The Grand Theory of Apple
HTML-код
- Опубликовано: 11 июн 2024
- Patreon: / polymatter
Twitter: / polymatters
Reddit: / polymatter
Discord: / discord
You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy.
Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: www.aboveavalon.com/notes/201...
If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too)
*The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video.
Sources ###
Music is
Lobby Time Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
creativecommons.org/licenses/b...
Headlines referenced:
www.businessinsider.com/apple-...
www.wired.com/story/hackers-s...
mashable.com/2016/12/30/consum...
www.theverge.com/2017/4/19/15...
seekingalpha.com/article/4071...
seekingalpha.com/article/4071...
www.businessinsider.com/apple-...
www.forbes.com/2009/11/06/iph...
Schiller Quote: / exclusive-why-apple-is...
www.cnbc.com/2017/10/09/the-a...
Happy Holidays everyone! Thanks for being patient while I finished up exams - they went really well because I was able to spend time studying. Thanks for continuing to support my sponsors and I’ll be back before 2018 with another video.
Merry christmas for you and have good day for you:)
PolyMatter thank you! Happy holidays!
PolyMatter thank you! Merry Christmas!
That moment when someone decides to build a bot to dislike-bomb your video.
great
PolyMatter I just want to make one point - about Apple not listening to customers and that quote from Henry Ford. If you take the “faster horse” part of the supposed customer need then you have all the knowledge you need - people want to travel faster. It’s not the customers job to tell you exactly what to do. And Apple follow that principle - with iTunes they noticed that people want a quick, easy and affordable access to music and they want to carry it with them (like on a Walkman) digitally. With the iPhone they noticed that people wanted to use the Internet on mobile but they rarely did because the experience was horrible.
Anyway, obviously one can have wisdom, luck, knowledge to create a great product or service all by himself. But it usually comes from listening to what you customer say and reading their needs. Then it’s a designers, CEO’s job to come up with a solution.
"If you asked people what they wanted they would have said faster horses" - Henry Ford
And that is exactly what they got, more horse power. Or else you'd use kW.
"The problem with quotes on the internet is that you don't know if they're true or false" - Abraham Lincoln
Matthias ELISEE “Matthia Elisee is funny” - Alexander Hamilton
@@pprocon "WTF" - me
Simply me LOL!😂
"If you don't cannibalize yourself, someone else will." - Jobs
So true
That's what yeast and molds do.
wait he actually said that shit?
@@ThunderBlastvideo he said that in his biography
Windows explorer : Am I a Joke to you?
I mean fair enough. Kill you own product with a new one before any other company can
to be fair its extremely difficult to make a product that consumers don't know they want but when they have it, its a game changer.. they started smartphones, they started tablets too and those were huge
philipooi94 now they started wireless headphones and they're super aheaf
@@philipooi94 dude they fucked up the tablets and phones in the same year
Yup
@@philipooi94 they didn't start the smartphones nokia started but they made it easier costlier and slicker
Not a single Tech journalist ever articulated Apple’s core philosophy as clearly and as consciously as you did !
Bunch of Hacks.
I think you Mean concise, not conscious?
maybe it's the only material you came across
concise?
Yet this video isnt even good. It doesnt actually explain most of what Apple does, and is often enough outright misleading. There is so much missing, especially for why people actually attack Apple:
1. Profit IS the one goal of apple, its a public company. The product "values" are only their product philosophy to get the money. That is something you always should consider when apple does something dumb.
2. Apple is perfectly ready to sabotage their products to make more money, to screw you over. Thats why they got lightning ports, instead of USB-C. Made repairs nearly impossible. Killing the phone jack makes it easier to sell their own audio solutions. They had a mouse with the power port at the bottom, so you couldnt use it wired. For their new screen, they literally engineered a power connector that cannot be removed without destroying the port, except with a specialist tool. This is not done because "you dont know what actually want and Apple knows better". Its greed and control.
3. Many of their products try to be special, but they fail to replace actual functions. The smart watch cannot replace a phone, because it doesnt do its job (and those airpods+mic are way too clunky to take out). So people use phones, which can do the mini-tablet job, making the smart watch pretty useless outside of super niche occasoins. Same way you cant replace eg a work PC with a tablet in most cases. Apple just ignores things it cant deal with and throws out random stuff.
4. Apple isnt even as revolutionary or ahead as the video makes you think. They havent even invented the most 'important' tools, like MP3 players, smartphones and tablets. They just polished them up into a more convenient form. How can you say theyre seeking the next big thing if they never actually invented it?
5. In this entire video, there is not a single examination of brand and marketing. The branding as a lifestyle product, an "identity". To leave that out is a massive misrepresentation of Apple, it is one of their biggest selling points. And also a big reason for derision.
Those animations are just so slick!
Andros and lol
1:10 why does the headphone plug look like my dick
ethan yearsley because he is very small
ethan yearsley what the actual fuck
Shreyas Raghavan yeaaah
The saying goes, if you don't create the product that makes you obsolete, then someone else will.
hey that’s pretty good
about i dunno 50 years
Apple: Lol this comments has its wrongs, mostly wrongs
Jasmine: rip me
ha #mehran
andrew No, it's very good
“ People never know what they want unless you give it to them”
Creating new market
Just like Modular phones
its magic. new new new stuff.
