Business Plan Writing 101: Wharton Entrepreneurship Series

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  • Опубликовано: 15 июн 2015
  • Wharton Entrepreneurship Workshop, “Business Plan Writing 101,” featuring Patrick FitzGerald, C’97, Managing Director of DreamIt Ventures. FitzGerald discusses what is required to write an effective business plan.
    #entrepreneur #businessplan #wharton
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    Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world.
    With a faculty of more than 235 renowned professors, Wharton has 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 18,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 99,000 Wharton alumni form a powerful global network of leaders who transform business every day.
    Learn more about Wharton: www.wharton.upenn.edu/
    Subscribe to the Wharton RUclips channel: ruclips.net/user/thewhart...

Комментарии • 560

  • @jose-fischer
    @jose-fischer 9 месяцев назад +439

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    • @Gladys_smith
      @Gladys_smith 9 месяцев назад +1

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    • @luis-gabriel1
      @luis-gabriel1 9 месяцев назад

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      @Gabrielle.. 9 месяцев назад

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      @andymarion 9 месяцев назад

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  • @emilybrown2719
    @emilybrown2719 10 месяцев назад +477

    I came here to learn how to trade after listening to a guy on radio talk about the importance of investing and how he made 460,000k in 4 months from 160k. Somehow this video has helped shed light on some things, but I'm confused, I'm a newbie and I'm open to ideas.

    • @Gracej34
      @Gracej34 10 месяцев назад +4

      Investing in stocks is a good idea, a good trading system would put you through many days of success..

    • @FeliciaJudge
      @FeliciaJudge 10 месяцев назад +3

      @@Gracej34 I’ve been on both end of the spectrum, I was investing on my own for about 3years, did my own study and analysis before actually buying, things became rather difficult after the pandemic which was right about when I reached out to a portfoIio-advisor for guidance, It’s been over 2 years and I’ve scaled up a stagnant reserve of $280K to $700k in just about 24months.

    • @jamesclay234
      @jamesclay234 10 месяцев назад +3

      @@FeliciaJudge

    • @FeliciaJudge
      @FeliciaJudge 10 месяцев назад +2

      @@jamesclay234 The adviser I'm in touch with is ''Elizabeth Pan Holt'' she works with Merrill, Pierce, Smith incorporated and interviewed on CNBC Television. You can use something else, for me her strategy works hence my result. she provides entry and exit point for the securities I focus on

    • @margaritasbunny
      @margaritasbunny 10 месяцев назад +1

      @@FeliciaJudge I must say you are an inspiration because I started up investing and trading as a scared investor who doesn’t want to lose money, glad to say I’m very profitable now and bought my first house through it

  • @Jesus.Hernandez
    @Jesus.Hernandez 4 года назад +336

    00:08 - Opening
    01:52 - Outline
    02:54 - 1) What is the company? (Intro)
    05:54 - 2) Who am I giving $$ to? (Mgmt Team/Bio)
    08:50 - 3) How does it work? (Operations/User Experience)
    20:10 - 4) Where does it belong? (Marketplace)
    29:29 - 5) Why hasn't this been done? (Competition)
    23:23 - 6) How quickly will I know if I will make or lose my money? (To Market Strategy/Roadmap)
    33:12 - 7) What are the numbers? (Revenues)
    37:55 - 8) How much do you need? (The Ask)
    40:11 - Questions

  • @SDRsUnited
    @SDRsUnited 7 лет назад +290

    FINALY, A VIDEO THAT REALLY EXPLAINS HOW TO MAKE BUSINESS PLAN!!! THANK YOUUUUUUUUUUUUUUUUUU!!!

    • @sigeroma6853
      @sigeroma6853 5 лет назад +2

      Nice

    • @memefreak2738
      @memefreak2738 4 года назад

      THANK you!!!!!!

    • @amranow8783
      @amranow8783 3 года назад

      Is there a part 2?

    • @OLink9
      @OLink9 3 года назад

      thankl you samir

    • @Zo-hc2fn
      @Zo-hc2fn 3 года назад +1

      there is the classic store
      let's call it 1.0
      products almost never change
      the owner chose the products
      it is boring
      now, there must be a new store
      let's call it 2.0
      products always change
      people choose the products there will be via an app
      on the app, there is a huge catalog, people choose the products that will show up in the store
      the store is constantly being supplied with the products people choose

  • @vladyslavleonov7873
    @vladyslavleonov7873 4 года назад +190

    God Bless the guy who came up with recording it!! By getting a degree in Business I still have never received such a good lecture. Thanks from the bottom of my heart!

