The Death Of Movie Posters
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- Опубликовано: 19 июн 2024
- Movie posters are a unique art that I feel like doesn’t get talked about enough. There's something so special about the craft behind them and the way a poster can represent a film as a whole that really fascinates me. Although, movie posters have declined in quality over the past few decades... Let's take a closer look...
Letterboxd: letterboxd.com/Jakobross/
Instagram: / jakobkross
0:00 Intro
1:13 Try Harder
3:36 Floating Heads
4:58 The Best of the Best
6:22 In Conclusion
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jakobross101@gmail.com
Thank you for watching! :)
#cinematic #videoessay 
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this is a great video
You may not remember me, but I was the guy who bumped into you in the crowd during Fred, again's performance in Chicago. You are an inspiration Karsten, I am honored to see you in my comment section.
take my kids karsten
@@JakobRosswholesome stuff🥹😢
@@tankzzy1392 less wholesome stuff
Hey I know who you are
Modern movie posters be like:
😐😐
😐 😐😐 😐
😐 🥸
😡 😐 😐
My father saw the original Alien back in 1979, there wasn’t a single picture of the xenomorph, the trailer wasn’t revealing and the poster is just an egg in the space; after he saw it he was amazed forever.
Thank you, Godwin Baxter. That's actually so cool.
Alien is coming back to theatres on the 26th for its 45th anniversary.
A poster analysis with a Jack and Jill poster lurking in the background is crazy
Jack and Jill poster shows Jack and Jill jacking and jilling. Peak poster.
I was thinking the same thing! 😭
The icing in the cake.
Wowwwww
Sam here, thanks for the love! I think the tired tropes of modern blockbuster posters are pretty complex to unravel, as to how things got this way and who’s at fault. These are products after all and, if any interesting or more artistic designs get pushed through it’s always something to celebrate. A lot of great stuff being made these days actually. My colleague Brandon Schaefer and I did a whole podcast series on this very topic- The Poster Boys- check it out if you or anyone is interested.
It's an honor to see your comment here Sam. I truly am a huge fan of your work and own many Criterions with your fantastic artwork on them. Keep up the amazing work, and I'll definitely be checking out your podcast as well!
House's poster is one of my favorites of all time! I'll definitely check out the podcast.
Massive respect for the Hausu profile pic
It’s funny how the alt posters are always gorgeous to look at but the posters that are actually used in promotions are some of the most generic photoshop works, like damn you did the work and you’re shooting yourself in your own leg
I suppose the alt posters are more mysterious and so don't sell as well. Unfortunately big celebrity names often get people to watch a movie more than the cryptic orange and black dune poster.
The alternate poster for The Batman goes really hard. Him standing as a dark silhouette in the rain with his bat symbol illuminated, it goes hard
Weird thing is, here in germany I have only ever seen the alternate posters
For The Batman, I hate the fact that the floating head poster is the main one. Almost every other poster produced from that movie is absolute heat.
Totally yes the Batman was an amazing movie with amazing posters besides that
Even the teaser poster looks better than the main poster for the film
I'll never forget watching Jaws for the first time because I confused Roy Scheider for Rob Schneider
My dad saw elf because he confused it for an Alf movie
The first poster for The Batman that came out was miles better than the “floating heads” one they released later. It’s just Batman standing in the pouring rain in a red background, with almost his entire figure in shadow. Very noir, very intense, makes Batman feel more like a force of nature than a human.
a cool movie posters is the main way I first get interested in watching a movie
This video is so aesthetically pleasing and well edited, I can’t believe this channel doesn’t have more subs
Except for jack and jill in the backround.
I really like Moonlight's poster. Revealing pretty much everything about it, without saying anything at all. It fits Chiron's character, and the color palette of the entire film. Great video, subscribed, hope I see more of you and your little furry friend!
The Jack And Jill poster in the background of this whole video is hilarious
I literally think about the Dune and The Northman alternate posters ALL the time and how they’re so much better, so simple and just so so good. I am so glad you covered these. I honestly hate seeing what poster will come out for new films as I know it’ll be the same boring floating heads bollocks every single time. Bring back creativity!!
I really like the aesthetics of both vintage Bollywood movie posters and 50's scifi movie posters
Omg true. Bullet train is a great movie that deserves a proper poster. That was the worst sh*t I've seen in a long time
I love the aspect ratio changes, and the cat just hanging out in a few shots
Great video bud. As a poster designer and Blu-ray artist it’s a topic close to my heart.
