Talking Watches With François-Henry Bennahmias, CEO Of Audemars Piguet

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  • Опубликовано: 24 дек 2024

Комментарии • 257

  • @PixelPerfect3
    @PixelPerfect3 Год назад +76

    Best thing about Ben as an interviewer is that he just lets the guests talk, no interruptions and side stories

  • @noahadairnat
    @noahadairnat Год назад +41

    Excellent interview. Mad respect for Francois and not just what he’s built, but how he built AP. Hard work, building strong relationships. The real deal.

  • @Brandon-youtube
    @Brandon-youtube 7 месяцев назад +9

    This guy is incredibly in tune with the mainstream for his age. Savvy and aware of changing trends and culture. Most AP pieces are not my style but he is a master marketer

  • @watchesandburgers
    @watchesandburgers Год назад +213

    Hodinkee's been hit or miss lately, but this episode is an excellent one. Francois-Henry seems honest, interesting, articulate, and a good story teller, which is important for a person in his position. He took AP from also-ran brand to monster hype watch numero uno. Congratulations and best wishes.

    • @nakedtenyearold
      @nakedtenyearold Год назад +1

      Good thing watches and burgers always hit 🔥

    • @TrustMeIKnowEverything
      @TrustMeIKnowEverything Год назад

      Numero uno🤔🤔🤔🤔have you heard of the King? ROLEX

    • @golfinguru11
      @golfinguru11 Год назад +2

      @@TrustMeIKnowEverythingdifferent level. RM is the only real competitor at this level. Patek isn’t really a hype brand (although the nautilus/aquanaut are hype watches)

    • @robbysimmons9901
      @robbysimmons9901 11 месяцев назад

      A true salesmen

    • @songoku-jx3cb
      @songoku-jx3cb 11 месяцев назад

      @@golfinguru11ap has lost its charm . Out of the holy trinity patek is the only one worth its merit .

  • @SpookyConcepts
    @SpookyConcepts Год назад +83

    This is an *incredible* interview. To take a struggling brand to the most coveted watch today is an amazing feat, and hearing about how he did it, it all makes sense. The strategy was perfect

    • @baroh2413
      @baroh2413 Год назад +4

      They are about to become a struggling brand again

    • @SpookyConcepts
      @SpookyConcepts Год назад

      @@baroh2413 I’m not going to be upset if I can get a Royal Oak chronograph with no wait and no purchase history let me just say that 🤣

    • @floridaboybrandon954
      @floridaboybrandon954 Год назад +5

      @@baroh2413no they’re not 😂

    • @baroh2413
      @baroh2413 Год назад

      @@floridaboybrandon954 yes they are, if they keep heading the direction they are heading right now

    • @sheahart7305
      @sheahart7305 3 месяца назад

      @@baroh2413Facts.

  • @currencyworld
    @currencyworld Год назад +19

    Francois seems like a genuine guy who is passionate about the brand and undoubtedly very good at his job. That being said, the differences between him and Ben are stark. On the one hand, you have the side of the watch industry representing traditional collectors and connoisseurs. On the other, you have the more casual consumers buying into the hype and marketing. The latter is certainly indicative of the direction AP has taken in recent years.

    • @alexjon5924
      @alexjon5924 Год назад +2

      Agreed he is more of a Richard Mille type figure. Marketing genius.

  • @sumitkar8146
    @sumitkar8146 Год назад +122

    This is Hodinkee at its best - Francois is a generational CEO

  • @nixtr3sharma
    @nixtr3sharma Год назад +28

    100% Agree about the last statement. Yes, there were watch forums and watch magazines in the 2000s, but Hodinkee was probably the one that made the watch industry mainstream. There's good and bad thats come of that, but they were definitely ahead of the rest.

  • @FTWciaran
    @FTWciaran Год назад +71

    Francois is certainly a character. A smart one at that. Really good episode, sad to see him leave AP.

