Also, if you've seen this video before, I'm re-uploading it because RUclips put restrictions on the first one and the algorithm stopped it from getting views. So I'm uploading again because it was on track to be one of my channel's biggest videos. Thank you for understanding. -Nate
Once they lost "Skarfing Material", that mag was done. EDIT: nah, it wasn't that. It's when they went glossy instead of newsprint. All downhill from there.
I think they are a necessary evil like they are super important to the community they are core like them or not I don’t think that it’s good for the community of skateboarding but they are commercializing our hobby into some guys way of life bankrolled by posers who don’t even get the sub so whatever they pay the hardest core skaters we got and that’s what’s important not if I can put their shirt on I’ll just wear my local anyway shout out plus skate shop fort Walton beach
they barely cover what's going on in much of Europe, and skating in the rest of the world always seems very American-centric whether they intend to be or not, go get a freeskate mag instead lol
I don't know a serious skater who has any major beef with Thrasher. Literally couldn't care less who wears the shirt and who doesn't, being obessed with something like that seems lame AF, letting that control whether you wear the shirt or not is also lame AF. From SOTY to King of the Road to My War Thrasher is still the zeitgeist for the culture.
I just got into asking people straight up if they even know what it is...I'm like, "it's a magazine about skateboarding". Their eyes get big, they look around at the peeps they're with, not having any idea. Like I just spoke Chinese. The same with LRG stuff, just because of that shirt with the tree (you know the one) every "herbal" dealer had to be wearing it. DGk stuff too.
I didn't know Thrasher was hated? If you're a skateboarder you probably like Thrasher. They're a big brand that celebs wear shirts of but they're still a core skate mag
No company has done more for skateboarding than thrasher. Even before the internet came along, which they dominated early from the beginning. Whether it's trilogy, and now, the individual parts from skaters now, or just the magazine, no other company will grow skateboarding the way they did. I've been skating 20 years, so I have a soft spot for thrasher. And to this day I still look forward to king of the road and soty nominations. Let the celebrities where our shit, just means more eyes on us. It was fuck them then and fuck them now, whether they wear it or not. RIP Phelpers, you are missed.
nah, fuck everything you said. all thrasher does is portray the bad boy image of skateboarders which is the reason people around the world still hate skateboarders. why we are still portrayed as bad people in movies nad TV i do not doubt if thrasher didnt exist. we wouldnt be geting kicked out ofspots the way we do.
Fr. I’m never gonna see Roc marci, GZA, while Chris Russel tears up a huge halfpipe (decorated by Neckface) for free ever in my life again. Im tryna go to another deathmatch, I HOPE “posers” keep buying more merch
Transworld Mag and its videos from late 90s to early 2000s were much more impactful. Now if your part doesn't come out on Thrasher you're basically invisible, which points out to them being too big. But there had to be one anyway, can't really blame them for that. Thank goodness for Free Skate Mag, Pocket Skate Mag, Jenkem, Sobre Skate (...) and individual brands (when it comes to videos).
When I was younger it bugged the shit out of me to see non-skaters wear skate stuff, but now I just think about how it's pumping more money into the skate community
They are hated by a small amount of 13 year olds, the irony is most of them wear nike and adidas and dont even realize they killed so many skater owned skateshops and skate shoe companies by doing so haha
Lol yeah thrasher isn't hated at all..... They're the only skateboard magazine that still sells magazines and they have high quality photos and good articles. It's an amazing value. A years subscription is only 20 bucks and they give you a free shirt..... No body is putting that kind of work in!!
Someone asked Thrasher if they had some looks or could help with a Rolling Stone photoshoot with a kid from Stranger Things. Thrasher just responded "Nah". ...I saw this in the Thrasher mag lmfao.
Very well made video, nice work. Its funny how Justin Bieber is categorized as a symbol of the non skating "poser" masses when he can do complicated skate tricks that take years to learn :D
As an old skater 47 I cringe when I see hipsters wearing thrasher shirts . I won’t even wear mine in public bc of those clowns ruining it . I’m still a lifelong sub to thrasher mag though
Skate and Destroy is about breaking down the preconceived barriers in your mind when it comes to skating. Jake said it best, It's not about breaking stuff. If you think about it and pay attention you'll get it.
Personally Id feel dumb wearing something i am not into. Its like people who wear band shirts without listening to the band. I wouldnt wear a football jersey because I'm not really into football.
It’s the same shit as a company like Supreme. In the 90’s, as a skate kid in NYC, Supreme and Zoo York were known insularly in the city as downtown skate clothes stores and a place for skate kids to kinda hang out. Slowly the Supreme logo started popping up everywhere in the mainstream after I finished college and had stopped skating regularly. Now Supreme is a status mainstream culture brand, very different to what it was initially.
I think it’s a great thing tbh, when i was growing up i never skated but wore thrasher, it pushed me to see what thrasher actually was and got me into skating.
I grew up skating back in the mid 80s through the 90s and beyond, and Thrasher magazine was essential reading for us back then. Before the internet there weren't many ways for kids in the flyover states to keep up with the culture, and Thrasher was the most important of the few ways we could. Thrasher is loved by old skaters, and I really don't think kids these days dislike them.
Reading Thrasher since 85, they very much contributed to the shaping of what sk8 culture is today, nothing but props! Well 1 beef.....they didn't sell shirts in adult sizes, so I decided to tattoo the sk8 goat onto my chest (see profile pic) then 2 years later Thrasher gear was being sold at Walmart 😆
35 now and don't skate anymore but love what Thrasher represents and the history behind it. It's crazy though, that Transworld had a way bigger presence in my early years of skating(The Reason, In Bloom). The vintage culture is in style now and that's why they're peaking. It is cringy af to see a Kardashian in a cut up Thrasher shirt....WOOF!