Best place you’ll see posters is at horror film festivals where the director brings their personally commissioned poster as freebies to get signed. They are designed to be striking, provocative and stand out amongst the other posters and as it’s an Indy film it doesn’t have a central actor to centre the film around. I’ve seen some of the most beautiful posters at horror festivals. However once the film is selected from a distributor it suddenly loses its artwork to a more generic cover to match the genre.
Thankfully the boutique physical media market has started a renaissance for film art that keeps people like me comfortably busy.
But big budget Hollywood films have too much stacked against them. There are contractual obligations in getting actors on the poster… of which there are a limited number of versatile and neutral publicity photos taken for each character… which is how we are left with very boring and inactive ‘floating head’ posters.
I grew up on the Polish School of Posters, so ngl the modern photoshopped to hell floating heads make my soul die a little. So boring, so unimaginative.
I'm from Poland and some of our posters are bad as hell. I feel like some of them were designed while on drugs and the people behind it didn't even watch the movie
The problem is floating head posters are a necessity because Hollywood agents literally negotiate if their client is in the poster so now everyone wants to be in the posters in big budget movies so the main posters will be floating heads
Everyone wants to be the same.
Think I found a new channel to binge. Love this. Im yet to begin my “buy every sick film poster” arc, but The Thing 1982 poster will be the first thing I get along with the og nightmare on elm street. I haven’t thought about just how important posters are to a movie’s legacy, thank you for the video.
I have The Thing poster! Looks fantastic in a frame. Thanks for the support!
i get the floating head complaint, but the Thor Ragnarok poster is pretty cool
Yeah I feel like that was a bad pick, there are so many worst posters with the floating head problem
Yes, came here to say this. Ragnarok poster is pretty different from other MCU floating head posters. He could've pick a different example because Ragnarok one is pretty cool. Busy, but cool
I'm so glad to see some appreciation for the House poster. It's so awesome and classic pared with an amazing movie!
The poster for the upcoming Chainsaw man Movie is pretty great, really creative and eye catching while also doing a great job at presenting the overall tone of the movie.
You mean the Reze one laying down? That is straight up gorgeous bro we will be eating
Personally, I think that polish and czech posters are among the best ones that the cinema history has provided us. I definitely recommend everyone to check them out. Great video altogether.
I think the original Star Wars movies actually used the “floating heads” poster design to great effect. But the problem was that they were so successful that everyone decided to copy them into oblivion and now that’s just what all movie posters look like. But they really were a unique idea back when Star Wars first did them.
Awesome video, really love your video style and the choice to project the posters instead of just displaying an image is super unique and works really really well
Great essay, loved your use of the projector and the overall mood is just peak throughout. Very solid!
This was so eye opening and gave me a nostalgic renewed interest in movie posters and a new way of expressing the creativity here. Loved it!
I've heard before that studios often have clauses in contracts with actors that they'll include them on the poster. They put the top billed cast in floating head form sized proportional to the size of their roll. This is so actor's agents are happy, and so the studio can use their large cast of famous actors to promote the film.
I think this is probably the case even if it's not contractual, and you're right, it's killed movie posters and looks so stupid.
my favorite poster has to be rosemary’s baby
The Batman's original poster slaps. The one where it's just him in the midst of red light and it's raining. Idk why the hell they switched it
Apparently the floating head posters in a legal thing for these movies. I heard that part of the actor’s contracts is that they have to be in the poster so they do the floating heads so they can do that for every actor that wants it
another reason ive noticed for the decline of posters in the modern day is that posters are made to be portrait but most streaming platforms display their collection using landscape images. i mean they could just adapt posters to become landscape but most of the time the result is a close up still from the film used, often featuring a side character.
Underrated video. Its so interesting and well edited, I was expecting it to have millions of likes.
I’m in total agreement with your take on the “floating head” poster that seems to be plaguing modern films. However, I feel there actually has been a few “floating head” poster designs that are actually very well done and serve the purpose of the project. Though not a film, I feel Stranger Things’ posters are very well done versions of these posters. Obviously it’s an emulation of the art style of 80’s movie posters but the floating heads in the poster convey much more than just who’s in the series. The aesthetic of these posters from Stranger Things’ also convey the tone each season wants to project. Much like Bladerunner, Star Wars, and Goonies, the hand-drawn aspect of each poster is prominent and offers that feelings of nostalgic storytelling.
