The Xbox Brand is Dying - Inside Games
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- Опубликовано: 31 май 2024
- Support Inside Games on Patreon: / insidegamesyt
Hosted by:
Lawrence: / sirlarr | Bruce: / brucegreene | Charlotte: / whatashow
Edited by: ShooklynTV: / shooklyntv
Written by: Lawrence Sonntag & Brian Gaar: / briangaar
Sources --
[RUclips, Xbox] Updates on the Xbox Business | Official Xbox Podcast - • Updates on the Xbox Bu...
[RUclips, GamesIndustry.biz] GI Microcast | GDC 2024, PS5 Pro and more - • GI Microcast | GDC 202...
[VGChartz] PS5 vs Xbox Series X|S Sales Comparison - December 2023 - Sales - www.vgchartz.com/article/4596...
[VGC] PS5 has outsold Xbox Series X/S 2-1, data suggests - www.videogameschronicle.com/n...
[VGC] Xbox opens FTC defence by claiming it’s ‘lost the console wars’ - www.videogameschronicle.com/n...
[VGC] Xbox announces multiplatform releases for Pentiment, Hi-Fi Rush, Sea of Thieves and Grounded - www.videogameschronicle.com/n...
[VGC] Xbox has reportedly considered releasing Flight Simulator and the next Doom on rival consoles - www.videogameschronicle.com/n...
[The Verge] Microsoft: four Xbox-exclusive games are coming to PS5 and Nintendo Switch - www.theverge.com/2024/2/15/24...
[TweakTown] Xbox's ethos seems platform agnostic, Phil Spencer reiterates gaming vision - www.tweaktown.com/news/91345/...
[Polygon] Phil Spencer on what the hell is happening in the games industry - www.polygon.com/24108700/phil...
[The Verge] Microsoft lays off 1,900 Activision Blizzard and Xbox employees - www.theverge.com/2024/1/25/24...
[WCCFTech] Microsoft May Exit Gaming Business If Game Pass Subscribers off Console Don’t Increase Enough by 2027 - wccftech.com/microsoft-may-ex...
[Gamespot] Microsoft Isn't Exiting The Console Business, Xbox Boss Phil Spencer Reportedly Told Staff - www.gamespot.com/articles/mic...
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It's time for the Dreamcast 2
GameSquare (A larger Gamecube without the handle)
@@abeaconintheofficeGameSphear
yo... yes
the "line must go up" mentality is really going to screw us over...
capitalism, baby
@@Ninjachickenfingers i guess the industry didn think it would mature at this rate, but it does seem like it has reached a plateau of growth, the ones who want to play, are already playing and these ambitions of exponential growth are a capitalist pipe dream
By year 4, Last generation had a lot more exclusives than this gen. I'm kind of baffled by the sheer lack of Gen exclusive titles so far.
That's good, though. The "Console Exclusive" is an outdated concept, especially with Playstation bringing their stuff on PC.
@thecaptain6520 exclusives drive competition and that's a good thing. It'll be too late when you realize that.
@@oilerfan871 Except for the entire PC ecosystem that proves that the exclusive argument is a total farce?
PC has more games, dozens of market places, better graphics, and lower prices. Why do you think consoles are dying?
Its not because they drive competition, its because they got destroyed by it.
@@patton3338are you smoking? pc is an open platform clown. consoles are closed platforms and console manufacturers rely on high quality exclusives to sell units. this isn’t rocket science. there’s no hardware without software. ask rockstar why they aren’t releasing GTA VI on pc day one? they know it’s guaranteed ROI from consoles as well, knowing ppl on pc who pirate day one.
@@thecaptain6520no it's not. PS3 Sony made so many unique exclusives it was nuts like eye of judgement or folklore, patapon, etc. now you don't get anything like that.
Funny how series S is probably why the Xbox sold as much but is also the one hurting the Xbox brand the most lol.
Series S was a bet that a low cost would be enough and it simply wasn't.
Defintely shows me though a multi sku approach means game makers consider the lowest spec the true hardware.
The Series S is literally a Trojan horse
@@barcster2003 I dont know shit about gaming hardware but how bad does the S has to be for the devs to hate it that much lol.
@@donutlie315 The Series S is almost exactly as powerful as the Xbox One X was.
They literally re-released the previous generation, justified it with a faster hard drive, and then made developers stick to the limitations. They dug their own grave to hit a slightly cheaper price point than the PS5, which had next gen power in both versions.
