How to do Influencer Marketing to Grow Your Business (Complete Guide)
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- Опубликовано: 30 июл 2024
- In this video, you’ll learn how to do influencer marketing by finding, vetting, and partnering with the right influencers to grow your business.
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Influencer marketing is the practice of working with influencers to promote your brand’s message, products or services. And influencers are just people who have an active and ideally sizeable audience who they’re actually able to influence.
Usually, influencer marketing happens mostly on social media like Instagram, RUclips, TikTok, Twitter, Facebook, and so on.
Influencer marketing works because you’re borrowing trust from a person who already has influence over your target audience.
Influencer marketing isn’t limited to brands with big budgets. You don’t have to hire celebrities to make it work. There are plenty of examples of small and mid-sized companies using influencers successfully as a marketing strategy. We cover those in the video.
There are generally five types of influencers which are categorized based on the size of their following.
► Celebrities
► Mega influencers
► Macro influencers
► Micro influencers
► Nano influencers
You’ll learn how to distinguish between them in the video.
The actual process of influencer marketing looks like this:
► Define campaign objective
► Find potential influencers
► Vet influencers
► Reach out
► Work together
We’ll show you how each step works and how you can do it for your own business.
Timestamps:
1:09 What is influencer marketing
2:48 Five types of influencers
4:02 Define the primary objective of your campaign
5:49 Search for influencers
8:55 Vet the influencers
14:39 Reach out for brand sponsorships
#influencermarketing #influencers #socialmediamarketing
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Хобби
It’s crazy to think how much this has changed over time!
👍
As a small businesse owner starting to expand, this is very helpful to me. Been learning so much this whole year on how to grow.
Happy to hear that! :)
-Helen
Great video, great post, great edition ;)
I would add that influencer marketing is different to some extent to celebrities/endorsement and the things we did "before the Internet". Jordan was famous, but he did not have an audience he could directly reach in 1984 (good year, BTW). That's a big difference. Influencers are not only "famous" (more or less) they own the channel (not completely, but in part) and they have their own audience.
Good point!
As always, your videos are super clear and well structured and provide a balanced, fair and effective way for people to understand and start acting on the insights you present. Thanks, guys!
I also love how seamless and natural you slide in the Ahrefs platform usage guides in your content. It's actually helpful. Great work!
You're welcome!
As always great content it shows the constant energy that your team put in creating these videos.
Thank you!
Thanks for the great info as always!
You're welcome!
Very informative Sam! Could you please share some influencer outreach templates as well?
I learned so much from this video than I could learn from my University. Thank you Ahrefs! You guys are lifesavers. Keep teaching us.😃😃
Our pleasure! :)
-Helen
Hey, just to add up. One of the things that contribute to a successful influencer marketing campaign is the ability to tap the influencers. We find Instagram as the best place to find and connect with influencers. It's easy to communicate with them on other channels since usually, their contact info are on their bio.
Though there are times wherein no contact info is provided. If that is the case, you can simply use a People Search tool to find the missing contact info of the influencer. If you’re not familiar with people search yet, this tool helps lead generators find names, phone numbers, email addresses, and mailing addresses.
keep going Ahrefs, i watch your videos cause it's really useful for those who are looking for good content to learn SEO and related stuffs
Thank you!
Wow, I did not know this. I feel like this information also extends to the Influencers themselves. If they know this info, they'll know how to GET more sponsorships as well!
Personally, I have a small channel that I like to upload videos on. Watching this video, I know that (if i get a lot of viewers daily) I can direct myself in a certain way to get a sponsor. This isn't to cheat the system, but rather to see how I can help other companies who may want extra views.
Thanks!
👍
can anybody tell me what is the instagram redirect url? to do a similar thing with instagram?
Nice video very informative!!
Glad it was helpful!
Helen
Excellent teaching… Great job 👏
Thanks!
@@AhrefsCom How can I get in touch with you? I subscribed to your channel but I can't see your contact. This video opened my eyes....What can I say? Merci beaucoup !
Video những chải nghiệm thật thú vị khi xem video của bạn.
Thanks!
Is it possible for a new website to rank for high competitive keywords?
Whatever keyword I go for are already covered. So what should I do in this case?
Go for low-competition keywords: ahrefs.com/blog/low-competition-keywords/
- SQ
Hello sam I have a question. I'm a content writer and when i'll start my blog I will be writing content on it myself. We have to choose an unsaturated niche, ok but then where can we get ACTUAL information about the thing or product when were writing on it. I mean as content writers we depend upon other people articles to give us information but when we are choosing something so unsaturated then where to get actual useful piece of information to add in blog post?
Books, research papers, videos, talking to experts in the niche, etc. Think like a journalist :)
- SQ
@@AhrefsCom thanks sam
Thanks
You're welcome!
How to gets those data like contact and details of influencer and their influence
watch a detailed video after a long time. 17 minute without breakage of interest. Excellent effort Boss
Glad you liked it!
CHANNEL YG BAGUS.. ! GOOD JOB ! SAYA LANGSUNG SUBSCRIBE
Thanks!
Supeeeerrrr 🚀 🚀
Thanks!
can I have paid courses from this channel? I would love to pay for them please! Great educator.
Check out some of our other courses: ahrefs.com/academy
- SQ
Please make a video on podcast SEO
Do you mean ranking on Apple Podcasts, Spotify, etc.?
- SQ
@@AhrefsCom Yes, and about podcast descriptions best practices, titling episodes with keywords
First 🖊
Sir, I'm not able to learn keywords research. How can I do that in easy way? I tried to learn it by watching your videos but I'm not getting anything. Plz tell me how to do that. Tell me an easy way
Where are you stuck at? Our videos already cover keyword research from start to finish. Not sure if there's an "easy" way.
- SQ
:)
Personally, I hate influencer marketing because I don't trust influencers when they promote any brand. they haven't even used it and yet they have the audacity to give reviews like "omg I love this product and I am using it for so long" like gurl shut up.. you never even used that thing.
🤔
@@AhrefsCom I know. This is me when i think about influencer marketing