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Connor Murray
США
Добавлен 30 июл 2022
I Train New SDRs To Be Confident Sales Professionals.
I have worked in Enterprise Software Sales for over 6 years and am currently an Enterprise Account Executive at a Fortune 100 company. I have coached hundreds of Tech Sales Reps across different industries and verticals. This channel focuses on developing Sales Development Reps (SDRs) into Confident Sales Professionals.
Topics of interest: Cold Calling, Sales Development Representatives (SDR), Business Development Representatives (BDR), Tech Sales, Software Sales, SaaS Sales, B2B Sales.
I have worked in Enterprise Software Sales for over 6 years and am currently an Enterprise Account Executive at a Fortune 100 company. I have coached hundreds of Tech Sales Reps across different industries and verticals. This channel focuses on developing Sales Development Reps (SDRs) into Confident Sales Professionals.
Topics of interest: Cold Calling, Sales Development Representatives (SDR), Business Development Representatives (BDR), Tech Sales, Software Sales, SaaS Sales, B2B Sales.
The ULTIMATE Guide To Being a Top Performing SDR/BDR In 2025
🔥Break into Tech Sales ➡ www.higherlevels.com/ascension?via=connor-techsales
🚀SDR Accelerator Community ➡ www.higherlevels.com/sdr-accelerator?via=connor-techsales
Are you ready to elevate your sales game and become a top-performing Sales Development Representative (SDR) or Business Development Representative (BDR) in 2025? In this comprehensive guide, we’ll explore the latest strategies, tools, and techniques that will set you apart in the competitive landscape of sales.
🔑 What You’ll Learn:
- The essential skills every SDR/BDR needs to thrive in 2025
- How to make the most out of your first 30 days in role and set yourself up for success
- Effective strategies for crafting compelling emails ...
🚀SDR Accelerator Community ➡ www.higherlevels.com/sdr-accelerator?via=connor-techsales
Are you ready to elevate your sales game and become a top-performing Sales Development Representative (SDR) or Business Development Representative (BDR) in 2025? In this comprehensive guide, we’ll explore the latest strategies, tools, and techniques that will set you apart in the competitive landscape of sales.
🔑 What You’ll Learn:
- The essential skills every SDR/BDR needs to thrive in 2025
- How to make the most out of your first 30 days in role and set yourself up for success
- Effective strategies for crafting compelling emails ...
Просмотров: 1 122
Видео
TOP 5 Cold Email Tips to DOMINATE B2B Sales | Cold Emailing Strategy, Tech Sales Tips, SaaS Sales
Просмотров 693День назад
👉1:1 Personalized Coaching ➡ calendly.com/cssm4315 🔥Break into Tech Sales ➡ www.higherlevels.com/ascension?via=connor-techsales 🚀SDR Accelerator Community ➡ www.higherlevels.com/sdr-accelerator?via=connor-techsales In this video, we dive into the TOP 5 Cold Email Tips that will help you DOMINATE the B2B sales landscape! Whether you're in tech sales, SaaS, or any other industry, mastering the ar...
How to Write a Successful Cold Call Script in 3 Simple Steps
Просмотров 69614 дней назад
🔥Break into Tech Sales ➡ www.higherlevels.com/ascension?via=connor-techsales 🚀SDR to AE Accelerator Program ➡ www.higherlevels.com/sdr-accelerator?via=connor-techsales Are you struggling to connect with prospects over the phone? In this video, we cover the 3 simple steps to crafting a compelling cold call script that grabs attention and drives results. Whether you're a seasoned sales rep or jus...
The Ultimate Step-By-Step Guide to Cold Emailing in 2025
Просмотров 2,9 тыс.28 дней назад
👉1:1 Personalized Coaching ➡ calendly.com/cssm4315 🚀SDR Accelerator Community ➡ www.higherlevels.com/sdr-accelerator?via=connor-techsales In this comprehensive step-by-step guide, we’ll walk through everything you need to know to craft compelling cold emails and sequences that get results. Whether you’re in B2B Sales, Tech Sales, or SaaS Sales this video is packed with actionable tips and strat...
The Ultimate Guide to Dominate EVERY Sales Interview | Tech Sales Interview Tips
Просмотров 392Месяц назад
In this comprehensive guide, you will be provided with proven techniques and expert interview advice tailored specifically for SDR and BDR positions. Learn how to prepare for tough questions, highlight your strengths, and demonstrate your passion for sales. 🔍 What You’ll Learn: - How to Think Through the Lens of the Hiring Manager - What you need to Research and Prepare for the Interview - The ...
