Shalom Ran from Texas. You are so right. Every price is a different customer mentality. Perhaps the trick is to not try to convince clients to pay more, but instead to look for better quality clients. Great video! Take Care
Thanks Ran, really inspiring to hear a designer is on track to get 500$/h rate. Just an idea for your next video, what skills/requirements that you must have in order to achieve it? what should we focused on ? Cheers.
Man, you are awesome, just keep make these videos, they are so inspiring. Specially when most of your friends rate is $5-8 per hour, and you, with your $30 have a feeling "Oh, I'm pretty successful". Your ideas is help to understand how much more we can earn. Thanks
Great video, well said! Oftentimes designers complain about "cheap" clients. Appreciate how you respectfully acknowledge that clients work within certain budget/value bands, and that the goals isn't necessarily to charge more, but to "unlock" the next level of clients. Really enjoying your channel!
I'm from Pakistan and yes I agree that those types of clients are everywhere, most of them pay low because they don't know the importance of good design and branding.
Excellent! I'm just in that time of "changing my employer" because the same reasons ;) they of course went into the arguments "YOU are not worth to receive what you are asking for" LOL. One more reason to change right now.
Watching this late but this video is packed with gems of perspective. I feel like I have been thinking about pricing all wrong this whole time. I really only started freelancing last year. I still feel lost but it's all a learning experience. Thanks for the change in perspective
but why would raising your hourly rate cause more value for your client? You are working the same amount of time and you are still the same dude so what is going to change from the 250 dollars to the 500 dollars?
I think it's implicitly mentioned in the video, you have to show value, or more importantly, perception and belief of value in the eyes of the client. Client with budget to hire $500/hour designer will try to find the best. I suggested to Ran in his next video he should explore how designer can achieve that value.
When you raise your rates you can work fewer hours/take in fewer clients. The benefits to your current client roster is that if they have a last-minute job, you're more likely to be available. The client will spend less time explaining themselves because you have an established relationship and you have lots of their source files. Because you're working less, you'll be more rested and less rushed when assignments come in.
The price a client is willing to pay doesn't represent the value of your time. Rather, it represents how much they value your work. To some clients a logo will never be worth more than 10$ (no matter who designs it), to others it's worth hundreds or thousands. So it's really about aligning what you think your work is worth with what your client thinks your work is worth.
Another better professional way is to charge for the process instead of the deliverable. Give them documents as proof for the process. Anyway, we would be making notes while working on the deliverable. Format the same with a bit of effort and research to do it professionally could raise your standards multiple times and easily convince the client to pay you more. If the client isn't appreciating documents, tell them its significance for his business. 90% would understand, 10% wouldn't. Those who don't understand would generally be running a secondary business which explains the amount of care they want to put in. So, I would advise to not work with those clients.
Hey ran. you're always on point, so I was wondering if you have a email address I am starting a new company so I was thought you can get involved?? eagerly waiting for a reply
I can't even imagine this scenario, how on earth can you charge 4$s an hour if it takes you 2 hours to make a logo how on earth can you value your time and work that low, it's insane. With an intermediate understanding of design, I couldn't even imagine going under 50 and would be comfortable only with 75-100 per hour. Even if it takes me 2 hours to make a logo charging 200 sounds very unfair to the designer, 400-500should be the minimum, think about it, they're going to use that logo on their website, products, adverts, social media, letterheads etc. and will be generating thousands of dollars, its only fair they invest at least 500$s for the heart of their brand (the logo).
If you can't raise your price and sell it to your clients, how can you help them to sell more? Stop lying to your clients that your design can improve their sales if you can't even sell a high price service.
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
Shalom Ran from Texas. You are so right. Every price is a different customer mentality. Perhaps the trick is to not try to convince clients to pay more, but instead to look for better quality clients. Great video! Take Care
Thanks Ran, really inspiring to hear a designer is on track to get 500$/h rate. Just an idea for your next video, what skills/requirements that you must have in order to achieve it? what should we focused on ? Cheers.
Man, you are awesome, just keep make these videos, they are so inspiring.
