What Is Dynamic Marketing? | Northwestern Medill

“In the era of dynamic marketing, all marketing is digital, or digitally-enabled.”
Watch as Frank Dudley, a lecturer at Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, discusses how this new approach places consumer engagement at the core of a brand’s marketing strategy.
In the Customer Experience Innovation online short course from Medill at Northwestern University, you'll explore the marketing technology ( #martech ) that’s shaping the Customer Experience (CX) landscape. Find new ways to leverage consumer data as a means to acquire, retain, and strengthen client relationships.
Six weeks, entirely online.
View course:
www.getsmarter.com/products/n...
_____
GetSmarter™ is a brand of 2U, Inc., the parent company of edX. GetSmarter helps working professionals gain verifiable skills from leading global universities to thrive in an ever-changing work environment.
www.getsmarter.com/