This Cold Call Technique CONVERTS | Tech Sales & B2B Sales
Просмотров 1,6 тыс.Месяц назад
🔥Break into Tech Sales ➡ www.higherlevels.com/ascension?via=connor-techsales 🚀SDR to AE Accelerator Program ➡ www.higherlevels.com/sdr-accelerator?via=connor-techsales In this video, we dive deep into a powerful cold call technique that has proven to convert leads into loyal customers in the Tech Sales and B2B sales sectors. Whether you're a seasoned sales professional or just starting out as a...
Top 5 Tech Sales Interview Questions and Answers 2024 (How to PASS A Sales Interview)
Просмотров 365Месяц назад
Top 5 Tech Sales Interview Questions and Answers 2024 (How to PASS A Sales Interview)
What It's Like Working In Tech Sales In 2024
Просмотров 479Месяц назад
What It's Like Working In Tech Sales In 2024
The ULTIMATE Daily Schedule for SDR Success | Tech Sales and B2B Sales
Просмотров 1,2 тыс.2 месяца назад
The ULTIMATE Daily Schedule for SDR Success | Tech Sales and B2B Sales
Tech Sales 2024: Our Blueprint for Breaking In
Просмотров 1,6 тыс.2 месяца назад
Tech Sales 2024: Our Blueprint for Breaking In
How I book 3-5 appointments per day (B2B Cold Calling)
Просмотров 2,3 тыс.2 месяца назад
How I book 3-5 appointments per day (B2B Cold Calling)
Higher Levels Tech Sales Founder Interview
Просмотров 5232 месяца назад
Higher Levels Tech Sales Founder Interview
The ONLY Cold Call Opener You Need In 2025 (B2B Sales)
Просмотров 7572 месяца назад
The ONLY Cold Call Opener You Need In 2025 (B2B Sales)
The ULTIMATE Guide to Pass EVERY Tech Sales Interview | SDR/BDR Interview Tips
Просмотров 1 тыс.3 месяца назад
The ULTIMATE Guide to Pass EVERY Tech Sales Interview | SDR/BDR Interview Tips
How To Make 100+ Cold Calls a Day | Tech Sales and B2B Sales
Просмотров 1,2 тыс.3 месяца назад
How To Make 100 Cold Calls a Day | Tech Sales and B2B Sales
How to Make a Cold Call Value Statement (Tech Sales & B2B Sales)
Просмотров 7433 месяца назад
How to Make a Cold Call Value Statement (Tech Sales & B2B Sales)
4 Reasons Why I Started A Tech Sales Career | SaaS Sales & Software Sales
Просмотров 3493 месяца назад
4 Reasons Why I Started A Tech Sales Career | SaaS Sales & Software Sales
The 3-Step Formula to WIN Cold Calls (B2B and Software Sales)
Просмотров 6594 месяца назад
The 3-Step Formula to WIN Cold Calls (B2B and Software Sales)
The BEST Cold Calling Techniques That Really Work in B2B Sales & Tech Sales (2024)
Просмотров 1 тыс.4 месяца назад
The BEST Cold Calling Techniques That Really Work in B2B Sales & Tech Sales (2024)
3 Simple Tricks to Overcome “I’m Not Interested” on Cold Calls
Просмотров 7694 месяца назад
3 Simple Tricks to Overcome “I’m Not Interested” on Cold Calls
How Tech Sales has CHANGED in 2024 | Tech Sales with Higher Levels
Просмотров 2,9 тыс.5 месяцев назад
How Tech Sales has CHANGED in 2024 | Tech Sales with Higher Levels
Cold Calling For Beginners: A Step-by-Step Guide for SDR/BDRs
Просмотров 1 тыс.5 месяцев назад
Cold Calling For Beginners: A Step-by-Step Guide for SDR/BDRs
How to DOMINATE as a Sales Development Representative
Просмотров 1,6 тыс.5 месяцев назад
How to DOMINATE as a Sales Development Representative
3 COLD CALLING MISTAKES Ruining Your Results (How to Fix)
Просмотров 4285 месяцев назад
3 COLD CALLING MISTAKES Ruining Your Results (How to Fix)
The POWER of the Right Tone on Cold Calls
Просмотров 4935 месяцев назад
The POWER of the Right Tone on Cold Calls
The ULTIMATE Cold Calling Script for B2B Sales Success
Просмотров 7396 месяцев назад
The ULTIMATE Cold Calling Script for B2B Sales Success
The Definitive Guide to Making 100 Cold Calls Per Day
Просмотров 1,1 тыс.6 месяцев назад
The Definitive Guide to Making 100 Cold Calls Per Day
Overcoming Cold Call Objections: A Step-by-Step Guide
Просмотров 5366 месяцев назад
Overcoming Cold Call Objections: A Step-by-Step Guide
Hi could you do a script for a commercial real estate agent selling and leasing commercial property?