They’re not perfect posters but I feel they serve as a decent counterexample in designs for a floating head poster. In short, they feel much more creative.
i am very very much looking forward to this channels come up, my personal favourite poster is for the warriors (1979), it shows you who’s in the movie in a different way, displaying the armies of gang members in new york in a way that demonstrates scale, with the stylish and eye catching graffiti title that keeps with the themes and contextualizes the time period the film takes place in. really great if you’ve never gotten around to seeing it, also good choice on the clown core song, it actually fits well for outro music lol
new viewer here, just wanted to comment on how enrapturing your cinematography and animated title cards were! the projector in particular adds a really cool level of engagement and depth as a viewer (as opposed to what most editors do and just put the pictures in post). just subscribed as well, looking forward to the stuff you got in store :)
There's more to come! Thank you for the support!
This video is so nicely shot and the music is so good it's awesome
I remember when I saw that Korean movie, The Parasite, poster in a cinema website and immediately thought, wow this looks like nice movie. The poster shows a backyard of a house in daylight with a stone-faced man staring at you like he had enough with any shit going on in his life. The more you look at the poster, the more detail you caught and the swelling urge to watch that movie keeps getting bigger and bigger. I prefer to stare at that poster for an hour than to go see the trailer over and over. Such a really good poster, with a very interesting movie to boot.
The RUclips algorithm is really doing me a favor by recommending me very small channels with only a few thousand subscribers that are producing great videos. This was a very cool video, I'm subbed !
The video editing is incredible, I loved the video
the production of this video is so addicting and comforting to watch i love it
Incredible video. I love your motion graphic titles.
I love the hand-painted/hand-drawn posters the best as well, got a little collection of them.
I love your aesthetic. This was a brilliant video (I noticed the Wii music). I've subscribed :)
Man, the editing on this is just phenomenal, keep it up!
omg i love this, your aesthetic is amazing. I agree with everything you said.
I actually love Ragnarok’s poster-the actors featured are part of an actual composition that’s striking and well balanced. Marvel has committed many floating head atrocities but I fw the Ragnarok poster
THIS IS A GREAT PIECE, THANK YOUUUU, been on my mind lately
High quality video man 🔥 very well edited and composed
I love your video aesthetic specially the frames so cool.
saw the first 20 seconds and instantly liked and subbed, really creative stuff
Expected a special mention of the Criterion Collection going out of their way to get better posters that look like actual work has been put into them. They kick ass. Maybe mention them in a future vid?
except punch drunk love
Didn't realize until just now that in the Dune poster, the negative space forms a planet.
I really like The Batman poster with just Batman's face, because it looks like someone tried to take a photo of Batman and just managed to capture this frame. Also not many people know this, but there's is a question mark in his eye subtly referencing the villain of the movie
great video. i love how you used a projector . will check out ur other videos!!
sick video and editing, all feels original and creative
love your style!
THE LEVEL OF EDITHING!!! amazing work
you are so underrated man keep it up❤❤❤
After looking at the parasite poster after rewatching the movie recently, I could see so much intricacy and cleverness in a seemingly basic poster. Absolutely phenomenal movie with an amazing poster and score
Great video!!! didn’t expect the pilotredsun btw
One of my favourite movie posters is The Thing from 1982 its just so simple yet mesmerizing
I absolutely HATE the movie posters that Netflix has been using for their thumbnails! They’re atrocious! Not even using the official posters anymore, but taking some random ass shot from the show or movie! They don’t tell or show you anything!
I think a big part of the lackluster poster problem is that most movie posters don't convey a sense of mystery anymore. Like you said, the first point of contact for a movie is usually the poster or trailer and many of the movies nowadays dont inspire much intrigue from their promotional material alone.
Theres a film called Monos whose poster genuinely captivated me and i watched it just off of that. Truth be told it was okay-ish but the art for the poster was powerful enough to generate intrigue to see it. I cant think of any recent examples except the edited poster for Zone of Interest.
great taste nd great video man. love the little transitions and sfx and general atmosphere. cant believe i havnt found u sooner, glad i have now tho. also love the dumbass feet shoes keep it up 💪
Also thanks now the theme from House is gonna be stuck in my head for a week again.
My favorite poster is The Exorcist. Spooky vibes and it encapsulates the film’s entire theme of hope in darkness all with a minimal presentation. Wonderful.
The ratio of the different scenes is something you don’t have to do, but you do. It’s awesome
A lot of this is very true, like whenever I see a movie poster that has the floating heads I always get disinterested since it always looks generic. I also feel like books have fallen into the same trend, with just having words and maybe a image. Makes it hard to even tell the genre.