The most important point of Apple success is the IDEA OF PERFECTION that their products give to customers. They always seem immaculate,also thanks to their speed, fluidity and simplicity.
This video is pure genius
Steven Truong I see what you did there
?
Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”
Great points. Long term strategies
This video really delved into the heart of what I thought were idiosyncrasies in Apple. I think I now realize what they always try to do. Good job explaining it!
Akshay Anand wow that’s a big word, bet you can’t define idiosyncrasies
But is true, It makes me more understand a bit for the crazy decisions Apple made
techno girl ikr. That tendency to deride someone they perceive as inferior...
techno girl lmao people that think they are the smartest are the dumbest. Think about that one for a minute Einstein
Akshay Anand lmao people that think they are the smartest are the dumbest. Think about that one for a minute Einstein
Apple makes more sense if you think of it as a fashion company.
Smeetheens your very very right
Well yeah they sell overpriced stuff that only looks good and has terrible functionality
It isn’t terrible so stop hating
Well not really, there’s a reason why many use apple products that’s because they’re reliable. Are they the best? No, but they’re reliable and easy to use. So comparing them to a fashion company money wise makes sense, but they are usable unlike many so called “fashion brands”
Meh, I dunno when Samsung is gonna put in dot projectors in their phones for the sake of the security of there costumers.
"If I had gone by what people said they wanted, I would have invented a faster horse." - Henry Ford
Seems Apple follows a similar strategy.
Yep. Steve jobs and Henry ford were one of the finest brains available for there time. Apple even today still lives upto jobs legacy. Most people seem to bash tim cook but they actually never understand that apple has always been this way.
well techincly he did
Even Disney
Tim Cook is a pretty damn good CEO if you ask me.
he understands apple's philosophy and by extension jobs', so yeah he was a good choice.
yeah but it can never be jobs apple again.
R.D.K it’s not suppose to be it’s a different time
He knows how to speed up the progression of technology.
But Craig Federighi would better.
Sir, you are a smart person with a keen ability to analyze a large phenomenon to an abstract level.
Sir...
Bruh it's really not that serious
I live for this comment :D
Most well said comment
MY phone has all those things so screw Apple's for taking away everything. My phone is $600.00 less. Fast charge, 64gb onboard storage, add on 128gb mem storage, 4gb of memory, jack and IR blaster, Octagon overclocked 2.4?, 4k videos.
I used to be really mad at apple but after seeing this i understand why they do what they do. Great video man.
Saurabh Raut profits
Saurabh Raut steve jobs called it ICE 2.0. Like a type writer company at their peak stopping making and selling typewriters, and sell computers instead. Even though nobody has or wants a computer!! Why???? Because they know every mother fucker will use a computer next generation!!
So they will dominate the market. A computer company selling a smart phone ??? Why ??? Because it's a small computer and we all want that computer In our pocket !!!! Simple really but takes literally future telling absolute accurate predictions.
Look at VR, back in the minority report film they thought they needed VR gloves. But the next generation uses things like Microsoft Kinect to detect motion without gloves!!!!! Even futurists get it wrong, but apple actually gets it right every time.
Headphone jack???? Retards the next generation is CLEARLY WIRELESS!!!!!! When Apple do it, it literally is the industry standard then. Like when Apple used USB and NO COMPUTER DID !!!!! WTF??? You can see why, because USB was clearly the future.
why do indians hate apple so much
Congrats, you get a couple of bows from apple sheep.
P.S. Am an apple sheep btw (bows)
Akash Khakare no because they are Samsung sheep farm.
This is most definitely the best explanation for the Grand Theory of Apple that I have ever heard.
im from 2020, apple now ditched the power brick included for their phone
Really interesting video! Gave me an entire new perspective
Fascinating video ! Really nice work on this one.
Loved your point of view. Never saw Apple at this angle!
2 videos in from this channel and it didn't take me long to realize the awesome, interesting, superb content and to subscribe!!
Such a good video. As someone who hasn’t upgraded his iPhone 6s due to the lack of the headphone jack, I can at least better understand *why* they did it.
FutureNow just get a Motorola/Samsung, they work better and have better graphics, storage, and camera quality
The average person is not thinking in better graphics, storage and camera quality (I mean numbers), that's why in Apple you see they're introducing, for example, new features that will make the use of their products easier, if they want to show that the camera is good, they'll show you directly a photo taken with that camera and they'll hide the numbers, for example, the Macbook, it's a light, thin, and ultraportable computer, with a very good, and also different keyboard, a very good screen, but they don't advertise, 2304x1440 resolution at 226 pixels per inch, they simply say "retina", the average computer user is not actually interested on the processor, they only see the space, the RAM and what they advertise.
