I'm an older player, well, I'm an older beginner, I've been struggling to learn to play guitar since 1990 and I will continue to learn to play guitar until the end of days. I have four guitars, they look nice on display but I want them to be more than just display items. I'm taking a more serious approach to learning guitar and I refuse to fail this time, frankly, I don't have the time left to fail. My guitars are a Cort X700 Duality, a Jackson bass guitar, a Martin D28 Modern Deluxe and just recently purchased a Fender American Ultra Luxe Stratocaster Mystic Black. This new guitar is beautiful and I'm enjoying it quite a bit.
I just turned 70 this year. I've been a drummer since 1964 but I have owned 2 American Strats. Started teaching myself years ago but, kids and life changed. Just ordered an Ultra Strat HSS and will learn to play, "till the end". We're in the "same boat" on this one. Good luck and best regards.
They did... They're called the Stratocaster, Telecaster, Jaguar, and basically all of their other guitars. However the design tademarks and patents expired years ago so now people can make dupes legally. Hence build your own (insert guitar name here) kits.
These instruments truly do look incredible. Fender’s craftsmanship and build quality are and have been the best of all of the large manufacturers in my opinion. All of those things said, I genuinely believe that this series desperately needs stainless steel fret wire. Don’t wait until the next series. Do it with THIS series. From a regular, everyday guitarist to his favorite manufacturer, please listen to what we want. If we’re willing to give you $2,000 for an instrument (as remarkable as they are), stainless steel frets are not too much to ask for.
A truly exceptional video! So much was explained here. The Fender Factory in Corona is really an amazing place. I had a unique opportunity to tour the factory about five months ago. For me, the one thing that stood out above all else was the sense that everyone working there seemed to be interested in just one thing...Building the best musical instruments possible. That notion permeated throughout the entire facility. I hope everyone is as proud as I am to own a Fender.
I’ll believe they care about being “modern” when they produce a 24-fret instrument (which was pretty much made mainstream in the 80s, so even then they’re 40 years behind 😅)
I have never liked Fender basses until I played a new Ultra 5 string. I know own 2 and they are all I play. I'm someone that has owned Sadowsky Masterbuilt and NYC basses along with many Boutique builders at 2-4 times the cost. These are absolutely perfect for my music ministry.
I've always got Mexican models and upgraded the pickups, tuning keys, and hardware. Never picked up a super expensive fender and felt like it was any nicer than any of my modified mims
I was the same way and felt that way for a long time. It takes time to soak it in. You cant go to a store and play a US strat for 10 min, youll always feel your MIM is better. You gotta bring it home and go back and forth between the two and i promise youll find the US neck and frets more comfortable
noone is forcing you to buy the Ultra. Its another price point for those who want these extra amazing features. Have you tried one? the neck is fantastic. If you fall in love with a guitar, the last thing you worry about is money there are plenty of boutique copies that go for twice as much. .. go get a squier those are good and cheap.
It’s beautiful. All of them are. I’m gonna go broke because of fender. 😂Which is unusual for me because I’m an ibanez fan, but lately fender’s been killing it!
I have a 2019 Ultra Tele and I also have a 2008 Custom Shop '51 Nocaster. The Ultra is the one I play the most here in my studio. Yes, you need to slightly EQ and change the amp/preamp gain setting slightly when changing guitars, but honestly, the sound and playability of the Ultra is something to behold. I sincerely doubt anyone will be disappointed in buying one. Next up, a Strat Ultra, I'll most likely be trading in one of my Les Pauls. Just the truth.
Good to know. I'm looking forward to having a go with my son's new 2023/24 Ultra Luxe Tele vs my 2010 Nos CS '51 Nocaster. Should be here in a couple days for his birthday. It's a looker with the maple neck.
You guys crushed it with this series. I love the new stagger you guys put on the Strat. It has such an even output across the strings. It sounds awesome! Good work and thank you
I love the Ultra series, but I also have an American Standard Strat and a American performer Tele, and, you know? you missed one thing, stainless steel frets choice (very important for me). If so, now I was going to buy a Texas Tea Tele, but then you have to spend 300 bucks to re-fret it. Also say the tuning machines are made in Taiwan. (May be next model would wear again made in USA on the headstock). Nevertheless Fender is my favorite guitar brand by far, I think they are doing an impressive job.
