Went through at least 20 different "mattress buying guides" before i found yours, and it is certainly the most valuable out of all of them. Thanks for telling the truth. Buying a mattress shouldnt be such a shady business, especially since it involves physical health and also affects mental well-being by being able to get a proper nights rest. Your advice is truly customer friendly. Thanks a bunch! I hope you are having a beautiful day
As the Bedding Specialist with a South Florida regional furniture retailer, I am always on the lookout for opportunities for continuing education, and I LOVE the Beducation site. The way Mr. Scheuer presents is so 'down home' and straight-forward. I had to comment on this one; I am fortunate to work with a retailer that DOESN'T play the 'price-markdown', 'holiday', 'special coupon', 'sale blowout', blah, blah, blah with our customers. The one price you see today is the same price you would have seen on 'Black Friday' and the week before that. If we DO some sort of discount, REST assured it is a part of a nationwide campaign that we are ALSO participating. It makes life for me and our sales team SO much easier. Thanks to Jeff and Beducation for the always thoughtful primers - Lloyd
@EngineeringFun Thanks for the compliment. Yes, I do receive nasty emails from other retailers saying that I'm a traitor to the industry for exposing their pricing strategies, but that won't stop me from helping consumers make educated mattress decisions.
Unfortunately there are many stores that practice unethical marketing and retailing. But that makes it all the more important that those of us in the industry who are honest and educated work even harder to help inform and serve our customers and others who are seeking objective advice.
Just wanted to thank you for these videos, there is a lot of misinformation out there and this has been very helpful. I'm a small-business owner and graduate student and can tell that you are have great business-sense but also strong ethics, especially in your industry. I can tell you from my personal experience of buying a mattress last year that I experienced a lot of the sales tactics you mention and managed to get the mattress I wanted at a price I was comfortable with. Thank you.
Thank you! It's unfortunate, but this is still how many mattress retailers choose to do business. Which means that these tactics, unfortunately, work. Only through componentry education will consumers empower themselves and be able to make informed decisions. Look for quite a bit more Beducation content regarding this later this year.
You were dead on with the marketing for this industry. When customer asks me how long the sale is going on that they found in the paper. I always tell them "All year round" The ad is exactly the same all the time, but closer to holidays they get bigger and some names change, but the real price is always the same.
We receive comments like this frequently from other retailers and people within the mattress industry, "Stop telling consumers the truth behind fake discounts!" As long as retailers use these deceptive techniques, we'll continue to expose the truth and arm consumers with knowledge to assist them in making an informed decision. Some states have laws against deceptive advertising like this, but many do not. Retailers shouldn't be afraid to explain their pricing if it's honest.
I think i love you, lol. Its great and such a breathe of fresh air to see someone genuinely out to help people, and using this method to get PR for your company was ingenious, i wish you the best of luck and hope that your business thrives for many years to come. Now if only more people in other industries would follow this trend!
I run a mattress company (manufacturer/retailer) based in Toronto, Canada. Everything said in this video is 100% the truth about the ugliness of our industry. As an honest person running an honest company, it's hard to compete with all the dirty tricks utilized by MOST mattress retailers. Thank you for fighting for the truth.
@BACCTG I'm glad you liked the video. I take a lot of heat from other retailers for exposing these deceptive tactics, but my answer to them is simple "Just stop telling lies!"
@poprox2nv I'm glad you liked the video. Honest retailers love this video. Dishonest retailers HATE it - they don't like me giving away their "secrets."
@cmann190231 Thanks for your nice comments. No plans to open a location in the City of Brotherly Love, but those cheese steaks are hard to pass up. Good luck helping your nephew - glad I could be of assistance.