I’m not even going to say how much I liked this video because words can’t describe. I’m just going to click that subscribe button and deep dive into your content 😊🤞🏾
I think it's also important to note that posters are also often what you will see to represent a movie on a streaming service or on the front of a blu-ray case, so it serves an important purpose even after the movie's run in theaters is over.
You're right about the poster for House. It is a good poster and is one of the only film posters that has ever given me a sense of anxiety like this one has.
i screamed when you showed the house poster, I NEED it in my life
Eyo this video fucks. Its better that most big channels videos. Great hustle
Woah the quality of your videos and your style of prednisone and editing are really nice!! Im surprised you don't have way more subs!! Definitely gonna be sharing your channel around ^^
Also with the batman specifically i actually had never seen the floating heads poster for that movie till now id only ever seen the other poster, I think that ones really cool its simple but effective you should check it if you haven't seen it!
Good video. I would like it if youd have shown the posters you showed from the projector as a normal png later on just to get the best quality of it
The feet were throwing me off so hard LMAO this was a very comprehensive video though
The poster for saw x was a nice throwback to the 2000s. Represents the films as well nicely as its a guy getting tortured
What an amazing video man! I love all your vids. Quick question where do you buy your movie posters?
I think the modern poster trend is also a result of the huge supply of entertainment options people have today . Studios want to make a compelling case for the audience to pick their option over anything else
Time is a finite resource and so is money for a lot of people in a sense . And especially as a casual movie goer who would you choose to be a safe bet - a poster that tells you what to expect or a poster that is ambiguous
The thing about the old school posters is that while the often minimalist design is appealing it’s also ambiguous
Collab posters or whatever they are (the ones that aren’t really used for promo) are always great because they usually get someone who understands the story or does a style that represents the film.
Like, the MCU films have some gorgeous posters that aren’t ever used for promo, but at most, limited merch by the designer.
But obviously, what lots of these special posters lack are the recognizable faces on it being easy to see, which is what the marketing team wants whether it looks good or not, because it sells.
My feed decided to bless me today and I can't be happier
Hey, just a little thought - if you analyze the visual, graphic media, i personally think the gradient light is kinda bad decision, i think it would be better if we could see the posters in their original form (including colors)
Other than that, it was a great video, especially the part about visibility of certain things in the promotional materials, i loved it!
I feel like horror is the genre that still has mostly very good to amazing posters constantly. With exceptions, of course (like Halloween showed in the video), but still, I'd say posters like X, Pearl, Malignant, Barbarian are really good.
Love the editing goddamn😩
Honestly one of my fave movie Poster of "recent" history is Shin Godzilla
I remember seing a gigantic poster of it when i went to see the movie back then.
The simple red background and Godzillas head is just.
Oof it just hits right
Man I love the editing
great video! on a side note, how did you make those halftone effects for your intro animation?? they're sooo cool! ( I'm a beginner motion graphics student so it's really fascinating to see such cool visuals!)
"House" poster was inspired by polish school of posters which Was a sample for many mainly European (but aslo for many US. procuctions) from early 50s to late 80s. I Definetly recommend you checking it out.
I was literally just ranting about floating head posters to somebody the other day. The Batman has a cool alternate poster of Batman in the rain
Not to mention they are always ORANGE AND BLUE! If you’re gonna have floating heads at least make them have a unique color palette.
Always go back to the Dune Pt 1 poster. It has a lot of unnecessary heads for no reason. I saw an edit of the poster that removed the heads and it looked really good.
speaking of really great poster designs... love love love the zone of interest posters that kellerhouse did (they've also done some for Fincher's killer which is fantastic as well)
the best movie posters for me communicate the tone of the film with simple but effective visual cues, Criterion does this extremely well, their tree of life poster is so simple conceptually but you take one look at it and go "thats fucking genius"
the style of this video is amazing
Why is the production value on this video so good?
holy man this guy loves great films and has amazing music taste. Fred Again and Clown Core, what a crossover
Internet and social media and being able to search up a movie on your phone by title means that studios really don’t see any profit in confusing abstract posters that don’t deliver split-second info of what celebrities are in it that you like. I don’t see this changing any time soon, especially considering most marketing nowadays is no longer billboards or posters but focused on social media ads and internet popups. Good artistic posters are a novelty only appealing to movie fans, i dont think most general audiences give a shit