  • @ProfGregJones
    @ProfGregJones 8 лет назад +6

    This was FANTASTIC. Thank you for sharing this high-level knowledge and experience.

  • @themultifacetedmami
    @themultifacetedmami 3 месяца назад +3

    it's 2024 and I'm only 7 minutes in and I'm learning so much 💕💕 This is getting me pumped!

  • @lbyd874
    @lbyd874 5 лет назад +3

    Love this video it really helped me set up my steps and cut it in half my top 500 start-up is close to being finished thanks to your video

  • @benjaminmones7192
    @benjaminmones7192 3 года назад +5

    Best presentation ever. Experience was priceless. So helpful. Amazing!

  • @CebiGreen
    @CebiGreen 4 года назад +5

    I wish I could have watched this video 10 years ago. However, I hope it will not be too late. Well explained!

  • @simonettezulu6576
    @simonettezulu6576 4 года назад +5

    The diagram has life u see everything a business need to come alive, genius work done by a genius. Thanks

  • @lee-annegovender9584
    @lee-annegovender9584 4 года назад +22

    what a brilliant presentation! Wow! i've been looking at samples for the past week but the way he explains it is so simple and easy to do. Thank you

  • @jasoncuza9180
    @jasoncuza9180 5 лет назад +9

    An important aspect of entrepreneurship that tends to go undiscussed. Thanks for sharing.

  • @ILovingItMyWay
    @ILovingItMyWay 3 года назад +4

    Comprehensive. Educational and effective planning. Thank you 🙏🏼 for this.

  • @shwanbrusso7626
    @shwanbrusso7626 8 лет назад +3

    Massively helpful information. Thanks!

  • @DH-ej2sf
    @DH-ej2sf 5 лет назад +1

    Great video! Thanks for posting this wonderful classroom lecture.

  • @AtlasDawood
    @AtlasDawood 8 лет назад +1

    thank you for sharing this informative video would love to see the whole series on business 101 and advance level.

  • @BlogginBrandi
    @BlogginBrandi 6 лет назад +8

    I feel like I'm back in school :) Great advice and ideas to start off with.

  • @EspertoBusinessPlan
    @EspertoBusinessPlan 7 лет назад +13

    My compliments to Wharton School for this concrete video related to business plan writing, that touches all main aspects of business planning

  • @waltondornisch7662
    @waltondornisch7662 4 года назад +3

    This is incredibly helpful and precise. Thank you so much!

  • @reythejediladyviajakku6078
    @reythejediladyviajakku6078 3 года назад +5

    This was great. I’d love to see a lecture on product pricing. What to consider in the price tag of your services

  • @millaracing
    @millaracing 5 лет назад

    glad i found this. very helpful. especially being a philly resident it's nice to know Patrick is in the area. thank you

  • @skcollins1212
    @skcollins1212 8 лет назад +16

    I answered the opening challenge question successfully. It gives me confidence knowing that I am on the right path to financial security combined with being of service to others with my new business venture. This is a phenomenal video for all. Thank you Patrick.

  • @Raccoonov
    @Raccoonov 4 года назад +3

    Awesome and very clear explanation of a topic! Brilliant! Thank you, Patrick!

  • @Eiledon23
    @Eiledon23 6 лет назад +1

    Very Happy I came across this video. I am sure I will watch this more than once in achieving my written my business plan as well.

  • @michellenorleen3427
    @michellenorleen3427 7 лет назад +1

    Thank you so very much! Very helpful as I write my business plan

  • @johnhall3787
    @johnhall3787 8 лет назад +2

    Shared video with my college business class, this video was very informative.

  • @greatbilby
    @greatbilby 3 года назад +2

    A lot of great info they NEED to teach in school.

  • @BizBob2
    @BizBob2 Месяц назад

    Writing a business plan, plain and simple. An information video for those starting up.

  • @CBromfield
    @CBromfield 7 лет назад +40

    Thank you just wish the audio for question from the class was better it was hard to hear, but that's minor. Thank you again.

  • @ImaniOldPage
    @ImaniOldPage 2 года назад +3

    This guy is a great teacher. He gave me the same feeling that I get from watching Shark Tank.

  • @melissalang78
    @melissalang78 5 лет назад +1

    Awesome educational (simple) instruction. Enjoyed. My son wanted to watch too. I chuckled watching the late student in stealth mode with a few on Facebook during class, lol.
    😉 Facebook wasn't even developed during my college years, lol.