Jeff, you made a lot of people mad making this! Im about to close on my first home [in my late 20s], which I will have to fully furnish also. Ive had my mattress far longer than Id like to say making a new one a definite! I would like to say I GREATLY APPRECIATE your video [and I will be watching more]. While I do love sparkles and shiny things, I turned the lights off years ago. I am realistic and have common sense... you [the business man] cannot run a business [make your living] selling at cost. I respect the salesman who can say... I bought this queen set for $500 and Im selling it for $700. Rules for shopping: 1. research. how much depends on how major the item is 2. have a purchase plan and do not stray 3. bypass big and frequent advertisement places 4. brand mention is a red flag 5. as a female, bring my business face Not sure if these make me a good shopper but, theyre my rules. "Clearance" is my major weakness BUT, I still have to "feel good" about the price and be able to justify the purchase.
+Krystal Learning about the quality of componentry is the only way you'll begin to make an educated decision when purchasing a mattress, that is very true. With over 500 brands out there, you certainly have many quality choices, but as you mentioned most of the larger brands are unfortunately using inferior foams and construction techniques. Yes, I do get some angry emails regarding my Beducation videos - almost entirely from other retailers who don't like their deceptive sales practices exposed to the public.
@g29fan Glad you enjoyed the video. I've been taken off of the Christmas card list of many furniture stores and manufacturers because of the truths I tell in this video. Glad to help consumers in any way I can.
Jeff, I've been preaching this also for years....it is illegal in my state (South Dakota) to advertise this way, but the AG could care less. Our Industry is a JOKE, worse than the used car business. Lying to people to get them into your store is unethical.
@ambius2 Thanks for the feedback. Yes, there are plenty of tricks within the mattress industry. I just wanted to focus on the "50% off "aspect in this video. As always, be an educated consumer and read all of the fine print. Then you'll be on your way and make an intelligent purchase.
@gentoocaneify Thanks for the feedback. Posting videos about the pros and cons of certain brands isn't something we're looking to do with this video series, as it could be seen as disparaging. If you visit our store we'll certainly answer any questions you have regarding comparrison to a particluar brand, or we'll be happy to tell you why we do, don't or won't carry a particular brand. But it isn't anything we'll be posting as part of our Beducation Series. Thanks again!
I so much like these Beducation Videos. I looked at pretty much all of them (Videos) and I feel like I want more of that info. So please keep on beducating us :) I actually am thinking to buy my next mattress there, I checked on google map and it doesn't look that too much far from Montreal where I live ... Could be a little family road trip :)
Brilliant! As a consumer, but in retail, I felt it was something like this all along! Thank you for validating it! 8 had no idea about the minimum retail price agreements! That's brilliant! Would that be from the better manufacturers and higher quality beds?🤔🧐🤓
Minimum Advertised Pricing arrangements are common among mattress manufacturers. Their rationale is that such policies "protect brand integrity". Regarding your other posts, I've deleted them, as you included some personal contact information that shouldn't be presented in a public forum. And to answer your question from those deleted posts, I'm sorry, but I'm not available for detailed personal mattress consultations.
reply@MattressToGo Sorry my feedback wasn't so clear. What I meant to request was an explanation as to help first time purchasers get beyond the "marketing" and choose a bed or mattress based solely on quality. After all, you seem to imply this from your chosen line of product offerings. Btw, how's shipping cost to Kansas? Thanks!
+Spooky Action Glad you enjoyed the video. Honesty is lacking within the mattress industry, so we try our best to assist consumers understand the myriad of advertising gimmicks that are commonly found when they go out and shop for a mattress.
@sjrtx Ah, that's a topic for another video - and you are completely correct. Thanks for pointing this out. I did comment on this practice in a previous Beducation Bit® video: Why Most Mattress Price Guarantees Are Bogus
My goal is to provide accurate and objective information so consumers may make an informed purchase. I'm glad you found the video helpful. Check out my other Beducation videos and "like" us on facebook for more great information.
Great job explaining the fake "discounts" I wish you had also explained the "per piece" advertising trick. You know, "queen set for $99 per piece" sounds super cheap but that "set" requires you to buy a mattress, foundation, frame, and 2 pillows for a total of $500. Which may still sound good,except the quality of the bed is always horrible.
