UX Strategy to LOCK IN USERS and Reduce Churn (Mailchimp & Taplio)

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Reducing churn is CRITICAL to keep users on your app.
What to do when users want to cancel their plans? Is there a way to keep them onboard? Asana, Mailchimp, and Taplio are doing things right with their UX.
What other UX reviews would you like to see next?

[@sergio.arboleda]

Thank you