@donutlie315 it's the lowest common denominator for Xbox. Numbers would suggest is 1/3 of the power of a series X. Maybe you'd be generous and say it's 4/10s a PS5.
Which is why you are seeing weird stuff like games performing better on PS5 when Series X should be more powerful.
People say make games X exclusive but don't realize that 3/4 of Xbox sales are the S.
“Always online” debacle killed trust in the brand years ago from its core audience. The arrogance the company showed back then was really the first domino.
That wasn't it or at least the main issue, cause that's what gaming pretty much is today. A lot of the things folks "hated" Xbone for used today. Don Matt messaging was poorly executed and Sony was smart(but petty lol) to capitalized on some errors. Their core audience is still here believe it or not
@@jeremybrown9611personally from the hype of ps4 and Xbox one what won it for me is when they showed how to share a game and just passed the game 💀 that was a nuke for Xbox and Sony completely and utterly dunked on em. I was always gonna get a ps4 cuz I was on PS3, made the most sense but damnnn Sony really turned Xbox into liquid with that one
The naming conventions for the last 2 generations of xbox also definitely hurt them. I still am unsure which is the latest console and have to look it up each time. So at this point, I just wave my hand and say forget it.
TBH this, even calling the XBOX One was stupid and they doubled (tripled I guess?) down on it.
LOL yeah they could've stuck with the "degree" naming scheme, 360, 720, 1080, 1440, tho I guess that might've ended up being interpreted as the resolution output of the console? lol
The branding post-360 has been a disaster.
@@Mustang_Sally_it would have been moderately accurate
@@Mustang_Sally_ Xbox 720 is actually a rather accurate description of Xbox One Xbox 1080 is actually quite fitting for the Series S
If you're not on a game pass deal Xbox is a dead platform, no return whatsoever, is what I saw industry people reporting.
They kinda dug their own grave here because their entire userbase expects games to be on game pass and they even get angry when a new game isn't on there, why would you want to deal with the absolute hassle that is porting to the Series S when no one is going to buy your $70 game on the platform?
How tf do you know what an entire user base expects? You somehow know what millions of xbox gamers want huh? Play what you like and stop being a hater Xbox is here to stay no matter how much you hate them.Nintendo and Sony have no choice but to copy the xbox model
into the future and time will tell
@GoHardOrGoHome85 Spnecer ain't gonna blow you dude 🤣
The basic package of Xbox live comes with gamepass. So every Xbox player has gamepass unless they are still running in some old automatic payment system
As a PS Lover I wouldn't wish Xbox to die since competition is a necessary for innovation
What are you talking about? It has been dead since launch. It's over period.
@@SphereProGaming without the xbox we would've been restricted to Ps plus essentials only it was the competition from Xbox's game pass that pushed sony to introduce Ps plus tiers AKA Extra & Deluxe, even though they have also increased the Price's of monthly subscriptions as well now imagine the Price's of those subscriptions in the future if Xbox dies completely & along with it game pass also vanishes, it's just a matter of time
Sure, but Xbox hasn't done that for a while, so why do they stick to around?
@@abdullahcrimson5097 I think Bruce could be right. Xbox might just switch over to PC and shift their focus to Game Pass, so it might not be all that bad. Not ideal though, of course. Sony always grows fat when they're ahead.
This is a capitalist myth.
Imagine if Sony and Microsoft teamed up. There could be so much more innovation.
However, in a capitalist society the reality is that they will team up against the consumer…
It’s a lose-lose for us little guys.
But for a real world example, the ISS is a cooperative arraignment.
The only current gen console I don't own is an Xbox, because I don't need one. I have a PC.
So explain why you have a PlayStation then if you can play those same games on pc?
@toot5296 not every playstation game lands on PC and definitely not day and date.
Congratulations, you're so brave for coming out ❤
@@thecaptain6520so stunning, so brave 👏
@@toot5296 Because I wanted a Playstation so I bought one.
Normal people still think the 2013 Xbox One is a current console. This is still the main problem
I can speak from experience, my uncle literally didn't even know what the Series X was when I was talking to him about it in Christmas. Christmas 2023 btw. He literally still owns and plays the original Xbox One, and used it for a new game room so he could play the old COD campaigns lmao.
wii u dilemma all over again
not xbox! that poor little up and coming scrapper from the trillion dollar corporation :(
Sony has only had 1 more console compared to Xbox. It's not up and coming anymore
It's because they have been bringing all their stuff to PC and Xbox. I don't have a single reason to get and Xbox when I have an even moderately powerful PC.