Hey Connor for when booking meetings is it an intro call with yourself later or an A/E? And if yourself how you approach that call?
In this video I am referring to SDRs setting a meeting for their AE
I love these videos. Im putting the script and schedule into use. I'd love to see how you target A Accounts differently.
Thanks! Yes that’s a topic I’ll cover soon
Amazing video Connor. Love the format provided on 16:12. I have a question, why you did not use a CTA close statmente after providing the two dates for booking the meeting?
I feel like the cold email templates read like you're already a vendor for the company and you're like their account manager? Is that by design?
A little bit. This especially works well if you work for a large/recognizable company. But even if you don’t, everything you say in the email is true. These people have priorities and challenges and you are a point of contact for them going forward. That’s valuable to a lot of people because they often have no idea who to reach out to
@ so to be clear, the first company you reference is their company not a competitor that you already work with?
@@Srobinson102 Yes
@ thanks for replying love the channel.
thank you for your generousity by sharing your efforts and creativity
Glad to do it!
Excelente conteúdo, Connor! Obrigado!
Thank you!
What tweaks were you referencing for prospecting into enterprise accounts?
In general there is not much I would change. I've done both SMB and Enterprise and this framework largely applies. I was more talking about reps in particular that have a very condensed Enterprise territory, call it 10 total accounts. Their strategy will be different because they have the time to be even more strategic in their messaging.
@@Connor-Murraythanks for replying! That makes sense. I’m in that boat right now and have been very particular with messaging to each persona. You do good work, Connor.
Hey Connor, we truly appreciate your time and effort in sharing your insights and framework with us. Based on your experience, what would you consider a measurable, above-average quota for lead qualification rate when using this framework? Additionally, assuming the goal is simply to book an appointment, how many calls per day would you expect a skilled SDR to handle to achieve this performance level?
Both questions vary depending on a lot of factors. As a general rule of thumb, if you are booking 2/10 live calls to meetings on the phone, you are starting to get pretty good. 3/10+ is where you are starting to get really good. The number of calls can depend. If you’re doing them all manually (no dialer), I think 70-80 is a good days work. A skilled SDR who has their processes down can easily make 100+ a day.
Your advice has been the most helpful content I've watched on RUclips! It is actionable and has given me to the tools to start cold calling and emailing right away. Although I have some experience as a teenager cold calling and doing door-to-door for political campaigns, I never applied that to my business (and I am in year 3 of my video marketing business). I'm already booking more meetings in one month compared to any other month in the life of my business. Bless you and your experience 🙏🏾
Amazing, glad the content has been valuable. Congrats on the success in your business!
Hey Connor, I recently got hired as an SDR. I've been watching some of your videos to sharpen my process. I see that you mentioned you dont use autonated emails, and you send them manually. Why is that? Wouldn't it be easier to automate them?
I'm fine with email automation. Especially if you work for a startup or have a very large SMB territory
Do VPs and Executives really care about seeing a demo of the product, with the AE? Below the line people are the end users at my company, but in many companies the decision making comes from above the line.
Not always, but more often than not
Hey Connor, do you recommend using the value statement framework for assessments in the interview process or should I go with the typical framework for emails/calls that hiring managers are accustomed to seeing such as using personalized hooks, permission based openers, asking qualifying/discovery questions, etc.? Love the framework and will be using it when I get in the door.
I’d stick to the more typical frameworks that have a track record of working in interviews. Use this stuff once you’re in the door.
What if we're calling from a large company where our product is the industry leader, and most prospects should already know who we are? Should we still go through the why, and reiterate the value prop?
Yes absolutely
Awesome stuff, super valuable. definitely going to be implementing some nuggets from this in my own workflow
Glad it was helpful!
▶Break Into Tech Sales: www.higherlevels.com/ascension?via=connor-techsales ▶SDR Accelerator Program: www.higherlevels.com/sdr-accelerator?via=connor-techsales
Best SDR channel of all time.
Appreciate that!
Great content! What do you think about incentivized messaging like offering gift cards for a meeting?
Thanks! I have never done that myself. Seems to me like you are lowering your value in order to get them there. But I see why it could be more effective if you work at a smaller company.
Do you ever insert a Calendly link in your first email of the sequence, so that the prospect can just click the link and book a time with you?