What's Mia on the headstock matter at all? I hate anything on fenders headstocks but ghe logo. Idc about the contour body or synchronized trem system. Just say fender. But the made in usa thing i don't get at all why people have that bother them
@@gregorystone768 It really doesn't matters, it's just by tradition, as they were born in the USA. But the comment its about they say it's all crafted in Corona, and really not everything is done there, I think it's fair to say it.
I'm SO TIRED of people whining about the price of the Ultra Series guitars. It is a legendary, handmade, lifelong instrument made in the USA. You have NO IDEA how epic this guitar line is until you've played it. I bought the Mocha Tele, and it's worth every single penny and then some. So...go play your MIM if you can't afford this level of instrument, grow up, and quit bitching.
Awesome video, and awesome lineup. I imagine one of Fender's ongoing challenges is how to offer "change" in the product line, without sacrificing too much of the brand's product history. This new Ultra line seems to do that very well. Great job. Can't wait to get my hands on the P Bass and take it for a spin!
They are making it a scarce item you can't buy, and then they use shitty wood to build it to save cost obv, then you see one, you gotta get it, BUSINESS, my man, F for Fender.
I loved my ultra so much I bought 2. First the ultra with hss pickups, then I got a sss fsr model in silver. Limited edition and was only 2 in uk. Best guitars I've ever played, I love them. Thanks to whoever built them for me.
Glad to see Fender catching back up. Other boutique builders were listening to players requests for changes and modifications from the Original. Neck radius was a primary change and sculpting another. I wonder if Fender had made changes earlier that business would have been greater. We still need to give the respect back to Fender...They were the original and they can still make the bolt necks as good as any company or builder.
@Spiral Architect They just rebranded the series. Nothing different. Only dipshits that would complain about the standard but not buy a traditional cause they want a standard on their headstock.
@Spiral Architect Yeah, Fender is simple to make, lol no not really. Neither company does more or less by hand, in today's world that is a thing of the past. Fender keeps employees that make the difference nearly for life, whereas Gibson had a revolving door so long that it killed the quality for good. When it comes to companies, one is clearly better to it's people, and that quality across the board shows this. Gibson doesn't innovate enough, and at the same time, they rarely ever do what the fans ask for how the fans ask for it. That said, still waiting on an American Reissue Competition Mustang since Nirvana was a thing (major friggin ball drop).
Really ? Have you even played other guitars made in S KOREA, Indonesia, and China ? Even Vietnam have way better craftsmanship on the fret work and such. When these foreign competitors get their pups to the same level , it will be all over for Fender I'm afraid .
@@fender I HAVE HAD A RELATIONSHIP WITH FENDER GUITARS FOR OVER 42 YEARS. FENDER HAS BECOME HABIT FORMING, AND WE LOVE IT . IF IM NOT BUYING A NEW FENDER FOR MY WIFE, MYSELF, OR ANOTHER FAMILY MEMBER I HAVE BEEN DONATING A FEW EACH YEAR to SOME ORGANIZATIONS THAT WILL GET THOSE WONDERFUL STRAT PACKS YOU MAKE INTO SOME YOUNG HANDS THAT MIGHT NOT ORDINARILY GET TO, HOPEFULLY FENDER GUITARS WILL KEEP MAKING MUSIC FOREVER.😃🎸🪕🎹🎻 !!!
i played some the other day, fender totally killed it, they are the only strats that play like my '84 MIJ. The pearl white finish with tortoise shell pick guard and the texas tea are two of the best looking strats i've ever seen and played.
I'm very happy with mine. I started learning on a Purple Squire over 20 years ago, and now I finally have my first American made Fender Guitar. Thank you for having foresight to rout the bodies to accompany Humbuckers for customization. I actually didn't know about that till after I had bought it, talk about a pleasant surprise.
Really ? Have you even played other guitars made in S KOREA, Indonesia, and China ? Even Vietnam have way better craftsmanship on the fret work and such. When these foreign competitors get their pups to the same level , it will be all over for Fender I'm afraid .
That rounded neck heal is also on my 2014 60th Anniversary Strat. So glad that's included with these new Ultra axes. It is really comfy! Also, to see that single coil split keep its energy is exciting...I was hoping the new Josephina coils would be standard on these Ultras but maybe later on...Great video, Fender!
It’s just great, you can find something great at any price point. I think it’s crazy to gripe about the traditional shapes though. Our heroes played those amazing songs and solos with them, made people want them, pay enormous prices for them, because they are amazing. But it’s great that you will love a squire or a professional or an ultra. That wasn’t true just a few years ago. Can’t go wrong now. So go write a great song!