I’m 48 I’ve been skateboarding for 40 yrs. If I want to wear a Thrasher shirt I’m gonna wear it. I’m not a celebrity I live our skateboarding culture everyday. When it’s not a fad for you it might bother you to see some poser rocking your style, but it doesn’t stop you from wearing it.
23years ago I was staying up all night rereading all my thrasher mags. Flipping out when the new one came in. I’d cut all the pictures out and put them all over the walls in my room.
Thrasher isn't hated at all.I work in a skate shop in the uk and sell Thrasher products every day,I have been buying the magazine since 1983 and always will.The logo is my all time favourite out of every logo ever designed.
Only problem I have ever had with them is their SOTY award. They seem to pick favorites and flat out tell you that but yet have you vote? I don’t mind some celebrities wearing it like Justin Bieber because he can actually skate and does skate.
thats why i like seeing people with the regular thrasher t shirt cause majority of them got it with their years subscription. the flaming hoodie i see everywhere . as a skater it sucks when people dont know what it really is but i dont hate on people that dont skate wearing it. many people wish they could skate and a lot of us that can forget how hard it was at the start. ive skated for over 20 years and love getting my monthly thrasher mag
Damn I remember reading this magazine when I was 12-14 yrs old lol. I wouldn’t really read it, but I would see the occasional bad word written out haha. I mostly would look at the pictures and be in awe of these guys doing insane tricks, and thinking how I couldn’t even Ollie lmao 🤣 but the pics made things look so effortlessly. A few years later my cousin ended up getting his picture in the magazine, and a small article was written about him. He unfortunately never made it to any sort of fame (he was 20 or 21 at the time) but he was incredibly good, but got into drugs and alcohol. He’s almost 50 now, and spends most of his time chasing the wrong high. It was a shame how life turned out for him. Anyway, I’ll always associate this magazine with him and the early pre-teen years of my life when things were not so complex, and I could just spend time looking at incredible skaters do incredible things- and pass the time thinking how that could one day be me. (It wouldn’t EVER BE NOT EVEN CLOSE lol) but those old days with my head in the clouds flipping throw a magazine I had no business looking at just reminds me of a different time that is way off in the distance now.
As a skater, I can't stand thrasher. I'm not super coordinated and seeing everyone doin crazy stuff makes me feel like I'm awful and not a real skater. Basically you're not a real skater if you're not plastered drunk in a van with a bunch of sweaty people skating all day and being trashy. It's not my type, makes beginners like me feel overwhelmed and like I'm trash, I can go on. Idc about what you wear. If u get mad that someone wears a t shirt, suck it up.
Personaly as a skater do I love the company (although i do not buy thrasher clothing), and i think it's kinda sad to see how people are making it less skate core.
I'll always have respect for thrasher and even though it does bug me when "posers" wear the merch but couldn't identify a simple trick I feel it helps keep the culture relevant even longer with a wider fan base. Who knows maybe the merch gets new people into skating even if they dont physically skate.
Thrasher is literally the most successful skateboard mag of all time and still is to this day. They are also one of the biggest and best places to release video parts, and give out the most prestigious and coveted award in skateboarding every year. They are probably the most influential and important skateboard company in the history of the sport. And it's all becasue they operate with their primary motivation being a love for skateboarding and skateboarders
I don’t skate but I enjoy the magazine and skate related stuff but I wear the hoodies. I’ve had people ask me “do you skate” and get mad when I say I don’t. But I don’t get the issue, I’m putting money into their business and supporting the brand
I mean, at least you’re honest, i don’t get why’d they get mad. You’re not saying “Yeah i totally skate man!” and then proceeding to crack your skull trying to do one ollie.
I use to love thrasher when I was younger but some 15 years later, their message doesn't reach me anymore. People hate on Steve Berra alot but I think he said it best, "I'm old and I have to take my kids to school tomorrow morning, I don't want to go out to some skate spot at 3am only to get kicked out or run from the cops". My point is thrasher represents rebellion, anti-establishment, edgy-ness. that sort of image is appealing to the younger generation, it appealed to a younger me but times change. you grow up, get a job, pay bills and while your love for skateboarding hasn't changed, they way you express it has. as for why skaters hate people that don't skate and wear thrasher merch, I think that comes from a place of appropriation. skateboarding has alot of pros but it also has alot of cons. injuries, run in's with the law, upkeep (paying for decks, wheels etc), the time it takes to become good. truly being a skater comes at a price, but it does have its benefits. it gives you a certain look and a certain notoriety that makes you appealing and interesting to people. people who want to reap those benefits of that lifestyle but don't want to pay the price everyone that's actually about that life paid, they're seen as pretenders that undermine the lifestyle.
I love thrasher and what they’re doing. First I wasn’t a fan that everybody and their moms rocking thrasher shirts but what’s ever, they support the brand with the purchase so I think it’s fine. Most people would like to skate but don’t have the skills for it but still love the attitude of thrasher that’s fine for me
Actually, young man, I remember in the sixties when skateboarding first started appearing, when we weren't as lazy and entitled as today's brats; we made our own. Boy, are those days gone! Kids now have tons of disposable income that we simply didn't have so we used ingenuity instead. Pitiful...
