Difference Between Indexing & Ranking | Amazon SEO
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- Опубликовано: 16 июл 2024
- Difference Between Indexing & Ranking | Amazon SEO
00:00 Introduction
00:11 Indexing means that the product shows up in the top 300 results on Amazon
00:19 Ranking means that you are ranking the product
00:30 You are moving from position 300 up to the top 50
00:39 Showing an actual listing of my very own Men's soap bar on Amazon
00:58 Get 50% on Helium 10 using the code MYAMAZONGUY50
01:06 One of my favorite things about Helium 10 is the Keyword Distribution
01:12 Golden ratio: 1 Sponsored Product: 2 Organic Keywords
01:22 You have the ability to see the macro view of a listing
01:27 The more keywords you index for Organic Keywords, the healthier your SEO is
01:35 Your goal is to index for as many keywords as possible
01:42 That means that the algorithm finds your product relevant
01:48 Showing the keywords that the Men soap bar listing indexed for
01:54 Sorting the keywords to show the worst keywords on the list
02:48 Keywords that the listing is doing well on
03:06 The SEO phases that we have here in My Amazon Guy
03:09 Explaining SEO Phase 1 and 2 process
03:22 Talks more about SEO Phase 3 and 4 process
04:08 Invite to watch the ICAP Marketing Video
04:23 Put a keyword in the title to index
04:30 Keywords must also be placed on the Bullet points
04:32 Do not miss to put keywords in your Brand Story
04:39 In A+ Content, there's a description section where you can put more keywords
04:42 You can also put it in the header of the A+ content
04:46 You can even put keywords on the product grid
04:57 PPC campaigns are necessary to rank for a keyword
05:07 Showing the ad for the men's soap bar
05:25 Showing the organic listing of the men's soap bar
05:42 Showing the Men's Soap Bar in the listing
05:56 Showing how SEO Phase 3 works to rank higher
06:00 Navigating through the backend of Seller Central
06:38 No commas and no syntax
06:42 Amazon uses 250 bytes not characters
06:55 Does not count spaces, commas, and syntax
07:20 Update the title and get an exact match of the keyword you're looking for
07:33 Do the same thing with the description
07:39 Also, do the same with the bullet points
07:47 Go over A+ Content to put more keywords
08:53 Put Spanish in the Alt Text of any photo to index
09:07 Put keywords in multiple locations of the copy
09:23 Get additional iterations, examples, and rankings through the product grid
09:42 Work on the 6 modules for your A+ Content
09:48 You should also work on your Brand Story
09:51 Navigating through the A+ Content Module
11:05 Don't forget to put more keywords on your Brand Store and your social posts
11:55 Invite to our thorough video about social posts
12:03 If you already have it set up, here's a quick tip
12:06 Navigating through post.amazon.com to check impressions
12:45 You can create and schedule posts
13:00 Select an image, create a caption and select which product
13:20 Those are the ways to increase your velocity and sales
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Thanks Steven!
Thank you for the explanation of indexing and SEO ranking. I am very much a visual learner and your video has helped me have a better understanding!
Glad we could help!
The best video explaning the differences between indexing and ranking! Great video for beginners and pros - very helpful in the overall understanding of Amazon SEO
🪙
Excellent instruction on Amazon SEO Keyword Ranking and Indexing
Thanks Mike!
great explanations steven
Thank you!
I always wondered - are indexing and ranking the same? Thank you for explaining the difference, and for indexing and ranking tips !
Indexing is showing up in the top 300 results.
Ranking is your position and hopefully in the top 20!
Another great video 👍Amazon SEO Keyword Ranking
Thanks Edwin!
Put the KW attached to the photos of A+ is a helpful suggestion!
Great amazon keyword and amazon optimization tips
Glad it was helpful!
Oh! So that's how it works in Amazon. Thank you for explaining that. I was thinking if creative looking and well labeled images could also promote a product's popularity since some buyers also prefer visuals.
I like to think of text for robots to index and rank and images for people
Hello Steven,
Thank you for this video and all the content you share on a daily basis!
Regarding the ranking phase, how to determine and prove the positive impact of multiplying iterations
because I would like to understand and checked by myself afterwards maybe one day amazon could change this and it would be important to be able to detect it
Thanks again !
Make change, measure, repeat 🔁
Should we have different keywords in search terms for each variation, or does it keep it the same as the parent search term text?
Can we create multiple Amazon Posts for single product
Absolutely!
Great tips. How'd you go about adding your Posts as a storefront page?
Do you mean Amazon posts?
I am having a debate with a client. They are using their primary keyword 9 times in their title. I have told them that Amazon only indexes and ranks the keyword once in a title. Everything I have ever read & personally tested says this is true. They disagree. I know advertising is different & I will be using that keyword in multiple campaigns. Please back me up on this.