I played one at a store for a solid 15 minutes through a 60s custom deluxe reverb, it was amazing, I wanted to buy it, but it was out of my price range
I’ve just got an ultra in cobra. The best guitar I’ve ever played👈 I have a signature guitar from a bespoke U.K. company, Gibson Firebird which I’ve used on all of our albums, ‘72 tele custom with 2000 gigs in her - but this saucy minx just ticks it
I just ordered a fender Stratocaster series 3 tone color sunburst , and I will tell you I a'm very very happy with my new strat. guitar alnico 5 SSS pickups made in Mexico sounds great . Thanks fender . 🎸🤘 Thanks TroyFrost / Troyster 😎 CoolRiffs😎 Cool🎸 🤘🤘 🤘
Honestly I think the noise canceling pickups are amazing even the lowest end fender guitars sound great and no hum, no ground problems. They really have improved.
I havent been a fan of the majority of new fender guitars, but this series is killer. The meteora is my favorite though. I would kill to have one. Its about time they curved the back of a tele. I have been saying that since the 90s. I have always been a fender player and loyal to the brand but have found myself a critic over the past few years. I would be proud to own one of this series. The burnt motor oil look is cool. I havent seen any other color yet, but if they are like the texas tea, I bet they are worthy of looking at for hours while you play. If i could buy a guitar now, it would be a serious toss up between this series or the meteora. This is the direction fender needs to continue on. I would like to see a humbucker with a spliter on the neck. I never use the bridge pickup.
Can you marry the designs of the HM Strat with its 24 frets, better neck joint and contours, with the desgins of this one (logo, S1, knobs), please!!! Call it the Ultra24! We need Fender to make a 24 fret guitar again, ideally with stainless steel frets.
Being honest as I am buying a new guitar. I've tried the new ultra series two different guitar stores. Both stores have guitars out of tune, not setup even closely to how a quality guitar is. Neck screws need to be tightened and the neck needs adjustment not to mention the nasty feeling of the frets along the neck. Now I know as a lot of people do that when you get a fender that is coated in poly you will change the pickups for something that sounds good. The guitar will be modded and setup to ones liking. There are so many crappy series that you offer from china* Mexico and the US. Why is it so hard to build a good guitar with good frets, nitro finish and GOOD pickups. There are so many boutique S style guitars that are simply miles ahead in quality. Today I tried out the '56 custom shop that is beat to hell as a relic and is over 5K. There is a lot of case candy yes and paperwork that follows the guitar. Pickup a Suhr and it just feels right and plays amazing just like a Tom Anderson or a Nash. I do love the Fender but the MOJO everyone speaks of is gone. Make us a good guitar that we will love again. Who can keep up with you guys now and so many specials, LTD, short runs, etc etc. But the all have the same problems. The CS that I played today both have rolled fingerboards and they both have the frets cut with sharp edges. There was a used Suhr Classic S the cheaper one and the neck was amazing SS frets played like butter and not a single flaw that I could see. Sorry but I want to be honest here as I would like to see an american made guitar with quality. I miss Fenders and I don't want to buy one just so I can tear it down and rebuild it myself.
music stores that dont check guitars are shit. A good store will make sure its got good strings and is tuned etc... whered you go .. Fucking Guitar center?
I started playing on a fender and being new to guitar it sounded like gold, heard more and more instruments tried pedals and everything wanted a new guitar. Switched to Dean because of my favorites like Dimebag never looked back played my fender the other night and wanted to throw up it was stiff and sounded bad even with pedals... I guess we all have our preferences on things.
I have the Ultra jazz bass in Texas tea and the ultra P bass in white! Both basses look, play and sound amazing. I'm now looking into the Ultra luxe tele with the Floyd Rose and HH pickups. I'm just lacking the $2,600 bucks 🥺
Sure are a lot of Fender haters posting here......I bought the new Ultra Strat back at the first of the year and love it! Great improvments, fast as hell neck, bad ass pups and love the new contoured neck heel.....So why all the hate, maybe the price?? Hey there's always Squier.
The background music has no guitar parts because the new pickups are noiseless.
Jonathan Keith I loled
@@oldtimetinfoilhatwearer lollll because they want something strange like ALien, magic
:) :) Brilliant!