Sounds like it was a smart business move. Yeah it may suck for some and their feelings but in sense of “modern business” it makes perfect sense what Thrasher did.
I was there from the beginning as a teen skater and Thrasher always stood alone. Transworld mags were always thicker and had more pictures, but they didn't have the artwork and characters that really brought Thrasher to life. I still remember making actual "skarfing material" recipes by Chef Boy-Am-I-Hungry, it was cool that Thrasher even covered skater food as part of the culture. I was still making "Migas con Mofo" well into adulthood. lol I can't think of any other magazine in my lifetime that had such a personal impact on my life. That magazine really awakened my artistic side as well, because they provided as much artwork as they did skater photos.
I must be under a rock. I had no idea they were hated. I know there's people who wear the clothing who don't skate (just like many other brands people wear of sports they don't participate in), but I had no idea these people who wear the logo didn't know it was from a skateboarding magazine. In fact I don't know anyone who hasn't heard of thrasher magazine, even amongst non skaters. This clip is making me realize I don't get out much lol!!
If u go into Zumiez you'll find tables of thrasher shirts. But in the skateshop there is only like 2 shirts. I wish they'd stop selling at Zumiez and focus more on local
i remember when i was riding my bmx at the skate park wearing a thrasher t and the skater kids called me a poser.(i am a skater btw im 14 and started when i was 6) so i went up to them asked for one of there boards did a kickflip first t and they stright up said" oh mb bro i didnt know you were a skater" it was pretty funny
I’m not the best skater at all but I it’s don’t give a shit mentality and that’s why win lose or draw I will skate till I can’t no more. That being said I can understand the gatekeeping in this day and age if you don’t want your culture and hobby, to be infiltrated by bad apples who want to undo everything your culture/hobby stands for there needs to be some gatekeeping.
Thrasher as a brand is corroding from the inside out. Thrasher has made a bunch of tasteless hiveminded executive decisions as of late. Their brand identity is being diluted. I just use their RUclips channel to watch full parts and that's about it really.
I went to high school in Brea CA in the mid 90's. Skateboarding was the most popular thing about my high school. I never skated a day in my life but I owned the Chad Muska eS shoes in white back in 96-97. Owning Flip/Shorty's/Blind/Birdhouse/Alien Workshop and even Thrasher skate shirts was the coolest clothes you could wear. I think Jonah Hill captured the skate culture in Mid 90's to perfection, definitely brought back memories to my high school years. I know he was also into skating in the 90's. I'm 40 now and I still own a few pairs of eS skate shoes. Happy childhood memories. Too bad ma and pa skate shops aren't what they use to be. Its all about Zumiez/Active Ride Shop now.
Wanna know what sucks? Being a chick skater and not being able to wear the Thrasher shirt I get with my susbscription, because gatekeeping dudebros all hit me with their “Bet you don’t even know what that is!” BS. I gave my shirt to my non-skater boyfriend on the condition that if anyone tries to ask him if he even skates, he says, “Nah. I stole it from my girlfriend. She got it with her subscription. “
im old enough to remember when thrasher was printed on paper stock and used to have a section called 'skarfing material' about gross food recipes...i miss pushead cartoons...
I love skateboarding and always will. I was on flow with NHS and had a shop sponsor through CCS. Thought I was going to have a career in skateboarding. As someone who got to grace the pages of Thrasher I would say that they have always been there for the culture and lifeblood of skating. I believe it will stay that way until the end of time. Skateboarding as a whole in my humble opinion has fallen into the mainstream commercialized corporate circus that skateboarding once despised. I wish it was still that thing that kids did to let out their pent up aggression and anger. Now it's an Olympic cash grab. RIP Phelper and skateboarding!
Thrasher had the SKATE AND DESTROY anti-establishment gnarliness LONG before Phelps ever worked in shipping. He just happened to be editor during the time that skateboarding got huge. There was an entire decade of Thrasher ignored here that got skateboarding to be HUGE. This vid misses a HUGE CHUNK of the forming years of Thrasher. I did learn some tiny tid-bits about Vitello that I didn't know, and I'd know him from '77 until he passed away. He was one of my best friends. Check my old interview on the old days on Episode 99 of TALKIN' SCHMITT, and again on an upcoming episode that I recorded day before yesterday.
I remember being a kid riding Powell Peralta boards in the late 80s and early 90s when thrasher meant something. It's weird now to see school kids and celebrities alike wear shirts like thrasher or death metal shirts knowing they don't skate and or listen to death metal. But I don't hate thrasher or any death metal bands because of it. Really it's just more promotion for them and a better chance that someone else will be inspired to skate or listen to some thunderous rumble of the double bass in death metal. Added some good ole horse trotting gallop shredding guitar and may even get someone to pick up an instrument and keep the genres going! 👍
Naw, let whomever rock it. They’re supported skateboarding as a whole. Maybe they have a relative who skateboards or whatever. Also, it sparks curiosity in others who don’t skate. The more the merrier, even if someone’s introduction is a T shirt, they’re supporting the movement. Better than wearing a Razor shirt
I saw a girl at the mall with the same thrasher shirt if she was into it,and she said "yeah,I've got all their albums" In New Zealand in the 90s, skate shops didn't sell thrasher shirts ,you had to order it through the magazine,so if you saw one, you knew they were in the tribe. Thrasher and Jake Phelps established and grew our culture,and was a staunch defender of it. how would we know pushing mongo was a sin, whether benihannas are cool or not,and there's no frontside Indy
I've always viewed thrasher as more of an idea more so than a product and once I started skating way back in 05 that more I seen it that way Edit: Changed ideology to idea
Are you ever gonna do music related content like the old channel or na I personally don’t know how to keep up with this kind of music as im 17 and the genres are pretty much dead and I’ve only been getting into them for a while so if anyone knows any channels that covers this kind of music lmk
As long as Thrasher portraits the soul of skateboarding in its rawest state, they'll be the magazine to follow. The day that changes, I'd notice for sure
there's a problem in people gate-keeping and not wanting to see their favourite things being supported...its good and bad, good that they don't want to see it lose its purpose and bad that they stopping people from supporting something that may need the support to stay in business...