Frisk motorola isn't that great at camera tho. But motorola is perfect for budget Android phones
Frisk um... what? The iphone always runs games and apps at higher quality and higher FPS the Samsung has... 2 things, customizability and oled... and the X destroyed oled... personally the only thing missing is that custom skins the galaxys have (i had the s7 a year ago) but... the iphone always had higher FPS i mean rules of survival is a perfect example... mg friends s6 cant handle it.. my X runs it like a hot knife in butter. Bet my old iphone 6 runs it better. Optimization is better, storage, google photos? i had an SD card on mt s7 but... i never used it, it came with 32gb stock, and even with movies i never went over 32gb, i even did homework on it... camera... debaitable, i love pro mode but auto was over saturated apple doesnr have pro mode and are great in auto, but lightroom gives iphone users promode... sooo yeah... samsung lost me, if i evee go back to andrioid it will be for the op5t
OverKnight 52 i think he meant screen resolution and oled screens
When Apple removed usb type a and replaced it with type c on the Mac book pro. Every was booing them.
Now, 1 year later, everyone demands usb type c on everything from motherboards to cases to phones
Blue Behemoth
People wouldn't have booed them if they included a dongle with one USB C and two normal USB ports.
As for phones? USB C is better than the lightning connector in every way.
They are a massive ass cash cow
well and one of the very last company without USB C on their phones. Dongle money
but it is still annoying as fuck. Of course peole want usb c, but no one realy wants a laptop which only has usb c. It makes the user experience so much worse.
Apple pushes the market toward usb c but usb type a is a standrad which exists for far over 10 years now , you can not change something like that so fast.
Jakob K. Well, look no further than 3.5 mm headphone jack, which is around for 50+ years and will still be around for another couple of years. Apple kills it. Now everybody follows. With BT5.0, headphone jack may not be missed by a lot more people in the future.
Wowy, who the hell is this?!?! Where has he been all this time?! Keep up the work! Love IT!
4:17 The date marked is almost the same date we had wwdc in 2020. This video is from Dec'17🤯
And that’s the day they announced mac’s transitions to Apple Silicone
@@chandlerwright5460 that's kinda scary
Keep up the great work, someone is dislike botting on the video. I'm pretty sure a normal person can't hate the animations this pretty, simple and cool. I love your videos, dont get demotivated.
Marin oh good I thought it was legit
smoov22 probably a very avid apple fan.
"I'm pretty sure normal person can hate the animations this pretty, simple and cool."
I'm pretty sure you meant to type "can't hate the animations" there
Drakan R yeah lmao
Wow that is so true, once the company starts doing everything the user wants ( try to make everyone happy) it becomes unoriginal, is no longer unique and is mow replaceable cause every other company is doing the same
Daniel Sjie JUST REMINDS ME OF THE SIMS
I'm very impressed by the quality of these videos. Well done!
Apple is like humanity, we're inventing robots to make things easier but ironically inventing them to replace us
I used to strongly dislike apple with an loyal hate but this video has made me think, good job! I still dislike them but at least I understand them.
Colin Einnif people like you I respect. I am a apple sheep because I prefer there products that does not mean I hate everyone that uses android but me myself I prefer apples products. Some people say I hate apple but then they say it no matter what they see if they see I video like this they just comment “stupid apple fanboys”. Glad you were respectful about it.
Joe Reigns apple sheep lol
This video should change nothing. They are just a greedy company who want more money no matter what.
@@joecampbell-smith6289 You know it's sad to admit that you are a sheep of anything
9 year old epic gamer soldier
yes you are totally right, apple is the only company who wants money...
If they cared so little about profits, why do they still stick with the lightning port when usb-c is such a better option for the future?
Mike Liu because the change to lightning wasn’t that many years ago in consumers minds they would reject another change
sgtpepper54321 It the change that most people wouldn’t reject.
If their macbook already have usb c, most people would be happy to switch.
A “next big thing” could be an iPad in my contact lens , powered by the salt in my tears ?
I've just been binge watching your videos right now and I am hooked to your content... You have got a new subscriber!
Such a wonderful video! The animations are extremely good and I learned more about Apple then ever before. Keep up the great job and Merry Christmas from Germany!
Silverstar Frohes Weihnachten, German friend :-)
1:19 I see that Catan Reference
I don’t think anyone’ll see this but, I want to recommend this channel called “Apple Explained”
This guy (Greg) does a fantastic job at answering all the obscure / confusing questions about Apple & other tech companies.
Some videos may seem biased, but I think he’s just trying to point out how ridiculous the Apple Hate is.
I would personally say that he sheds light on all the things the majority of people seem to ignore / purposefully deny...
I know this won’t be the Apple Hater Cult’s cup of tea, but I that it’s very important to educate ourselves & not inject our biases into places where they don’t belong.
With that said, here’s the channel.
m.ruclips.net/user/gregwyattjrvideos
CGP grey and PolyMatter posted on the same day. It must be christmas already or did I miss something?
Such a nice present. Thank you.
I'm really confused about the amount of dislikes this video has. It seems like a fairly good explanation on how Apple makes decisions and is on par with what the channel usually produces. I also couldn't find any comments about where the video was wrong/bad. Could someone enlighten me?
