'I Always Want to Make it Surprising' - Juergen Teller on creating 'The Master'

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Juergen Teller's ongoing 'Master' series is an homage to everything he believes is a master or masterful - be it a chef like Fergus Henderson, an artist like David Hamilton, his own grandmother, Kurt Cobain, or a landscape-as well as a tongue-in-cheek recognition of himself as a master of his own photographic identity. The concept is simple: to produce an ongoing series of humble books, each at the same small size, with no text and as little design as possible - an antithesis to the standard overblown coffee-table book. The series of booklets will culminate in a slip-cased edition of all ten or more at some point in the future.
Almost all 4 Masters quickly went out of print, but very few copies of the 'The Master I' are left exclusively in our online shop.
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