Hahahahahahahahahahahahahahahahahahahahhahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahqhqhqhahahahahahahahahahahahahahahahahahahahahahahhahahahahahahahahahahahahahahahahahahahahahahahahahahahahhahahahahahahahahahahahahahahhahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahhahahahahahahahhahahahahahahahahahhahahahahahahahahhahahahahahahahahahhahahahahhah
Loooooooooooool
I'm an older player, well, I'm an older beginner, I've been struggling to learn to play guitar since 1990 and I will continue to learn to play guitar until the end of days. I have four guitars, they look nice on display but I want them to be more than just display items. I'm taking a more serious approach to learning guitar and I refuse to fail this time, frankly, I don't have the time left to fail. My guitars are a Cort X700 Duality, a Jackson bass guitar, a Martin D28 Modern Deluxe and just recently purchased a Fender American Ultra Luxe Stratocaster Mystic Black. This new guitar is beautiful and I'm enjoying it quite a bit.
I just turned 70 this year. I've been a drummer since 1964 but I have owned 2 American Strats. Started teaching myself years ago but, kids and life changed. Just ordered an Ultra Strat HSS and will learn to play, "till the end". We're in the "same boat" on this one. Good luck and best regards.
Anybody else notice that the background music features no guitars?
Point. It's Sufjan Stevens by the way.
I was about the post that comment at the end of the video hahaha!! YOU KILL ME
Is that background music from Disney?
Yes eventually guitar has expired but bass is every where!
Whomever chose that music does not understand guitarists.
I'd really love it if fender introduced a totally new model. Something nobody has made yet.
They did like last year and everyone hated it
The Meteora, Acoustasonic Tele, The entire Alternate Reality and Parallel Universe lines
Where have you been the past couple of years? lol 😂
They did... They're called the Stratocaster, Telecaster, Jaguar, and basically all of their other guitars. However the design tademarks and patents expired years ago so now people can make dupes legally. Hence build your own (insert guitar name here) kits.
Collin those are like 50 year old designs, i think the initial comment meant like now. And not a acoustic/electric thing lol
These instruments truly do look incredible. Fender’s craftsmanship and build quality are and have been the best of all of the large manufacturers in my opinion. All of those things said, I genuinely believe that this series desperately needs stainless steel fret wire. Don’t wait until the next series. Do it with THIS series. From a regular, everyday guitarist to his favorite manufacturer, please listen to what we want. If we’re willing to give you $2,000 for an instrument (as remarkable as they are), stainless steel frets are not too much to ask for.
Lots of us don’t want that wire.
Never picked up a PRS, have you? LOL.
@@Turboy65 I did for the first time a couple months ago! It was beautiful. Amazing instrument.
A truly exceptional video! So much was explained here. The Fender Factory in Corona is really an amazing place. I had a unique opportunity to tour the factory about five months ago. For me, the one thing that stood out above all else was the sense that everyone working there seemed to be interested in just one thing...Building the best musical instruments possible. That notion permeated throughout the entire facility. I hope everyone is as proud as I am to own a Fender.
Its like watching a Apple advertising for the new IMac 😂
Hey man thats a good one 😂😂😂
Exactly!! So elegant, so simple and so mind blowing!!
Lol
Fender: We're going for that modern guitar
Also fender: O wait but its still vintage
I’ll believe they care about being “modern” when they produce a 24-fret instrument (which was pretty much made mainstream in the 80s, so even then they’re 40 years behind 😅)
@@therwbrman No one needs those extra 2 frets. Learn how to bend strings.
Fender finally catching up to what ESP has been doing since the 80s and calling it revolutionary
I have an Ultra Strat (SSS) and find these to be the best sounding noiseless pickups Fender has ever produced!
I have never liked Fender basses until I played a new Ultra 5 string. I know own 2 and they are all I play. I'm someone that has owned Sadowsky Masterbuilt and NYC basses along with many Boutique builders at 2-4 times the cost. These are absolutely perfect for my music ministry.
I've always got Mexican models and upgraded the pickups, tuning keys, and hardware. Never picked up a super expensive fender and felt like it was any nicer than any of my modified mims
If it is good enough for Jimi Hendrix (King Guitarist), vs average music
Joseph Mauricio Flores wait Hendrix used MIMs?
try the ultra... its another level. youtube is virtual reality
Didn’t u spend enough to cover the difference between mim and ultra? Lol
I was the same way and felt that way for a long time. It takes time to soak it in. You cant go to a store and play a US strat for 10 min, youll always feel your MIM is better. You gotta bring it home and go back and forth between the two and i promise youll find the US neck and frets more comfortable
Each generation of Noiseless is the best we've ever done, now fork over 2k and be happy, wait 3 years rinse and repeat !
