How YouTube Became An Internet Video Giant
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- Опубликовано: 12 ноя 2020
- With more than 500 hours of video uploaded every minute and over 1 billion hours watched every day, Google’s RUclips is the world’s second largest search engine. And its meteoric growth hasn’t subsided, over 2 billion users visit the site every month. CNBC takes a look at how the video platform has changed over the past 15 years and if it can stay on top.
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How RUclips Became An Internet Video Giant
youtube is way more addictive than facebook and instagram.
2x speed is pure crack cocaine. I never watch videos in 1x speed anymore
I agree! I like to think it's helpful and entertaining :D
Oh yeah 😂
@@rephaelreyes8552 Really? Why? I feel like it would be distracting to me.
Yeah RUclips has mastered being addictive
The fact that I'm watching a video about RUclips on RUclips is very meta.
Lol where else are you gonna get this gold
Published by a network 😆
@@phantsa on youtube 😉
What's meta?
wait till you find this video on a website that is not youtube
Honored to be a small part of this amazing piece!
Hey that's the guy from Techno Buffalo! I copied your chanel name :)
@@RealTechnoPanda lol
Nice to see you here @jon
Oh hey Jon!
Almost forgot this wasn’t your video
Where can I find this so called "RUclips" website? Sounds interesting.
Your on it right now
@@laneylane3378
Woooooossshhhhh
Lolol 😂😂😂 maybe you can search for a video on it
@@laneylane3378 that didn't age well
What's a website? 😅
If Facebook, Instagram and TikTok all closed down tomorrow I wouldn't lose a wink of sleep.
However if RUclips closed down I would be Devastated!!!
Now that you say that I’m low key scared if that ever takes place
Eh Theirs always something next, youtube is not the end game.
Yup
Omg same
I remember when youtube was down a week or 2 ago. The world went ballistic.
"You can become a millionaire overnight by uploading a video" ummm no. Not even close! Even if you did that the odds are like winning the lottery. Viral videos have very low CPMs. A viral video may establish a channel but it's even rarer that lightining strikes same place twice.
Sadness
I was going to comment the same thing. You cannot become an overnight millionaire, it takes a lot of work and content to make money on RUclips. I'm surprised John rittenger would make that comment.
It’s not a literal statement. Doing something overnight means very quickly, not actually in a single night.
You can make it Gangnam Style though...
Yup, that claim is ridiculous. There was actually research done by Professor Bärtl of the University of Applied Sciences at Offenburg that found most RUclips creators, about 90% of them, live below the poverty line. That's true even if you are immensely popular. On the whole, RUclips doesn't actually pay well unless you are already a celebrity, a corporation or were lucky enough to join a decade ago in the earlier days when there was a shift from doing things purely for fun to it becoming monetisable. If making money is what you're after, I would strongly discourage you from thinking of RUclips as a viable income stream because to make it viable requires a lot of time and energy, and that requires money. To put it into perspective, even Victoria Beckham left RUclips....it was just too expensive and timely to dedicate her time into. Even the successful RUclipsrs (think KSI, Logan Paul, etc) don't solely rely on RUclips....they venture out, not only because there's more money to be made, but you don't have the risk of your account being yanked for some unknown reason after years of sweat and tears.
“RUclips IS FREE”
then shows an ad wanting me to go Premium.
That's still...... free lol. You don't HAVE to buy premium.Kinda like how our health insurance should be.
i have viewed, liked and subscribe to your channel, hoping you;ll do the same, thanks
freeeeeemium
@@okije i have viewed, liked and sub to your channel, hope you'll do the same, thanks
@@mywhatevertop1068 i have NOT viewed, NOT liked and NOT subscribed to your channel, hoping you'll do the same, thanks
Finally, a short *RUclips* documentary on *RUclips.* 😃
Ive learned more life skills on RUclips in the last 15 years than all my years of school and work combined.
The kind of documentary’s I like.
How to learn and study during the pandemic:
1. Google
2. RUclips
my two best teachers
Stack Overflow and Quora too!
yeah if you want to learn what China allows you to believe
Aka the same thing
@@eastwest312paq8 🧐
@@drbali Quora is trash. Reddit is your best bet, anyway. Just... ...ignore the neckbeards that you might find on the way.
Ive learned more life skills on RUclips in the last 15 years than all my years of school and work combined.
That's the same for me also.
So you haven’t worked right
Yep
RUclips helped me to put a wood fence in my backyard. No contractor was needed. I did it myself. Looks good too.
