage clerk and the hoist by a mini-grocery.
Exactly and people wonder why the population is fat.
I sometimes go to a service station to clean the windshield…. But I drive an electric car so it’s rare….
@@michaelmccarthy4615 thanks for keeping us working
There's plenty of work designing and building automobiles/roads/infrastructure.
Heads up....
Change is inevitable and we all have to rise to the technology that is coming our way whether we like it or not....
The technology genie never goes back into the bottle ...
@@junicohen7918 Nothing wrong with people setting up businesses that way. I mean people still do it all the time, teens offering to wash cars for neighbors or mow lawns. Nothing is stopping us from doing these jobs nowadays except the unrealistic expectation that someone needs to hire and pay us up front to do it. That's why these jobs don't exist anymore, but feel free bring people to your personal garage and give them a tune up.
Originally released in 1957.
So Back to the Future wasn't lying when they showed attendants swarming over your car
Nope. It really was that way.
Don't forget. Drive with care and buy Sinclair.
Back then they pumped your gas, checked your oil cleaned your windshield and checked or changed your tires if need be.
Now days you pump own gas and 80% of drivers have no idea where their dipstick is
Heck I hear dipstick and think that's an insult like pinhead. Had no idea that was that thing that checks your oil in the car. Though I'm a cyclist by heart so that's probably why.
@1:19 in the vid, The " Adam's Family "...how funny is that ? LOL ! I can almost hear that jingle of the TV show introduction...LOL !
15:50 Shall I put “it” in the “garage”? / No thanks, I’ll be using “it” later
16:38 Jim’s always “on time” / He’s “very reliable”
Clearly the writers having some fun here 😁
@ STANDARD oil we gave out S & H green stamps. Back in 1976 you got a pack of daisy seeds to plant 🌱
Why does Henry keep coming back? IDK, but I sure like his Buick convertible. Reminds me of the yellow Buick convertible Doc owned and Marty drove in Back to the Future.
Sorry, but that was a Packard!
@@edgarcook9607 Yes very much a Packard, Ask the man who owns one.
My bad... Looked like a Buick.
14:45 Hubba, hubba!
To this day, Mr. Hampton could not figure out why his car needed SO much work!
@Cambridge0101 Well Mr Hampton I put her on the rack several times now and she's in great shape!
My mom would have a neighbor over who wore shorts like those. I must have been very young, but remember sitting on the floor close by, just staring at her legs. Wow weee
@@a1wireless1964 So is her rack...
My favorite job I ever had was working in a full service station in my late teens and early twenties I could wash the windows,check the oil and tire pressure in a minute flat.
The narrator stated that gasoline is the number one source of revenue. Maybe revenue, but not profits. Stations had two streams of revenue, PLO (Petroleum, Lubricants, and Oil); and TBA (Tires, Batteries, and Accessories). TBA was the most profitable.
Love these old commercial s.
Later on Sinclair had the "Dino" logo. We had a movie room at our grade school. Each Wednesday our teacher would take the whole class down to the movie room (in the basement)
to see about 2 hours of these films. The school kept many large cabinets full of the metal cans with these movie films in them. We learned all about "The Progress of American Industry",
and when ever I see any of these films now, it takes me right back to movie Wednesday in that movie room at Lincoln elementary school, in Wauwatosa, Wisconsin in 1962.
Yup those were the days. Now the kids are taken to Drag shows!! Oh how we have fallen as a nation!
Absolutely. All going according to their plan for the communist infiltration of America. By weakening the next generations, their work becomes easier and easier as the years pass. @@davenone7312
Wow... Imagine being that jazzed up about gasoline! He must of had a few bennies with that coffee.
No doubt !!!
Service doesn't exist anymore. Now it is "Give me your money and get out!".
@Cartrivision1 Where else are you supposed to do that?
Nah FAM Quiktrip and Race Trac are top teir
@Cartrivision1 consider the source. The attendants were hood trash.
And yet this video is more about agressive marketing (some of it snake oil) and less about "service".