  • @Thinkaboutit803
    @Thinkaboutit803 Год назад +6

    The last 30 seconds were emotional! Without Ben, there could have never been a watch world like we have today!

  • @frankmalcolm1321
    @frankmalcolm1321 Год назад +42

    This is a master class on how to run a business well. Better than the best TED talk or commencement speech out there. Well done.

  • @Sabrermk42
    @Sabrermk42 Год назад +3

    Videos like this take me back to a place when I first got into watches and binged on the previous Talking Watches instalments like an addict. Nostalgia rush.

  • @cesarcarrera3931
    @cesarcarrera3931 Год назад +4

    I went to AP AD before COVID, put my name on their “list” for a RO. A few weeks ago I found out I have to start the process again. As a watch enthusiast and collector, I am totally over this brand and watching this CEO just solidified those feelings. Celebrity endorsements do not appeal to me and I don’t think they appeal to most true watch geeks (maybe I’m alone on this).

  • @Lockeness86
    @Lockeness86 Год назад +50

    Two takeaways: (1) this man is a marketing genius and (2) don’t buy hype; today’s trash might be tomorrow’s treasure

    • @golfinguru11
      @golfinguru11 Год назад +3

      See: Hublot and Franck Muller.

    • @golfinguru11
      @golfinguru11 Год назад +4

      The sad part is the the royal oak wasn’t ever designed as a hype watch but the image has been ruined to all but the douchiest and richest mfers

  • @liangliangsansan6231
    @liangliangsansan6231 Год назад +6

    The ending of this video is truly touching!

  • @hanskosasih3982
    @hanskosasih3982 Месяц назад

    Really love this kind of talking. Guest's stories, inspirations and messages. All mixed together weighting me to stay humble.

  • @MrShinobi797
    @MrShinobi797 11 месяцев назад +2

    I appreciate that he went into details of AP's HUMBLE beginnings and ultimate rise to success. Nowadays, new and upcoming Brands, particularly the Micro Brands, get alot of flak from the Watch Connoisseurs and even the Community. They forget...the APs, Rolex, Vacherons etc of the day, were once NOTHING!!

  • @allenu342
    @allenu342 Год назад +2

    Amazing interview with Francois. His vision for how AP would become is awesome.

  • @Zabee009
    @Zabee009 Год назад +1

    One of the best of the best things i watched on RUclips! Hodinkees' web articles, with their eclectic verbosity, always immensely implored readers to elevate their aesthetics, and now their videos are making me totally melt 😍 learnt so much from the greatest CEO! 🙏

  • @Junaid_Patel
    @Junaid_Patel Год назад +8

    Thanks Hodinkee to have great personality on show Francois rocks👍🏻

  • @mahmoudghoneim8004
    @mahmoudghoneim8004 Год назад +3

    Francois is a business legend, best of luck in your next adventures which we hope it will be still watch related. Between Mr. Biver and Francois the watch world made the popularity it has today.

  • @TedNemeth
    @TedNemeth Год назад

    This was incredibly fun. THank you.

  • @superfast30
    @superfast30 Год назад +2

    Fantastic interview. I respect Francois as he truly seems like a no BS tell it like it is type of guy. What a success story!

  • @dk8797
    @dk8797 Год назад +1

    There will never be a ceo in the watch industry like Francois. The guy is a genius!

  • @dielalex89
    @dielalex89 4 месяца назад

    Unbelievable - no idea how I missed this until now… this was a great one

  • @steini6771
    @steini6771 Год назад +3

    This educational interview was simply fabulous. What a journey Mr Bennahmias has had. As a watch collector, pilot and now semi-retired businessman, I fully agree and understand what it takes to build a brand. Persistence and stubbornness come to mind, which you seldom see in many of today's "get rich and famous fixation" among many wanna-be start-up companies. Un grand merci à vous deux.

  • @vdbdg
    @vdbdg Год назад +4

    It’s a really interesting reflection on what marketing can be and how making people relate is all that matters

  • @markbolton7561
    @markbolton7561 Год назад +3

    I wish they would've discussed more his thoughts on the current difficult buying environment with boutiques.

