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Retail Dogma
Добавлен 26 янв 2019
The go-to educational resource for the retail & ecommerce industry. Used by L&D professionals, university professors, retail owners and professionals.
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Visit our website to start learning.
Loss Leader Pricing in Action (Costco Chicken)
📕 Learn Retail & Ecommerce Management www.retaildogma.com/
Why is Costco’s chicken so cheap? The short answer is because the company is losing money on it. And the company sells millions of these chickens every year, to the extent that the loss could at some point reach 30 to 40 million dollars, according to its CFO.
Costco chicken is a great example of the loss leader pricing strategy; and in this video, we’re going to find out how this loss leader actually serves the company in 2 different ways, and how it fits into Costco's strategy.
ABOUT US:
Retail Dogma is an online platform that teaches retail & ecommerce; from the very basic knowledge for beginners, to the most actionable, technical,...
Why is Costco’s chicken so cheap? The short answer is because the company is losing money on it. And the company sells millions of these chickens every year, to the extent that the loss could at some point reach 30 to 40 million dollars, according to its CFO.
Costco chicken is a great example of the loss leader pricing strategy; and in this video, we’re going to find out how this loss leader actually serves the company in 2 different ways, and how it fits into Costco's strategy.
ABOUT US:
Retail Dogma is an online platform that teaches retail & ecommerce; from the very basic knowledge for beginners, to the most actionable, technical,...
Просмотров: 294
Видео
The Business of Convenience Stores (Sales, Margins, Key Categories)
Просмотров 2,4 тыс.Месяц назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ America’s largest private companies list by Forbes shows that 4 out of the top 20 private US companies are convenience stores. Multi-billion dollars businesses such as Love’s Travel Stops, QuikTrip, RaceTrac & Wawa. Some of these convenience stores are not even that popular or known by everyone, because they operate regionally. In this ...
Why Do Retail Stores Close? | Retail Dogma
Просмотров 3092 месяца назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ When retail stores start closing it is always an event highlighted in the news, often accompanied by terms like "Retail Apocalypse". However; anyone who has worked in the retail industry long enough knows that retail store closures happen at almost all retail companies, the successful ones and the failing ones. That's because there are ...
How To Start an Ecommerce Business (Beginner's Guide) | Retail Dogma
Просмотров 4094 месяца назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ This video is a beginners guide for how to start an ecommerce business. It explains the different components needed for starting an ecommerce business, whether as an addition to a brick & mortar store or as a stand alone business. In particular, we show the technical requirements needed to setup an online store from scratch, the differe...
Inventory 101: Types & Reporting on The Financial Statements
Просмотров 3024 месяца назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ In this video we explain what inventory is, what the different types of inventory are, and how inventory is reported on the financial statements of retail & ecommerce businesses. ABOUT US: Retail Dogma is an online platform that teaches retail & ecommerce; from the very basic knowledge for beginners, to the most actionable, technical, a...
How The No.1 Amazon Seller Went Bankrupt
Просмотров 3395 месяцев назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ Pharmapacks was at one point the No.1 seller on Amazon in the U.S. It started in 2010 as a single brick & mortar pharmacy in New York and then shifted all its business online by selling on marketplaces using the reseller model, where it sourced products from large CPG brands, distributors and digitally native brands, and sold those prod...
What Is Brand Awareness? Explained with Examples
Просмотров 1,2 тыс.6 месяцев назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ Brand awareness, Brand Recognition, Brand Recall & Brand Dominance.. What do these words mean and What’s the difference between all of them? Brand awareness in the main term, and it refers to the degree to which consumers are familiar with a certain brand and what it stands for. But this awareness has different types and levels, which w...
What Are Product Attributes & How to Use Them? | Retail Dogma
Просмотров 5096 месяцев назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ Product attributes are tangible or intangible characteristics that describe a product, and are used by customers to make a purchase decision. Examples of product attributes include color, size, style, cut and material Different products have different attributes that are relevant to them. For example while buying jeans customers care ab...
The Flywheel Effect | Amazon Flywheel Explained
Просмотров 2 тыс.6 месяцев назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ The Flywheel Effect is a concept developed by Jim Collins in his book “Good to Great”. According to this concept, companies do not achieve greatness fromm a single defining action or one miracle moment. Rather, it’s a process that resembles pushing a big flywheel, turn by turn, and building momentum with each turn, until it reaches a br...