Exactly & I Think This Is The Point .. Microsoft Doesn’t Care Where You Play .. It’s All 💰
Sony said the same thing in their presentation, that they want half their games to be on PC by 2025. You have “no reason” to buy a PlayStation either based on your logic.
I got an Xbox just for Halo when I was in high school. Few years later, I started dabbling in PC gaming for Minecraft and Steam. When MCC came to Steam, I lost a reason to have an Xbox, let alone hold onto the 360 I got as a teen.
@@believeinmatterif you wanna wait 1-2yrs for 1st party exclusives, then yea just wait for it on PC. Hey at best you’ll start getting those games 6 months later so if you wanna wait sure get a PC and wait.
i really wish they would do something with xcloud, so i can play my digital library on my phone.
During the reveal of the Xbox one, the ceo basically called down anyone who lived in a rural areas by saying “why would I want to live there” when asked about the Xbox needing an online connection all the time. I live in a rural area with bad internet, that was the nail in the coffin for me. I haven’t played Xbox since.
yep, they keep forgetting these places exist and why consoles are still needed.
I think the reveal of Halo hurt. Plus the early games performed better on PS5, Redfall didn't really help. Than Starfield... The game that made it's fanbase a bit delusional. They need a game that's gonna make people leave PS5 but nobody is gonna stop playing Helldivers 2.
@@believeinmatterhe’s referring to how mediocre Starfield is and how forgotten Halo is. Not once in his comment did he say they’re going to the PS5.
There is no game that will make people leave the ecosystem they've grown since the digital adoption of last gen.
I'd say disenchanted rather than delusional. Although I think that process began with the launch of Fallout 76.
Say that to all the players helltrash has lost on Pc around 70 to 100k players have quit the game wounder my because it's trash 😂🤣😂🤣😂🤣
@@believeinmatter Get your reading comprehension from Reddit?
They just need to sell PCs with a Big X on the side
That's a fact negative. I've never once had to replace internal parts in my Xbox cuz it died. Yet that shit happens at least once a year with PCd
@@bombomosyou don’t know how to take care of your computer my parts lasted for 4 years and only been switching ram
This is all Don Mattrick's fault probably
Not Don Matrix!!!
I have been saying this for a while now, if you own a decent PC you don't need an Xbox, because everything worthwhile on Xbox will be available on PC (and most likely better).
Given the cyclical nature of all things (time is a flat circle, after all), I think the a pretty effective way for Microsoft to actually take the console world by storm is to do a new cool handheld. An Xbox handheld has never been done, and something like that would be really cool. I think the steam deck as the main competitor would be a good ring for them to enter as they sorta have the biggest visible hold on that market that isn't a switch. the sony handheld being streaming only makes it a very specific clientele, if xbox were able to do a cool handheld then that might give them a bit of life. I also am probably wrong.
i think i know whats happening, One of these corporations made a thing that looks like a console, The other one made a mini fridge.
Charlotte's Kevin Spacey remark was pure gold.
Charlotte, Netflix is profitable though? I could see Amazon, Apple, etc, simply cutting their streaming services altogether.
I'm just locked into the Xbox ecosystem. I sound like Don Mattrik's love child but it genuinely became the core of my entertainment center. I just don't feel the same when navigating PS5. For me, the Xbox is a beefy Roku that plays local multiplayer games.
Unfortunately for them, this is solely because I grew up on their platform and subconsciously prefer it. There's no value prop for anyone that wasn't a hardcore console gamer in 2007.
It's funny the vision they had for the future in 2013 probably would've came true if they let it organically occur and didn't shove it down everyone's throat.
Keep on gaming, PC and Xbox gamer here, still having a good time with it and also Gamepass
That’s tough man, I’m sorry to hear that
@@josephparkin1810 It really ain’t tough homie. Pretty easy actually
@@konrah1486 😬
I think i have heard game devs saying that they aren't using all of the console and don't see the need for a beefier machine.
Then you have games that push to the edge of what the console can do each generation. I can't wait to hear the same thing when the PS6 comes out and they start talking about the PS6 Pro.
Maybe im missing episodes without Charlotte but it feels like they are a permanent fixture and I think thats great. Always loved them at funhaus.
Episodes with out that abomination is great!
I had the exact same thought of MS making Steam Machine-like Xbox branded PC/handheld a while back. That makes a lot of sense to me, especially if they can build their own Xbox-focused fork of Windows that actually works on a handheld and as a gaming focused desktop, not unlike SteamOS.