  • @shaq66
    @shaq66 11 месяцев назад

    François understood it all, what a success! Chapeau bas

  • @winstonrajendramm.d.700
    @winstonrajendramm.d.700 Год назад +1

    This was a great one Hodinkee.

  • @hemanshubahl3785
    @hemanshubahl3785 11 месяцев назад +1

    Excellent interview. Love Francois. Seems like a down to earth guy in the video. What an amazing career he has had at AP and what he’s built with the brand!

  • @TheNotoriousKID
    @TheNotoriousKID Год назад +14

    Well let’s just applaud Ben on the weight loss.

  • @janrudolf7760
    @janrudolf7760 Год назад +1

    Wow, what an interview. Love those episodes.

  • @Halfmoon67
    @Halfmoon67 Год назад +5

    What a fantastic episode !!! Thanks!!

  • @bbgt6299
    @bbgt6299 Год назад +36

    Epic CEO - so symphatic - amazing achievements but I don´t get the latest collaborations

    • @theoneandonlybosable
      @theoneandonlybosable Год назад

      Explain?

    • @MARKO2465
      @MARKO2465 Год назад +1

      Looks like something Invicta is doing..... rubbish.

    • @PaddleTales24
      @PaddleTales24 Год назад +1

      @@theoneandonlybosablehe probably referring to the marvel/travis Scott collabs

    • @toothbras
      @toothbras Год назад

      Is that a typo? Either way, if there’s a RUclips channel where a commenter will use an obscure word you’ve never heard of it would be hodinkee

    • @KnifeWatch
      @KnifeWatch Год назад

      Just like you wouldn’t have understood the changes he made when first became CEO

  • @stonefist
    @stonefist Год назад

    wow, françois-henry has a lot of passion for AP as the CEO, good to see a CEO that's actually passionate about their watches, and much deserved. he will be missed at AP i'm sure.

  • @mura0
    @mura0 Год назад +2

    The partnership with Arnold and then Jay Z pushed the brand to another level but he forgot to say the most important thing that happened in that period which was the creating of Instagram. Instagram has made lots of people and companies rich.

  • @LogicalNimbus
    @LogicalNimbus Год назад +2

    Not an AP fan at all but what an interview. Good to see Ben come back and save his brand as well.

  • @GabrielX84
    @GabrielX84 6 месяцев назад

    My favorite CEO of all time what a legend! He will be truly missed at AP

  • @pingwong117
    @pingwong117 7 месяцев назад +1

    AP is where it is today because of this thick french accent
    Incredible

  • @hugopetricioli9789
    @hugopetricioli9789 Год назад +1

    Great interview! The service improved a lot with Francois.

  • @1989DJJD
    @1989DJJD Год назад +2

    Bring collectors back to talking watches

  • @quikijiki1
    @quikijiki1 Год назад +1

    Really dope episode! I just wish we had the proper official subitles too, Francios said some statements that I would love to understand more clearly :) Thanks!

  • @dbcproductions1296
    @dbcproductions1296 Год назад

    That dap at the end was CLEAN

  • @duncancurry
    @duncancurry 11 месяцев назад

    Love this interview, FH is sooo passionate.. love his energy here. This is one of the better interviews as some are quite flat and boring… this one’s engaging

  • @IamRolling
    @IamRolling Год назад +3

    Fantastic interview, great job!

  • @Karenvieira84
    @Karenvieira84 Год назад +5

    That’s true Francois! This guy spreads watches all over the world! 🌎 I bought my first one bc of him. I’m now a watch collector (unfortunately can’t afford an AP yet 😂).

    • @markbolton7561
      @markbolton7561 Год назад

      Even if you could afford it, good luck getting it at retail.

  • @ivanfiorilla6851
    @ivanfiorilla6851 Год назад +1

    Great interview and..... a great dap to finish it off!