Lmao... yup new and improved from guitars to soap to cars,
noone is forcing you to buy the Ultra. Its another price point for those who want these extra amazing features. Have you tried one? the neck is fantastic. If you fall in love with a guitar, the last thing you worry about is money there are plenty of boutique copies that go for twice as much. .. go get a squier those are good and cheap.
@@brooklynboy1000 stfu fanboy
@@davemaverick8438 Impressive.
I never wanted a Fender more than I do now for that Arctic Pearl Tele, my goodness.
It’s beautiful. All of them are. I’m gonna go broke because of fender. 😂Which is unusual for me because I’m an ibanez fan, but lately fender’s been killing it!
I don't usually like tele, but after seeing the texas tea... i'm ready to live on the street
patrianagara7 AGREED
@@destianpatrianagara1119 "We are all just a trade away from humility, Bud." (Gordon Gekko, Wall Street, 1987)
I have a 2019 Ultra Tele and I also have a 2008 Custom Shop '51 Nocaster. The Ultra is the one I play the most here in my studio. Yes, you need to slightly EQ and change the amp/preamp gain setting slightly when changing guitars, but honestly, the sound and playability of the Ultra is something to behold. I sincerely doubt anyone will be disappointed in buying one. Next up, a Strat Ultra, I'll most likely be trading in one of my Les Pauls. Just the truth.
Good to know. I'm looking forward to having a go with my son's new 2023/24 Ultra Luxe Tele vs my 2010 Nos CS '51 Nocaster. Should be here in a couple days for his birthday. It's a looker with the maple neck.
I love Fender Bass guitars for over 30 years. And I will remain faithful to them.
THIS is the Jazzmaster I've been waiting for!
As a former machinist and American Standard Strat owner I appreciate the hand work that went into the making of my Fender Strat.
6:04 silver guard is a very nice touch
You guys crushed it with this series. I love the new stagger you guys put on the Strat. It has such an even output across the strings. It sounds awesome! Good work and thank you
I love the Ultra series, but I also have an American Standard Strat and a American performer Tele, and, you know? you missed one thing, stainless steel frets choice (very important for me). If so, now I was going to buy a Texas Tea Tele, but then you have to spend 300 bucks to re-fret it.
Also say the tuning machines are made in Taiwan. (May be next model would wear again made in USA on the headstock).
Nevertheless Fender is my favorite guitar brand by far, I think they are doing an impressive job.
I agree, the stainless steel frets should be an option, i honestly don't like them, but a lot of people do
What's Mia on the headstock matter at all? I hate anything on fenders headstocks but ghe logo. Idc about the contour body or synchronized trem system. Just say fender. But the made in usa thing i don't get at all why people have that bother them
@@gregorystone768 It really doesn't matters, it's just by tradition, as they were born in the USA. But the comment its about they say it's all crafted in Corona, and really not everything is done there, I think it's fair to say it.
I'm SO TIRED of people whining about the price of the Ultra Series guitars. It is a legendary, handmade, lifelong instrument made in the USA. You have NO IDEA how epic this guitar line is until you've played it. I bought the Mocha Tele, and it's worth every single penny and then some. So...go play your MIM if you can't afford this level of instrument, grow up, and quit bitching.
Awesome video, and awesome lineup. I imagine one of Fender's ongoing challenges is how to offer "change" in the product line, without sacrificing too much of the brand's product history. This new Ultra line seems to do that very well. Great job. Can't wait to get my hands on the P Bass and take it for a spin!
In Fender Ultra world there is no such thing as a left handed guitarist.
yup
For real same goes with their American elite series as well
They are making it a scarce item you can't buy, and then they use shitty wood to build it to save cost obv, then you see one, you gotta get it, BUSINESS, my man, F for Fender.
That is pretty much what fenders PR guy emailed me back and said the same about the Lefty market
just pull a Hendrix, flip your nut, re adjust intonation move you strap buttons and boom...a lefty
I loved my ultra so much I bought 2. First the ultra with hss pickups, then I got a sss fsr model in silver. Limited edition and was only 2 in uk.
Best guitars I've ever played, I love them. Thanks to whoever built them for me.