@Cartrivision1 You got that right! I'm 59, and I still remember when people were kind, courteous, and friendly! America has lost it's way, for sure. And, the Democrats are leading the charge straight to hell!
I'd love to go to a gas station like this. I used to get this type of service from Toyota but then they would try to hustle me for "fixes" I didn't come in for, I say next time, then when I come back 6 months later the next person says nothing is wrong with the car. Three times that happened. I could use a little honesty and a bottle of Coke.
The dishonesty is what turned me off of cars for the longest time. No matter how bright and squeaky clean these videos and stations look, in the back of my mind I'm reminded that smile costs as much as the service they provide, nothing more. When my dad had to pay $800 JUST for them to look at the car, and then they tried to get him to pay an extra $2000 to fix an oil leak that wasn't there when he pulled in (He was trying to figure out why his brake light wouldn't turn off), he went to another station and they told him the brake light fix was only a simple $200 fix and everything was fine. "Smiles aren't free" at these kind of shops...
It definitely was brand because in the early to mid 60’s my sister and I begged my parents to gas up at Sinclair because of the Dino the Dinosaur blowup toy plus others that were given free with a fill-up. We knew the Sinclair name as well as our parents. Happy Motoring!
@@cj20080 That’s true. Just thought I’d add it anyway. I remember seeing it all the time. It just had that 50’s touch that went along with polite full service, clean uniforms and hats.
1957 and gas was 35 cents a gallon.
Which equates to $3.50 today, which is about right.
@@texaswunderkind And cars get twice the gas mileage.
Is it just me or does anyone else think that "Mrs. Hampton" could be Audrey Meadows?
Here's to you, Mrs. Haam...ton...I'll love you more than I can say, hey hey hey
Are you trying to seduce me, Mrs. Hampton?
Growing up in the 60s, the pump jockeys in our town certainly didn't act or dress like these guys. Mostly, it was slacker teenage boys (I know. I was one of them).
In the 1950s it was the way it was shown here.
That's what the 60s were all about, man
Sounds a lot more realistic. I highly doubt anyone who could be FILMED in the 50s and 60s would show anything but a carefully scripted and coreographed view of a "picture perfect world". Boy when we got our own cameras and internet to share it with...
January 1957, a whole world away from today….
Can you just imagine what the next 66 years ahead hold ??
Wow I love that statement and can I use it?
LOVE this video!! one of your best!
When I was growing up in the sixties there was a Sinclair gas station with the onwer had Six fingers on ea hand 35 Locust we stopped for gas All the time
Gas stations used to have way better service back then because the attendants weren’t preoccupied with constantly having to peel off “FJB” stickers from the pumps.
I wish I had a ww2 jeep like that one.
Man I thought the same thing~!!
Is this the same Sinclair that now has a news show called TND The National Desk?
No.
Sinclair oil is not the same as Sinclair broadcasting.
FYI according to Wiki, Sinclair Oil Corporation defunct only 10 months ago, 15th March 2022
And, of course, the calendar at 7:02 pretty much dates this film, too. 😏
The cars did a pretty good job of that themselves.
So mrs Hampton how often do you want to be serviced?..well Mr attendant everytime my husband goes fishing I guess
Mrs. Hampton loved being serviced on a regular basis. Just be sure that there is enough lubrication before inserting the dipstick.
Maybe more people would stop here if we weren't dressed like cops.
This seems to be an internal training video, maybe for franchise owners.
Back in those days you were probably patronizing the station of a neighbor. Nowadays I go where the gas is the lowest cost. Oh how I miss those days!
You used to be able to by an inflatable "Dino the Dinosaur" at Sinclair stations.
What did "H-C" mean on the Sinclair signs?
Good’ll days, when gas was @15 cent a gallon !😂
Jackpot!!! 19:38
Nowadays, the PRICE of gas is the first consideration, then maybe the other factors proclaimed in this video apply (especially when going to another state to save 50 cents or more per gallon).