  • @marcgras9064
    @marcgras9064 Год назад +1

    That Sherwood green stratocaster hanging! You got me there. Nice interview!

  • @PabloGuerraGarcia
    @PabloGuerraGarcia 11 месяцев назад

    Hahaha FHB is always a joy to hear! It is so funny that I was in Hodinkee 10th party and he spoke way better English, is like if being in Le Brassus increases the french accent 😄

  • @vincentferreira1135
    @vincentferreira1135 Год назад

    Easily top 5 Talking Watches thus far.

  • @lucioledizerot196
    @lucioledizerot196 Год назад +2

    Loved the video, although it's a shame that the watches shown were used to describe the evolution of AP, rather than François' actual collection

  • @DecemberNames
    @DecemberNames Год назад

    Yo, what's up everyone? It's your favorite commenter here with another video feedback. Today, I'm going to be reviewing out this video by the talented creator. Let me tell you, this video is absolutely amazing. I'm not even kidding. It's so good that I'm actually starting to feel a little empowered. I mean, how can someone be so talented? Seriously, though, this video is a must-watch. It's informative, entertaining, and just plain good. So what are you waiting for? Go check it out right now!

  • @bradloncar6633
    @bradloncar6633 Год назад +2

    There are so many good business lessons in here.

  • @choyayahyah
    @choyayahyah Год назад +9

    Phenomenal interview. Much respect to François and AP from a Patek guy 😎

  • @Theultimateclimber
    @Theultimateclimber Год назад +2

    That was a good one. Relevant and didn’t feel “salesy”

  • @eduardosturla
    @eduardosturla 5 месяцев назад

    Lovely interview!!!

  • @horst_koehler1969
    @horst_koehler1969 Год назад

    Love this interview! Great work!

  • @dekdelacruz
    @dekdelacruz 10 месяцев назад

    Hi doc. Nice collection. Who made the painting at the back?

  • @decundiwatkins4395
    @decundiwatkins4395 Год назад +1

    Excellent interview! Bravo!

  • @avmelidor
    @avmelidor 7 месяцев назад

    Illuminating. I dig this guy

  • @ruslan1994
    @ruslan1994 Год назад +5

    Such a great interview! Wow this is like a music to my ears. Great CEO of AP. Ben and Hodinkee team thanks for the great work ❤

  • @MarkSamuel1982
    @MarkSamuel1982 Год назад +1

    The problem with AP is that they are a one trick pony. The Royal Oak is the only watch that sells. Patek are consciously trying to make sure that they don't go down the same road with the Nautilus and Aquanaut ranges

  • @TwSClan
    @TwSClan Год назад +2

    Very good episode loved it!

  • @Traveljournalist
    @Traveljournalist 6 месяцев назад +1

    Why does he leave AP ?

  • @augustinekibirige3032
    @augustinekibirige3032 4 месяца назад

    Best interview I have watched John Mayor's

  • @kyleltk
    @kyleltk Год назад

    that dap in the end was too clean lmfao

  • @MrJoshuapoon
    @MrJoshuapoon Год назад

    Great episode, thank you ~👍🏼

  • @fa5234
    @fa5234 Год назад +1

    A CEO who loves his job and of course he's being a success story

  • @connorwang3442
    @connorwang3442 Год назад +1

    It is a great interview!

  • @mickaelchane-du1469
    @mickaelchane-du1469 Год назад +1

    Awesome interview! I’m a big fan of AP and FHB was an outstanding CEO. It’s crazy what he achieved for the brand.. many people will miss him, his energy and sense of humor.
    Bon vent pour la suite!

  • @thendomutavhatsindi2009
    @thendomutavhatsindi2009 9 месяцев назад

    Great interview enjoyed it!

