YA in Books VS YA in Marketing is completely different

Y’all. I wish the marketers and publishers would get together and figure this out, because the difference between the two is staggering. But if you’re looking at the book publishing industry 12 to 18 is young adult. Young adult in the book publishing industry means teen. Yes there are some bookstores that have a teen section but if you look at what the book is published under, it is published as a young adult novel. My book touch of kindness is for teens but it is published as a young adult novel. I hope that gives a little bit of clarification and if you don’t like it, don’t come after me. I did not create the system. #ya #teen #publishing #marketing #yabooks #booktok #bookstagram #youngadult #what #bookstores #teenbooks #marketing

[@rhi-y8d]

A lot of books that get marked as YA are books aimed at women that are clearly not YA, like ACOTAR. I don't even hear people claim that YA is for 25+ year olds, but they still put pretty obviously adult books in YA. This is just from a general observation standpoint, not publishing or marketing or anything official haha

[@TriggerTrue]

Unfortunately it doesn’t make sense for publishers to continue to use the outdated system as majority of countries these days classify adults as around 18. To shift it closer to 16-25 would make more sense for YA. Not everything is going to be the same definition but it does lend itself to confusion, especially when content of books become more mature for the same audience (18 still lends itself to adult themes, which is why I think more graphic writing gets lumped in (unclear if other criteria is established for YA other than reader age)).

[@rloomisbooks]

YA is also determined by age of the MC and the themes dealt with in the novel, such as identity, belonging, and first love.

[@TriggerTrue]

@@rloomisbooks I feel like at this point it should be classified as coming of age then. But that might not encompass the whole spectrum as it currently stands. There’s a lot about this topic I feel could be discussed 😅

[@deanmoss]

shes right 12-18 is ya 😭 whoever disagrees is crazy. at my school, the middle school and highschool share the same library, so its quite literally 12-18 year olds reading ya novels.