I personally don't do that
@ Do you have an opinion on this? Maybe it’s something to cover in another video.
I don't have a strong opinion on it. I just think it risks coming off as 'salesy' and like you blast off this same message to everyone in hopes someone will use your calendly link. It also implies you don't care about whatever their response to what you just shared in the email is, but only that they book a meeting.
@ I’ve been thinking about this too. Calendly would also show too many options, because you’d send the Calendly link at scale.
@@Connor-Murraysmart
22:06
30:00 Email Template Plugins
I’m less than 10 minutes into the video. Is there any risk to our email account when sending 200 emails/day (1000 per week)?
I've never had that problem
You have no idea how much you're helping educate people who are struggling to understand B2B sales and are told that "you're too much B2c focused" we really need more people like you Connor
Thanks man glad to hear it
Legit gold. Came from your interview at Higher Levels.
Appreciate it! Glad you found your way over
Hello I appreciate the valuable content you provide. On your account specialize in video editing and graphic design to enhance such content and boost viewer engagement. With experience working with many influencers, I'd be happy to help elevate your videos. I can Create Free sample videos for you Just because your content has the capability to be to engage more Reach
This is gold tier content dude, thank you for this. Do you book any meetings from Linkedin messages as well? Curious what your opinion is there
Thanks man! I personally don't focus much on LinkedIn. I think it can be a distraction, and can actually cause lower response rates to your follow-up emails/calls. Because now they recognize you as the LinkedIn sales guy. If I do use LinkedIn, it's a last resort after I've exhausted a full email/call sequence. And I basically reference the emails I sent and tell them I would appreciate the opportunity to speak. I think most people would be better off doubling down on calls and emails where you can get more than enough results. LinkedIn messaging is too saturated IMO.
@@Connor-Murray Great insight, thank you!
Have a final interview for a tech sales internship on Tuesday!!!
Good luck!!
what is your Myers-briggs? My values are different than yours but i can see the benefit of having someone like you, with your value on metrics and measurement on my team.
I've taken that test before but can't remember
@@Connor-Murray okay thanks, i figured it was a long shot, appreciate the reply
@@drstevefonso Curious if you had a guess in mind haha
@@Connor-Murray according to chatgpt (lol) i plugged in some data and it gave the order of likelihood of INTJ, ISTJ, ESTJ, or ENTJ
@@Connor-Murray chatgpt reply: In summary, potential MBTI types might include INTJ, ISTJ, ESTJ, or ENTJ due to their combination of analytical, organized, and goal-oriented behavior.
this video is worth a million dollars to the person who is willing to implement it
Appreciate that 🤝
Thanks for this Connor! Definitely implementing this to my game as I'm trying to go for quality targeted emailing but still at high quantity rate. I'm genuinely curious and have some questions though: - The repeatable framework email is well above 100 chars, statistically I hear that emails ranging from 50-100 chars are get more reads/interactions. - How much should I care about character count in my email (Obviously want to make it short enough to engage the reader but does it really have to be 100 chars or under or am I fine getting away with under 150 chars) - Do I need to say my name is (my name)? I feel like that takes up character space and doesn't really add any value (since my name is in the signature usually) Should I still include that part? - Do you think PS statements would be a value add in these repeatable templates? - Do you think Assumptive > Passive language always specifically in the case for CTAs? I keep seeing online that passive CTA's like "open to learning more" or "worth an email exchange" do statistically better (though I'm not sure how accurate it is). Do you think it depends on your target demographic or do you think Assumptive CTAs are universally better than Passive CTA regardless of target demographics?
A lot of what you are saying is what is pushed all over LinkedIn. All of those short choppy emails with an interest based CTA read the same. I don't think this works as well in B2B sales. I wouldn't worry too much about character count. 5-6 concise sentences is a better framework IMO. You don't have to say your name but I prefer to, it reads like a more formal introduction. I think assumptive CTA's work much better in B2B sales. Especially when you combine with consistent follow-ups like the ones I show in this video. Assumptive will get you much higher response rates.
Awesome content. How or where do you get that so many contacts to email or call them?
Thanks! That’s going to depend on the tools you’re using. You can filter by title, persona, industry on Sales Navigator. ZoomInfo and Apollo.io are other common sources for contacts
How do you open a cold call you are making to someone who has signed up for free trial?
I would make the value proposition centered around the product I know they are trialing. But not make the reason I’d like to meet just BECAUSE they signed up for the trial.
Highly valuable piece of content, keep it up !!!
Thanks Aiden!
Thanks!
Glad to do it!
So important, hitting all the pain points I have just in the application process for the SDR job
Good luck in the process!