He basically says that Apple makes it own stuff obsolete... ignoring the fact that almost everything they make is obsolete when it comes out... their computers', smartphones' and tablets' specs are awful compared to their competitors' ones... and they are overpriced... and hated... Apple treats it's customers like idiots and children... Apple just sucks all-around
So people are disliking a video that tries to explain how Apple works because they don't like Apple?
People are weird.
But he his not talking about the next iphone making the previous ones obsolete, he is rather talking about the next"big thing" that will make smartphones obsolete.(you choose whether they will or someone else will)
Someone hit the video with dislike bots
RUclips is really good at filtering bots though. (Maybe it will be filtered later? IDK)
This was really well made! Gave a like because I loved it!
The iPhone 7 was designed to be as water-resistant as possible without compromising Apple's aesthetics. Removing the headphone jack reduced the number of "holes" in the iPhone 7's outer casing, eliminating one of the largest weaknesses in the water-resistant design. Removing this fitting also allowed Apple's engineers to cram more electronical components into the unit, effectively solving two problems at once.
That is pure bullshit, waterproof 3.5mm jack do exist, period. And "stranges Parts" brought back a working the 3.5mm jack in his phone, without compromising the phone. Apple wanted to make money by selling bluetooth headphones.
It also allowed apple to literally. Fucking. Milk the literal shit out of the dongles for lightning cables. That’s the main reason why I got a Samsung. It’s so fucking expensive.
InventorZahran 327 My LG G6 has a headphone jack AND a higher water resistance rating than the iPhone 7. Complete bs
They wanted to sell Beats headphones; overpriced crappy bluetooth headphones, because they bought the company. Bluetooth doesn't sound good now and it never has.
I can see one fatal flaw in this strategy. If the market is already existent, then it is hard for Apple to dominate it. Take a look at Smartwatches and Wireless Earphones. When an Apple consumer tests out another product, and the consumer finds the product better, they switch. For example, Apple releases the Apple Watch when the market is oversaturated with Fitbit. And although it did made a small dent, more people still buy Fitbit, even the loyal Apple fans. Same goes for loyal Apple fans buying Beats, Jaybird or Sony wireless earphones. So this strategy mostly works on a situation when the market chosen is not oversaturated.
Incorrect. Apple has the most loyal userbase in the tech market. Because you know an Apple product will be of a certain standard and will be pair-able with the rest of you Apple devices. I personally don't use them but those who do almost always have a package of Apple products.
Here's my sources, you're completely off. Apple is currently the fastest growing smartwatch producer after Huawei. Fitbit is really losing it's position in the market. Pls stop misinforming people, you obviously have no idea what you're talking about.
www.macrumors.com/2017/11/30/apple-watch-market-share-3q17/
www.idc.com/getdoc.jsp?containerId=prUS43260217
It's not the same for the smartwatches and earphones. But for iPads and Macbooks, if you see someone with them, there's a high chance of them owning an iPhone. Sure, there are some very very loyal fans but the earphones and smartwatches are not necessarily required in the ecosystem, so some loyal Apple customers still buy the better alternatives which are _better._
Stop liking your own posts and check the links I sent you. You are clearly wrong. Apple smartwatches gained market share this year, from 7% to 10%. Fitbit dropped from 20% to 13%. The trend is obvious, I have no idea where you get your numbers from.
What links? I don't see links.
probably one of the best videos I've seen recently!
and probably one of the dumbest comments
Henry Ford once said that if he had asked consumers what they wanted, they would've said faster horses.
Similarly, Apple sees technology as a means to an end, not an end in and of itself.
This video is so good. Keep the good work.
Finally someone who gets it.
lol like you knew this shit already
Valkarez he’s just explaining what Apple fans like about Apple. Which in turn is why they’re successful. People that aren’t fans don’t see all these pieces and assume it’s just because it’s a brand or because it became popular it remains popular which isn’t the case. This video isn’t a revelation, it’s just a good explanation of what Apple fans explain to people every day.
Radical Edward no. most apple fans like apple because they make good products. but i guess more superior and intelligent beings such as yourself are able to see the big picture and appreciate the innovation and pure genius of apple.
Triggered
well, anyone anti Apple is nothing but a bias google robot majority which makes them the robot sheep. Seeing that Apple offers exclusive products rather than the conventional/prostitute android ware so that anyone and everyone can be a android phone.. Most Apple users dont care what Android users have to as their lower iq opinions dont count. Cant help the Android zombies, cause they cant focus on a single product, they jump from product to product and from gadget to gadget, bedazzled by gimmicky and flashy things rather than what ads value to their lives, the more imitation tech a thing has the more likely an android users gonna fall for it. The Apple user focuses on life, while their products is just something that ads value instead of trying to keep them busy with features that soon lose their charm and infatuation.. Cant blame android users for not getting it, after all they listen to everything their company says, after all its the worlds most powerful advertising company, so understandable that android users cant think for themselves, thats why they love ads and distractions. so lame. meanwhile google employees prefer using mac computers... and iphone’s of course. Find it funny how the very arguments they try and use against apple products is actually the very arguments that apply to them.