  • @tylerroe5175
    @tylerroe5175 Год назад +9

    This video just helped me land a deal for larger manufacturing space, additional mid-volume manufacturing contracts, and 6 months of working capital in an equity deal. All in one day! Great work y’all!

    • @ginatembo8003
      @ginatembo8003 Год назад +1

      Congratulations Tyler. That's amazing stuff. All the best!

  • @SquatSimp
    @SquatSimp 4 года назад +28

    "You are going to build it and no one is going to come. How are you going to get people to use your product/service?" This whole seminar was fantastic. I loved the audience engagement throughout- thank you a ton!

  • @jackiechan6460
    @jackiechan6460 8 лет назад +112

    This is awesome. Thank you. I will probably watch this video several times over as I write my business plan.

    • @sourabhparit5491
      @sourabhparit5491 3 года назад +2

      Have you completed it by now?

    • @jackiechan6460
      @jackiechan6460 3 года назад +9

      @@sourabhparit5491 Yup. And I live in a different state now. I have one of my very good friends help me run it. He's my manager.

    • @sourabhparit5491
      @sourabhparit5491 3 года назад +2

      @@jackiechan6460 Good for you👍👍

    • @jackiechan6460
      @jackiechan6460 3 года назад +1

      @@sourabhparit5491 Thanks. Put in the work and you'll eventually enjoy it.

    • @manuvies
      @manuvies 3 года назад +1

      Did u finally write your business plan?

  • @manujagro
    @manujagro 2 года назад +9

    There are so many different variables in running a business. One of the biggest issues is how diverse that business may be with the people/employees and how they can make up a solid foundation for any type of business.
    Strategies, meetings, decisions, etc… All of this comes from a group of individuals that have their own way of viewing and doing business.
    Their diversity is what makes them strong.
    Thanks for sharing this amazing post.

    • @mikemoore2119
      @mikemoore2119 Год назад +1

      diversity is not a strength. this is a b-school platitude. businesses require 100% alignment of vision.

  • @SuperTimawa
    @SuperTimawa 4 года назад +2

    How are you going to make money?
    What are your costs?
    How are you going to grow?
    How are you going to take your company to the next inflection point?
    Deceptively simple questions. Thank you for this insightful video!

  • @MrY4li
    @MrY4li 3 года назад +8

    This was perfect. This guy can start an online class he would kill it.

  • @TaruProductions
    @TaruProductions 4 года назад

    Great video - You can tell the guy has had a lot of real world experience

  • @liverightcredit4734
    @liverightcredit4734 2 года назад +2

    Cant believe how greatly detailed this was. Simply Amazing. Thank you.

    • @K-WAYY
      @K-WAYY 2 года назад

      I’m here too. Let’s see

  • @sharxbyte
    @sharxbyte Год назад +4

    I'm in the process of doing this right now. This was super helpful!

  • @wyattarent156
    @wyattarent156 8 лет назад +2

    Super helpful, thank you :)

  • @EspertoBusinessPlan
    @EspertoBusinessPlan 7 лет назад +1

    Great video, you went in depth on the topics !

  • @anyazinn5862
    @anyazinn5862 6 лет назад +5

    SO HELPFUL. Wish he didn't skim over sections that were relevant to launching a product as opposed to a tech-based business idea, but very valuable information with a lot of applicable ideas.

  • @vivekjadhav1477
    @vivekjadhav1477 8 лет назад +3

    Learnt a lot..
    Thank you..

  • @jcbecker7725
    @jcbecker7725 8 лет назад +37

    Excellent presentation. Just wrote a business plan while watching this presentation. It is simple and has impact.

    • @imthebest7290
      @imthebest7290 Год назад +1

      How’s the business going

    • @jcbecker7725
      @jcbecker7725 Год назад +3

      @@imthebest7290 - Thanks for asking. I just saw this in my email and forgot all about this seminar. I have a business that I started in 2018 and last year we did 16 million in Revenue - currently facing some challenges and some great opportunities for new growth.

  • @nditzify
    @nditzify 7 лет назад +24

    Wish all my teachers were like this guy

    • @amol12011982
      @amol12011982 7 лет назад +1

      hjjjkkoppppp

    • @ogdumplings8196
      @ogdumplings8196 3 года назад

      Teachers who really know their xxxx usually go to the business, "no one has time to repeatably comfort that ignorant teen." as one of my favorite lyrics goes.

  • @mehmetakifberber1017
    @mehmetakifberber1017 4 года назад +19

    I guess "a student surfing on facebook" is a must for these kind of educational videos.