Specially when most of your friends rate is $5-8 per hour, and you, with your $30 have a feeling "Oh, I'm pretty successful". Your ideas is help to understand how much more we can earn. Thanks
Great video, well said! Oftentimes designers complain about "cheap" clients. Appreciate how you respectfully acknowledge that clients work within certain budget/value bands, and that the goals isn't necessarily to charge more, but to "unlock" the next level of clients. Really enjoying your channel!
"In order to do good work you have to increase your rates" totally agree on that
I'm from Pakistan and yes I agree that those types of clients are everywhere, most of them pay low because they don't know the importance of good design and branding.
Great video, Ran! you're such an inspiration for me.
Excellent! I'm just in that time of "changing my employer" because the same reasons ;) they of course went into the arguments "YOU are not worth to receive what you are asking for" LOL. One more reason to change right now.
Good luck Melissa!
Awesome insights Ran. You the man!
On point Ran, thank you!
Amazing Ran... 🙌🙌👍👍👍
Great and very honest video. Keep up the good work !
Watching this late but this video is packed with gems of perspective. I feel like I have been thinking about pricing all wrong this whole time. I really only started freelancing last year. I still feel lost but it's all a learning experience. Thanks for the change in perspective
Glad it was helpful! 👊 I think you'll like these then: ruclips.net/p/PLXC_gcsKLD6ntRAYCiBsMBFp1pGuJMVyd
This is mind blasting.
Courage is what need in freelancing world.
So true...!
but why would raising your hourly rate cause more value for your client? You are working the same amount of time and you are still the same dude so what is going to change from the 250 dollars to the 500 dollars?
I think it's implicitly mentioned in the video, you have to show value, or more importantly, perception and belief of value in the eyes of the client. Client with budget to hire $500/hour designer will try to find the best. I suggested to Ran in his next video he should explore how designer can achieve that value.
Smokeselling, yo!
When you raise your rates you can work fewer hours/take in fewer clients. The benefits to your current client roster is that if they have a last-minute job, you're more likely to be available. The client will spend less time explaining themselves because you have an established relationship and you have lots of their source files. Because you're working less, you'll be more rested and less rushed when assignments come in.
The price a client is willing to pay doesn't represent the value of your time. Rather, it represents how much they value your work. To some clients a logo will never be worth more than 10$ (no matter who designs it), to others it's worth hundreds or thousands. So it's really about aligning what you think your work is worth with what your client thinks your work is worth.
Helpful video, thanks.
$100 an hour is near 200k yearly at 40 hours a week. Do people actually charge $500 an hour as a freelancer?
Essam Al-Mansouri they don't work a normal 40 hour week for 52 weeks. There isn't always supply.
Billing at $100/hr will never net you $200k/yr. As a freelancer, most of the work you do is not billable.
You can make a logo for $1000 and spend 2 hours for it. That's the $500 per hour.
@@jonpersson9962 Not only that, they would not get regular continued work throughout the months...
Another better professional way is to charge for the process instead of the deliverable. Give them documents as proof for the process. Anyway, we would be making notes while working on the deliverable. Format the same with a bit of effort and research to do it professionally could raise your standards multiple times and easily convince the client to pay you more. If the client isn't appreciating documents, tell them its significance for his business. 90% would understand, 10% wouldn't. Those who don't understand would generally be running a secondary business which explains the amount of care they want to put in. So, I would advise to not work with those clients.
India, Pakistan,... Spain. You forget the mention my lovely country
Hey ran. you're always on point, so I was wondering if you have a email address I am starting a new company so I was thought you can get involved?? eagerly waiting for a reply
google is your friend.
I can't even imagine this scenario, how on earth can you charge 4$s an hour if it takes you 2 hours to make a logo how on earth can you value your time and work that low, it's insane. With an intermediate understanding of design, I couldn't even imagine going under 50 and would be comfortable only with 75-100 per hour. Even if it takes me 2 hours to make a logo charging 200 sounds very unfair to the designer, 400-500should be the minimum, think about it, they're going to use that logo on their website, products, adverts, social media, letterheads etc. and will be generating thousands of dollars, its only fair they invest at least 500$s for the heart of their brand (the logo).
If you can't raise your price and sell it to your clients, how can you help them to sell more? Stop lying to your clients that your design can improve their sales if you can't even sell a high price service.