▶Become a top performing SDR & Get Promoted to AE: (SDR Accelerator) www.higherlevels.com/sdr-accelerator?via=connor-techsales
Excited for this
Hope I delivered
Brilliant 👍
Thank you!
Love it - sometimes Why, Who, What works better for me as opposed to Who, Why, What
I like that as well
I'm in another industry and have a question regarding when you say ," assinged to support abc company". Has the company already purchased the product and you are looking to expand usage internally or are you implying your company has assigned them to you as a target? May just be different lingo for different industries. Regardless so much translates and grateful you are sharing your content! Thanks.
It can be both. It obviously works for existing customers, but yes, you can also imply that your are responsible for supporting them going forward as an assigned target. These people have priorities/challenges they would like to solve and often don't know who to reach out to. You are a resource for them going forward. Out of curiosity, what industry do you work in?
@Connor-Murray I am an Executive Recruiter with an agency. I think your content translates well.
Not even in tech sales but I’m finding incredible value in your videos. Thank you for sharing!
Thanks! I work in Tech Sales but a lot of what I preach is applicable to B2B sales in general
I like your style. I’d be interested to know how you differ if you’re targeting your AEs top accounts
I’ll make a vid on this topic
this was excellent! looking forward to more great content.
Thanks! More on the way
Thanks for the video Connor. Oracle Alum myself. I’m in a more transactional environment selling business mobility solutions. I’d have issues coming up with the who and why because it’s not that complicated or we’re not solving anything too major. Any suggestions?
I think you can still lean on a compelling "Why" by highlighting the impact of your solution on their overall business efficiency.
🔥🔥
🤝
I took all this information and applied it in my interview with the hiring manager. The manager mentioned that I would be a great fit when I went for the close, but I still didn’t get the job. Over 4 years in sales
Sometimes there are factors behind the scenes that are out of your control. Did you get any feedback?
@ There wasn’t much feedback, other than the fact that the other candidate came from a competitor, which I get. But honestly, I’d be surprised if anyone else put in as much work and preparation as I did for the role. I’m talking about answering the questions, highlighting achievements like being a top performer, and emphasizing qualities like being hardworking, coachable, and a team player. But I understand. My question is, does the hiring manager make the final decision, or do they just shortlist the top three candidates they think are the best fit and then bring those options to the directors for a final call?
@ There wasn’t much feedback, other than the fact that the other candidate came from a competitor, which I get. But honestly, I’d be surprised if anyone else put in as much work and preparation as I did for the role. I’m talking about answering the questions, highlighting achievements like being a top performer, and emphasizing qualities like being hardworking, coachable, and a team player. But I understand. My question is, does the hiring manager make the final decision, or do they just shortlist the top three candidates they think are the best fit and then bring those options to the directors for a final call?
This isn't about cold calling but we had our guys join virtual meetings in inflatable costumes (doesn't need to be Halloween) and that usually lowers their guards and keeps them interested in the conversation lol.
That'll do it haha
Great video, to the initiated everything is extremely actionable. two questions: for this part: My organization specifically works with companies like *insert company name you are reaching out to*, does it work to list major companies in the space that you are already working with for social proof. For example, "My organization specifically works with companies like McDonalds, Burger King, etc to effectively manage..." second question: for the follow up email, I know subject lines are specific to your industry and business but have you created a template that works? for example: Following Up:...
I think it's fine if you want to list a couple examples as social proof. I personally don't use that technique for a couple reasons. One, I think it can come off as 'salesy' because most reps use this technique in their cold outreach. Two, and more importantly, if the prospect doesn't view the company you named as being similar or relevant to them, it can actually backfire.
Thanks for this Connor! While you covered very well the body of these emails, you did not address the subject lines. They usually are a gatekeeper on whether prospects will open the email to begin with. Are you covering that in another video?
Watch the last 2 min of the video
Thanks @, I did. Given that it was only 2 minutes out of a very interesting 49 minutes video, I thought that maybe you had a more in-depth video on the topic of email subjects. If you don’t then maybe it could be a topic to cover in a future video :-)
Connor, I’ve been a sales professional across several industries. Med Device for the past decade or so, found your channel through Higher Level. Your insight and attention to detail on tonality is spot on and I’d venture to guess a “slept on” nuance to any sales interaction across the board. Soft skill, but a differentiator and force multiplier for those that learn it. Appreciate your content and candor.
Thanks Scott!
Does working for a highly reputable brand change anything in this?
There's slight nuances between working for a well recognized brand and a smaller/lesser known startup. But most of this (80-90%) remains the same in my experience coaching people.