I’ve never owned a thrasher shirt but I’ve had tons of their magazines and still skate. Irony in the fact that anyone with the shirt probably doesn’t Skate
Pretty well from the year 2000 people have been wearing skate clothes who don't skate. I bought a Blind shirt from Winners in 2003 n I bet I wasn't the only one lol clothes are clothes but skaters are a rare breed. Love the history n the people who helped bring it to what it is today.
"highly respected piece of counterculture crosses over to the mainstream losing all meaning" That's what happened in the 90's with Doc Martens and Chuck Taylors.
Sad thing is I was walking around In an famous city in a tourist shop I saw screaming hand the art taht Santa Cruz used for them t shirts not originals from them and Dc shirts and trasher shirts
With 28 I almost couldn't care less what people wear. A couple of years back I actually disliked people wearing Bandshirts without knowing or listening to them, still weird but I don't give any thoughts to that anymore. Grow up people, if you like something do it/wear it. Skaters should care more about their growth, we have enough thoughts and nerves we need to reserve for the skating outside work/studies ect.
I been skating for 36 years and have only ever had a independent shirt and hoody now they changed the independent design very bad bad bad move.but if I come across a thrasher piece of clothing I'll wear it in early 90s we were all poor kids broken homes ,we got all our clothes from st Vincent's thrift shops old man pants 10 X to big that's where baggy come from 1 dollar old man pants held up with a belt...
Like Gifted Hater said, if selling shirts to Zumiez (and other corporate brands / retailers) keeps the magazine (and honestly the RUclips) going then whatever.
I’ve never known a single skater personally who would wear THRASHER clothing. I’ve always thought of it as media. If celebs want to wear the logo.. good for them.
actually it's the brand that it became Imposer , the idea of the magazine was punk and a counter culture for mainstream (corporations ...) , now obsly they shifted their focus to more of leaching from skate culture to sell their product
I've been a skater for 30 years and as such, I've never thought Thrasher was / is "hated." I guess I just don't give a f*ck what people who don't skate think about it / us etc.
Thoughts on Thrasher?
Also, if you've seen this video before, I'm re-uploading it because RUclips put restrictions on the first one and the algorithm stopped it from getting views. So I'm uploading again because it was on track to be one of my channel's biggest videos. Thank you for understanding. -Nate
Once they lost "Skarfing Material", that mag was done. EDIT: nah, it wasn't that. It's when they went glossy instead of newsprint. All downhill from there.
I think they are a necessary evil like they are super important to the community they are core like them or not I don’t think that it’s good for the community of skateboarding but they are commercializing our hobby into some guys way of life bankrolled by posers who don’t even get the sub so whatever they pay the hardest core skaters we got and that’s what’s important not if I can put their shirt on I’ll just wear my local anyway shout out plus skate shop fort Walton beach
Posers wear thrasher
they barely cover what's going on in much of Europe, and skating in the rest of the world always seems very American-centric whether they intend to be or not, go get a freeskate mag instead lol
I don't know a serious skater who has any major beef with Thrasher. Literally couldn't care less who wears the shirt and who doesn't, being obessed with something like that seems lame AF, letting that control whether you wear the shirt or not is also lame AF. From SOTY to King of the Road to My War Thrasher is still the zeitgeist for the culture.
💯
thrasher is the shit
I just got into asking people straight up if they even know what it is...I'm like, "it's a magazine about skateboarding". Their eyes get big, they look around at the peeps they're with, not having any idea. Like I just spoke Chinese. The same with LRG stuff, just because of that shirt with the tree (you know the one) every "herbal" dealer had to be wearing it. DGk stuff too.
Truly.. internet is lame af
If you skateboard and don’t like thrasher then you should quit
R.I.P Phelps. The footage of him encouraging Decenzo while he was hucking that massive kickflip that made a thrasher cover will never get old.
He was an utter bellend.
phelper still died doing junkie shit.....
That clip is so good bro, got my heart pumping I love shit like that.
I didn't know Thrasher was hated? If you're a skateboarder you probably like Thrasher. They're a big brand that celebs wear shirts of but they're still a core skate mag
Yeah str8 up this is why i clicked lol when'd shit become ass
It's not hated. The biggest names drop their parts on the Thrasher page and you see the shirts all the time in video parts. It's not hated at all..
@@stevensanchez7740 same lol thrasher is still where it's at
@@jasondashney exactly
Thrasher blows and is total ASS
No company has done more for skateboarding than thrasher. Even before the internet came along, which they dominated early from the beginning.
Whether it's trilogy, and now, the individual parts from skaters now, or just the magazine, no other company will grow skateboarding the way they did.
I've been skating 20 years, so I have a soft spot for thrasher. And to this day I still look forward to king of the road and soty nominations.
Let the celebrities where our shit, just means more eyes on us. It was fuck them then and fuck them now, whether they wear it or not. RIP Phelpers, you are missed.