How Mystery Shopping Works | Retail Dogma
Просмотров 5927 месяцев назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ Mystery shopping is a type of research, where the brand recruits or uses a secret shopper that poses like a real customer to assess the conformance & compliance of the stores to the brand’s service standards, and assess in-store customer experience & service quality. Brands do mystery shopping research to get the branded experience and ...
Range Plan Template Walkthrough (Free Download)
Просмотров 1,4 тыс.9 месяцев назад
Download this range plan template for free www.retaildogma.com/range-plan/ ABOUT US: Retail Dogma is an online platform that teaches retail & ecommerce; from the very basic knowledge for beginners, to the most actionable, technical, advanced knowledge. All the materials are prepared by professional retailers with more than 14 years of experience. We cover everything, from buying products, prici...
Markup vs. Margin | Retail Dogma
Просмотров 4,4 тыс.11 месяцев назад
Markup Calculator www.retaildogma.com/markup-calculator/ Margin Calculator www.retaildogma.com/gross-margin-calculator/ A lot of people use the terms markup and margin interchangeably, but in reality, they are two different metrics and have different calculations. In this video we explain the difference between them, and how they are used in the business. Take the comprehensive retail math cour...
The 4-5-4 Retail Calendar | Free Download
Просмотров 2,9 тыс.Год назад
Download the 4-5-4 retail calendar for free www.retaildogma.com/retail-calendar/ 📕 Learn Retail & Ecommerce Management www.retaildogma.com/ ABOUT US: Retail Dogma is an online platform that teaches retail & ecommerce; from the very basic knowledge for beginners, to the most actionable, technical, advanced knowledge. All the materials are prepared by professional retailers with more than 14 year...
The Magic of Selling Habit Forming Products
Просмотров 230Год назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ Customer Lifetime Value in Retail & Ecommerce www.retaildogma.com/customer-lifetime-value/ The reason we believe Nespresso is running a genius business, is because its in the business of selling habit forming products. A habit is “something that you do often and regularly, sometimes even without knowing that you are doing it”. Any produ...
How McDonald's Solved The Chicken McNuggets Pricing Problem
Просмотров 378Год назад
📕 Learn Retail & Ecommerce Management www.retaildogma.com/ In the 1980’s McDonald’s had an idea for a new product, the chicken McNuggets, but they were facing a problem with launching this product because of an issue with its pricing. The problem was in the volatility of chicken prices on the market everyday. If McDonald’s is to launch a product and add it to their menus across all restaurants,...
Why Trader Joe's is Winning Over Chain Convenience Stores | Retail Dogma
Просмотров 385Год назад
Why Trader Joe's is Winning Over Chain Convenience Stores | Retail Dogma
Introduction to Retail Management | Free Course with Certificate
Просмотров 33 тыс.Год назад
Introduction to Retail Management | Free Course with Certificate
Gross Margin Types: Intake Margin vs. Realized Margin | Retail Dogma
Просмотров 2,8 тыс.2 года назад
Gross Margin Types: Intake Margin vs. Realized Margin | Retail Dogma
How to Calculate Same Store Sales (Comps) in Excel | Retail Dogma
Просмотров 11 тыс.2 года назад
How to Calculate Same Store Sales (Comps) in Excel | Retail Dogma
Create a Store Layout in Excel | Retail Dogma
Просмотров 31 тыс.2 года назад
Create a Store Layout in Excel | Retail Dogma
Retail Management: Definition & Key Functions | Retail Dogma
Просмотров 32 тыс.2 года назад
Retail Management: Definition & Key Functions | Retail Dogma
What is Retail? | How Retailers Make Money | Retail Dogma
Просмотров 80 тыс.2 года назад
What is Retail? | How Retailers Make Money | Retail Dogma
Merchandise Hierarchy: How to Set it Right? | Retail Dogma
Просмотров 6 тыс.2 года назад
Merchandise Hierarchy: How to Set it Right? | Retail Dogma
Upselling Vs. Cross Selling: Techniques to Increase Sales | Retail Dogma
Просмотров 39 тыс.2 года назад
Upselling Vs. Cross Selling: Techniques to Increase Sales | Retail Dogma
Same Store Sales (Comps): What is LFL Growth? | Retail Dogma
Просмотров 7 тыс.2 года назад
Same Store Sales (Comps): What is LFL Growth? | Retail Dogma