Same
The crazy thing is now RUclips is used as an educational platform:
There are science videos, physics videos, engineering videos, technology videos--and, heck, even mini-documentaries...all made by people. That is absolutely nuts. RUclips has become so much more than people thought, and I can't wait to see what comes next.
What *is* next? User-created, professional-quality documentaries, being able to be watched for free?
@@OneSeasonMan The New World Order does not exist. Assertion without evidence does not help anybody.
Already today there are hundreds of channels that upload such high-quality videos that it will not embarrass Netflix.
Almost all of them are in English, so if you speak English as Native language - You won, If not - you will have to master English to enjoy them for free, because most of them do not have a translation into another language.
@@Muslim_israeli LEMiNO's videos have a bunch of translations in his captions.
Try this: ruclips.net/video/djk159kLBwA/видео.html
This guy does very high-quality documentaries, often with epic soundtrack.
@@albertjackinson I think they're more edutainment though.
This video glances over one of the biggest reasons RUclips became THE dominate video website early on. It revolutionized flash video buffering.
Previously players had to buffer almost 50% of a video before it could start to be played. This was a significant amount of time in the 2005-2006 era.
RUclips got that preloader time down to under 5 seconds.
Without that, its likely that we'd be watching this report on a different website (still likely bought by Google).
In my case, this coincided with the mainstream proliferation of broadband.
ironically when the youtube's CEO started her own channel, it was disaster.
what is it called
didnt youtube became popular because it was free?nothing like those greed cable companies...
Do you like this video? It’s created by one of those cable companies. Exclusively RUclips content creators can’t afford to make videos that well.
@@johnl.7754 Did you watch this video? It's hosted on RUclips. Exclusively I doubt that RUclips content creators can't afford to make videos that well with the amount of millionaires that started popping up lately.
@Hector Ordorica RUclips will exist regardless of Google. Google is a search engine, it does what it does at it's best. People knew about the early and original RUclips platform because of Google. The RUclips concept was new at the time, and I think Google already knew that they got to have it. Of course, that helped RUclips to gain the designing, programming, and technical expertise from Google, which is also a huge portion of RUclips's success. I don't know where you got those DMCA/financial statistics of RUclips from, but it's not a loss unless it's a negative loss.
RUclips was a hit without google. Everyone knew it as "to-go" site before acquisition. What Google did is to pour money into unprofitable business and to keep youtube afloat. It also had enabled to earn money on youtube. Previously only the most successful channels could earn massive amounts of money, leaving rest with nothing. RUclips cut profits of top earners and made that everyone could earn money from it.
Maybe part of youtube's success is because it is a free platform. But now, utube has become one of those "greed cable" companies. Because it bombards you with ads and annoyingly convinces you to buy utube premium, even though their capital is already big enough
The fact that RUclips could provide more education than schools and colleges combined, could provide is simply awesome. It's time to reform educational system a lot.
But without school, how could we train kids to work soul-crushing jobs 8+ hours a day for minimum pay?
I like CNBC. They bring some nice worthy information to peoples attention
With a bias but sure
@@dertythegrower nothing on the media or any information is not biased actually
and we're watching it on youtube. Stuff like this is why RUclips is so golden.
They sure do 👍
@@dertythegrower With a tolerable amount of bias.
I learnt how to build my first PC on youtube, i learnt how to configure and deploy a server on youtube, i learnt how to drive a manual on youtube, i learnt how to weld on youtube, i learnt how to buy a house on youtube. For someone that is a visual learner.... RUclips has been an amazing tool that i can't quantify
They uploaded this on RUclips. So meta!!
what does meta mean? don't you mean ironic?
Gfy
All videos are uploaded to RUclips
RUclips then: watch a whole TV series
Now: at least two ads on every video
Premium is really worth it for me lol
Fire TV still beats Roku
LOL! @ everyone who pays for ad block.
@@senoow4215 You could just go on your pc browser and install an ad blocker. Same can be done with you're phone. Every time im on my pc, I NEVER get an ad from youtube.
@@Reub3 those poor saps, too lazy not to use ad blockers on their pcs
What sets RUclips apart from other social media websites is that you still can easily find really good original content here, made by amateurs, small teams, or professionals. There's animation, guides, reviews, tutorials, full scale documentaries about any subject you can and can't imagine. And it's all open, profiles in YT don't feel restricted and you can be recommended anything anytime. When you compare this to Facebook, Instagram and other social media, profiles and feeds are more closed on their own bubbles, content boils down to photos of unknown people, angry comments and insane ramblings about conspiracy theories, stolen memes and videos from other websites.