YES BRO
nah, fuck everything you said. all thrasher does is portray the bad boy image of skateboarders which is the reason people around the world still hate skateboarders.
why we are still portrayed as bad people in movies nad TV
i do not doubt if thrasher didnt exist. we wouldnt be geting kicked out ofspots the way we do.
Fr. I’m never gonna see Roc marci, GZA, while Chris Russel tears up a huge halfpipe (decorated by Neckface) for free ever in my life again. Im tryna go to another deathmatch, I HOPE “posers” keep buying more merch
Transworld Mag and its videos from late 90s to early 2000s were much more impactful. Now if your part doesn't come out on Thrasher you're basically invisible, which points out to them being too big. But there had to be one anyway, can't really blame them for that. Thank goodness for Free Skate Mag, Pocket Skate Mag, Jenkem, Sobre Skate (...) and individual brands (when it comes to videos).
@@Xboxracer1 I miss TRansworld. actually I miss Big Brother and Slap too...but the days of print media are long gone I guess....
When I was younger it bugged the shit out of me to see non-skaters wear skate stuff, but now I just think about how it's pumping more money into the skate community
Exactly
I thought the same way till I read your comment ain't gonna lie, The bump in merch sales.is probably what is keeping it running
Keep skateboarding dead
No, it's pumping money into skate product companies. Community is an overused term.
Thrasher aren't hated. Posers wearing their shit are, but Thrasher is good with skateboarding.
They are hated by a small amount of 13 year olds, the irony is most of them wear nike and adidas and dont even realize they killed so many skater owned skateshops and skate shoe companies by doing so haha
@@truhhhhhhhokIII3 Yep, this.
Lol yeah thrasher isn't hated at all..... They're the only skateboard magazine that still sells magazines and they have high quality photos and good articles. It's an amazing value. A years subscription is only 20 bucks and they give you a free shirt..... No body is putting that kind of work in!!
@@djconantroutman Yep, but it got us engaging on trash content for the advertisers tho. Thank god for ad-blockers.
Someone asked Thrasher if they had some looks or could help with a Rolling Stone photoshoot with a kid from Stranger Things. Thrasher just responded "Nah". ...I saw this in the Thrasher mag lmfao.
Very well made video, nice work. Its funny how Justin Bieber is categorized as a symbol of the non skating "poser" masses when he can do complicated skate tricks that take years to learn :D
this needs more upvotes .... :) not a fan of Justin Bieber - but perfect example of eventually the "non skater" is in reality a skater ? :)
As an old skater 47 I cringe when I see hipsters wearing thrasher shirts . I won’t even wear mine in public bc of those clowns ruining it . I’m still a lifelong sub to thrasher mag though
Skating for 20 years. Don't let others kill it for you. Where that shit with pride and tell kids the history, these days they need it. GGs.
You’re kinda letting them win by giving in and not wearing yours :/
Make it a ,”TRASHER SUCKS” shirt and make it great again!! lol
I'm only 32 an I feel the same way lmao
Im 41 and ask every kid if they even know wht thrasher is and 85% dont..i guess im still immature but i broke bones 2 wear tht logo!
Skate and Destroy is about breaking down the preconceived barriers in your mind when it comes to skating. Jake said it best, It's not about breaking stuff. If you think about it and pay attention you'll get it.
Personally Id feel dumb wearing something i am not into. Its like people who wear band shirts without listening to the band.
I wouldnt wear a football jersey because I'm not really into football.
I don’t care who wears the shirts, Thrasher will never die, that’s that, if you think different, you just haven’t been around long enough.
It’s the same shit as a company like Supreme. In the 90’s, as a skate kid in NYC, Supreme and Zoo York were known insularly in the city as downtown skate clothes stores and a place for skate kids to kinda hang out. Slowly the Supreme logo started popping up everywhere in the mainstream after I finished college and had stopped skating regularly. Now Supreme is a status mainstream culture brand, very different to what it was initially.
I think it’s a great thing tbh, when i was growing up i never skated but wore thrasher, it pushed me to see what thrasher actually was and got me into skating.
I grew up skating back in the mid 80s through the 90s and beyond, and Thrasher magazine was essential reading for us back then. Before the internet there weren't many ways for kids in the flyover states to keep up with the culture, and Thrasher was the most important of the few ways we could. Thrasher is loved by old skaters, and I really don't think kids these days dislike them.
These days when the see Thrasher it makes me think "poser" not "skate bible" and that's through no real fault of the magazine.
Reading Thrasher since 85, they very much contributed to the shaping of what sk8 culture is today, nothing but props!
Well 1 beef.....they didn't sell shirts in adult sizes, so I decided to tattoo the sk8 goat onto my chest (see profile pic) then 2 years later Thrasher gear was being sold at Walmart 😆
Thrasher is awesome to this day man! I love their RUclips channel. When I think of skating, I definitely think of Thrasher. RIP Jake.
35 now and don't skate anymore but love what Thrasher represents and the history behind it. It's crazy though, that Transworld had a way bigger presence in my early years of skating(The Reason, In Bloom). The vintage culture is in style now and that's why they're peaking. It is cringy af to see a Kardashian in a cut up Thrasher shirt....WOOF!
I’m 48 I’ve been skateboarding for 40 yrs. If I want to wear a Thrasher shirt I’m gonna wear it. I’m not a celebrity I live our skateboarding culture everyday. When it’s not a fad for you it might bother you to see some poser rocking your style, but it doesn’t stop you from wearing it.
