Josh Tapp on Monetizing Traffic and Generating Referrals

In this conversation, M. Curtis McCoy interviews Josh Tapp, the founder of Pantheon FM. They discuss the power of referrals in business and the importance of building systems around inbound referrals. Josh shares his experience with building curated rooms of high-value individuals in the Alliance and how they cross-sell each other's services. They also talk about the value of gratitude and incentivizing referrals. Josh emphasizes the need to have a system to monetize traffic and referrals, rather than just seeking fame or building an audience without a clear monetization strategy. In this conversation, Josh Tapp and M. Curtis McCoy discuss the importance of building relationships and leveraging personal connections to grow a business. They emphasize the power of giving and being courageous in reaching out to potential clients and partners. Josh shares a strategy called the ListBlitz, where individuals can identify and reach out to potential contacts in their network who may be interested in their offer. They also highlight the value of surrounding oneself with like-minded entrepreneurs who are mission-driven and focused on helping others succeed.
Takeaways:
- Referrals are a powerful source of business and should be systematized.
- Building curated rooms of high-value individuals can lead to cross-selling and business growth.
- Having a system to monetize traffic and referrals is crucial for success.
- Gratitude and incentivizing referrals can strengthen relationships and lead to long-term partnerships. Building relationships and leveraging personal connections is crucial for business growth.
- The ListBlitz strategy involves reaching out to potential contacts in your network who may be interested in your offer.
- Being courageous and taking action is key to achieving success.
- Surrounding yourself with like-minded entrepreneurs who are mission-driven can lead to valuable connections and opportunities.
Sound Bites
"Nothing can beat referrals, man."
"The Alliance: Getting 15 to 20 people who are B2B service providers in a room together where they're non-competing."
"Build a system around inbound referrals so they don't have to fight and claw their way to the top."
"Feel free to text me."
"Give them your phone number till the day you die."
Chapters
00:00 Introduction and Setting Expectations
01:51 The Power of Referrals
07:14 Building Strong Relationships
10:02 Monetizing Referrals
12:11 Integrity and Gratitude in Business
17:07 Ideal Clients for Josh Tapp: B2B Businesses
17:49 Connect with Josh Tapp: Contact Information
20:14 Activity for Building a List of Potential Clients and Referrals
22:54 The Importance of Courage and Taking Action
35:09 The Power of Surrounding Yourself with Like-Minded Entrepreneurs