To be fair they bought every unaware studio they could find and then just released nothing with them. I love Xbox but it seems like developing for Ms is hell. They even got Hideki Kamiya to apologize about something.
It almost like it takes time to make games?
zCopyCatz Everyone knows that, but Microsoft take years and years to release crap like redfall, halo infinite and starfield…
@juancarlosalonso5664 Pretty surr Redfall and Starfield was already in development Microsoft took over. Plus Microsoft always have a handsoff approach to game studios
@@zCopyCatz your tottaly right they buy shitty companies that produce shit games, they might aswell buy rocksteady or ubisoft next
@Havanahood56 damn, I know the console warring is toxic but this is just too funny, I'm out of this convo, have fun gaming, peace.
Charlottes point of these huge companies branching off into entertainment, and kinda accepting that it doesnt earn the same as their main income source does is really interesting.
Its like a weird side hobby that they aren't super focused on, but it gets them that much more of the "customer attention pie" so it's seemed as being worthwhile. And the more companies that start going down that path the more it's validated, because now you've got some OTHER competitor trying to get in on it. It's so wild, every company needs to be in every industry and that shits whack yo
Business-to-Business (B2B) has much better profit margins compared to consumer-oriented entertainment. Something that Nvidia is starting to find out. There are already rumors that shareholders might pressure Nvidia to simply drop their gaming graphics card division to devote all their resources into AI.
@@lycanwarrior2137 thats....stupid. That is like putting all your bets into a single pot. Most major companies diversify, Amazon, Microsoft, Apple, Google, Facebook etc. Even Intel is making GPU. You only focus on a single thing when you are a small company that is maybe short on resources. Of course some diversification doesnt make sense when no expertise are shared. However, that is not the case with graphic cards and AI
I don’t have the current Series X and I’ve wanted one but I’m waiting for them to decide when they are gonna release their Hardware update and for them to decide if they are gonna make a handheld. They should make a Switch like handheld that can dock for TV play that is just a mobile Xbox you can play like a normal console.
Sony basically had the exact same presentation, where they said they want half their games to be on PC & Mobile by next year, but for some reason people are freaking out about Microsoft. 🤷♂️ More people should just enjoy their hobby without trying to put down others.
You really should look up the reasons people have hated Microsoft for decades😂
@@KingRey. Most of which have nothing to do with the Xbox brand
@@thecaptain6520 look up the XBOX ONE REVEAL...
Literally Xbox. Lmao
"Hated Microsoft for decades"
*cites one (1) example of controversy that is barely 10 years old*
You do know *Microsoft* primarily makes computer operating systems, right? They didn't start making games and systems until 2001. Don't get me wrong, Microsoft was always scummy, but they make more than just video games.
@@thecaptain6520 "and that's just the last console generation."
Xbox 360 had a failutre rate of more than 50 percent at launch.
During the Original Xbox generation they forced PC owners to buy an Xbox by only releasing certain games on Xbox, even though they could easily run on PC. They handed the PC market to Steam out of greediness.
You really know nothing about Xbox huh? Lol
I have a good idea, maybe instead of contracting games designers and coders for your Xbox games, you actually keep them on and make them an employee so the games you produce are better rather than constantly getting new people in who haven't worked on the game and the quality lacks due to it
It’s a shame, I bought a console because I work on a PC all day, so chilling on the couch to game is my go to. I bought an Xbox because of Halo and Forza. I think the OS is a nice and I enjoy the controller’s design…though such flowchart-y buying processes probably don’t make for a lot of sales 😅
This is one of the things I definitely miss about the old days of the internet and for software.
You had a dozen smaller companies that were there to make the best product then we're all snatched up by larger companies that have one purpose, deliver profit to shareholders. It's the same thing we see in movies, television, software, you name it. Consolidation of the myriad companies that used to exist consumed by larger companies that aren't concerned with making the best product just making the most profit.
Xbox ‘dyeing’ would be bad for the industry. Less competition will bread complacency…
Can't really breed complacency if it isn't a competitor in the first place.
You could argue that it doesn't even qualify as competition in the first place now. If you compare it to Nintendo and Sony, it's pretty clear it hasn't been able to compete for easily a decade now.
Dying*
“Dyeing” is the act of colouring something, usually fabric.
Yes, how dare Xbox dye their console!!
10:23
There's a reason why it's in quotation marks😂@@believeinmatter
And then it will fry complacency.