These days it is more common for mattresses to be priced separately from foundations, as many people use platform beds or adjustable bed bases and don't use foundations. I agree with you that "package deals" can sometimes be tricky, and that you should always learn the price for each item in your purchase.
@spunkymonkey75 Most consumers aren't aware of these pricing tactics, especially when they're part of price-controlled strategies from companies who impose MMAP and IMAP pricing like Stearns or Tempurpedic (not to sinlge them out, many brands do this).
Great stuff & service! I'm in the market for my first mattress for myself and wife. Will you at some time offer a video about quality in beds per brand? Why don't you carry certain brands? Costs? Quality? thanks
Great video,although I'm in Australia I was just about to go and look at mattresses advertised at 50% off. You saved me from that trap, just subscribed so I will be doing some research first, Thanks.
You forgot to disclose the biggest secret of mattress shopping. Every individual mattress can carry dozens of names, in order to prevent someone from comparing the same mattress between retailers. Thats how they offer 110% money back price guarantees.
@spunkymonkey75 Unfortunately, you're correct. Consumers need to understand the truth behind these "discounts" so that they may make an educated shopping decision.
@maxshau Glad you liked it. Had a guy email me last week to say that I was a traitor to the mattress industry because I exposed this information. Maybe I'll have to go on double-secret probation.
damn you give some good info... thanks.. i just went to a mattress place the bed 3400.00 if i got the adj base its 4345.00 plus the protector $250.00 + 6% tax.. with a $300.00 instore credit to use to buy the protector that range from $99 and up, but the $99.00 not recommended due to it will eliminate the cooling of the memory foam.. or i can use the $300.00 to reduce the price of the mattress set and she would double it to $600.00 "just for me".... lol.. i took her card and said ill do some research...lol .. glad i watched this video.
+Shawn New You certainly could try that, but most employees don't have access to those numbers. Even if they did, unless it was a very inexpensive bed I don't think an offer like that would result in too many sales being made.
This video is a sellout for the industry. There's information but you've gone too far. This video of pricing in incorrect and totally different with each manufacturer. You should take it down.
I was going through my RUclips channel to clean things up and I totally forgot this old comment was here. I usually simply delete such nonsense, but I keep this comment around for the comic relief - it always makes me laugh. I expose the dishonest sale practices used by many retailers in our industry to help educate consumers, and somehow I'm a "sellout for the industry"? It's the industry and sleazy retailers who hate what I do - exposing dishonesty and deceptiveness while at the same time empowering consumers so that they may make informed shopping decisions. ROFLMAO.
Went through at least 20 different "mattress buying guides" before i found yours, and it is certainly the most valuable out of all of them. Thanks for telling the truth. Buying a mattress shouldnt be such a shady business, especially since it involves physical health and also affects mental well-being
by being able to get a proper nights rest. Your advice is truly customer friendly. Thanks a bunch! I hope you are having a beautiful day
I'm glad my insights were helpful to you!
As the Bedding Specialist with a South Florida regional furniture retailer, I am always on the lookout for opportunities for continuing education, and I LOVE the Beducation site. The way Mr. Scheuer presents is so 'down home' and straight-forward. I had to comment on this one; I am fortunate to work with a retailer that DOESN'T play the 'price-markdown', 'holiday', 'special coupon', 'sale blowout', blah, blah, blah with our customers. The one price you see today is the same price you would have seen on 'Black Friday' and the week before that. If we DO some sort of discount, REST assured it is a part of a nationwide campaign that we are ALSO participating. It makes life for me and our sales team SO much easier. Thanks to Jeff and Beducation for the always thoughtful primers - Lloyd
@EngineeringFun Thanks for the compliment. Yes, I do receive nasty emails from other retailers saying that I'm a traitor to the industry for exposing their pricing strategies, but that won't stop me from helping consumers make educated mattress decisions.
Unfortunately there are many stores that practice unethical marketing and retailing. But that makes it all the more important that those of us in the industry who are honest and educated work even harder to help inform and serve our customers and others who are seeking objective advice.
