Conversion Conundrums S1E8 | Chandrika Jain of Lenovo on B2B Marketing

What makes CMOs strong contenders for the office of the CEO? "From being left brain to a healthy mix of left and right," responds Chandrika Jain, Marketing Director, Lenovo India. In conversation with Anirban Roy Choudhury, Assistant Editor, ET Brand Equity, she speaks about the paradigm shift in marketing and the role that tech is playing in simplifying the job of a marketer extensively driven by data. Here is the final episode of 'Conversion Conundrums' Season 1, brought to you by Economic Times Brand Equity. Listen in. Stay tuned for Season 2.
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