23years ago I was staying up all night rereading all my thrasher mags. Flipping out when the new one came in. I’d cut all the pictures out and put them all over the walls in my room.
Thrasher isn't hated at all.I work in a skate shop in the uk and sell Thrasher products every day,I have been buying the magazine since 1983 and always will.The logo is my all time favourite out of every logo ever designed.
Holy shit Nate, this is where you've been? Been missing the music related stuff, but I'm glad you're still making content!
Only problem I have ever had with them is their SOTY award. They seem to pick favorites and flat out tell you that but yet have you vote? I don’t mind some celebrities wearing it like Justin Bieber because he can actually skate and does skate.
thats why i like seeing people with the regular thrasher t shirt cause majority of them got it with their years subscription. the flaming hoodie i see everywhere . as a skater it sucks when people dont know what it really is but i dont hate on people that dont skate wearing it. many people wish they could skate and a lot of us that can forget how hard it was at the start. ive skated for over 20 years and love getting my monthly thrasher mag
Damn I remember reading this magazine when I was 12-14 yrs old lol. I wouldn’t really read it, but I would see the occasional bad word written out haha. I mostly would look at the pictures and be in awe of these guys doing insane tricks, and thinking how I couldn’t even Ollie lmao 🤣 but the pics made things look so effortlessly. A few years later my cousin ended up getting his picture in the magazine, and a small article was written about him. He unfortunately never made it to any sort of fame (he was 20 or 21 at the time) but he was incredibly good, but got into drugs and alcohol. He’s almost 50 now, and spends most of his time chasing the wrong high. It was a shame how life turned out for him. Anyway, I’ll always associate this magazine with him and the early pre-teen years of my life when things were not so complex, and I could just spend time looking at incredible skaters do incredible things- and pass the time thinking how that could one day be me. (It wouldn’t EVER BE NOT EVEN CLOSE lol) but those old days with my head in the clouds flipping throw a magazine I had no business looking at just reminds me of a different time that is way off in the distance now.
As a skater, I can't stand thrasher. I'm not super coordinated and seeing everyone doin crazy stuff makes me feel like I'm awful and not a real skater. Basically you're not a real skater if you're not plastered drunk in a van with a bunch of sweaty people skating all day and being trashy.
It's not my type, makes beginners like me feel overwhelmed and like I'm trash, I can go on. Idc about what you wear. If u get mad that someone wears a t shirt, suck it up.
Personaly as a skater do I love the company (although i do not buy thrasher clothing), and i think it's kinda sad to see how people are making it less skate core.
i love they way you make your videos, history then answering the question its very entertaining.
The Big Brother cover was hilarious, “No Kris Marcovich interview.”
I'll always have respect for thrasher and even though it does bug me when "posers" wear the merch but couldn't identify a simple trick I feel it helps keep the culture relevant even longer with a wider fan base. Who knows maybe the merch gets new people into skating even if they dont physically skate.
Thrasher is literally the most successful skateboard mag of all time and still is to this day. They are also one of the biggest and best places to release video parts, and give out the most prestigious and coveted award in skateboarding every year. They are probably the most influential and important skateboard company in the history of the sport. And it's all becasue they operate with their primary motivation being a love for skateboarding and skateboarders
I don’t skate but I enjoy the magazine and skate related stuff but I wear the hoodies. I’ve had people ask me “do you skate” and get mad when I say I don’t. But I don’t get the issue, I’m putting money into their business and supporting the brand
I mean, at least you’re honest, i don’t get why’d they get mad. You’re not saying “Yeah i totally skate man!” and then proceeding to crack your skull trying to do one ollie.
I grew up skating in the 80's and thrasher mag was a staple of my youth, always a slurpie and mag at my local 7/11
Sounds like bliss
Nate, please come back, tell us about cool bands, your music videos meant so much to me, you helped shape my music tastes
I’m British and started skating in 1985 . Skateboarding around the world owes a LOT to thrasher and independent. Those companies are skateboarding
I use to love thrasher when I was younger but some 15 years later, their message doesn't reach me anymore. People hate on Steve Berra alot but I think he said it best, "I'm old and I have to take my kids to school tomorrow morning, I don't want to go out to some skate spot at 3am only to get kicked out or run from the cops". My point is thrasher represents rebellion, anti-establishment, edgy-ness. that sort of image is appealing to the younger generation, it appealed to a younger me but times change. you grow up, get a job, pay bills and while your love for skateboarding hasn't changed, they way you express it has.
as for why skaters hate people that don't skate and wear thrasher merch, I think that comes from a place of appropriation. skateboarding has alot of pros but it also has alot of cons. injuries, run in's with the law, upkeep (paying for decks, wheels etc), the time it takes to become good. truly being a skater comes at a price, but it does have its benefits. it gives you a certain look and a certain notoriety that makes you appealing and interesting to people. people who want to reap those benefits of that lifestyle but don't want to pay the price everyone that's actually about that life paid, they're seen as pretenders that undermine the lifestyle.
im a 33 yr old engineer and still like thrasher. thrasher is skateboarding. if you dont like it then maybe you dont really like skate culture.
@@adrianc6534 skate and destroy
@@adrianc6534 learn to read
"Gifted Hater" on youtube has a good take on Thrasher and it selling out to posers, for example making a collab with Lacoste, for f's sake....
Cuz they can't even get the SOTY right
"Another reason people hate Thrasher, is for their use of Satanic imagery and destructive attitude" Where's that face palm emoji when I need it?