  • @kamarunong3023
    @kamarunong3023 3 года назад +1

    Awesome lecture! Thanks for sharing!

  • @zemzemtrade5844
    @zemzemtrade5844 4 года назад

    Thanks for the video. well done - i learnt a lot from it. Thanks.

  • @ceciliakim8025
    @ceciliakim8025 6 лет назад +25

    Very, informative. Suggestion- I would love subtitles for the questions from the students or raise up the audio volume for their voice.

    • @anncazares111
      @anncazares111 5 лет назад +6

      Cecilia Kim I appreciate speakers who specifically repeat the entire question prior to answering it.

  • @sinnahj
    @sinnahj 4 года назад

    You can see this info bro! Clear and concise.

  • @johnmombay3566
    @johnmombay3566 3 года назад +1

    Great lecture! I wish I saw this years ago.

  • @Dreygoodness
    @Dreygoodness 3 года назад

    THANK YOU! So much value :)

  • @sallymogoatlhe6648
    @sallymogoatlhe6648 3 года назад +1

    Thank you very much. Very informative and helpful.

  • @wendyferguson4829
    @wendyferguson4829 5 лет назад +4

    Thank you this was great and soo different from what I have seen before. Wendy South Africa

  • @martintumwine507
    @martintumwine507 4 дня назад

    Hoo.This is it.Bring it on.Let’s learn.

  • @nojokej
    @nojokej 8 лет назад

    Great video. Thanks for sharing.

  • @chrystalSexydiabetic
    @chrystalSexydiabetic 6 лет назад +19

    I wish there was a microphone to hear the student questions and responses..

  • @vikasvarma29
    @vikasvarma29 3 года назад

    I was looking for this past month... nicely explained

  • @siriankiptoo488
    @siriankiptoo488 6 лет назад +1

    Thanks for the teaching

  • @philipdidenkov8923
    @philipdidenkov8923 3 года назад

    Wonderful workshop. Thank you.

  • @Birenchettri
    @Birenchettri 8 лет назад

    Thanks for Sharing!!!

  • @dashippo
    @dashippo 4 года назад +5

    I could see this being helpful if I were starting a business with a product I created selling to a market I have to also create. If you're starting up a toy store in a city with no toy stores I dont know why you'd need a one sentance pitch or an advisory team

  • @TheGilayan
    @TheGilayan 6 лет назад

    Thank you! very helpful

  • @LifeWerks
    @LifeWerks 8 лет назад +1

    Very nice presentation from Patrick FitzGerald. So clear and well managed disscusion. Felt like I was back at Uni! Thanks.

  • @rogerkolsson7231
    @rogerkolsson7231 8 лет назад

    Thanks for sharing!

  • @abbyb.2489
    @abbyb.2489 3 года назад

    This was excellent! Thank you

  • @malekmuhaisen312
    @malekmuhaisen312 5 лет назад

    Thank you it is very helpful!!!

  • @ponnokutir3436
    @ponnokutir3436 5 лет назад +14

    Is it me or he looks slightly like Chandler?
    Great video anyway. Very informative, real life example but yet not boring. That's exceptional. Plus he looks really a humble guy. Like if i meet him and ask "Sir can you help me with this busniess plan, he will actually sit and help me write it."

  • @Epicmikey9
    @Epicmikey9 4 года назад +1

    Thank you very much, great explenation.

  • @AILifeUpgrade
    @AILifeUpgrade 2 года назад

    Thank you for this video. I got lot of value from it. Love from India :) Great proffesor!

  • @MathewHeggem
    @MathewHeggem 4 года назад

    Great workshop! Very useful.

  • @arronhyman9197
    @arronhyman9197 7 лет назад

    Great video. Thank you

  • @HYPETALK
    @HYPETALK 7 лет назад

    thanks from ClipInMedia e commerce experts!

  • @davegustavo4726
    @davegustavo4726 3 года назад +34

    Excellent advice, I’m actively involved in the financial market, since I got to understand how trading works better. I follow these general simply rules and this has worked amazing for me. Diversify, dollar or pounds cost averaging investing method, portfolio re-balance every quarter and I’ve found a mix of managed and index funds has worked out the best for me.

    • @andrescastillo2043
      @andrescastillo2043 3 года назад +2

      I’m aware it liquidates cash easily on different capital spreads, What are your thoughts on a developed market for long term growth potential?

    • @kimothyolsen3858
      @kimothyolsen3858 3 года назад +2

      Dave Gustavo these are suitable steps for seeking greater cash flow on long term trends but if things were that simple, one could just set their asset allocation variables and let it ride. Never forget all market commodities is as unpredictable as a sunspot and assets prices drives the economy.

