Technology Acceptance Model

The Technology Acceptance Model helps us to understand why technology is adopted. TAM, as it is better known, asserts that if a user perceives a technology to be easy to use and they perceive it to be useful for their needs, they will be more likely to use the technology. This would lead to their 'actual' use of the technology.
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[@profMonicaSilva]

Execelent material! Thank you!
I recommend seeing TBP also. TAM came from TPB and focused in attitudinal variables to deal with mandatory technologies (in a organizational environment for instance). The normative variables of TPB (like personal image) are important for voluntary technologies, like a cell phone.
I totally agree that any model is a reduced view of reality. That is the porpose of a model: to focus some aspects of a problem in order to better understand it ;)

[@gracemungkaje4333]

Thank you very much ! Very clear explanation

[@thesweetdreamsstories]

Great Content bro, You got a SUB

[@johnmckenzie180]

I really liked this - Thank you :-) At the end of the clip you say that there are other model that have since been developed, could you name them so i can research further?

[@Vic.htzm99]

I think I understood him saying "there are no alternative theories", didn't he?

[@profMonicaSilva]

Excelent material! An alternative model, for example, that was created from TAM is UTAUT.

[@bubaabbakyari949]

Thank you

[@damionbird]

The example of the iPhone, I don't agree. Ease of use and usefulness could have been derived from research and advertisement, for the potential users

[@eddahilaymen]

But still, it is a new device people didn't really touch or test. Their choice is mostly based on their trust in the brand but not the actual new device. That's why some customers give bad feedback after buying the actual device. There might also be other reasons behind that behaviour, but this is hard to measure as it is a human behaviour.

[@arnaudbaetens1732]

@@eddahilaymen You can watch the introduction of the first iPhone by Steve Jobs on youtube. It's pretty simple; ipod+phone (with touch screen)+internet = iPhone. That's all the hype that it needed. So I don't really agree. I think their prejudgement of usefulness and ease of use was justified.

[@SuperlativeCatalyst]

​@@eddahilaymenThe touch screen aspect was mainly the only new technology in the iPhone. Cell phones existed before smartphones with a lot of similar technologies and applications without the glamour of course.

[@Vic.htzm99]

Hello ! thank you very much for this video, however, would you have an example of a technology that is not useful and not easy to use, but that still exist? when you talked about it at 3:00

[@kynaoawusaku9318]

I love this...

[@matheusterrivel6695]

I really liked the video, but everything kinda "shaking" is really annoying. Keep up the good work, though!

[@therealjakub]

Is research youtube becoming a thing?

[@kynaoawusaku9318]

I love this...

[@kynaoawusaku9318]

I love this...

[@kynaoawusaku9318]

I love this...

[@brechelt1]

I think they love this...