Zappos' Hsieh: Building a Formidable Brand
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- Опубликовано: 13 окт 2010
- Related Story: www.gsb.stanford.edu/news/head...
Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand.
Zappos.com, Inc.: www.zappos.com
Designing Happiness, MKT 555 media: faculty-gsb.stanford.edu/aaker...
Center for Social Innovation podcast: sic.conversationsnetwork.org/
Stanford University's Entrepreneurship Corner: ecorner.stanford.edu/