You three are always a pleasure to listen too, great content for a gaming Dad. I got a mid tier gaming laptop recently and agree with Charlotte, the consoles are gathering dust now. They are great for pick up and play but the laptop fires quickly, and Discord is really easy to use across games and platforms so…
5:38 I don't think that Phil Spencer bringing games to other platforms has caused less Xbox sales. Over the past couple years Xbox has given people very little reason to buy an Xbox since they had virtually no good big exclusives. They're probably going platform agnostic since the console sales are so low
Charlottes Kevin spacey joke was the funniest thing I’ve heard all week 😂😂😂
Caught me off guard too 😂😂
What doesn't help is the $500 price tag on a console.
Imagine caring about the "console war" in 2024, lol. Just enjoy the games, nobody is going anywhere.
Imagine a person that loves Pepsi and actually gets a dose of happiness when they find out Coke company made a bad move and their stock price goes down 😂 Console war dudes need to get laid lmao
I feel bad for xbox. Its not a console "war". Atleast, not since the 360 era. Now, its just a minor competition. Thereafter, nobody on playstation wants those games. They don't want the gears of war trilogy's shitty sequels, they don't want Bethesda's lies and buggy, boring games, they dont want the new Halo titles which are atrocious, they dont want Fables fabled over promised and under delivered products. They are good. They don't even care about franchises anymore. They care about good games, good world design and memorable experiences. They are the harshest critics of their own exclusives and they let the developers know it. That aside, if xbox players want PS games, they should be welcomed with open arms.
I don't understand why they spent billions of dollars buying shitty studios that make shitty games then they try and shove these poorly made games down people's throat's.
I bet they would I bet they would make a boatload of money if they put fallout and fallout 2 on console.
I loved my Xbox One S I got it cheap and it carried me through the last generation, I was eager to buy a series X but there was nothing to get me to pay upwards of $500 for what is seemingly just a newer Xbox. I eventually bought a PS5 because God Of War absolutely blew me away and even then I sort of regret buying it because since then nothings really come out to justify the upgrade. I don’t really see myself upgrading to the next generation if there’s no new games to lineup the hardware let alone buying something as worthless as a PS5 Pro. If these companies really want people to buy their systems they need actual new games that are only available on those systems. Otherwise what’s even the point of having these consoles if I can just keep playing on that same Xbox one I got in like 2017?
As an Xbox user, I will probably switch to PC or PS6 when the next gen comes out
I will say the One X was a good upgrade over the original Xbox One. 4K video and hdr were awesome but this generation eh what could they do besides machine learning stuff
RIP Xbox 2001-2013
Where are the PS games ??
Yeah I really like the operating system on the xbox and most of my digital purchases on consoles are on there. Sucks to see them struggling so much. Honestly I play my Series X everyday and I have a really nice PC, but I'm usually just relaxing playing the old xbox.
Loving my Series X. Was looking into buying a OG Xbox copy of Manhunt and the fact the Series X will accept an original Xbox disc baffles me. Not to mention Quick Resume.
I mainly got my xbox as a 4k bluray player and to play old gen games has done the job so far
Wonder how the Stream Deck is cutting into PS5-Xbox-PC rigs. I love mine and pc game now only on my Steamdeck mainly
For one , Phil Spencer should’ve made DAMN sure those key games were going to be good (Redfall, Starfield). It also seems like they have a habit of holding on to engines that are way past their prime or difficult to work with ( Starfield, Halo Infinite).
As for beefier consoles, it would be nice to get atleast 60fps, 4K with ray tracing at the same time . Perhaps a base model that can be scaled up with an add on but now we’re just talking about PCs lol. Still , that was something that was talked about in the past.
I haven’t turned my box on in awhile but you bet your ass the second Stalker 2 is out that tall box will be running HOT
I think the best play is definitely moving towards being an open platform/publisher. Given how much PC gaming has exploded in the past couple gens, I think it'd be wise for MS to lean into that advantage more. Xboxes are already running on (heavily) modified versions of Windows, so I don't think it'd be _too_ much of a stretch for them to bring more of that PC gaming experience to their consoles.
Ease off the specialized hardware R&D and focus on making attractive console-esque living room PCs. Let it run Steam, let people upgrade some of the components, be supportive of more interesting peripherals and accessories, normalize the inclusion of real graphics settings so players can tune their own experience, etc. The market is more informed and tech savvy than ever, so I think we're long overdue for a console that stops babying players and actually offers some flexibility and power-user features.
Bring back the buff Kevin Spacey from American Beauty.
Xbox makes a Steam Machine competitor would be a big move. Portable windows without a bunch of translation layers.