Just wanted to thank you for these videos, there is a lot of misinformation out there and this has been very helpful.
I'm a small-business owner and graduate student and can tell that you are have great business-sense but also strong ethics, especially in your industry. I can tell you from my personal experience of buying a mattress last year that I experienced a lot of the sales tactics you mention and managed to get the mattress I wanted at a price I was comfortable with. Thank you.
Awesome! Thank you for making this video 7 years ago. It's still relevant until today.
Thank you! It's unfortunate, but this is still how many mattress retailers choose to do business. Which means that these tactics, unfortunately, work. Only through componentry education will consumers empower themselves and be able to make informed decisions. Look for quite a bit more Beducation content regarding this later this year.
You were dead on with the marketing for this industry. When customer asks me how long the sale is going on that they found in the paper. I always tell them "All year round" The ad is exactly the same all the time, but closer to holidays they get bigger and some names change, but the real price is always the same.
Great video! Thanks for the honesty and insight.
+JT4RN You're welcome!
We receive comments like this frequently from other retailers and people within the mattress industry, "Stop telling consumers the truth behind fake discounts!" As long as retailers use these deceptive techniques, we'll continue to expose the truth and arm consumers with knowledge to assist them in making an informed decision. Some states have laws against deceptive advertising like this, but many do not. Retailers shouldn't be afraid to explain their pricing if it's honest.
I think i love you, lol. Its great and such a breathe of fresh air to see someone genuinely out to help people, and using this method to get PR for your company was ingenious, i wish you the best of luck and hope that your business thrives for many years to come. Now if only more people in other industries would follow this trend!
I run a mattress company (manufacturer/retailer) based in Toronto, Canada. Everything said in this video is 100% the truth about the ugliness of our industry. As an honest person running an honest company, it's hard to compete with all the dirty tricks utilized by MOST mattress retailers. Thank you for fighting for the truth.
A real and honest human being. Thanks for that !
Bean. Or being. I'll take it. Thanks!
@@BeducationMattress oops .. android being android .. :-)
Yup!
@BACCTG I'm glad you liked the video. I take a lot of heat from other retailers for exposing these deceptive tactics, but my answer to them is simple "Just stop telling lies!"
Thanks, You have helped me a million in my researching for a new mattress. Thank You Jeff.
Great video! So much valuable information! You deserve a decent human being award. best of luck to your business! You've helped me so much!
nice to see an honest salesman
Love your videos man I wish it were more people in this world like you. Thanks and good luck with your business.
@poprox2nv I'm glad you liked the video. Honest retailers love this video. Dishonest retailers HATE it - they don't like me giving away their "secrets."
Thanks for posting this video, it's helpful for us confused customers
I would buy thru this guy no problem, it he was in Australia.
+turbotrana1 Thanks, mate!
Buy online and then it doesn't matter where he is.
@Christine Lang Glad you found the videos informative.
@cmann190231 Thanks for your nice comments. No plans to open a location in the City of Brotherly Love, but those cheese steaks are hard to pass up. Good luck helping your nephew - glad I could be of assistance.
I'm glad you found the video useful.
@88GURP I'm glad you like the videos. Thanks for the kind words.
Jeff, you made a lot of people mad making this! Im about to close on my first home [in my late 20s], which I will have to fully furnish also. Ive had my mattress far longer than Id like to say making a new one a definite! I would like to say I GREATLY APPRECIATE your video [and I will be watching more]. While I do love sparkles and shiny things, I turned the lights off years ago. I am realistic and have common sense... you [the business man] cannot run a business [make your living] selling at cost. I respect the salesman who can say... I bought this queen set for $500 and Im selling it for $700.
Rules for shopping:
1. research. how much depends on how major the item is
2. have a purchase plan and do not stray
3. bypass big and frequent advertisement places
4. brand mention is a red flag
5. as a female, bring my business face
Not sure if these make me a good shopper but, theyre my rules. "Clearance" is my major weakness BUT, I still have to "feel good" about the price and be able to justify the purchase.