I love thrasher and what they’re doing. First I wasn’t a fan that everybody and their moms rocking thrasher shirts but what’s ever, they support the brand with the purchase so I think it’s fine. Most people would like to skate but don’t have the skills for it but still love the attitude of thrasher that’s fine for me
not skating but wearing skate stuff = poseur
Actually, young man, I remember in the sixties when skateboarding first started appearing, when we weren't as lazy and entitled as today's brats; we made our own. Boy, are those days gone! Kids now have tons of disposable income that we simply didn't have so we used ingenuity instead. Pitiful...
Go figure, Independent was founded by a couple biker dudes hence the iron cross logo.
Thrasher isn't hated lol. They drop some of the sickest skate content out there
Sounds like it was a smart business move. Yeah it may suck for some and their feelings but in sense of “modern business” it makes perfect sense what Thrasher did.
What exactly did Thrasher 'do' ???
That’s ok. At 48 with this knowledge I’ll just go out and buy some Thrasher gear and piss off the yoots.
I love you’re videos how do you not have a million subs yet
Phelps OD'd off fent. Shit has been know since '20, what do you mean "unknown causes"?
I was there from the beginning as a teen skater and Thrasher always stood alone.
Transworld mags were always thicker and had more pictures, but they didn't have the artwork and characters that really brought Thrasher to life.
I still remember making actual "skarfing material" recipes by Chef Boy-Am-I-Hungry, it was cool that Thrasher even covered skater food as part of the culture. I was still making "Migas con Mofo" well into adulthood. lol
I can't think of any other magazine in my lifetime that had such a personal impact on my life. That magazine really awakened my artistic side as well, because they provided as much artwork as they did skater photos.
I must be under a rock. I had no idea they were hated. I know there's people who wear the clothing who don't skate (just like many other brands people wear of sports they don't participate in), but I had no idea these people who wear the logo didn't know it was from a skateboarding magazine. In fact I don't know anyone who hasn't heard of thrasher magazine, even amongst non skaters. This clip is making me realize I don't get out much lol!!
If u go into Zumiez you'll find tables of thrasher shirts. But in the skateshop there is only like 2 shirts. I wish they'd stop selling at Zumiez and focus more on local
i remember when i was riding my bmx at the skate park wearing a thrasher t and the skater kids called me a poser.(i am a skater btw im 14 and started when i was 6) so i went up to them asked for one of there boards did a kickflip first t and they stright up said" oh mb bro i didnt know you were a skater" it was pretty funny
I’m not the best skater at all but I it’s don’t give a shit mentality and that’s why win lose or draw I will skate till I can’t no more. That being said I can understand the gatekeeping in this day and age if you don’t want your culture and hobby, to be infiltrated by bad apples who want to undo everything your culture/hobby stands for there needs to be some gatekeeping.
Didn't you already post this? Or Am I acting dumb rn ?
I thought it was a re-up too
Thrasher as a brand is corroding from the inside out. Thrasher has made a bunch of tasteless hiveminded executive decisions as of late. Their brand identity is being diluted. I just use their RUclips channel to watch full parts and that's about it really.
I went to high school in Brea CA in the mid 90's. Skateboarding was the most popular thing about my high school. I never skated a day in my life but I owned the Chad Muska eS shoes in white back in 96-97. Owning Flip/Shorty's/Blind/Birdhouse/Alien Workshop and even Thrasher skate shirts was the coolest clothes you could wear. I think Jonah Hill captured the skate culture in Mid 90's to perfection, definitely brought back memories to my high school years. I know he was also into skating in the 90's. I'm 40 now and I still own a few pairs of eS skate shoes. Happy childhood memories. Too bad ma and pa skate shops aren't what they use to be. Its all about Zumiez/Active Ride Shop now.
Well said sir. It only supports but it does get watered down by celebs. Dont hate, celebrate!
Wanna know what sucks? Being a chick skater and not being able to wear the Thrasher shirt I get with my susbscription, because gatekeeping dudebros all hit me with their “Bet you don’t even know what that is!” BS. I gave my shirt to my non-skater boyfriend on the condition that if anyone tries to ask him if he even skates, he says, “Nah. I stole it from my girlfriend. She got it with her subscription. “
im old enough to remember when thrasher was printed on paper stock and used to have a section called 'skarfing material' about gross food recipes...i miss pushead cartoons...
I’ve been skating since 1976. I love Thrasher. I always will. If non skaters wear the logo it is not my concern in any way. Who gives a shit
Bro thrasher is loved in the core skate community!
Great video bro this video shows a lot of great history
Typical “it’s cool now so I don’t like it” slaters have been doing this forever thinking it makes them cool. Bro shut up. Do a kick flip
Love all your videos and great research you do on all videos. But this is my favorite one as a skateboarder
great video man keep it up
I love skateboarding and always will. I was on flow with NHS and had a shop sponsor through CCS. Thought I was going to have a career in skateboarding. As someone who got to grace the pages of Thrasher I would say that they have always been there for the culture and lifeblood of skating. I believe it will stay that way until the end of time. Skateboarding as a whole in my humble opinion has fallen into the mainstream commercialized corporate circus that skateboarding once despised. I wish it was still that thing that kids did to let out their pent up aggression and anger. Now it's an Olympic cash grab. RIP Phelper and skateboarding!