In cases like this, there are usually more info needed than can be conveyed in RUclips comments. Book a coaching call with our team, and we will do our best to help you navigate this. *myamazonguy.com/book-a-coaching-call/
When it comes to indexing, some of my listings show Active in the backend but they are not searchable. Browse node (category) is proper. Any idea what could be wrong?
If your listings show as "Active" in the backend but are not searchable, there could be a few reasons for this issue. Here are a few possibilities to consider:
Recent Updates: It may take some time for changes or updates to be reflected in Amazon's search indexing. If you recently made changes to your listings, give it some time for the updates to take effect.
Keyword Relevance: Ensure that your listings include relevant and optimized keywords in the product title, bullet points, description, and backend search terms. Make sure the keywords are directly related to your product and have a good search volume.
Content Quality and Compliance: Check if your listings comply with Amazon's guidelines and policies. Ensure that your content is accurate, descriptive, and does not contain prohibited or misleading information. Non-compliant listings may be suppressed or not searchable.
Competitor Competition: Consider that competitive factors can affect search visibility. If there are many other sellers offering similar products in the same category, it may impact your search visibility. Optimize your listings to stand out from competitors.
Indexing Issues: In rare cases, there may be technical issues affecting the indexing of your listings. Contact Amazon Seller Support to inquire about any potential indexing issues or glitches that could be affecting your specific listings.
do you guys know a tool that generates kwds for search terms?
We do it manually. www.MyAmazonGuy.com/seo
If i want to join you Steven what will be the procedure?
I am really fan of your work and i am learning alot from you..i want to work with you
We have many applicants, but
You can apply at jobs@myamazonguy.com if
Selected we will reach out
Hello Steve, does Amazon index keywords in A+ content?
Amazon A+ Content is primarily designed to enhance the visual appeal of your product listings and to provide additional product and brand information, which can help to increase conversion rates. However, it's important to note that as per Amazon's official statements, keywords in A+ content are not indexed for search purposes.
That said, A+ Content is still highly valuable for providing detailed product information, explaining product benefits, and telling your brand story. This can all contribute to a better customer understanding of your product and, in turn, can lead to higher sales conversion rates.
It's always a good practice to place the most important keywords in the product title, bullet points, and product description, as these are the areas Amazon indexes for search.
I have listed new products. All important and relevant keywords are in title. Keywords are indexed according to index checker in Helium 10. But I cannot find my product in top 10 pages of search results. How to solve this issue
Is there a suppression? Type your into the homepage of Amazon. Does product come up?
Hi, after 2 month of creating my listing with a title, bullet points, backend keywords, a+ content with relevant keywords in text and alt text, my product indexes only for 121 organic keywords. what am I doing wrong?
Need sales.
Hi Steven,
How come when I see my rank in helium 10 Cerebro, and then click to Amazon for that keyword, often times I’m nowhere near the organic rank they claim in cerebro.
It's a moving target 🎯
Amazon indexing ranking SEO
Thank you for the seo assist
Can you create posts for products that are banned from advertising? I'm going to assume no, but just wondering if you have tried it yet.
Honestly great question I don't know the answer to. Let me know what you find out
Do you risk IP complaints using Eddie Munson name?
Yes. They took it down
@@MyAmazonGuy bummer. Amazon kicked my butt this year on bundles with these issues too. 😢
Why is it important to index for as many keywords as possible? Wouldn't it be better to just focus on and try to rank highly in the very relevant keywords?
Hi! Indexing for as many keywords as possible isn't always the best strategy. The most important factor in keyword strategy is relevancy, not quantity. If your website or product is indexed for a large number of irrelevant keywords, it could actually hurt your visibility and ranking on search engines, and may even lead to penalties from search engines like Google.
Moreover, indexing for a large number of keywords can also dilute the focus of your content, making it harder to rank highly for the keywords that are most relevant to your product or service.
Instead, a more targeted approach is generally more effective. This would involve focusing on a smaller number of keywords that are highly relevant to your product or service, and that your target audience is likely to use when searching.
This isn't to say that you should only focus on one or two keywords, though. It's still important to have a range of keywords, including both head keywords (more generic, high competition keywords) and long-tail keywords (more specific, lower competition keywords). This can help you reach a larger audience, while still maintaining a strong focus on relevance.
In summary, while it's important to index for a variety of keywords, the focus should always be on relevance and quality, not just quantity. It's more effective to rank highly for a few highly relevant keywords than to rank poorly for a large number of irrelevant ones.
@@MyAmazonGuy Gotcha, thanks for the reply. This makes sense. I was only confused because in the video at 1:35 you said the goal is to index for as many keywords as possible.