How to Increase Your Keyword Market Share on Amazon with 5 Mins of Effort
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- Опубликовано: 16 июл 2024
- 00:00 How to Increase Your Keyword Market Share on Amazon with 5 Mins of Effort
00:42 Search Query Performance
02:22 The ICAP Marketing Funnel
03:37 Use Case: B09C2L41QN
05:07 Result after optimization based on the report
07:43 It automatically sorts your KWs
09:37 Integrating exact match KW into your listing
12:54 MAG do different SEOs on different phases
19:22 You look inside Search Query Performance using the ASIN
21:01 Creating a PPC campaign
23:16 Goal is to create SEO and PPC campaigns for KWs that shows up in the Search Query Performance Report
23:50 Enroll now at MAG School
24:15 Visit myamazonguy.com/seo for free MAG SEO Phase 1
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👉SEO Guide: MyAmazonGuy.com/SEO
Seo Phase 4 takes our strike zone keyword strategy (phase 3) to the next level, with Amazon’s new search query tool. Our strike zone strategy currently reviews well-indexed products with 800+ organically ranked keywords currently reflecting, in which we take organically ranked keywords from 20-50 and utilize them in order to get these specific keywords to rank 1-19. The Phase 4 SEO Query phase also is for mature listings with 800+ indexed keywords, but in this phase we will be utilizing Amazon’s real-time data in order to make determinations of top keywords for the overall brand or category.
I can attest that I have 0 AFFILIATION with Steven POPE or his company and I never used them before. BUT THIS VIDEO IS 1000000000% true. I applied what he said on my listing. My bsr went from 200K to 53K in 48 hours. He speaks truth and there is no fluff. I can tell you being an amazon seller for 6 years there is a TON OF BS and scientists out there that claim to have studied the algorithm and can get you into deep trouble. I would like to take this opportunity to thank Steven and his team on his content.
Thanks for watching!
Your way of explaining things is effortless and makes the content quite digestible. Thanks a million !
Thank you!
Thank you very much for showing us how you work. I really appreciate all your videos.
My pleasure. I love Amazon seo and ppc
Many many thanks Boss
You're welcome chief
Amazing content, thank you so much
Thank you for watching, and always happy to help.
Is there any way we utilize ICAP method in VC since it doesn’t have Search Query Performance report? How do you know what keywords are important in VC?
Hi Steven, have you made any video for Amazon transparency program, how to enroll and how to operate. If you've made please share link with me
This was very beneficial more videos like this please thanks
Thank you, look forward to more valuable content such as this
you nailed it
Thanks for watching
Hello Steven!
Do you repeat kwds in Search terms, Subject keyword that you already input in title, bullets, and descriptions?
Only in SEO phase 1
Great video Steven! May I know why you choose WEEKLY instead of Monthly for the Reporting Range? Wouldn't that give you a bigger period to cover, hence more accurate?
I work on it weekly. That's why.
When adding new kws, and sep changes, how many days should you leave them in order to know if they had enough time to make a difference?
6 weeks
Very nice, how often you recommend to optimize the listing based on what you talked about, weekly or monthly ?
Every 500 units sold or every 90 days whichever comes first.
@@MyAmazonGuy but we have a product that sells 500 units in 3 days.
What's been your experience with single KW campaigns? I'm testing it with a few high performing KWs but ACOS is much higher than when it was grouped with a few KWs. Does it take time or am I missing something
Don't use exact match if you want lower acos
Great video Steven. However the problem I always face with Amazon is whenever I touch the Title and do any changes to it, the ASIN gets deranked for many KWs instantly! I always notice that using H10 KW tracker. Do you notice the same?
Typically no. Do you have the keywords in the other locations like bullets and a+ content?
@@MyAmazonGuy Yes but that always happen..I am even afraid to touch it using the "Manage Your Experiment" section.
Can you use exact match for the seo campaign? Why did you go with phrase? Thanks.
@steven
If you make these changes from the search query report but dont advertise, can you still get the desired results just in a longer time period or you MUST advertise? As well, in phase 4, why do we need to repeat KW's in Title, Bullet Points, and Search Terms in the backend? Why isnt once enough or even twice? It seems so excessive to put the same information 3 times in diff parts of a listing?
100% yes, it'll just take longer
If I have A+ content, do my key words in my product description still rank even though it isn't shown on my product page because A+ content shows instead?
Yes!
ok i'm trying it will say if it works.
Question i usually do shopify not amazon. So i'm ranking say for quiche pan on page 1 atm but not top position. So even though i am ranking already the point of adding even more mentions of quiche pan into my listing is to actually boost my ranking higher? I don't really understand the mechanism for this. I was under the impression you get indexed by having a keyword in your listing and then you get ranked higher by just having better conversion so i should spend my time just improving the images etc. But you are making it sound like amazon is also ranking you higher for more mentions of a keyword like it is doing some kind of relevancy ranking also? Is that the case then if so i will cover my listing with these keywords. haha
Yes, you are correct that having relevant keywords in your listing helps with indexing, but there is more to it when it comes to ranking higher on Amazon. While conversion rate is indeed an important factor, Amazon also considers the relevancy of your listing to the search terms used by customers. By including more mentions of the keyword "quiche pan" in your listing, you are increasing the chances of your product showing up in search results when someone searches for that specific keyword. This is because Amazon's algorithm looks at various factors, including keyword relevance, to determine the ranking of products in search results.
In addition to optimizing your images, it is beneficial to include the keyword "quiche pan" in your title, bullet points, product description, and backend search terms. This will help Amazon understand the relevance of your product to that keyword and increase its chances of ranking higher in search results. It's important to strike a balance between keyword optimization and providing valuable and accurate information to potential customers. By doing so, you can improve your visibility and potentially attract more customers to your listing.
@@MyAmazonGuy ok cheers mate
Is this query performance report available in vendor central?
Sadly no
How I wish to get hired by your company or any company as a product researcher. Just recently finished my training. But I didn't really get to use or navigate the paid tools (Seller Amp, Rev Seller,, Helium 10, etc). So, I'm not that confident yet to apply though I know the different processes.
Amazon agencies don't hire product researchers. Businesses who need help finding products will hire you.
How did you make the emoji?
Lol which one
I visit your channel I am interested in listing optimization and ppc so my question is your vedio is good for become a ppc expert? Because I am already done a lot of course
After courses you need experience.
@@MyAmazonGuy you provide me hands on experience?
I’m curious, are you licensed to sell Star Wars merchandise?
No
@@MyAmazonGuy Thank you for your quick response. I’ve had issues with some of my listings if I use trademark names in the bullet points.