DID FORD EVEN CARE? The Story of Jaguar's Failed F1 Endeavour
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- Опубликовано: 6 сен 2024
- Jaguar joined F1 to big fanfare. The big cat, Ford money, Ford factory team, British Racing Green back on the grid... And it failed.
So what was the reason for one of the biggest car makers in the world with all that money failing at the top level, when it has a rich history of being very good at motorsport? Let's have a look.
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![Jeremy Clarkson is a maniac (old Top Gear) [No audio normalization!]](/img/1.gif)
Throwback to the old story telling ways. Because I know some of you have kids and well... I look like that thing monching on Kenneth at the start of the first Resident Evil game. Don't want to scare them now, do we?
Don't be so horrible to yourself! If it makes you feel better, then by all means record as you please, but I think that anyone who matches looks with intelligence is a fecking moron. (Edit: I didn't mean anything negative about your looks... I'm thinking about stupidity in the comments section only!)
Just had a flashback to the XK8/XKR. The second most beautiful car in history, after its "parent" E Type. 😍
I'm fine with seeing you actually on screen, it was just that the audio and video of you speaking never seemed to be synced up so it was very distracting. 😛 Keep up with the great content, I always find your videos interesting. 😉
Get well, man.
Ah yes such an iconic scene...would need you to dub the zombie grunts in British though ^^
In Adrian Newey’s autobiography he mentions that when he joined Red Bull there were a lot of stuffy management types who’d make comments like “we’re still Jaguar really”, so he basically helped the new management identify and dispose of the chaff. Sounds like cosy corporate culture was a big part of Jaguar’s woes
It was the Ford motor company after all. Listening to the brilliant bring back V10 podcast about the jaguar story. Apparently they would only fly there staff on Concorde business class to and from America and also when Niki lauda was in charge he put a expenses claim in for sparkling water which he bought his at hotel and they said he could only claim back for Still water because it was cheaper.!!.
As a kid back in the day I thought this was one of the coolest looking liveries I had ever seen. Unfortunately racing isn't won by looks only...
True as if that were the case I would've declared Ligier the winners of every single season in the 80s and no races would've been held....the environmentalists might've liked that
Same. That green just gets to me. That and the west black and silver mclarens.
@@josephernest91 Yeah, that McLaren West livery is also one of the really good ones from that time periosd. And I always loved the Yellow and Black Jordan stuff.
Yes! That Jag green and the blue of the Prost are my favourites.
At one of the early US GPs at Indy I got a free Jaguar coffee mug. They were doing some sort of marketing thing and asked me some questions about Ford and Jag and racing. I had the mug for about 3 years. I guess the warranty ran out because it broke in the dishwasher for no discernable reason.
As the dishwasher began its cycle, Jay heard a strange noise. It sounded like something was scraping against the inside of the machine. He dismissed it as just a glitch and went about his day.
That night, Jay went to bed early, exhausted from a long day at work. But as he lay in bed, he heard a strange noise coming from the kitchen. It was a scraping, scratching noise, like someone was trying to claw their way out of the dishwasher.
Jay got out of bed and went to investigate. As he approached the kitchen, he saw something that made his blood run cold. The F1 mug was on the counter, shattered into a thousand pieces. But that wasn't the worst part. The broken pieces of the mug were moving on their own, like they were alive.
Suddenly, a single piece of the mug detached itself from the rest and started to roll across the counter. It rolled off the edge and onto the floor, where it started to grow and expand. It was becoming something else entirely.
Jay watched in horror as the piece of the mug transformed into a tire, just like the one from an F1 car. The tire started to move on its own, rolling across the floor towards Jay. He tried to run, but it was too late. The tire had him in its sights.
It chased him through the house, smashing through doors and leaving destruction in its wake. Jay was trapped, with no way out. He could hear the tire getting closer and closer, its pops and burbles filling the air.
In the end, Jay was never seen again. Some say he was consumed by the tire, while others claim that he was taken to a different dimension, one where the F1 mugs are not to be trifled with.
The broken F1 mug was never seen again, but its legacy lived on in the nightmares of those who had witnessed its terrifying power.
This should have been a match made in heaven. Stewart coming off from 1999 with 4th in the constructors, and even a win. Now they have full backing from the Juggernauts of Ford, plus a new beautiful British racing green livery from Jaguar.