I took my first few IT certificate prep classes in 2002 and I remember my teacher was absolutely convinced that game consoles wouldn't exist in 20 years and they would just be programs on our pc. This was when the Xbox was hot. We were all playing the new Halo game in our free time and bringing Xboxes and tvs to each others houses to play it. But I was also emulating NES on my pc and I liked pc better overall for gaming with 64 player BF1942 and dedicated servers. That old man knew what he was talking about though! As soon as playstation now and gamepass became a thing, I knew he was right and it's just a matter of time before the hardware disappears.
One of his crazier predictions was that Microsoft would go under completely because people would get so fed up with them. The antitrust trial was still fresh so it wasn't unreasonable. Personally I hope that prediction comes true in our lifetime but they have a lot of money and are slippery snakes.
This shouldn't be a surprise, but I seriously still don't know what is exactly at the root of Xbox's problem. The obvious ones are that their exclusives have been either mid or plain terrible for years now, they have a way worse streak than PlayStation and that's undeniable.
Creating an inferior version of their next-gen was also a horrible design decision that even lead to developer issues and inferior ports - that one also should've been obvious in hindsight. But there is something seriously messed up with Xbox's leadership. Whether its micromanaging projects to the point of extremity, or just that they like to throw money on the fires to "fix" problems, I don't really know.
This gen leading Xbox into a Sega situation would be something I would not be too surprised to see coming in the near future.
I never got why they decided to make an inferior version at *launch* it should've been an upgraded version 3~4 years after launch. It is what they did with every other xbox.
@@smalltime0 It reeks of marketing brainrot. I would also not be surprised if leaks come out from the Series designers years later admitting they knew it was a bad decision technically speaking but were shot down by management, all to sell a little more cheap hardware.
who would've thought devs don't wanna waste their time optimizing for a worse performing console when half the industry can't even get it right on launch for other platforms anyway
I really hope Xbox doesn't pull back on PC support in reaction to their falling console sales. That would be a very foolish move indeed.
I'm pretty sure what's going to happen is they just stop being a hardware maker.
If 3rd party started leaving it definitely wouldn’t be like the WII U situation, atleast the Wii U had exclusives 😭💀
When did u guys come back
Positive Brand Identity is SO huge, that's why I love Valve and using Steam they really haven't failed me yet and any time there's news about them it's always positive. It creates brand loyalty, sometimes for better or worse as far as internet discussions go but it creates it nonetheless. Sony as well, especially during the PS4 era, was coming out with banger after banger and when they did that "game sharing" commercial it was this awesome hilarious pro-consumer move and it made me happy with my purchase. Granted these days I genuinely regret getting a PS5 everything coming out on it is coming to PC so I should have just used the money and bought some more RAM or a better CPU or something. Also the exclusives PS5 has are like 2 at this point? FF16 was pretty cool I guess but not worth that $600. They got lucky my PS4 broke, I should have just replaced it with a used PS4.
EDIT: LMAO that Kevin Spacey joke fucking killed me I had the video paused and I wasn't expecting it
The best way for an industry to grow is obviously for it to consolidate into as few companies as possible.
I haven't owned an Xbox since the 360. PC/PS5, that's all I need. Would be great to have a Series X to play all my old Xbox games enhanced or whatever, but that's a "nice to have" not a "need to have". Besides, that chunk of cash is reserved for Switch 2 or whatever that ends up being.
Charlotte coming in sly with that Spacey joke. A+
I wonder what makes gaming companies money, consoles or games? irregardless I’ve never heard a gaming company make their sales expectations ever
If microsoft removes the requirement of a subscription to play online, am switching from playstation
Bruce I see your shirt for The Crew. Y'all thinking about covering Ross Scott's campaign?
The signs were there when not even 343 could ship a decent game on launch because of the series S support. :(
For me, I mostly play on my PC, but I also like having my xbox as a device that my daughter can learn to play on, and even sometimes we can play together on.
How to fix Xbox:
1. Get rid of the confusing naming convention (One, Series, X and S). If parents going out to buy Timmy the new gamebox Plus can't quickly and easily distinguish one version from the other, then you've already failed as a product because you're frustrating the customer BEFORE they've even made a purchase. It's a big part of why the Wii U flopped like it did.
2. Suck it up, accept the sunk cost fallacy and let a lot of the dev studios go independent again. MS loaded up on debt to buy a lot of studios without a whole lot to show for it. LIke Bruce said - they're given a mandated profit margin for success, so they're not going to take risks in this environment where one game that doesn't meet that minimum % means lots of talented people are told they're being laid off by MBA finance bros who only buy two games a year: Madden and the new CoD.