Glad to see Fender catching back up. Other boutique builders were listening to players requests for changes and modifications from the Original.
Neck radius was a primary change and sculpting another. I wonder if Fender had made changes earlier that business would have been greater.
We still need to give the respect back to Fender...They were the original and they can still make the bolt necks as good as any company or builder.
Bruh, I feel like Gibson and fender switched places😂
How??
@the3-dkiller1 did it happen to fender as well?
@Spiral Architect They are? Is that why people still find flaws that should be nowhere near a $2000+ guitar?
@Spiral Architect They just rebranded the series. Nothing different. Only dipshits that would complain about the standard but not buy a traditional cause they want a standard on their headstock.
@Spiral Architect Yeah, Fender is simple to make, lol no not really. Neither company does more or less by hand, in today's world that is a thing of the past. Fender keeps employees that make the difference nearly for life, whereas Gibson had a revolving door so long that it killed the quality for good. When it comes to companies, one is clearly better to it's people, and that quality across the board shows this. Gibson doesn't innovate enough, and at the same time, they rarely ever do what the fans ask for how the fans ask for it. That said, still waiting on an American Reissue Competition Mustang since Nirvana was a thing (major friggin ball drop).
Got the ultra sunburst have to say it is the best and most comfy neck ive ever played!well done fender
Being a Fender player I have a few in my arsenal, but It appears I now need a few more!
“ How do we make it more modern for today’s players?”
Everyone: stainless steel frets, 24 frets, left handed....
Fender: “I guess we’ll never know.”
Fender makes great instruments I love Fender guitars
Hell yeah! 🔥 These are so great. Awesome Justin and Fender. 👏
Really ? Have you even played other guitars made in S KOREA, Indonesia, and China ? Even Vietnam have way better craftsmanship on the fret work and such. When these foreign competitors get their pups to the same level , it will be all over for Fender I'm afraid .
I’M A BELIEVER, FENDER IS THE BEST, FROM THE VERY START, TO THE VERY FINNISH OF EVERY SONG OR INSTRUMENTAL THAT MAY EMERGE FROM ONE’S MIND .
We're honored by your kind words! 🤘
@@fender I HAVE HAD A RELATIONSHIP WITH FENDER GUITARS FOR OVER 42 YEARS. FENDER HAS BECOME HABIT FORMING, AND WE LOVE IT . IF IM NOT BUYING A NEW FENDER FOR MY WIFE, MYSELF, OR ANOTHER FAMILY MEMBER I HAVE BEEN DONATING A FEW EACH YEAR to SOME ORGANIZATIONS THAT WILL GET THOSE WONDERFUL STRAT PACKS YOU MAKE INTO SOME YOUNG HANDS THAT MIGHT NOT ORDINARILY GET TO, HOPEFULLY FENDER GUITARS WILL KEEP MAKING MUSIC FOREVER.😃🎸🪕🎹🎻 !!!
Nothing will ever replace a beat up old strat or tele
The Plus series from the 80's is still the best imo
The intro guy looks like he is going to the moon.
That pearl white paint is sublime 😮 👏🏽
As a 50 year old, I''m looking forward to the next genre...and I know Fender/Squier will be there for it.
i played some the other day, fender totally killed it, they are the only strats that play like my '84 MIJ. The pearl white finish with tortoise shell pick guard and the texas tea are two of the best looking strats i've ever seen and played.
Fender make history that is absolutely right
I'm very happy with mine. I started learning on a Purple Squire over 20 years ago, and now I finally have my first American made Fender Guitar. Thank you for having foresight to rout the bodies to accompany Humbuckers for customization. I actually didn't know about that till after I had bought it, talk about a pleasant surprise.
Owning a Texas Black Tea Jazz Bass is a goal of mine for this year. It is breathtakingly beautiful. I just love this brand.
Where is my Left Handed option and when can I buy it? Thanks!
I wondered the Same thing
@@the_based_and_trad_protestant Someone needs to call Fender and demand some one build them today!
Alright but what if they sue me
Holden Walters They should give you a build date and be happy you want to buy one!
jettav88 good comment
Hats off. Fender knows how to promote their products and make commercials
They make guitars first and foremost, Leo Fender was the real deal.
Really ? Have you even played other guitars made in S KOREA, Indonesia, and China ? Even Vietnam have way better craftsmanship on the fret work and such. When these foreign competitors get their pups to the same level , it will be all over for Fender I'm afraid .