I was too young to remember the takeover, but I can't imagine how excited and disappointed people must have been with this takeover.
"but it's okay, because they've got a Jaaaaaaag"
This man. He knows.
It was a heartbreaker to me. The Jag team had so much potential. I always wonder why some people or corporations go into F1 or other sporting endeavour, but they are clueless about running the team and won't let those who know how to do it just get on with their jobs. Then when there is hope with the new design, they don't invest in it and they're surprised when it goes tits up. A tax dodge of some sort? Having a "failure" can remove a lot of tax due from the main company? I honestly don't know.
Flavio briatore, had zero idea about racing , but knew how to run a team and setup a working business. Flavio once said he didn’t had a clue what the mechanics and engineers said, but in the debrief he just asked wich department wants what and he would try to accomplish that. And he just loved winning in everyway ( money wise and business wise)
@@ThaDutchDK1989
Despite his failings, Briatore has to be applauded for building the modern single-driver-focussed F1 team by creating the environment in which Schumacher won seven titles for two teams (with key personnel moving with him to Ferrari), and then building the one team, "Alonso-Renault", to topple them.
Storytime with Aidan Millward is one of my favourite times - face on screen or not. In all seriousness I really enjoy these dives into moments of F1 history, your way of communicating the information keeps my brain engaged at a very comfortable level.
Storytime introduced me to the channel, and helped in bringing me back to F1 in general along with a few other channels.
Absolutely brilliant channel. I love F1 history and this channel makes videos on some of the most controversial issues in F1 history. Top quality videos as well.
Ford didn't know who Eddie Irvine was even when he was the highest earner on Ford's book
They said "Who is this Edward Irvine and why are we paying him this much"
Edmund
I'd heard it was "Who the hell is Ed Irvine?"
8:14 I like that whoever took a picture of one of Ford's Assembly plants didn't care that there was a Honda Odyssey in the shot as well. Makes me wonder if the photographer was trying some low-budget stunt or not.
If you ever get to see the parking lot of ANY of the big 3 in the US, it's not uncommon. Workers drive what they can afford, and the benefits of working for one of them aren't significant enough to dictate otherwise. Typically, the only employees you see actually driving the product are upper management and a few "long in the tooth" employees who are closer to retirement.
Horrible results... but one of the best liveries ever- that cat on the intake is EPIC
And the real kick in the rear that spelt the doom for Jaguar was IMO Ford's programme in the World Rally Championship. In 1997, when Ford got involved with their old pal Sir Jackie in F1, Ford had also began working with one Malcolm Wilson and his own small racing team in Cumbria, called M-Sport. M-Sport became Ford's de facto works team in WRC and has built every single Ford WRC car since then - from the makeshift Escort WRC (which was in reality a reworked Escort Cosworth Group A), through the successful Focus and Fiesta to the current Puma Rally1 Hybrid (though Ford's involvement has been wishy-washy since 2012). During the early 00's WRC years Ford had the likes of Colin McRae in Carlos Sainz and the Focus WRC could've been a championship winner had McRae...you know, finished the rallies more often. Ford and M-Sport would achieve some success in 2006-07, but only the constructors' title as this was Sebastien Loeb's reign of dominance (not even rivaled by the likes of The Michael and Sir Lewis in F1 with their 7 titles - Loeb won 9 IN A ROW). A Ford rally car would eventually win the drivers title in 2017 and 2018 with Sebastien Ogier driving the Fiesta WRC, but by then Ford's involvement was at the bare minimum at best.
Anytime it's just Management running the show, it a recipe for failure; motorcycles, airplanes, cars-if there's no one that's involved emotionally with the actual product/machine it won't work. Look at Harley and Boeing; the Harley is still, okay on life-support-but alive. Boeing management couldn't tell a 707 from a Cessna 150 Get better, this is such a good channel.
Cheers from the Pacific West Coast of Canada.