  • @Oleek29_lovescars
    @Oleek29_lovescars 11 месяцев назад

    What an amazing interview

  • @planecrashcorner7283
    @planecrashcorner7283 Год назад +5

    Yes, he is a game changer, but im still happy to see him go lol

  • @BudFox575
    @BudFox575 7 месяцев назад

    I like Ben's outfit design and color scheme

  • @vincet6730
    @vincet6730 Год назад

    Great interview and very inspiring!
    If Mr Bennahmias has to get rid of that greenish Fender Strat, he may speak to me first. 🎶🎶🎶🙋🏻‍♂️🙋🏻‍♂️🙋🏻‍♂️

  • @Dani_Sinaci
    @Dani_Sinaci Год назад +2

    Francois is like a Terminator, like Arnold's twin brother... 🤭👌

  • @Bangastarch
    @Bangastarch 7 месяцев назад

    Hustle and a good endorsement

  • @betscho2875
    @betscho2875 Год назад

    The trowsers he is wearing… Great❤

  • @LatteDude1
    @LatteDude1 Год назад

    Wonderful interview with two classy guys.

  • @kevco01010
    @kevco01010 Год назад

    Great episode!

  • @jf9670
    @jf9670 Год назад +1

    Benny has been taking ozempic and he looks good! Nice man

  • @anthonyjackson31
    @anthonyjackson31 Год назад +5

    Red dial is amazing. And really cool that you will pass on the scratches :)

  • @jacstoneu
    @jacstoneu Год назад +18

    AP is moving the direction of Hublot w/ all these nonsense special editions

  • @atmavictu2995
    @atmavictu2995 10 месяцев назад

    AP is not my cup of team but great interview and a very straight shooter.

  • @rollmodelbjj
    @rollmodelbjj 10 месяцев назад

    to end on that dap is sickkkk

  • @Dumbled0resArmy
    @Dumbled0resArmy Год назад

    Does anyone understand the logic/reasoning behind his replacement? I can't see what AP see in her, it doesn't make sense.

  • @chuentinchun
    @chuentinchun Год назад +1

    3:21 Is it just me or is the "60" marker of the first watch really not aligned to the 12 o'clock index

  • @dimitrisbastas739
    @dimitrisbastas739 Год назад +2

    The royal oak ultra thin is the watch of my dreams. I have worn a blue 15202 st in 2015, and was so awesome..

  • @ListenToPowerViolence
    @ListenToPowerViolence Год назад +3

    That Sherwood Green Custom Shop 57 Stratocaster is fire.

  • @popamonkey190
    @popamonkey190 Год назад +8

    Amazing. Great interview.

  • @yeshigyatso7664
    @yeshigyatso7664 11 месяцев назад

    We are only a human enjoye before you get old ❤nice watches

  • @Aoelx
    @Aoelx Год назад

    Is he retiring or what’s his next assignment? Anyone knows?

  • @clp1595
    @clp1595 Год назад

    Some will say he was in the right place at the right time, but after hearing the beginnings at AP, this dude deserves every dollar of pay and more. What a story. Enjoy retirement Francois.

  • @Stefan-go3wu
    @Stefan-go3wu Год назад +2

    I sent a yellowgold royal oak from 1993 to service months ago. Got it back yesterday. They forgott to sent the box back and lost one link stored in the box. Sad experience and still -4.

  • @the_shadow_realm5110
    @the_shadow_realm5110 11 месяцев назад

    14:48 you can tell Ben is nervous and threatened by the domineering presence of this Swiss hunk.

  • @josephmarucci3528
    @josephmarucci3528 Год назад +2

    Awesome brother, your best talk ever

  • @nikr1d3r32
    @nikr1d3r32 Год назад

    4:28 wow, laughing all the way to the bank 😂

  • @kaiserphoenix01
    @kaiserphoenix01 Год назад +2

    Even the CEO doesnt wear Code 11...

  • @LEIF_10119
    @LEIF_10119 Год назад +5

    23:02 very interesting about the „almost“ killing of the 15202. reminds me of a quite similar story with the porsche 928 (off shore) and the 911 (royal oak) - great talk 😊