    • @davegustavo4726
      @davegustavo4726 3 года назад +6

      @@kimothyolsen3858 about 78% of my portfolio is in passive index funds and ETFs. I’ve an account manager with a taxable brokerage that I invest in stocks and commodities. It’s comfortable for me this way, I made another purchase in September. We’ll see how it does over time I feel like even if 20% of my portfolio underperforms, I’ll still generate income from other spreads. Better than spending my money on an expensive car or vacation lol.

    • @tonydhaliwal989
      @tonydhaliwal989 3 года назад

      @@davegustavo4726 I have considered putting into practice this investing method. Without doubts i believe a financial consultant is preferred. How do I get to begin with your help?

    • @davegustavo4726
      @davegustavo4726 3 года назад +3

      @@andrescastillo2043 Don’t try to time the market, don’t think you’ll be able to sit in cash until stocks are a good buy. Just dedicate yourself to a managed service, stick with it, rebalance annually and get colossal profits.

  • @amilcrrr
    @amilcrrr 3 года назад

    This is great material. 4 step process very good idea

  • @augmac
    @augmac 7 лет назад

    great video, I will like to have more insight on financial projection.

  • @gl5616
    @gl5616 5 лет назад +4

    This video was well worth checking out for aspiring entrepreneurs, like myself.

  • @saladuit
    @saladuit 4 года назад +3

    It really feels as if i'm in the classroom;)

  • @kanuamaka5792
    @kanuamaka5792 2 года назад

    Thank you for your insight.

  • @edidiongekpo
    @edidiongekpo 4 года назад

    Interesting and very informing. I want to start a small business.

  • @jayrellapumpkinstoprincess9026
    @jayrellapumpkinstoprincess9026 8 лет назад

    Very good information, I didn't know where to start.

  • @johannamonamamvp3945
    @johannamonamamvp3945 3 года назад

    finally i now know how to make business plan. thanks

  • @buckledealer
    @buckledealer 6 лет назад

    great video, very helpful

  • @galihmomo123
    @galihmomo123 3 года назад

    thankyou for the video

  • @sorayasheppard1705
    @sorayasheppard1705 7 лет назад +1

    This is awesome thank you.

  • @benblack4337
    @benblack4337 2 года назад

    very excellent presentation for me!

  • @Bursadesain
    @Bursadesain 6 лет назад

    great content, thanks

  • @tambam630
    @tambam630 8 лет назад +10

    thank you for sharing so much good information

    • @walterotieno3041
      @walterotieno3041 8 лет назад

      +tammi walker , kindly can u help me develope up a biz plan

    • @sravanthisravs1118
      @sravanthisravs1118 6 лет назад

      If you are looking for any website or online marketing for your business text me on whats app +917396223069 www.monsterswebdesigning.com

  • @kahele808
    @kahele808 11 месяцев назад

    Great info! Needs more views.

  • @Gowanwoek
    @Gowanwoek 8 лет назад

    Thank you for your share video.

  • @ms2990ms
    @ms2990ms 5 лет назад +5

    35:12 summarizes it perfectly

  • @ReedoAce
    @ReedoAce 2 года назад

    Well worth the watch

  • @timtievangelevangel5891
    @timtievangelevangel5891 3 года назад

    This is awesome.

  • @BIZOFBUSINESSWITHKANZA
    @BIZOFBUSINESSWITHKANZA 2 года назад

    Excellent explanation!

  • @SmartBusinessPlan
    @SmartBusinessPlan 4 года назад +1

    Its very informative Post Thanks for Shearing this idea

  • @oleole3608
    @oleole3608 3 года назад

    Enjoyable lecture, I learned a lot. Thank you for uploading this to youtube @Wharton School

  • @socorrocbenitez
    @socorrocbenitez 10 месяцев назад

    Even the student knew "Fiverr" was on to something special just by her mentioning the company in its infancy. Impressive on Fiverr's part & the keen "eye" of the student.

  • @jewishboi3384
    @jewishboi3384 3 года назад +2

    I’m starting a business while I’m in undergrad! Very helpful :)

    • @jamesward3529
      @jamesward3529 3 года назад

      I recommend charlhack on instagram. He helped me to get 50k instagram followers on my instagram business account. If you wish to get yours too. Dm charlhack on instagram

    • @user-zp6ff2gr4n
      @user-zp6ff2gr4n 11 месяцев назад

      How did it go?