Jackie did good job, even if those Ford-Cosworth engines were unreliable as hell they were quick, when Ford took over it all went to hell in a handcart
together with prost and arrows, the most iconic liveries of the turn of the millenium
Renault R25 mild seven is iconic 2
Sauber Petronas, a personal absolute fav of mine
When Andretti announced their partnership with GM, i was thinking to myself why not Ford? Then the Red Bull announcement came out
I was an Eddie Irvine fan so the excitement for this was huge. Irvine coming off a Championship contending season, given the reigns to lead a team that looked to be on the up, now given an injection of cash from Ford. That disappeared fast when it quickly became very obvious that the suits did not have a clue on how to run the team properly. Even in the days before everything was on social media and internet, the news of how dysfunctional the team was just kept getting out. The Rahal and Newey incidents were just the icing on the cake. I guess they were the 2000s version of the modern day Ferrari? Ah well. At least the car was a looker...
As Eddie Irvine said "Great idea, horribly executed"
pretty much all of human history summarized.
Wasnt the '99 Nurburgring GP the European GP? The Luxembourg GP was '97 and '98 I believe.
It was
That's what I thought.
8:00 I think Minardi actually did put in more effort, tbh. They built fairly decent chassis for a team with almost no money.
Another day, another Aidan video. Life is good
This brings me to my roots in F1 when Ford bought Stewart is when I really started paying attention I was a Jag fan and I'm still a Red Bull fan
Same with me, I´m really excited for the new RedBull-Ford partnership for 2026 onwards
@@scfMetro Hell yeah! I was at the 2003 USGP and watched Jaguar with Webber and Wilson with Cosworth V10's it was glorious 😎
Ps I have permanent hearing damage!!
Great Video. It has always annoyed me how badly Jaguar F1 was run, could have been a huge competitive force but was a clusterfuck.
Just sums up corporates that know F all.
You may have a point if they had just been Ford F1.
A bit of me still wants to see a Jaguar F1 team again just to do it Justice
Probably didn’t help when Henry Fords grandson was looking over the paperwork and reputed to say” who’s this Ed Irvine on 10 million dollars! He’s earning more a year than me!”
Also when we knocked down the browns lane plant in Coventry, had access to the back of the jag museum, found a stack of floors in the grass, asked if I could have one and told no 😢 would’ve looked amazing suspended from the ceiling but was told it was all in a legal dispute between Ford and jag so couldn’t save one
"Probably didn’t help when Henry Fords grandson was looking over the..."
Quite amazing he did that since he passed away on the 29th of September 1987.
That story btw is a myth which has been ever more exaggerated over the years. Originally it was supposedly some clueless, new accountant (which at least sounds somewhat plausible) wanting to cut down on the "needless expenditures" of the company. I however very much doubt a driver earning what is a drop in the ocean in the annual expenditures of a giant corporation would have been the focus of these cost-saving measures. Ford's revenue at that time (2002) was $162,26 *billions* .
"He’s earning more a year than me!” Right. And this is when somebody ought to question the validity of this statement seeing as a paltry $10 million is far from what a president of a huge corporation earns. Henry Ford II was reportedly good for $400 million at the time of his death in 1987 - and that amounts to $1,05 billion dollars in 2023 value.
It's a good thing to question the validity of all circulating "amazing stories" every once in a while. And a little fact checking goes a long way to dispel them.
I never really thought about the position of the jaguar and the bull in their respective logos until you mentioned it here.
I remember the hype behind Jaguar at the time, so interesting to hear about the issues behind closed doors.
Been a long time lurker, keep up the good work Aidan. Love the content.
How many Clarkson impressions can you spot 😂Good video and well informed as always
At the time I remember a story doing the rounds was a senior Ford Manager looking through the cost sheets, and asking " who is this Irvine fella, and why are we paying him so much?"
Totally out of touch.
well jackie sold them a flanker the deal was before canada 99, Jaguar scored 49 points in 5 years. 3 x 6th finishes in 2003, 2 x 6th places in 2004. (points changed in 03) and Red Bull surpassed that total in 2 yrs
Great story of Jack Nasser fronting up to a shareholders meeting where he was coping it in general about performance of stock etc. When an old guy took to the microphone and asked Jack who is the highest paid employee at Ford...... Jack contemplated it and said well I guess I am as CEO, the little stock holder said NO SIR it is some bloke I have never heard of or seen from Ireland.......
I'm guessing he was referring to Eddie Irvine who is from (Northern) Ireland
"Know your Role" (Rock, The- 1999). Brilliant stuff! 😂👍
Here's the thing though what I don't understand is wht everyone wants them back so much.