+Krystal Learning about the quality of componentry is the only way you'll begin to make an educated decision when purchasing a mattress, that is very true. With over 500 brands out there, you certainly have many quality choices, but as you mentioned most of the larger brands are unfortunately using inferior foams and construction techniques.
Yes, I do get some angry emails regarding my Beducation videos - almost entirely from other retailers who don't like their deceptive sales practices exposed to the public.
@g29fan Glad you enjoyed the video. I've been taken off of the Christmas card list of many furniture stores and manufacturers because of the truths I tell in this video. Glad to help consumers in any way I can.
Wow this is an actual honest video
Thank you. I do my best!
Jeff, I've been preaching this also for years....it is illegal in my state (South Dakota) to advertise this way, but the AG could care less.
Our Industry is a JOKE, worse than the used car business. Lying to people to get them into your store is unethical.
@ambius2 Thanks for the feedback. Yes, there are plenty of tricks within the mattress industry. I just wanted to focus on the "50% off "aspect in this video. As always, be an educated consumer and read all of the fine print. Then you'll be on your way and make an intelligent purchase.
@gentoocaneify Thanks for the feedback. Posting videos about the pros and cons of certain brands isn't something we're looking to do with this video series, as it could be seen as disparaging. If you visit our store we'll certainly answer any questions you have regarding comparrison to a particluar brand, or we'll be happy to tell you why we do, don't or won't carry a particular brand. But it isn't anything we'll be posting as part of our Beducation Series. Thanks again!
I also wish more stores in my industry would follow my lead, but it does help keep me in business!
Thanks for a great video! Very informative.
Glad the video was able to assist you.
Love your video. Thanks..Shopping for our next mattress.
We'll keep informing the public and provide objective information to help them make educated decisions. Keep up the good fight.
I so much like these Beducation Videos. I looked at pretty much all of them (Videos) and I feel like I want more of that info. So please keep on beducating us :) I actually am thinking to buy my next mattress there, I checked on google map and it doesn't look that too much far from Montreal where I live ... Could be a little family road trip :)
+Samuël Tremblay Thank you for the kind words. We're glad you like the Beducation videos. And there will be more coming in 2016!
@alabughosh Glad you liked it.
Great video! I can't believe no one gave you a thumbs up 👍🏻 yet, so you got mine
This is honestly the greatest marketing ever with low price margin
Thank you. I'm glad that the information I presented was helpful in explaining typical "50% Off" sales.
Brilliant! As a consumer, but in retail, I felt it was something like this all along! Thank you for validating it! 8 had no idea about the minimum retail price agreements! That's brilliant! Would that be from the better manufacturers and higher quality beds?🤔🧐🤓
Minimum Advertised Pricing arrangements are common among mattress manufacturers. Their rationale is that such policies "protect brand integrity". Regarding your other posts, I've deleted them, as you included some personal contact information that shouldn't be presented in a public forum. And to answer your question from those deleted posts, I'm sorry, but I'm not available for detailed personal mattress consultations.
reply@MattressToGo Sorry my feedback wasn't so clear. What I meant to request was an explanation as to help first time purchasers get beyond the "marketing" and choose a bed or mattress based solely on quality. After all, you seem to imply this from your chosen line of product offerings.
Btw, how's shipping cost to Kansas? Thanks!
Love your honesty
+Spooky Action Glad you enjoyed the video. Honesty is lacking within the mattress industry, so we try our best to assist consumers understand the myriad of advertising gimmicks that are commonly found when they go out and shop for a mattress.
@sjrtx Ah, that's a topic for another video - and you are completely correct. Thanks for pointing this out. I did comment on this practice in a previous Beducation Bit® video: Why Most Mattress Price Guarantees Are Bogus
My goal is to provide accurate and objective information so consumers may make an informed purchase. I'm glad you found the video helpful. Check out my other Beducation videos and "like" us on facebook for more great information.
This video is awesome. Thanks!