$2K for a new strat?
Fender, who do you think you are? Gibson?
Eric Denton silence poor
🤣
@@chrisdigital lol they are friends lol
$1899 buddy lol
Yeah, they stay in tune even with a Wammy bar and their heads don't fall off when they hit the ground. Buy used 900 all day long.
That rounded neck heal is also on my 2014 60th Anniversary Strat. So glad that's included with these new Ultra axes. It is really comfy! Also, to see that single coil split keep its energy is exciting...I was hoping the new Josephina coils would be standard on these Ultras but maybe later on...Great video, Fender!
It’s just great, you can find something great at any price point. I think it’s crazy to gripe about the traditional shapes though. Our heroes played those amazing songs and solos with them, made people want them, pay enormous prices for them, because they are amazing. But it’s great that you will love a squire or a professional or an ultra. That wasn’t true just a few years ago. Can’t go wrong now. So go write a great song!
I played one at a store for a solid 15 minutes through a 60s custom deluxe reverb, it was amazing, I wanted to buy it, but it was out of my price range
Squier Classic Vibe, $400. Just get you a set of fender pickups and boom, you basically have fender.
I’ve just got an ultra in cobra.
The best guitar I’ve ever played👈
I have a signature guitar from a bespoke U.K. company, Gibson Firebird which I’ve used on all of our albums, ‘72 tele custom with 2000 gigs in her - but this saucy minx just ticks it
I just ordered a fender Stratocaster series 3 tone color sunburst , and I will tell you I a'm very very happy with my new strat. guitar alnico 5 SSS pickups made in Mexico sounds great . Thanks fender . 🎸🤘 Thanks TroyFrost / Troyster 😎 CoolRiffs😎 Cool🎸 🤘🤘 🤘
I haven’t even clicked on a review of one of these but it’s like those are the guitars I want to play.
The Ultra Telecaster is the best yet !
We appreciate the love.🎸🔥❤️
I like it too
Finally a telecaster with body contours/comfort curves! Thank you! Noiseless pickups? Yes thank you :)
I think Fender has already been making certain models of Telecaster with comfort contours for years. I've seen them in stores.
Tele deluxe. Also has a slight heel cut. Grabbed a anniversary strat instead of a Tele.
I have a 1996 Mexican-made Telecaster with belly cut and forearm contour. Admittedly, I did the work myself with a belt sander!
Fender is making the best guitars around. Keep up the great work Fender.
Interesting choices in background music for a shredder guitar.
These new features have been offered by other manufacturers for years and at a much better price. Fender playing catch up
Wax pots and reverse wound single coil pickups will sound better and no 60 cycle hum and use alnico II magnet for vintage tones.
Honestly I think the noise canceling pickups are amazing even the lowest end fender guitars sound great and no hum, no ground problems. They really have improved.
This instrument is gorgeous. Worth the price.
2 more days my texas tea will be here cant wait to here it on the mini plexi
how was it ?
Fender is making some really amazing guitars.
Much appreciated! 🤘
Any word about a left handed ultra model in the Stratocaster line?
I'd love it if Fender could ship their Ultra and Pro II models without pinging nuts. There's no excuses for it.
Pls give me stainless steel frets and roasted maple necks next year!
SS Jumbo and I would buy one right now. Ibanez AZ is the best option for a modern strat in this price range.
Build a Warmoth, THIS YEAR, with the leftover money - build another one....
I havent been a fan of the majority of new fender guitars, but this series is killer. The meteora is my favorite though. I would kill to have one. Its about time they curved the back of a tele. I have been saying that since the 90s. I have always been a fender player and loyal to the brand but have found myself a critic over the past few years. I would be proud to own one of this series. The burnt motor oil look is cool. I havent seen any other color yet, but if they are like the texas tea, I bet they are worthy of looking at for hours while you play. If i could buy a guitar now, it would be a serious toss up between this series or the meteora. This is the direction fender needs to continue on. I would like to see a humbucker with a spliter on the neck. I never use the bridge pickup.
I'm happy with my player tele, feels more solid.
Beautiful doc. Well made!
Just saved in my playlist "Epic"
Can you marry the designs of the HM Strat with its 24 frets, better neck joint and contours, with the desgins of this one (logo, S1, knobs), please!!! Call it the Ultra24! We need Fender to make a 24 fret guitar again, ideally with stainless steel frets.