3. Stop competing with Sony on hardware performance, start focusing on quality and variety of games. It's why Xbox is more or less dead as a brand in asia.
Never seen a brand dying by making $24 Billion annually.
Char's makeup on point
This makes me happy, it feels like the OG inside gaming is slowly making a come back.
I find it really annoying that I've gotta pay for a battlefield game and then shell out $15 a month to play it. They need to either have it come out for free on Gamepass, or lower the cost to play BF titles exclusively. It's really the only game I want to play on gamepass. The other games feel to me like a, "if I really wanted to play them, then I would just buy them," sort of thing.
Not that this would ever happen, but I wish they’d make a Games Anywhere service (a la Movies Anywhere). I own all three consoles, but I’m starting to hesitate buying games at all (except on my Switch).
I got on board with all digital in the 360 era, and kept with Xbox for most games because that’s where my library is, but now the fear of Xbox failing because they won’t ever be able to come close to Sony (as the PS4 era is when most people started seriously building their digital libraries) makes me want to hold out on most purchases until Xbox’s future becomes more clear.
This is bad for both Sony and Xbox, as I’m not buying all that much from either of them until I feel the dust has settled, and I can see where others like me are likely in the same situation.
A Games Anywhere service would alleviate that problem. Plus, even if you own all consoles, how likely are you to buy a game more than once? The third party publishers would have no problem with it, and it wouldn’t affect first party titles, anyway.
Personally, I’d probably be far more likely to buy from both, since I would feel more confident that my library would continue to be usable down the line. I’d also be far more likely to maintain online subscriptions for both (I don’t currently on PS), since I know that I’d be able jump on board with friends on either network.
Going back WAYYYY BACK to the launch of the konnect, I never forgot bruce telling XBOX ON
Agree with Bruce. They are angling towards PC and Gamepass and since Xbox probably recognizes they can’t easily win in the hardware category so they are just going to try to win with software instead, and I’d say they are in the perfect position to do so.
I know people are gonna think I’m crazy but Xbox releasing all of their IP on pc was one of the main reasons that they have falling consoles sales, they saw the rising pc market and thought they could latch on it but didn’t realize people with pc’s weren’t going to buy a console especially if you do day and date. I know Sony is putting their ip on pc as well but they are cautious and looking at Xbox that’s a good reason to be cautious. Just to bring this up as well, but these companies do know that people are straight cracking and downloading these games as soon as they drop on pc right? Like I don’t know how ms thought they could make money on a subscription service with little to no growth and absolutely dismal sales on both pc games and consoles.
Ecosystem capture is anti competitive. And the only way to fix it would to make licences transferable. You buy one license to use said multimedia and you can access it on any platform.
That Kevin Spacey line was great
xbox needs a new stratagy, release a handheld xbox with a xbox controller that splits in half and attaches to the sides and can be re attached back to itself to be a whole controller again. people want a portable xbox.
I mean, if they stop making consoles but keep making games - I'd be OK with that.
Lawrence and Bruce are both looking happy and healthy. Glad they could do better on their own.
Drop some damn games not just AAA, but AA, A and indy as well. gaming as a whole is better when theirs a healthy amount of not just great games but good games, different games and experiences DONT put all your hopes and dreams into one title like Starfeild cos that leads to disaster
They’re making hellblade 2
Halo was once the height of single player and multiplayer gaming and now it’s not. Without quality games or franchises the likes of the Last of Us or God of War reboot, no one would get an Xbox over a PlayStation. There’s windows pc gaming but that defeats the purpose that Xbox was created for which was to have a box in the living room to prevent Sony or others from making the pc irrelevant. Funny how Microsoft was so afraid of the pc dying they made Xbox but now pc is doing better than Xbox.
To Charlotte’s point about cultural currency, and Microsoft using Xbox to create that, is a wonderful idea. However, it’s going to stop there as an idea since monetary currency is much more valued in Microsoft’s eyes. I do share Charlotte sentiment though.
I mean, isn't this exactly what Phil Spencer wants the Xbox brand to be? Game Pass is available on PC and all of the Xbox exclusives are available on PC as well on release. Additionally, many Xbox exclusives come to Playstation not long after release or even on release due to how recently they acquired most of their studios, and Microsoft's commitment (legal requirement in the case of COD) to not wanting to make games exclusive with the exception of heavy hitters.
As of now there isn't any reason to buy an Xbox console. There is plenty of reason to be on Game Pass and other Xbox services, but all those games and services are easily accessible through other hardware that lots of people likely already have (PC or Playstation 5).