By the way, dislikes and likes are treated very similarly by the YT algorithm as “engagement” so it’s not all bad to get dislike bottled, they’re actually still helping the video rank.
I hope so, would be funny to see the downvote bot(s) help my channel...
in fact it might actually help even more
"look at how divisive this controversial this video is!"
I think it’s just because Apple haters are even more passionate about hating Apple than Apple fanboys are about Apple
Not anymore actually
Manuel Gonzalez Parra definitely
7:00 2 years later and the IPad Pros with Magic Keyboard and Apple Pencil 2 are better buys for a laptop than a MacBook Air or MacBook Pro 13 for most users. It’s obviously still not at the point of completely replacing the MacBooks but it’s incredibly powerful and it’s clear that eventually, that’s where they’ll be heading.
Steve Jobs once said, "It's not the work of consumers to know what they want." He considered market research as a waste of time.
Awesome video with great animation! I loved how you stayed unbiased, even when most of these kinds of videos are biased! I’m subscribing! 😃
Unbiased? LOL. This not only biased but either naive or deceitful. It has nothing to do with reality and the true motivations behind Apple's choices. NOTHING.
1. If technology is Apple's enemy it’s to make people think that iProducts are above it and above trends... They're MAGICAL. The constant use of this word by Jobs and Apple's marketing is no accident. Because they almost never have the best and more powerful component (except cpu... until it's throttled) and they are now always late to the market (me-too products).
The other principles are just marketing basics.
2. If they don't sell anything and everything (yet) it's because it would be stupid and suicide. It would dilute the brand. Though they started doing it and it will happen more. Apple needs to try and keep up with a significant growth for shareholders to be happy (more accessories, more iPhones models etc...).
3. They don't try to do "smaller". LOL. The iPhone has never stopped getting bigger and will keep on doing so this very year (6.5" model). The Apple watch isn't there to replace an iPhone... EVER. It will never be a standalone product. it's an add-on. Like an iPad is an add-on to a laptop which is an add on to the desktop computer. They purposely limit all these products to NOT be able to replace the one they're supposed to be able to replace. The only thing Apple wants is selling more products.
4. That's also the reason why Apple doesn't listen to feedback. Beside the arrogance, I mean. It's because if they sold what people truly wanted, they'd sell less products that could do more (like a true hybrid laptop/tablet)...
The iPhone is limited in every way possible to accommodate Apple’s other businesses (selling digital products and services are the main reasons of these limitations like no USB mass storage, no Bluetooth or NFC files transfer, no file manager, no SD card slot etc… All this is to force you to buy from iTunes and use the cloud. The headphone jack removal is to sell more bluetooth/airpods earphones. It's not because it's "the future"... LOL. The removal of the home button is because it's easier and cheaper to build a phone without it. Less mechanical parts. And also to try and differentiate themselves -- with a WebOS/Palm like interface which replace buttons by a couple more gestures -- to hide the fact that they just launched another me-too phone/product etc...)... And because it's, like every company, lazy. Meaning the less they spend, the happier they are. They try to find the sweet spot between least spending possible for the most profit possible (that's financial efficiency). And with such un-demanding customers, the ratio profit/cost is enormous.
5. They haven't innovated for years beside for anti-consumer moves like the removal of the headphone jack, of ports (to sell more adaptors and cables). So, if they don't listen it's NOT because they create innovating products that the consumers couldn't have thought about by themselves... But, again, to maximize profit and keep on making decisions that profit Apple, not its customers. Their customers ACCEPT it. iFans and iPologists try and make everyone thinks it's because of grand vision for the future or "grand principle" that'll benefit them in the end... but it's just NOT true. And customers keep on buying Apple DESPITE these choices and moves, not BECAUSE OF them.
And they don't pour huge amount of money in R&D, no. In fact, they are spending less than Samsung, Google, Microsoft etc... DESPITE generating a LOT more money.
Again, from their point of view, the less they spend, the better. Always for the same reason: profit margins.
And it works, since people and videos like this justify and even glorify every bad moves and average or mediocre (made to be magical) me-too products Apple sell.
6. The author of this video, and contrary to what he claims, doesn't predict ANYTHING with "his" "GRAND theory"... Apple will make a new iPad? Maybe a hybrid? Or something completely different that we don't know about? What great predictions... LOL. I won't even talk about the ad... he's indeed clever in the way he delivers it. But where’s his blog/website he built with his sponsor’s product?
This wasn't supposed to be such a long post... LOL. Thus, it's not very well presented or argued. But I think you can get what I think and what I'm trying to say.
I only edited it for typos.
For (way) better posts and more (sourced/backed up) info and revelations you can read Apple: The Forbidden Truth --- or visit iHateAppleFanboysCOM.
Noah Pelfan hey hey hey, it’s a non-Apple user, coming to save the day with the world’s longest comment!
@@noahpelfan1708 Wow, somebody's butthurt eh?