Great job explaining the fake "discounts"
I wish you had also explained the "per piece" advertising trick. You know, "queen set for $99 per piece" sounds super cheap but that "set" requires you to buy a mattress, foundation, frame, and 2 pillows for a total of $500. Which may still sound good,except the quality of the bed is always horrible.
These days it is more common for mattresses to be priced separately from foundations, as many people use platform beds or adjustable bed bases and don't use foundations. I agree with you that "package deals" can sometimes be tricky, and that you should always learn the price for each item in your purchase.
Great informative video.
Always look at the final price you'll pay and ignore the hype and then you'll be able to make an informed decision.
@spunkymonkey75 Most consumers aren't aware of these pricing tactics, especially when they're part of price-controlled strategies from companies who impose MMAP and IMAP pricing like Stearns or Tempurpedic (not to sinlge them out, many brands do this).
Great stuff & service! I'm in the market for my first mattress for myself and wife. Will you at some time offer a video about quality in beds per brand? Why don't you carry certain brands? Costs? Quality? thanks
Great video,although I'm in Australia I was just about to go and look at mattresses advertised at 50% off.
You saved me from that trap, just subscribed so I will be doing some research first, Thanks.
I hope you find the information helpful and it arms you with the tools you need to make an informed mattress purchase.
no worries, thanks
@neinschlomo Thanks for the nice compliment.
You forgot to disclose the biggest secret of mattress shopping. Every individual mattress can carry dozens of names, in order to prevent someone from comparing the same mattress between retailers. Thats how they offer 110% money back price guarantees.
Good point. This is why it's so important to learn about the componentry used within a mattress to make an informed decision.
GREAT VIDEO EYE OPENER
@spunkymonkey75 Unfortunately, you're correct. Consumers need to understand the truth behind these "discounts" so that they may make an educated shopping decision.
@maxshau Glad you liked it. Had a guy email me last week to say that I was a traitor to the mattress industry because I exposed this information. Maybe I'll have to go on double-secret probation.
hey i live in dewitt near lansing where is your store?
great!
Hey Jeff, the mattress industry might try to try to shut you up :-). Thanks for the info!
The good people like what I do, the dishonest ones don't. I can live with that.
great video
+Manuel Nieto Thanks Manuel!
damn you give some good info... thanks.. i just went to a mattress place the bed 3400.00 if i got the adj base its 4345.00 plus the protector $250.00 + 6% tax.. with a $300.00 instore credit to use to buy the protector that range from $99 and up, but the $99.00 not recommended due to it will eliminate the cooling of the memory foam.. or i can use the $300.00 to reduce the price of the mattress set and she would double it to $600.00 "just for me".... lol.. i took her card and said ill do some research...lol .. glad i watched this video.
Good for you. I'd do some objective research on the componentry within the mattress as well.
Will do
great video, thank you
+Raymond Li You're welcome.
Would it be wrong to ask for an invoice. And offer like 200 above the invoice. I work in retail and they always ask for invoice price.
+Shawn New You certainly could try that, but most employees don't have access to those numbers. Even if they did, unless it was a very inexpensive bed I don't think an offer like that would result in too many sales being made.
thank you soo much
excellant! I'd hir u for one of my coimpanies in a heartbeat. Very very good Presentation!! GmM
+music Thank you for the nice compliment.
i like it
This man saves you from entering a bad marriage!
I'm not sure how I would actually do that.
This video is a sellout for the industry. There's information but you've gone too far. This video of pricing in incorrect and totally different with each manufacturer. You should take it down.
I was going through my RUclips channel to clean things up and I totally forgot this old comment was here. I usually simply delete such nonsense, but I keep this comment around for the comic relief - it always makes me laugh. I expose the dishonest sale practices used by many retailers in our industry to help educate consumers, and somehow I'm a "sellout for the industry"? It's the industry and sleazy retailers who hate what I do - exposing dishonesty and deceptiveness while at the same time empowering consumers so that they may make informed shopping decisions. ROFLMAO.