The reason i still have to use FB and other SM is because of college and jobs, but i tray to avoid as much as possible. I would gladly delete all my SM accounts but keep using RUclips.
As a heavy youtube user I can say that it is the only game in town. We need a less restrictive platform to emerge. I don't have a problem with dangerous content being removed or *hate speech, hate speech isn't protected speech, so there is no controversy. But sometimes they wield their strike policy arbitrarily.
*I'm sorry, but hate speech IS protected speech by the US supreme court, but is not under RUclips's policy.
@Angelica Luckett Easier said than done. Vimeo, dailymotion and the rest are struggling. RUclips has way too much content to be replaced at this point.
I agree RUclips needs better guidelines and policies, there restrictions can be wild. Tv has many restrictions that make it still efficient to use, RUclips just needs more people in that division
Everyone whines about arbitrary restrictions yet forget the amount of scrutiny these services get when they leave something a goverment somewhere in the world disagrees with, up.
@@remancyrodill4474 That's not really what I'm talking about. I'm referring to small time RUclipsrs with less than 100k subscribers to get hit with strikes that make no sense at all, things that 200k+ channels violate on a large scale, all because an algorithm flagged them and not the big players. And I'm not talking about political or hate speech.
@@dkpqzm There is no system that could possibly work better. RUclips can't just open themselves to a ton of lawsuits because a creator can be collateral damage. This is a cold but real fact. It's the systems wills and wants not RUclips simply taking shots.
I am so addicted to youtube..i dont know what will happen to me if it stops existing one day...
CNBC, can you do a video on Roku’s rise to dominance? The CEO is an incredibly smart, strategic guy who always seems to be light years ahead of everyone. He also invented the DVR.
What is Roku?
A RUclips video about RUclips...
interesting.
Isn’t it ironic.... don’t you think 🤔
Exactly my thoughts!
What is the http address of utub
utub.gov.in
This is so so gaaon wala boomer log who have a hard time with English language.
Didn't expect your comment.
http How freedom of speech is abused/
Ayee taklya tu idhar
I mean really RUclips is king. You find everything in RUclips.
Except full episodes of various cartoons
@ like the old school ones
@@rampagedingo Or pretty much any TV show or movies
@ I wish they would provide movies though
@ I feel like if RUclips had movies they would be making a lot of money. Or if they had paid subscription services to watch movies on youtube.
Can't imagine life without RUclips. Especially in this lockdown.
RUclips recommends:
This being suggested to me on RUclips is highly monopoly territory.
Still very few views
I'm old enough to remember when it started. Not that many people knew it existed, and I didn't tell anyone about it because it was a fantastic low-key thing to have.
I just thought about it and realised that i’ve been watching youtube all day since i got my first smartphone(2015). I can’t remember a single day i missed watching youtube no matter where i am!
Removing "inappropriate" content is the major problem for RUclips and for freedom of sheech.
Uh speech
Freedom of speech is not applicable, youtube is run by a private company
@@bobzgames and when private companies have a monopoly on communication, certain protections need to be put in place. They should regulate content based on the first ammendment. That way there's no confusion.
@@xGaLoSx RUclips doesn't have a monopoly, it's just the largest service of its kind. Being successful doesn't make a business a monopoly, monopolistic practices do. RUclips's practices benefit the consumer and don't discourage competition, so they aren't a monopoly.
@@bobzgames lol, might want to look up the definition of a monopoly.
*10 years ago*
Teacher: What's your father's occupation?
Kid: Blue collar worker
*10 years later*
Teacher: What's your father's occupation?
Kid: RUclipsr/ Memer/ Tik Toker
You should have a 20 year gap.
RajahHindustani seems like youre a youtuber
And streamer
RUclips will easily take over mainstream media - so much more personalised and easier to watch whenever you want 🙂
Not with broadband penetration being what it is, which is the same reason why game streaming hasn't replaced consoles.
It already has
People are turning off 'mainstream' media and also RUclips is behaving more like that dying media.
@@AffectedArea Last I checked, Disney+'s subscriber base was still growing, even though Netflix is currently worth more.
Virtually no sane content creator who makes a significant living on RUclips is going to choose to leave, basically. Smaller players can't really offer the same payouts because they're not the world's biggest advertising company. The amount of traffic is unrivaled.
Check out my new show ruclips.net/video/uAB9DB6Aqa4/видео.html
RUclips made a LOT of people rich and famous.
@Hector Ordorica Ok Boomer
@@rickyrickalvous2982 it’s true man. They have the power to influence our thinking.
