Scrunchie Challenge with Dabur Vatika | Case Study | Schbang

Dabur Vatika took on the challenge of addressing our love-hate relationship with scrunchies. Joining forces with a dynamic squad of 22 influencers, also known as the Scrunchie Squad, we embarked on a mission to transform the way people experience hair care.
Through a series of engaging videos and expert tips, the Scrunchie Squad guided viewers on a transformative journey to minimize hair fall in just four weeks.