Jaguar weren't far from 5th in the constructors in 2003...but Sauber and BAR both had big 'double score' races in the final stages of the season, something Jag couldn't muster. Not sure if it would have helped them long term but might have rallied them a bit.
Thanks for another refreshing one! Always came here for the story telling, not for moving pictures! BUT remembering the O‘s 11 thing: wouldn’t such promos be worth a video? I’m thinking of RB in Monaco for example, when stormtroopers were the pit crew and Vader the lollipop….! That was soooo rad (for F1)!
I think Sir Jackie sold the team for about a 4 million dollar profit. Not bad money, if you can get it.
I still have my Jaguar Racing hat in the basement somewhere. Awesome logo!!
Listening to this there's more than a few similarities with Fords IMSA GTP (and the Group C and F1 turbo V6) efforts back in the day. The IMSA program in particular reads like they were constantly shooting themselves in the foot with the politics, intrigue and logic defying decision making. I think it drives home the point of what for example the Probe...Magnum whatever it was called GTP could've been as the AAR Toyota Mk.III is for all intentd and purposes the same car/concept properly executed.
It was Ocean's Twelve they were promoting in 2004.
I was working for Bridgestone in 2004 so saw those ‘diamonds’.
If they weren’t plastic stuck on with superglue, I’m hung like a well hung donkey!
Best looking F1 cars bar none. That metallic green and white with that cat is ICONIC
Kind of reminds me of Toyota's involvement in F1. IIRC they spent a lot of money and didn't really get much in the way of results.
Well if we are including having a Cosworth built engine called a Ford engine, then there is no reason the Ilmor engine is not a Mercedes engine as well.
Oh and Johnny Herbert won the European GP at the Nurburgring, not the Luxembourg GP.
Oh and another thing to consider was how pissed off people were that Lauda did a deal to supply engines to Jordan who ran with the Ford name on their car, and he did not tell anyone.
I thought it was the European GP. When I heard Luxembourg I was like what??
@@mrkipling2201 From memory the track was on the calendar for 95 and 96 as the European GP the switched to Luxembourg for 97 and 98, but was back to being the European GP in 99.
@@caphowdy666 I'm sure you are right. I remember the European GP taking place at different tracks in the 1990's. Donington Park in 1993 for example.
@@mrkipling2201 Yeah they did mix it up with Euro for a while. Brands Hatch and Jerez both had that honour too.
@@caphowdy666 I thought that was the case. Thanks for your help mate, much appreciated.
That was Ace. Can you do an episode on the few failed attempts of Porsche to re enter F1?
Beans on toast. A winning combination! 👍
Webber did some very good things in that car.
The car/team may have been trash, but probably my all time favourite F1 livery. Was absolutely popping! Loved that metallic green. Everything just worked so well.
JYS in his bio said that Ford brought in a supermarket chain mentality to a corner shop.
Ford management when the F1 team they don’t care about doesn’t do well: Surprised Pikachu face
👍 Love the content!
I vaguely remember that livery, but mostly as I bought a third party PlayStation controller and Memory Card sporting it! I had the box for many years and even found the Memory Card, but I have no idea as to what became of the controller! It must have been PSOne, as the Memory Card, but it had the dual Analog Sticks and rumble function, so was likely a third party DualShock, basically! Shame, too! I liked that pad!
I'm not convinced things would have been any better if the cars had been Ford branded. Ford won the drivers title with their works engine team in 1994, and nobody at the company seemed to notice. I can't remember that being used in any adverts, not a single one. (Unlike Renault in the '90s, who got good mileage from their F1 success.)
Corporations trying to oversee the running of F1 teams always ends badly, it's not the 1950s any more. Merc's success would not have happened if the corporate management in Stuttgart hadn't had the good sense to keep their noses out and let Toto & Nikki get on with it. (If it was up to me I'd ban large corporations from owning F1 teams, for the long-term good of the sport, and limit them to say 40%.)
People forget (or don't realise) that Ferrari is overseen by a giant corporate entity which is always interfering too. That explains a lot of their peoblems. Add it the nationalism and internal Ferrari politics and...
We shouldn't complain that the Ferrari team so often fails to work properly and keeps screwing up, but instead be amazed that it functions at all.
