Sweet result: how Mondelez invested in Cadbury's factory
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- Опубликовано: 14 окт 2017
- Cadbury's chocolate factory in Bournville opened in 1879.Today it's owned by the US food giant after a hotly contested takeover. But after initial fears Mondelez might shut the plant, the Americans have reinvested. The FT's John Murray Brown reports.
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Cadbury's dairy milk now tastes awful
It's a shame the chocolate tastes disgusting now.
They also sell 'cheap' version's of our chocolate abroad ruining the brand just for profit also. An aweful company that has neglected that orginal principle of the company.
The situation is more complicated than that. For example, Mondelez does not sell Cadbury products in the USA because the rights to use those names and makes those products was sold by Cadbury to Hersheys before Mondelez bought Cadbury. Hopefully when that deal expires Mondelez will start selling the real thing in the USA.
@@danielmorse922 No it did not, Cadbury was put up for sale by its share holders, Hershey Chocolate put in a bid to take over the Cadbury Chocolate empire, but Kraft Food of Philadelphia cream chees fame again an American company put in an Hostel higher bid which the Cadbury Shareholders accepted which put Kraft as the new Cadbury owners out bidding Hershey Chocolate, Hershey did not like this and got the US government to ban the import and sale of UK made Cadbury Chocolate and only allowing it to be sold in the US by being made under licence with Hershey which is why American made Cadbury Chocolate tastes like crap, about 5 years or more after Kraft took over Cadbury's Kraft joined up with Heinze Food to make a company called Kraft Heinze and split the confectionary side off into another company called Mondolaz International which took over the running of the Cadbury/ Fry Chocolate empire based in Bourneville Birmingham plus loads of other Chocolate companies such as Toberlarone and Bassett's Liquorish sweet empire. Hershey have never owned Cadbury Chocolate due to the Kraft take over and the deal will not expire as Hershey put some chemical in their Chocolate that Cadbury wont do and the only way UK made cadbury Chocolate can be obtained in the USA is by buying it via the internet, reason I know this is I only eat cadbury chocolate , I live in Birmingham 8 miles from the Cadbury Factory in Bourneville, Birmingham and when the take over occurred it was splashed out in all the local papers and on the Local ITV/BBC News programmes thanking god that Kraft had bought it out as they were keeping production in the UK and there were rumours that if Hershey had bought it production would of moved to the USA, the local BBC news channel even went to New York to see whether New Yorkers preferred Hershey Chocolate to Cadbury. So no Cadbury were never owned by Hershey and the Hershey problem was started by the Kraft take over.
@@peterwilliamallen1063 Yes, but before all of that happened, Cadbury USA was sold to Hersheys. It was sold in 1988 for US$300million, which is why Hersheys get to use the Cadbury name in the USA. See: en.wikipedia.org/wiki/History_of_Cadbury#Schweppes_merger_and_demerger_(1969%E2%80%932007)
Although I totally agree that the Hershey's version of their chocolate is total rubbish. Cadbury international should just create a new brand for the USA that they can sell their chocolate under.
@@danielmorse922 Cadbury chocolate was banned by the US government when Hershey lost out the purchase of Cadbury / Fry's to Kraft Foods now Mondolaze International due I believe to total pettiness on Hershey's behalf as it was reckoned that Cadbury under the ownership of Kraft would out sell their Chocolate and Hershey's claim that Cadbury do not put correct US chemicals into their Chocolate, so the only way around the ban was to let Hershey make it under licence to Mondolaze, so unless the US Government the ban will carry on, but British Cadbury chocolate can apparently be purchased in the US from British Food Shops or ordered on line direct from the UK.
Bring back the original recipe and taste.
It's deep.... you engage the community as the Quakers did, you get innovation coming from the workers and the place, environment. Birmingham needs that spirit and it's sad that was taken from Cadburys. Who says losing money in the short term but having a vision is a bad thing?
They have ruined the taste of Cadbury Dairy Milk and tastes very different and changed the Creme Eggs Chocolate
hhsshvshsvnhxjjfhxh🍫🍫😀😉jzndbjxjxjxjxndfnxjxjxbdjx
If they put some profit back into the local community and looked after the employees then attiudes would change, but that would mean less money to shareholders.
"Widespread praise; for its above inflation paydeal". 💀💀
They have crippled New Zealand manufacturing, and now have pulled out to Australia. Soon I think will quit Aus and produce in Aisa/Thialand etc
After the those years, any one will admit in 2020 if the sell was a mistake ?
The Chocolate product is now greasy tasting, very poor compared to how it was made previously.
The numbers are hard to crush. The investment is worth while.
Tastes plastic now, the nice old flavour replaced with sub standard muck.
I was at Cadbury world on saturday
Hmm. So was the investment really worth it? Is the transformation happening at the company good for the local community? Any answers?
Nope
Mondelez have ruined Cadbury, there is to many American style chocolates, WHY DON'T THEY BRING BACK, CHOCOLATE BARS FROM THE 19760s & 1970s, like the Milk Tray Bar, I do not think that Mondelez has been good for Cadbury, or the UK, go back to the way it was!
They are the same Cadbury Chocolate from the 60's, 70's, and 80's just in modern packaging, Cadbury does not make American style Chocolate.
Peter Allen oh what rubbish it tastes completely different
@@peterwilliamallen1063 You have no idea! Anyone that tried Cadbury , in that time frame you mentioned , knows how good it was & how bad it is now! Cadbury tastes crap now! It is cheap American Chocolate! One just has to google Cadbury Chocolate & the reviews speak for themselves! Total crap!!
@@leegarthgarth8387 Yes I do have an idea, I live in Birmingham where it is made and it is not cheap American Chocolate, Mondolaz International may own Cadbury, but they do not use American Chocolate it is made in Bournville, You are getting mistaken with the Cadbury Chocolate made under licence by Hershey and by the way Toberlarone is also made by Mondolaz International.
@peterwilliamallen1063 it's not the same! It's not my favourite chocolate anymore.
We can't live without sweets
yum, chocolate
Hi Peter Allen, I am nearly 64 years old, I know what Cadbury's Chocolate was like. I deal in facts, I have lived through that time, to call it rubbish you are talking out of your Kyber pass.
Only just seen your kyber Pass rubbish mate, I live in Birmingham UK where the Cadbury Factory is and I only eat Cadbury Chocolate and lived through that time also, but strange facts are that Toberlarone is also made by Mondolaze International and Milka Chocolate a I believe Polish Chocolate bar as their registered legal address is Bourneville Birmingham
They basically ruined chocolate for the world
And ruined the chocolate
Sweet is our life
A good company ruined.
& ruined the name of Cadbury in the process! Cadbury Chocolate in Australia , is terrible!!