Yes, an attractive female can earn money doing bikini try on videos.
RUclips be like: Put this in recommended, don’t my if I do!
mind*
"Imagination is more important than knowledge." Albert Einstein.
RUclips is the greatest thing on the planet. A depository of historical significance. Yes, ads are increasing but the content is endless.
_“Without RUclips, life would be a mistake!”_
- Frederick Nietzsche.
RUclips Music has replaced Google Play Music
RUclips runs too many ads nowadays.
They on purpose make us get annoyed , really youtube us going too far.
Try one of the Firefox extentions called "adblocker" IT WORKS
@@andreassag that makes sense.
Well adblocker you are talking about is it an app???
I enjoy watching some ads so creators who put time into making their content can benefit. I just dislike that RUclips has increasingly shoved more and more ads down our throats as the years go on. Now even watching a 2 min video I need to sit through 2 unskippabke ads ugh
bruh its the price you pay for a "free service" also theres a thing called Adblock on Google Chrome.
@phantom killer087 Most of us have already been demonitized, and any income from the ads goes straight to skroogle. Theft.
High time we have a competitor for you tube
Agreed!
Ya
Agreed! Anything but TikTok though please lmaooo
We do. They are called Netflix, Disney+, Twitch, etc. These are all competitors to RUclips.
@@alexomar9168 No, you don't upload your own content on netflix and disney and they are PAID subscriptions, unlike YT which is free for everyone. And twitch is for livestreaming and not nearly as popular as RUclips. They are competitors for time, but not for the platform itself.
I've always found many surprisingly wonderful videos on youtube rather than other platforms..
I liked YT when people weren't getting monetization from it.
Now its just full of scammers and click baits.
Yeah your not wrong
2010-2013 was the golden era. It wasn't barebones, we head full length videos and a 5 second skip ad every few video. Everyone was innovative and defined new genres. None of todays Logan Paul copies would've survived back then.
When you've been here long enough, you can anticipate most clickbaits.
Damn I don’t remember those days
I've noticed their music recommendations have really improved recently.
I love RUclips! Learning has never been so fun and endless. Almost always entertaining as well. And when RUclips premium sent me a google home speaker for free that did me in. Although I enjoy the ads now well some of them anyway. RUclips is getting us through the lockdowns. My algorithm really knows me now. Love it.
I've had my RUclips account for 11 years. That's dedication 🥲
"It has this incredible price, called free."... More like, if you're not paying for the product, you are the product.
There ain't no such thing as a free lunch
Being a product is also free
@@gesela5758 there is if you steal it...
@@georgebrantley776 that's called abuse!
@@AmineGuerfi Not if you consent to it by affirming that you read, understand, and accept the terms and services
Literally it's so amazing to see how RUclips works ( both in video & watch the video )
RUclips has crushed it. It’s come a long way since those early days when it would compete with Daily Motion.
So Netflix spent $17 billion this year, but cancelled Hasan Minaj.
Grandpas talking about tik tok taking over RUclips as I'm laughing hysertically.
He said their the only company that even has a chance..
there were also grandpas who laughed at youtube when it was launched..
hi im from the future and there is this thing called youtube shorts which is much better than tiktok in my opinion
Honestly I’m really grateful for what RUclips is. A year ago I started streaming regularly and had 100 subscribers, now I’m at almost 2k subscribers and make enough to pay a few small bills a month. My only regret is that I didn’t buckle down and start sooner
As a Flight Attendant commuter, I subscribe to RUclips Premium and download videos for when I'm in a passenger seat. So much variety. Documentaries, Stand up comedy, sports clips. Love it. So much as well for the imagination of youtube creators.
Surprised CNBC didn't do a CNBC analysis video
Never mentioned actual youtubers that made this platform great.
This is just the thing I would want to watch. Detailed, unbiased and truthful description towards this business model - RUclips.
Jon, I love your content. Keep up the good work.
I don’t remember the last time I didn’t watch RUclips everyday
Did everyone forget about vine? Wasn’t tiktok just a copy of vine?
What’s vine?
Yes.
When I saw Jon Rettinger open the video I though I was on his chanell... Such a great guy and a nice voice.... It reminds me to go and check his latest videos....
Such an excellent report. It is great to see Jon in the report. He is one of the founders of Tech review industry on RUclips.
been waiting for this video a long long time ago
Great video, thanks for making it!!