Part of that problem was that Benneton moved to Renault in 95 and Ford in the UK probably kept quiet as the 94 title was contencious.
They didn't help by over promising and building the hype train - we're going to win straight away.
At one point, weren't there three managers in charge?
And, get well soon Aidan.
This livery and the Renault R25 mild seven are one of my favorites
I like your videos very much. You are smart about the race cars and you are a cool dude.
Schumacher won his first championship with Ford engines. I was hoping for good results. I guess I got them but it was with Red
Bull
I like storytime.
Thinking aloud here: this was the time that Ford bought anything that was up for sale. Volvo, Jaguar, Land/Range Rover, Aston Martin… David Bowie LPs, if Del Boy wasn’t there first. If it was a bargain, they got it. Pure desperation because Ford themselves were going nowhere fast. GMC did likewise, which cost us Saab and Lotus. It was a competition, not for making better cars but for just buying up other brands, hoping those’d save the big boys. Like a negative version of King Midas.
And anything they bought jumped from the frying pan into the roaring bonfire. Detroit is still a mess, as far as I know.
Ford never invested in or committed to F1, it was just a hedgefund to them. Toyota may have failed, but they get my kudos for at least genuinely trying
Ford: " I'm gonna screw up a team........in my Jaaaaaag...... "
I played an F1 game on my gameboy colour at the time and I always used the jaguar team because I thought the car looked the coolest
Their driver choices were strange. Irvine was fine, but only fine. Klien, Pizzonia and PDLR were never going to set the world alight. Rahal never understood F1 and within 18 months Ford were getting cold feet. Jaguar was doomed from day 1.
Irvine played a blinder with that deal. Took Ford for a LOT of money.
Damn right he did. Said later he couldn't believe how much Ford were offering him, just when he was being booted out by Ferrari.
I wonder if that contributed to Jaguar's problems, right from the start Eddie was there for the money and not personally invested in the project (as Coulthard was when he was enticed to join Red Bull for example). Eddie drove some great races at Jaguar, but most of the time seemed rather unmotivated and not especially interested in being there.
@@AidanMillward Eddie seemed to be in the right place, right time to get some great deals.
Interesting vid. Am I right in remembering that ford pulled out of most motorsport when they pulled the team due to issues with car sales? Hence why cosworth was sold to the owners of champ car, because that was the series’ only engine?
Even as crap as they were. In the last few years it was Webber making them look better than they were.
Christ he even put the thing on the front row of the grid at one point.
Then the back tyres fell apart.
Poor old Mark good punter at his peak, but always in the wrong place at the wrong time when he was at his best.
Cool livery though. Not JPS lotus 79 cool. But up there.
awesome video
Was the Jaguar f1 British racing green? I remember them having to change its shade because it was too heavy or didn't look good on TV.
The timing of all this leads me to think this team should have been branded Aston Martin. The brand new Vanquish was being released and it’s far more prestigious than Jaaaaag. It’s to bad ford dropped the ball so badly.
Iirc they have the Jag F1 car at Coventry Motor Museum if anyone wants a look
At the end of the day Ford are to blame for going with Jaguar in the first place and agreeing to paint the car British Racing Green instead of blue a d white.
They could have very easily changed the livery after the first season but they didn't.
Also their management style caused issues and instead of addressing it they just doubled down.
The jag f1 car is one of the best looking ever, I wished the Aston Martin was the same colours.
Aston Martin’s BRG is a more teal colour.
It’s a bit weird, we call it British racing Green but there’s no actual defined colour for it. Lotus is the “official” colour, Jag has a darker green, Bentley’s is VERY dark green, Aston more teal/turquoise and there’s probably a hundred variations in between.
My cat (named Cosworth), it's his favourite team!
And another thing, as a Jag owner, I wish he had done better
My dad worked in the what he called “skunk works” of Ford. He knew when they bought the team it was just like a moving billboard for them. There to sell road cars and nothing els. Sad tbh growing up around detroit and loving cars then learning about the history and Motorsport icons that came from here, to just be disappointed with the last ford backed car in the top end of motor sport. I’m happy to see they will have a gt3 car soon but damn this still annoys the absolutely shit out of me.
At least we got to have the Jaguar's liveries
Be good to have a video on the failure of Toyota too
Ford could have done so much, but as they would have done in the 60'S had Carroll Shelby not bluntly told Henry Ford 2 to keep the bureaucracy away from him.
