The bit about having sufficient clearance in the aisles is a significant one. The author and researcher Paco Underhill who wrote the book "Why We buy-The Science of Shopping" talks about the dreaded 'Butt-Brush' effect. Specifically, he effectively documented that if the aisles are crowded or cluttered enough that a woman finds that someone bushes against her while she is trying to look at an item on a shelf, this will often be sufficiently unnerving that she will leave the store without making a purchase. Myself, I find that if there is visual confusion where I cannot easily determine the pricing or other relevant information of a product, I will walk away. I remember once walking into a major hardware chain store where the display for their shop lights had many of the lights on display mislabeled or not labeled, and worse yet, many of them were not actually even illuminated! Suffice it to say that exactly zero shop lights were purchased that afternoon.
I think organization and flow are important but there can be such a thing as too organized. If things become so uniform that people tune out, or they're afraid to touch anything because it's too organized then that can hurt sales, people start treating it like a museum or library. I like to keep some "organized chaos" in my store which is military surplus. I have a $1 bin that all kinda of undesirable stuff goes in, anything from off-paired boots to ripped clothes, and people love digging through it. If I had a game store I'd have a little bit of organized chaos, a bin of $1 DVDs or something
The dead display was such a killer at Toys R Us. If a corporate person came to visit and we didn't have the display up; even if it was empty, we got crapped on. It made absolutely no sense to me because the space could have been used for other items. If it was something we knew would be back it made sense to keep them, but if anything, pull the cardboard piece until the product showed up. It takes little effort to clear a spot to put it back in.
I liked the flow of the old store and I feel like the new store is still finding its feet. I’m probably just SO used to walking the old store it’s burned into my head.
Lol, I get this at some places too. For example, if I go to the Wegmans on Mt. Read, it's a mirror of my usual stores. To the left is the fresh food area and to the right is all the aisles with groceries. It really throws me off. I could definitely see how you could get the same feeling at the new store. It definitely is different and gives a totally different feeling than the old location did.
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The bit about having sufficient clearance in the aisles is a significant one. The author and researcher Paco Underhill who wrote the book "Why We buy-The Science of Shopping" talks about the dreaded 'Butt-Brush' effect. Specifically, he effectively documented that if the aisles are crowded or cluttered enough that a woman finds that someone bushes against her while she is trying to look at an item on a shelf, this will often be sufficiently unnerving that she will leave the store without making a purchase.
Myself, I find that if there is visual confusion where I cannot easily determine the pricing or other relevant information of a product, I will walk away. I remember once walking into a major hardware chain store where the display for their shop lights had many of the lights on display mislabeled or not labeled, and worse yet, many of them were not actually even illuminated! Suffice it to say that exactly zero shop lights were purchased that afternoon.
I read Why We Buy once a year. Thanks for watching.
I think organization and flow are important but there can be such a thing as too organized. If things become so uniform that people tune out, or they're afraid to touch anything because it's too organized then that can hurt sales, people start treating it like a museum or library. I like to keep some "organized chaos" in my store which is military surplus. I have a $1 bin that all kinda of undesirable stuff goes in, anything from off-paired boots to ripped clothes, and people love digging through it. If I had a game store I'd have a little bit of organized chaos, a bin of $1 DVDs or something
The dead display was such a killer at Toys R Us. If a corporate person came to visit and we didn't have the display up; even if it was empty, we got crapped on. It made absolutely no sense to me because the space could have been used for other items. If it was something we knew would be back it made sense to keep them, but if anything, pull the cardboard piece until the product showed up. It takes little effort to clear a spot to put it back in.
I quite like the flow of the current store. Except that my son LOVES the Gacha machines, so it’s hard to get out there door without a visit there.
Don't feel too bad they get plenty of tokens fed to them. :)
I liked the flow of the old store and I feel like the new store is still finding its feet. I’m probably just SO used to walking the old store it’s burned into my head.
Lol, I get this at some places too. For example, if I go to the Wegmans on Mt. Read, it's a mirror of my usual stores. To the left is the fresh food area and to the right is all the aisles with groceries. It really throws me off. I could definitely see how you could get the same feeling at the new store. It definitely is different and gives a totally different feeling than the old location did.
If you ever feel like stopping by a MTG/gaming podcast I'd love to have you on Cardboard Conversations sometime!