Saw a Texas Tea Strat Ultra at the store. Wow. Probably the nicest 🎸 I have held 👍🏼
Being honest as I am buying a new guitar. I've tried the new ultra series two different guitar stores. Both stores have guitars out of tune, not setup even closely to how a quality guitar is. Neck screws need to be tightened and the neck needs adjustment not to mention the nasty feeling of the frets along the neck. Now I know as a lot of people do that when you get a fender that is coated in poly you will change the pickups for something that sounds good. The guitar will be modded and setup to ones liking. There are so many crappy series that you offer from china* Mexico and the US. Why is it so hard to build a good guitar with good frets, nitro finish and GOOD pickups. There are so many boutique S style guitars that are simply miles ahead in quality. Today I tried out the '56 custom shop that is beat to hell as a relic and is over 5K. There is a lot of case candy yes and paperwork that follows the guitar. Pickup a Suhr and it just feels right and plays amazing just like a Tom Anderson or a Nash. I do love the Fender but the MOJO everyone speaks of is gone. Make us a good guitar that we will love again. Who can keep up with you guys now and so many specials, LTD, short runs, etc etc. But the all have the same problems. The CS that I played today both have rolled fingerboards and they both have the frets cut with sharp edges. There was a used Suhr Classic S the cheaper one and the neck was amazing SS frets played like butter and not a single flaw that I could see. Sorry but I want to be honest here as I would like to see an american made guitar with quality. I miss Fenders and I don't want to buy one just so I can tear it down and rebuild it myself.
Amen to that, pay 2k and then have to overhaul the flaws out of it!
music stores that dont check guitars are shit. A good store will make sure its got good strings and is tuned etc... whered you go .. Fucking Guitar center?
the compound radius helps a lot on those higher frets damn. this should be standard on all necks.
body cutting is amazing
This precision bass is something I never knew I needed until now, same with the hss strat
I started playing on a fender and being new to guitar it sounded like gold, heard more and more instruments tried pedals and everything wanted a new guitar. Switched to Dean because of my favorites like Dimebag never looked back played my fender the other night and wanted to throw up it was stiff and sounded bad even with pedals... I guess we all have our preferences on things.
No wheel truss rod adjustment at the heel? 24 frets? HH or HSH configurations? Hardtail option? Not very ultra imo
hchoe741 if they want it to be ultra the configurations should be however the customer wants it
The HM Strat had 24 frets. Was only made for a few years in the late 80's and early 90's. I've got a white one.
STAINLESS STEEL FRETS!!!!!!!
I have the Ultra jazz bass in Texas tea and the ultra P bass in white!
Both basses look, play and sound amazing.
I'm now looking into the Ultra luxe tele with the Floyd Rose and HH pickups.
I'm just lacking the $2,600 bucks 🥺
Guys. MIM, American, Reissue. That's all you need. You have a bugilion product lines.
Nice to see Fender's employees fully geared when painting the bodies. Gibson's setup looks like a sweatshop from the far east.
The Gibson factory looks pretty sad. The "Master Builders" have no private office, the place is almost empty of employees, quite disheartening to see.
That's a damn fine produced video.
Thumbs up for the Sufjan soundtrack 👍
I wish fender will make squier telebass
My Christmas wish. 🙏😍
Ultra peeks my curiosity
I wish they would bring back the Fender Electric Mandolin!
A lot of hater talk. The demos I’ve seen of the American ultra series p basses have been spectacular.
I love my Fender American Ultra a Strat!
About damn time! 20 yrs behind on many things..now caught up...however, electronics are really special
Fender for life!😃👍🎸
I want a cobra blue strat, very nice
Beautiful and very well done . Getting Cobra Blue in the way
The noiseless pickups sound like they ripped off prs tci pickups but made them less versatile
Thank u fender
I'm very happy with my mim
Just like the American Standard, made by Mexicans!!
Charlie Dillon ha ha ha ha yep exactly !!!!!
And I'm happy with my Yamaha 🤔
My mim sucks
That's a cool 6 string bass. I almost SLAPPED like
Troy Shule bruh fr you got it from davie504
Awesome!!!!!!!!!!!!!
Big love for Fender !
so expensive
Not really
Sure are a lot of Fender haters posting here......I bought the new Ultra Strat back at the first
of the year and love it! Great improvments, fast as hell neck, bad ass pups and love the
new contoured neck heel.....So why all the hate, maybe the price?? Hey there's always Squier.