Ford just didn't have the sense to spend sensibly. It is hard to say WHY they couldn't see sense since usually in racing they figure it out. Damn shame
As a Jaguar fan since my childhood, it hurts me that Ford damaged the Jaguar brand more than save it. Ford doesn’t care about cars or people, only about profit. The soul of Henry Ford has been gone fore decades now, now it’s just a bunch of man in suites managing a brand to extiction.
It's in my eyes also not that Jaguar failed, but Ford failed Jaguar.
You know why Jag didn't have any R6 f1 car? to avoid copyright issues with yamaha
It was rebranded as the Red Bull RB1. There wouldn't have been any copyright issues anyway as Jaguar R6 and Yamaha YZF-R6 are sufficiently different and not competitors.
It was a weird time for Ford. They wanted to be a factory team on the International Stage. I seem to recall a WRC venture around that time, that was also not a fruitful endeavor. They weren't bad. Just... not good.
I thought that Rahal would straighten out the issues, but that was a total flop. Very disappointing that.
Since when did Ford have prior F1 experience? The DFV was a chequebook exercise for Ford, being designed & built by Cosworth with input from Lotus, and Ford only got involved as a way to wave two fingers at Ferrari in F1, having done so in sportscars. The later "Ford" F1 engines were the same, designed & built by Cosworth, with Ford paying for the naming rights. Jaguar F1 was Ford's ONLY direct experience in F1.
Hell yea dude! Thanks for the content
1999 Luxembourg Grand Prix Was Called The European Grand Prix
Yes Minister the F1 team...
Can we have something JGTC / Super GT next. Even if it's just your thoughts on it.
Too bad F1 isn’t a beauty contest, because those liveries made me drool 🤤
I do think they would have cared more if they had Ford on the side, but on the other hand when the economic crisis hit in the late 2000's they would have pulled out anyway
Jaguar spent £1 billion, whilst Toyota spent somewhere near £4 billion. Still think Toyota blew it worse, considering the quality of drivers and engineers they employed.
In my opinion I thought the Jaguar livery was one of the best in the early 2000s.
They thought they could just buy wins/credibility ala GT40/DFV with badge engineering. Having the S-Type (Taurus) and X-Type (Mondeo/Contour) carrying the Flag did not help.
There's a rumour of Ford's president (I think) asking ''who's that Eddie Irvine guy and why is he getting paid more than me?''
You know it is very concerning when your company runs a F1 team and you don't know the name of 1 of your drivers
The car may have been a bit crap, but i will always love that livery.
One of the best looking F1 cars ever.
But you never saw it because it was always at the back.
too many chiefs who had no idea about F1 and not enough Indians ( like Toyota ) + underfunded but at least we got some awesome liveries .
So you lost an expensive diamond attached to a car? Yeah, but don't worry, it was a Jaaaaag
Ah; the venerable Jackie ‘No’ Stewart vs Track Owners
You rushed through the end of Jaguar F1, but in fact, at the time, there was a lot of concern that, though Ford had put the team up for sale, they would have shuttered it had they not found a buyer. Red Bull coming in buying it was a gamble, but one that paid off.
Jaguar were put up for sale & then Red Bull brought them out in the November 2004.
Jag did build some stuff that made you go..WOW. ..1988 Lemans win. XJ40 and XK220.I drive a 97 XJ cause it is a damn good car. I know that getting on a bit with the Ford ownership is derided because of the FI debacle. TATA has done NOTHING to promote Jag. Where is the hypercar? Imsa? Lemans for years. Nothing . Audi learned a lesson years ago. From Jaguar. RACE TO PROMOTE THE BRAND. I thought that the Ford F1 attempt was empty hearted as well. This new thing. Well. Time well tell. I wish them the best. Ford has given us some amazing entertainment in motorsports over the years. Looking forward to the new F1 season here...but always a bit skeptical. Bring it on!
Isn't it ironic, that ford return to f1 again with this very team?
Ford wanted aston purely to steal the front grill 😂
well..F1 got mark webber.. red bull racing.. and Jackie got some Cash. !!
Love my Jag :D
video on BAR?
I loved the look of the Jaguar cars, but it was always just the Ford team in my eyes.