Business owners don’t want to deal with multiple agencies or consultants. Pick a niche that needs 3-5 things to create leads, do those things well, and grow. If you don’t you’ll be left behind.
Our approach is selling our time to free up their time. There are things small businesses need to do to have a good presence online but they don't know how to do it and don't have the time to do it. It ends up being 'agency work' but not a specific 'specialty' per se.
I agree having one service offering is risky, however offering multiple different services can also be risky when it comes to having higher operational drag and costs. Because by not "niching down" you now have to start hiring SMEs to help with fulfillment and that isn't cheap. So it's a catch 22 in either scenario.
I have a question, I created a domain not relevant to my specific niche. Would you recommend completely starting from scratch with a new domain or would it be better to use a subdomain since I invested a decent amount of time and money with this domain and website?
Industry niches are dangerous too. Industries also have ups and downs. The depend on so many external factors. For example it’s no fun to be an agency for realtors if there’s a crash in the housing market. In our case we lost almost all our clients from the travel industry during covid and mostly relied on our e-commerce clients. If we’d chosen to be an digital marketing agency exclusively for the travel industry we would have been bankrupt already. 🤷♂️
Yup I agree with that. There is an art and science to niche selection, but business is inherently risky. The goal is minimize the risk and that's possible through careful niche selection. I have something in the works that can help with this
Business owners don’t want to deal with multiple agencies or consultants. Pick a niche that needs 3-5 things to create leads, do those things well, and grow. If you don’t you’ll be left behind.
That's it
Our approach is selling our time to free up their time. There are things small businesses need to do to have a good presence online but they don't know how to do it and don't have the time to do it. It ends up being 'agency work' but not a specific 'specialty' per se.
I will recommend to keep Ads spent separate from monthly retainer . With 5K budget for all, you won’t get much room to get desired results
I’m a simple man. I see an hour long Nathan Gotch video, I click.😌
I agree having one service offering is risky, however offering multiple different services can also be risky when it comes to having higher operational drag and costs. Because by not "niching down" you now have to start hiring SMEs to help with fulfillment and that isn't cheap. So it's a catch 22 in either scenario.
I have a question, I created a domain not relevant to my specific niche. Would you recommend completely starting from scratch with a new domain or would it be better to use a subdomain since I invested a decent amount of time and money with this domain and website?
Thanks a lot for this video Nathan, master 😎
Is 'seo for cleaning services" good? (A beginner)
How bad is that that your video comes on while I'm driving and I recognize your voice lol
Industry niches are dangerous too. Industries also have ups and downs. The depend on so many external factors. For example it’s no fun to be an agency for realtors if there’s a crash in the housing market. In our case we lost almost all our clients from the travel industry during covid and mostly relied on our e-commerce clients. If we’d chosen to be an digital marketing agency exclusively for the travel industry we would have been bankrupt already. 🤷♂️
Yup I agree with that. There is an art and science to niche selection, but business is inherently risky. The goal is minimize the risk and that's possible through careful niche selection. I have something in the works that can help with this
@@nathangotchcan’t wait!! 🙏🏾
Not me who just got a first client yesterday now seeing this 😂
(I’m sure the actual video content is different but the title though haha)
Congrats on the first client!
@@ddfelder2 thank you! Almost got 2nd and working on 3rd and 4th 🤞🤞
@@keysncoffee7733 🔥🔥🔥🔥 Let’s gooooo!!! Boss moves!!! Soon you’ll be making monthly six figures 🎉🎉🎉🎉
9:00 -> restaurants will search using broad keywords too, eg "fire protection la"
Yup, I agree
Valuable insights thanks gotch
totally agree
is all of your content for 9,99$ ?
The SEO Entrepreneur book is only $9.99
And the others stuff as they are selected ? Seo template etc
Still waiting for a response to the comment from the previous video :)
Drop it here, it may have gotten lost in the shuffle
first to comment
Second 2 comment 🎉