@@noahpelfan1708 know it’s been 5 years but thank you for this comment. Apple marketing is so pervasive that I was amazed at this video and (for a minute or something, until I found your comment, at least) thought it finally explained what I didn’t understand about Apple, even tho I had my perplexities like how anyone could think that something like removing the headphone jack is anything but a move to force people to buy their insanely expensive airpods.
It’s always good to read opposing views compared to what you just read or listened to, because when we hear someone arguing a certain point it’s easy to think “this makes sense, they must be right!” without even trying to hear the opposite voice. You made me realise this video could have been written by a Apple marketing employee for how much it excuses their morally questionable practices in such an apologetic manner, even painting it as a grand theory meant to ultimately deliver something better for the customer (and people all over this comment section have completely fallen for it, writing comparisons between this and henry ford, who btw didn’t invent cars but that’s another story).
Oh, btw everything you wrote still applies today, 5 years after your comment, but I think you know this already.
I’m glad I live in a country where most people don’t use iPhones
The “Sorry Myke” at 2:60 just killed me.
ethan Ahlstrom 2:60?
You mean 3:00?
Wait a minute... **facepalms**
Dude your videos are the apple of explanation videos. So sleek, so good, so aesthetic
The amount of effort you make in your video is amazing
The real reason Apple got rid of the headphone jack wasn't because of courage... They didn't create the headphone jack/auxiliary cord so why keep a port on their phone they didn't create. They don't make any money on it and it was taking up a little space. For each third-party lightning cable sold they take a cut (which varies from company to company.) So every time something gets plugged into an iPhone 7 or later they're guaranteed to make money. The later iPhones are selling themselves just in patent royalties. So in the end, removing the port is just another way to maximize profits.
They are just moving forward. They are not afraid of using a new port or technology. They where criticized with usb-a, the cd drive, and now with usb-c and no headphone jack. soon the industry will follow, as they always do.
Cesar Battistini Maziero "The industry" doesn't follow Apple... Apple follows the industry and markets it better.
Cesar Battistini Maziero Wired headphone are still popular and most people still rather use wired headphones.
If they change the lighting connector to usb c and allow user to buy wired and wireless headphones combination then I would probably be ok.
Nice work! The videos just keep getting better! :)
I'm blown away at the like/dislike ratio, though. It seems super odd that almost nobody in the comments is saying anything bad about the video, plus with the amount of views it has, I find it highly improbable that 1/5 people that watched this clicked the dislike button :/
Not to grab a tinfoil hat or anything, but something shady might have happened...
Either way, I'll do my best to counteract it by giving it a like! ;)
It's dislike bots
It was most likely a bot
It’s now 11k likes and 1k dislike that’s good
If I had to guess, I'd say it's the squarespace plugs. Everyone knows Divi's better... (not being serious)
I’ve always heard a lot about this overprice thing. I remember when my friend told me that apple is a waste of money, and after that he bought an expensive nike shoes for himself.
the thing is that expensive shoes can sometimes be worth it. almost always the nike or adidas shoes feal so much better than the walmart brands. if you look at an Iphone you can get pretty much equivilent specs for a much lower price
Joshua V one thing with iPhones is that other phones don’t compare to their efficiency, they don’t do as much but they do everything they want to do extremely well, and android does too most of the time but there’s always the chance that with an android apps don’t run as well as an iphone
@@lolom8772 I have never experienced what you are talking about
Joshua V I’ll explain it more since I was kinda vague, usually from what I’ve seen and from what I’ve talked to people about is that even though Apple does less on their phones they are able to make it do what they do very well, like social media will work way better on iPhones, the cameras are less powerful than androids by quite a while but if you take the same photo multiple times it will turn out the exact same on an iPhone when on an android phone you could do the same thing and maybe get one of the pictures you took look different, and also Apple devices are usually better kept since they are updated for longer than android phones. I love apple devices and I won’t stop using them but it’s not like android hasn’t done some really great things with phones, they’ve made super powerful cameras, extremely well made chips and screens, etc. but with android devices there are so many different models that keeping them updated, all running efficiently, and more things it’s just harder to keep up with Apple in those categories. I hope that made sense I feel like I messed up a few times in that text block
It took them 5 years since this video got made. Pretty cool.
For the longest time I thought they lied , But Apple really *Think Differently* ...
And that’s what makes them successful...
Steven sorry to correct you but it’s “Think Different” not “Think Differently” .
Sorry xD
BOT 360 no it’s *thinks differently”
Corrected! But I wrote thinks differently because it was grammatically apt...
>looks at name
nah steve jobs you aren't fooling me
apple thinks predictably...
Remember when people called apple crazy for removing the floppy drive in the first iMac?
Remember when people bashed apple for removing the CD/DVD drive on their laptops?
Things we may have been reluctant to let go of, and pave the way for future UI. I'm not saying that removing the headphone jack is the way of the future, but in doing so, apple is forcing the world the adapt to a rapidly advancing world.
Just imagine one day where USB C is standard for everything. One port for everything, isn't that the future we've been wanting?