Skateboarding sucks nowadays dont get me wrong
Thrasher had the SKATE AND DESTROY anti-establishment gnarliness LONG before Phelps ever worked in shipping. He just happened to be editor during the time that skateboarding got huge. There was an entire decade of Thrasher ignored here that got skateboarding to be HUGE. This vid misses a HUGE CHUNK of the forming years of Thrasher. I did learn some tiny tid-bits about Vitello that I didn't know, and I'd know him from '77 until he passed away. He was one of my best friends. Check my old interview on the old days on Episode 99 of TALKIN' SCHMITT, and again on an upcoming episode that I recorded day before yesterday.
I remember being a kid riding Powell Peralta boards in the late 80s and early 90s when thrasher meant something. It's weird now to see school kids and celebrities alike wear shirts like thrasher or death metal shirts knowing they don't skate and or listen to death metal. But I don't hate thrasher or any death metal bands because of it. Really it's just more promotion for them and a better chance that someone else will be inspired to skate or listen to some thunderous rumble of the double bass in death metal. Added some good ole horse trotting gallop shredding guitar and may even get someone to pick up an instrument and keep the genres going! 👍
I subscribe to their RUclips channel and give it regular LIKES, purchased one copy over a year ago only for the sticker pack.
Great upload like usual!
Naw, let whomever rock it. They’re supported skateboarding as a whole. Maybe they have a relative who skateboards or whatever. Also, it sparks curiosity in others who don’t skate. The more the merrier, even if someone’s introduction is a T shirt, they’re supporting the movement. Better than wearing a Razor shirt
You deserve so many more subscribers
I saw a girl at the mall with the same thrasher shirt if she was into it,and she said "yeah,I've got all their albums"
In New Zealand in the 90s, skate shops didn't sell thrasher shirts ,you had to order it through the magazine,so if you saw one, you knew they were in the tribe.
Thrasher and Jake Phelps established and grew our culture,and was a staunch defender of it. how would we know pushing mongo was a sin, whether benihannas are cool or not,and there's no frontside Indy
I've always viewed thrasher as more of an idea more so than a product and once I started skating way back in 05 that more I seen it that way
Edit: Changed ideology to idea
I like this a lot
Are you ever gonna do music related content like the old channel or na I personally don’t know how to keep up with this kind of music as im 17 and the genres are pretty much dead and I’ve only been getting into them for a while so if anyone knows any channels that covers this kind of music lmk
I can't believe people think it's a clothing company when the logo says Thrasher Magazine
thrasher is a good old school sk8 mag.. good vid modern business great work you are doing
As long as Thrasher portraits the soul of skateboarding in its rawest state, they'll be the magazine to follow. The day that changes, I'd notice for sure
there's a problem in people gate-keeping and not wanting to see their favourite things being supported...its good and bad, good that they don't want to see it lose its purpose and bad that they stopping people from supporting something that may need the support to stay in business...
I swear this video was uploaded before because I remember watching this :o
I’ve never owned a thrasher shirt but I’ve had tons of their magazines and still skate. Irony in the fact that anyone with the shirt probably doesn’t Skate
The Thrasher Logo is genius.
Pretty well from the year 2000 people have been wearing skate clothes who don't skate. I bought a Blind shirt from Winners in 2003 n I bet I wasn't the only one lol clothes are clothes but skaters are a rare breed. Love the history n the people who helped bring it to what it is today.
i love that a lot of the clips are filmed in italy
one of the most fun parts of skating is gatekeeping
Your doing it for the wrong reason then
"highly respected piece of counterculture crosses over to the mainstream losing all meaning" That's what happened in the 90's with Doc Martens and Chuck Taylors.
It happened with Element, it happened with DC, it happened with vans, it will happen to someone else. It’s just part of the cycle.
Next time it’s gonna be Santa Cruz
Sad thing is I was walking around In an famous city in a tourist shop I saw screaming hand the art taht Santa Cruz used for them t shirts not originals from them and Dc shirts and trasher shirts
I want my favorite activity to be so core that it's main publication goes out of business. Otherwise, they're selling out!
You should do a video on the death of SURFER Magazine. Waiting for those monthly editions was my childhood.
With 28 I almost couldn't care less what people wear. A couple of years back I actually disliked people wearing Bandshirts without knowing or listening to them, still weird but I don't give any thoughts to that anymore. Grow up people, if you like something do it/wear it. Skaters should care more about their growth, we have enough thoughts and nerves we need to reserve for the skating outside work/studies ect.
trasher videos brought me back to skateboarding after ten years, so u can only love them
Once they go out of print, it will basically be the end of skateboarding in a way.
I been skating for 36 years and have only ever had a independent shirt and hoody now they changed the independent design very bad bad bad move.but if I come across a thrasher piece of clothing I'll wear it in early 90s we were all poor kids broken homes ,we got all our clothes from st Vincent's thrift shops old man pants 10 X to big that's where baggy come from 1 dollar old man pants held up with a belt...
Like Gifted Hater said, if selling shirts to Zumiez (and other corporate brands / retailers) keeps the magazine (and honestly the RUclips) going then whatever.
Just want to mention “Skate or Die” was a video game on the 80’s
I skated from about 9-19 and I don't wear Thrasher because I don't skate anymore, maybe i'm wrong here but it doesn't feel right.
I’ve never known a single skater personally who would wear THRASHER clothing.
I’ve always thought of it as media.
If celebs want to wear the logo.. good for them.
actually it's the brand that it became Imposer , the idea of the magazine was punk and a counter culture for mainstream (corporations ...) , now obsly they shifted their focus to more of leaching from skate culture to sell their product
I've been a skater for 30 years and as such, I've never thought Thrasher was / is "hated." I guess I just don't give a f*ck what people who don't skate think about it / us etc.
Yes man !! Lol 😂