How to Make a Cold Call Value Statement (Tech Sales & B2B Sales)

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  • Опубликовано: 18 ноя 2024

Комментарии • 14

  • @Connor-Murray
    @Connor-Murray  3 месяца назад +2

    🚀SDR Accelerator Community: www.higherlevels.com/sdr-accelerator?via=connor-techsales

  • @chadstingley6667
    @chadstingley6667 3 месяца назад

    Thank you for sharing this knowledge. I really appreciate you Brother

  • @RachelVederman
    @RachelVederman 3 месяца назад

    So helpful! Thank you!

  • @jarrod7150
    @jarrod7150 2 месяца назад

    Question Connor, would this be considered spray and pray approach? Since I would be throwing all the value at once without understanding if they have any challenges. Genuinely curious to know as i'm a new sdr and trying to figure out what would work best for me.

    • @Connor-Murray
      @Connor-Murray  2 месяца назад +2

      I don't consider it spray and pray. You're demonstrating that you understand the typical challenges they face and how you have helped in similar situations.
      My advice is to try this style, and try a different style that resonates with you. Then see which one is more comfortable. I have found this style to suit new SDRs well.

    • @jarrod7150
      @jarrod7150 2 месяца назад

      @@Connor-Murray love it! Great advice.

  • @tariqel-saadi3488
    @tariqel-saadi3488 3 месяца назад

    Great video. Honestly I looked into booking a meeting with you but can’t rlly afford 200 at the moment. I sell field operations software to oil field, and energy companies similar to an Erp excerpt we don’t cut the check. I get a ton of people on the phone but always it turns into a no or they want me to send information. Any tips??? I liked this video though.
    Awsome channel!

    • @tariqel-saadi3488
      @tariqel-saadi3488 3 месяца назад

      All I’m really trying to do is book a demo or discovery call! Sounds simple lol!

  • @ManPursueExcellence
    @ManPursueExcellence 3 месяца назад

    What if your manager doesn’t like this framework?

    • @Connor-Murray
      @Connor-Murray  3 месяца назад

      What's the reason they don't like it?

    • @ManPursueExcellence
      @ManPursueExcellence 3 месяца назад

      @@Connor-Murray I’m honestly assuming because the manager tends to go heavy into discovery questions and keeping the prospect talking. The manager coaches the reps this way.

    • @ManPursueExcellence
      @ManPursueExcellence 3 месяца назад

      @@Connor-Murray I shouldn’t have said the manager doesn’t like it. It’s just that they want a focus more on the SDR doing discovery on the cold call.

    • @Connor-Murray
      @Connor-Murray  3 месяца назад +2

      No it's a fair question. I just strongly disagree with those types of managers. Especially if they set very aggressive meeting targets for SDRs. It's one of the reasons I got on here in the first place.
      You can still ask questions and uncover pain using this framework too. Just pause after the 'why' and don't go straight to asking for time on their calendar right away.

    • @ManPursueExcellence
      @ManPursueExcellence 3 месяца назад

      @@Connor-Murray Yeah. I understand. Thanks. Your approach is less common, but makes so much sense.