The Masters of Communication | ETBrandEquity | Ep 1 ft. Abhishek Roy, Paisabazaar

In the ever-evolving realm of the public relations and communications industry, leaders are continuously confronted with a dynamic environment. The Masters of Communication - Insights from Pioneers, is an initiative of India Communication Summit, dedicated to gathering insights from the astute and far sighted communication leaders.
Information today spreads faster than ever before. Although digitalisation has made brands more accessible to the consumer, it has also made them susceptible to the impact of news. Negative reviews online, low quality content and simply not paying attention to what your audience has to say can make or break a brand's reputation.
In this episode, Abhishek Roy, Head of PR, Paisabazaar with Saumya Jain, ETBrandEquity explores the critical role of PR in safeguarding and enhancing the reputation of organizations amidst heightened scrutiny and digital transparency.
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