Che
Around 2011/2012 youtube algorithm changed. Remember when you used to get lost into parts of youtube you never expected to find? That was because the recommendation videos where an open world of similar content you had not seen, but was relative to the content you where watching. So you where discovering artist, creators and content you've never heard before. Now it's a giant bubble of each one of us. A giant echo bubble of you. It keeps you within you boundaries. It doesn't open you to explore new content that can appeal to you. It keeps you rewatching similar content within your boundaries. I hate that if I watch a video of how to make a cake today because I need a recipe, it continues to show me cakes 5 weeks later. Or if I'm a watching music videos or im on a journey of X type of content, the recommendation video are showing me searches I did 3 weeks ago. Why isn't youtube recommendations keeping up with my actual searching instead of trying to shove me with content that I'm not interested right now? I used to love when you con drift away for hours finding new content in the recommendations. Now it just a big echo bubble of you!!!
True that is a problem. It is also a bit sad, ꝥ it is hard to find new channels.
It's popularity is immense and they're not going away anytime soon. You can almost watch any video of any category on there. Easy way for youtube creators as well and they've become popular too.
RUclips is basically an online library of How to..on pretty much on anything and everything
I love youtube, I use it and youtube music so much. The youtube premium membership is worthwhile to me
Thank you for sharing!Hope everybody here becomes successful on RUclips
This is good content. RUclips is a juggernaut and it’s nice to see videos about the medium
I'm watching this on RUclips right now.
Because almost everyone is using it 🤣 even the news stations.
Now a lot of content categories are available... Amazing... RGS.
This is one of the channels that gave me the courage to start my RUclips channel 8 months ago about self development. Now I have 861 subs and > 500 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.
12:21 wasn't that the guy who said: "f*** off , I'm on live telly!"?
15:16 whoever wrote in the script that tik tok is youtube's biggest threat clearly only watches only one type of youtube videos
Very interesting how youtube made history and keeps going forward to teach people how to be more interactive to the world
RUclips is legendary for getting a lot of mainstream media on the platform.
Ah, almost forgot I was watching this on youtube
RUclips has come full circle with this video.
I wish they would stop their war against content creators that don't sellout to RUclips's personal agenda.
What made youtube a good platform is not only when google acquired it. Even before many people are going to youtube because watching videos is very smooth and fast unlike in google video or other company websites. Also it provides the ability for people to upload videos easily and fast which then gave birth to content contribution from any random people. I remember back in 06 i have a digicam and i uploaded our video on youtube becuase ot was so user friendly
RUclips is just addictive always finding myself at 3am watching
Imagine how many tens of millions of high capacity hardisk Google has installed in their gigantic server farms spread across the globe.
That's not all, just imagine how many millions of petabytes of video contents sitting idle in RUclips servers eating gigantic chunks of the spaces that nobody watch it anymore.
RUclips be like: Put this in recommended, don’t my if I do!
RUclips is the masterpiece of the internet, its founders are underrated!
Jon, You’ve inspired me to actually start my own channel
RUclips really sneaking this in my recommended
Quiting facebook was a lot easier, Any advise to cutting back on youtube.
what is this "youTube" you are talking about sir? .-.
Nope. I have no idea.
me: oh yea gimme some of that free content
also me: *sits through a gazzillion ads
3:15 lol that cat 😂
The U.S is the best innovator in the world 🇺🇸 proud to be from here
Thanks to the indian brains.
@@larrends8297 who are American or got an American education
@@Rommie26 no 1 export from india.
Indian brains🧠
Next : How Shane Diesel became such a Giant.
I discovered RUclips by accident, back around 2009, it was actually a Billy Joel video, probably, one of his best songs, "Lenningrad", then, took a little while before I rediscovered it again, got hooked started watching whole albums of whatever group came up example: "Tommy" by the who. Still like RUclips, lots of variety that's for sure, just. Don't have time to watch 4-5 hrs + .
whether you are small or big, your contribution, whatever it is, has kept this entertainment alive! Thank you all!
Who's watching on RUclips?
I am watching on cnbc
Hope CNBC can do a similar video about Google map.
They do 😄
RUclips makes me smart everyday....And learn new things every day....And love watching about youtube in youtube...that was cool
7:08 oh yes!
RUclips algorithm explainations
so that's why youtube recommended me some Old Video from 2010
Never watched youtube and don't want to try.
Okay
Understandable have a nice day
@@mervinva Oh okay then...
Sometimes I feel so sad when creators and users are always bashing youtube for their systems. I think we have so so much to appreciate about RUclips and should be so thankful to its team for it. They are trying their best everyday to make this platform better. I cannot imagine the countless number of lives they have improved or even have taken to the next level in some cases.
Nothing can be perfect and youtube is not an exception.