Scott Chiste great speech, except apple uses its own proprietary port which milks them money anytime someone wants to design something for it.
Apple is not forcing anything, they are only looking for maximizing profit, its the market sheeps that make apple sound like some godsend blessing
Scott Chiste Also removing features that everyone needs isnt exactly innovation.
If they were really ahead of the curve, why havent they still not implemented USB C? And why did it take so long for them to add wireless charging when every other phone has it since years?
Why is the fact that Apple designs and licenses their own port systems a bad thing? If companies couldn't patent or license anything, no one would make money and we'd have no third-party accessories. Also, I just want to reiterate that everything isn't meant to be open-sourced, dude. If anything, I'd consider that fact a positive... It was literally said in this video that Apple's goal is not to give people what they want, right? So why be surprised when they don't?
Apple doesn't innovate much. Apple capitalizes on tech either they've already designed for use in their own systems, or tech that they feel is ready to be implemented and introduced to the world-stage. They shape the market in their direction, and THAT'S where the profit comes from. Apple also didn't make the first smartphone, but look where they're at now... It's all about timing, influence, & execution.
The goal isn't to be ahead of the curve, the goal is to bend the curve in your direction.
Thanks the video explains a lot. I love the animations and the structure.
Apple will make a product that doesn't suck when they make a vacuum
William Haynes great play on words
Lol 😂 pretty good bro
You suck
great dad joke, can I pull your finger next?
you deserve to be on the front page of reddit
i liked rubbing my finger on the home button on the iphone
🧐
🤨
That’s some weird fucking shit man
This sums up what I’ve been trying to tell people for years.
This is really good analysis!!! How do you come up with it? How do you do research? I wish more students in my cohort thought like you.
Binge watching this channel today and I have to say, the way of putting those sponsors ads are damn smooth.
Plus the animations & transitions are really very well done.
👍
It looks like you got hit by dislike bots for some reason. Idk why. Sorry man.
Yeah, pretty sure someone used a bot. :(
PolyMatter
I feel so sad for you
EDIT: hey it seems like its already up!
PolyMatter just Apple trying to hide their secrets
*"It's ok, just report the bots..."*
BUT, by The way RUclips works these days it won't work :(
Senic Tha Hedgehug you can't see who dislikes videos though
I'm not a Chief Executive Officer, so I can't be overly hung up on Apple's success as marketing wizards.
However, as a consumer, I can't ever respect their design decisions. Louis Rossman put it the best (regarding their computers), they can't engineer worth a damn, hinges on their notebooks suck ass, the aluminum is an overrated grade of aluminum that seems to warp easier over time, and that removing the headphone jack is such a jarring decision that it hampers its ability to be a decent multimedia machine. The headphone jack isn't even dedicated to one function, it can be used as a charging method if it were programmed to do so. Apple is killing off fingerprint scanners because they couldn't be the first to implement them under the display, which is a defeatist notion.
Planned obsolescence isn't a bullet we dodge as consumers.
Not to excuse Samsung for disrespecting the consumer by removing expandable storage options from the S6, their reasons were the perception that SD cards are not reliable in the long run even though same can be said about eMMC Flash on laptops, if you're performing intensive tasks on them in the long run. I currently use a budget Galaxy J3, loving it's removable battery and headphone jack, but these are clearly not a selling point for flagship devices anymore.
LOL These are not flagships because of its ports? This is why it is a flagship, it is their best product and bleeding-tech as it can be. If we lived with the mentality of not getting rid of any ports, we would still live in the CD player era, lmao. These ports are fully universal and transfer speeds are insanely quick. IMO SD is useful but it will be outdated soon enough, and that comment on Samsung removing the SD card is not true, my Note 8. You are a third rate moron.
AxemanMessiah Removing ports is very inconvenient for the user and idiotic in terms of design. If you are removing obselete ports and replacing them with newer ports, I would understand but removing a port that has been there and was also used by many iPhone users doesn't make any sense to me.
AxemanMessiah, calling people morons won't help you prove your case since you have shown that you could not have a rational and respectful conversation without resulting to insults.
Because bluetooth 5.0 is paving for the future. USB-C may be a hassle now but it's already showing how much more seamless the future is. I like the idea of having one port do everything and until then can live with an adapter, which isn't going to be very long. It has only been 1 year with the headphone jack removed and USB-C on the MBP, and in that year, so many manufacturers starting making USB-C drives, power packs, etc. along with major contenders also moving to it (ex. Samsung).
I love your videos, I binged watched them all and learned so much in one day. You’re a very special person, making the world a better place.
I am a huge fan of your channel, great quality animations, as well as voiceover. Great Job!
What a video, you really got the point with reasons to support it. Besides, this kind of approach to video is what people need to be informed
Think different...that was the slogan of Apple when Steve came back as the interim CEO. However, after his death, every board member has their own ideas to implement within the company because they think differently and rushing their technology too hastely.
Time can only tell if what they did really lead them to further success.