And all these folks were very slowly poisoning themselves with tetraethyl lead, but we were a tougher species then. My Dad's first job out of college was with the Ethyl Corporation in 1938 and I believe he felt kind of bad about it. I recall when we got gas for the lawn mower he was absolutely insistent about getting unleaded gas, which was not that widely available back then, in the 60's.
"Your car is in fine shape"........ And btw so are you!!
The price isn’t even mentioned!? 😅
Someone would make a really good living opening a station like this today. Hopefully multiple someones do the same. Very tired of chains that don't care about or listen to their customers. Wouldn't be so bad to have franchising with the ones running them taking this initiative and leaving the big logos around that we're used to like Mobile, Exxon, Sonoco, Sinclaire, etc.
I'd go to the gas station that takes these pointers seriously over any other every time.
It's always easy for the wealthy higher ups to TELL their employees this is how things should be done, but they rarely pay them enough to make it worth our time and effort. I doubt even back then people pretended changing thier name to "George" after the owner was the best deal of their life. It's that now we hold these stations accountable for lying to get our money and the employees sympathize.
kinda sweet and wholesome. makes u feel tingly all over.
Something's going on here, but you don't know what it is, do you dealer Jones.
Woh、White-People Only！
The one thing nobody in any of these comments is going to point out at all I feel sorry for all the guys who had to do brake jobs. And they take the airline and blast out the drums and all that dust in the shop and whoever walked through there was Airborne asbestos. Was probably the only Hazard of the job. It wasn't there smoking that got to them it was those asbestos brakes but guys that had to do those brakes. They just didn't know any better
Being constantly exposed to gasoline, gasoline fumes, anti-freeze and battery acid was a health hazard, too.
Well I do notice they never show black folks in these videos....I'm sure they're the ones who had to do the dirty work off camera.
These films were obviously not wanted to be viewed by their customers (or more pertinently, prospects), as there would probably be as sense of patronization, realized.
Lol, it all comes from the same refinery
Now they all wear turbans ffs...Lol
Aren't these films great! Were cars so inefficient then that they needed filling up twice a week? If we have to fill our car up more than once a month we worry there's a leak somewhere! I suppose gas was considerably cheaper then, though, so there was no incentive to make engines very efficient. Look where has got us 70 years later!
The music when Mr Adams is leaving for work is from the Capitol Hi-Q series (L-008 07 C14 Domestic Lite)
On the pumps it showed 35.9 cents/gallon.
Gas mileage was terrible back then. About 12 miles per gallon even for average cars with a V8. Half the fuel went out the exhaust pipe.
Get rid of the taxes and gas would be that cheap now.
Seeing what cheap gas and inefficient cars have done to the environment, the point is moot. Also, if it weren’t for gas taxes, our roads would be even more torn up than they are now.
fin
The Adams family? Really? Gomez isn't dressed nearly so nattily in this.
Whether you want to go here there or anywhere, remember to fill up with Sinclair! Hi X Dino or Ethyl. For better mileage and more power, go everywhere. Use Sinclair!
Sorry. Your gain is someone else’s loss. I can’t choose sides in this dog fight.
It gets dark in Part 3: _How To Deal With Disloyal Customers_ . They’re either with you or against you, and offense is the best defense!
Where the dinosaur?
I drive an electric car…. So it’s neat to see what a gas station use to do.
When you need a new battery you could have bought 4 of these Brand New Cars back then.
😂😂 crypto scammers are jumping on periscope videos now. I guess they think they can trick the elderly who come here to watch.
We're actively removing those spam bots.
I miss American life. Before our Democrat enemies ended it in trade for "diversity".
Yes, and of course, Greta would be shouting "How DARE you !!!" if she knew how much gas we burned in those old land yachts.
... instead of monopoly?
Hart Cellar act was the beginning of the end of this country.
@@1978garfield Yes it certaily was. And like all the other destructive policies, ole' Lyndon gleefully signed this one too. Lyndon Johnson was the worst president this country ever had or ever will have.
>>>AMEN