3 trillion dollar valuation in 2022 with no signs of stopping. I think they'll be alrigjt
This actually makes so much sense omg
I love your channel it’s sooo interesting and informative
Absolutely genius video it all puts everything into perspective now. definitely sharing this, thanks for making!
It's cool and all, but what's the point of all this if they still don't have a damn equalizer in iOS or an option to disable that deafening low battery alert on the Airpods. And these issues and bad design decisions are plaguing their products and what ultimately will lead to their fall unless they stop this stupid strat of "ignoring the customer."
I got an iPhone and Airpods and had to return both (due to the aforementioned issues and many others) and go back to my Nexus 5X which is a much more polished product. Now switched to the OnePlus 5T and couldn't be happier.
No, those other platforms you mentioned are not more polished at all. Every single thing Apple does is very intentional and thought through. And they can ensure that because they work on so much fewer products compared to others. Saying they're not polished just because you don't prefer some of the ways they do things is ignorant. And clearly as the video explained, not doing everything that their customers tell them is not a stupid strat at all, and it's what made them so good for their customers ironically.
@@utubekullanicisi are you saying Apple intended for their customers to go deaf?
Amazing analysis, instant sub! 💯
Love your graphics and animation!
Nice set of principles!
That being said, 1st is titled absolutely wrong. What apple is doing is the opposite of technology transparency. They abstract technical stuff away and lock down as much as possible. Simple to use comes at a cost to understanding how it works. It's a true principle, just imho titled wrong.
2nd is the most important. Those 4 squares are the reason why Apple is alive today. It was masterful of Jobs to cut on the number of products and focus on excellence instead on a couple of key products. A lot of companies accrue cruft over the years of operation, and it's always painful to shed dead mass.
3rd. is a double edged sword. As long as a company knows what they are doing, it's really good. Once they have lost their way... not listening to your customers and delivering products/features they truly don't need will doom the company.
I think we may just have a different understanding of the word "transparency" in this context. You say "They abstract technical stuff away" which is exactly what I mean, making the technology transparent and presenting their own interface that is as distanced from tech jargon as possible.
You may be right. Did a quick dictionary search, and turns out it's one of the definitions. "COMPUTING: (of a process or interface) functioning without the user being aware of its presence".
General definition goes like this: "easy to perceive or detect"
Which is odd, because if user is not aware, how can he perceive or detect? Seems like a contradictory set of definitions. The only possible solution I can think of is transparency of purpose and effect, not the inner working of interface or process.
20 seconds into the vid and i immediately subscribed :)
Wow that was great. Keep up the good work. I genuinely never knew this about apple. I kinda appreciate them even more now. Thanks
The video is so good and made so much sense, it finally got me over the disappearance of the aux
Those animations are great. And video is very grandly made. Amazing!
Soon apple wont support charging by cable that’s why they are developing wireless charging, all because they don’t want ports on the devices which is pointless
Portless is the future
In the future you’ll just install iOS.setup in your brain and it will do everything for you :)
They aren't developing wireless charging... this is tech that has been used in smart phones and watches for about 6 years. They were just very late to the game
LOLUNIT its how they envision it is what makes them successful. I love wireless charging but I never thought about setting it on a table at a airport and it'll automatically charge.
Don't Read My Profile Picture they have been doing that in cars and tables for years, sorry. I've had it in my Ikea table for 5 years.
Even with this cheerful music and illustration, these videos make me feel like we're entering some dystopian cyberpunk future.
The animation is ON POINT in this video
I love the new loading bar. Much easier to see and just more aesthetically pleasing
I wouldn't be surprised if this was a sponsored video. It's like you're trying to get people to buy more apple products, and to be completely okay with what they're doing, which isn't innovation. They want to be as minimalistic as possible by removing features that make the user experience easier.... wait what?? It doesn't make sense, it's all for the money. They know that people will keep buying their products, no matter what they change or remove. They remove stuff so they can sell other things (such as the airpods), they make things cost more money, even though they're meant to be minimalistic. There are other things out there now that can do the job that apple products can do, and more, and you can get them for cheaper than any apple product.
These are excellent college business analysis papers haha! Keep up the outstanding work!
This is one of the best tech “ideology” videos I have seen in recent times. Amazing job!
I hope you do this for different companies. Man i love these videos.
Edit- your videos show so many things that might not be as good as it seems or things arent as bad as they seem.
This was an amazing video. I enjoyed every part of it and literally realized that I use every one Apple’s products in the exact order and way that you mentioned.
I saw that! "Sorry Myke"
The MultiPad Lifestyle will live on
Good job, thank you so much for sharing your knowledge
Awesome video! I love you and your videos. Without you I would be sad lol :P. Keep doing what you are doing and I hope the best of your channel!
LunarAtom
There is one part he got wrong though. Companies are run by individual employees. The video describes Steve Job's methods and without him they are already deviating from them.
Who would win?
A multibillion dollar industry pioneering our society
OR
One Appley boi
Hey, thank you for the amazing content. Btw, what software are you using to create those animations? I would love to know.
smart glasses, and they're gonna call it the i-glass :D
U put into words what i have been trying to convey for years