Amazing video this week and a few weeeks ago ❤️❤️❤️❤️
I don't seem to see anyone talking about King. Surely that's the most profitable portion of the recent acquisition, theoretically bolstering Xbox as a whole.
having 2 different consoles is the problem
My father in law used to be an editor of a newspaper and says the rule of thumb is "if the quoted source is vague then the said quote is a lie".
I am from the future
Xbox closed down almost half of Zenimax
Papa Phil Spencer can't talk himself out of this and is not talking to anyone but sending Sarah Bond to take the fall lol
They need to stop selling a weaker version, it doesn't allow any of their or third party software companies to properly use the hardware on the better hardware version, which means games are held back.....
That 2 sku approach is clearly a bad idea because game makers can't presume anyone has the higher end version.
As someone who spent their teen years on xbox when I finially got big boy money i moved to PC. Now that I'm not familiar with it i cant tell you what the current model is. I totally see them morning except to game pass and start competing with valve and epic
I’ll say this. I have ALWAYS been an PlayStation fan. I have never owned an Xbox until last year. BUT it took me almost 2 years to secure a PS5. I was so excited. My partner spent months online trying to secure me one. I finally got it. Was thrilled and (no exaggeration) within 2 weeks after hitting the one year warranty it now shuts off after playing for less than an hour. I contacted PS costumer service and they said sorry but I would have to send it to Japan and pay $250 with NO GUARANTEES that they could actually fixed it. I found xbox s for under $200. I love it! PlayStation has burned me in a way I won’t ever come back from. My ps5 is basically a brick now. Why would I spend more money to MAYBE fix my Ps5 when I could have a brand new system for less money. I’m so disappointed in PS and I’m now an XBOX fan. My Xbox s has lasted longer than the ps5
I'm waiting for the disk version of hi fi rush and hell blade 2. I don't pay full price for digital games.
Even after being overpriced and coming out a year later, the PS3 still ended up outselling the 360, eventually. The level that console exclusives were at in that era hasn't been close in the following generations because most of those titles come to PC too, the value in owning a console has severely diminished.
Because the 360 smashed the PS3 and eventually Xbox became complacent, had a few terrible ideas i.e. kinect, Sony revised the PS3 with much better models and had some great games at the end of the lifespan for that console. The terrible start to the Xbox One is still being felt at this point
@@gsampson97to this day!
The only reason why the PS3 took 6 year to outsell the 360 is because of the price and 360 was released 1 year before. If Sony released the PS3 in 2005 the 360 wouldn't even be able to outsell the MegaDrive.
To be fair, the 360 barely held 1% of the marketshare in Japan, and PS3 only outsold the 360 by 4 million units. So by those numbers, I'm guessing the PS3 didn't come out on top in the EU or the US.
You guys should dress up as News Anchors! Have Charlotte as the weather girl with a green screen behind!
i dont think any xbox console actually made money for microsoft because they cost so much in R&D. The xbox was always a hardware honeypot for Microsoft to platform their software (games) as they are a software company first and foremost.
I think the plan was to continue making xbox exclusives which made enough money for generations of xbox consoles to fund their software development. This formula changed when xbox gamepass made its way to other platforms (because it became so profitable and successful). Now Microsoft has what it always wanted, a profitable software platform which makes its way on all devices (cough cough windows OS)
So I have always had Xbox since I was a kid and I was research Xbox 360 versus PS3; I very quickly realized I would never get my mom to drop $400-$600 on anything but a hobby that could become a career in her eyes. So I got an Xbox even though I had a PS2 like everyone else. Ever since I have been a huge Halo fan, and really never liked PlayStation exclusives as I really liked online games throughout my teens, and most PlayStation games are single player focused. Nowadays, I like single player games more, but not the cinematic ones from PlayStation, I just like Min/Maxing and a good narrative, and I find really advanced graphics games can distract me from playing the actual game I don’t like.
Anyways, I have tons of Xbox games from buy things on sale and having game pass. Literally almost 500 games at this point on just Xbox.
I noticed the other day that there were games on the Xbox store that I had literally no clue were there, and would have played earlier had I know I could even play them. This would just be me being oblivious, but these are indie games that I know to have had a good amount of success and critical acclaim; they had like 8-20 reviews/consumer ratings a piece with 5 star reviews and if I went on steam they would have a few thousand reviews probably. I started to wonder if there’s this compounding effect of people not buying Xboxes, then developers take longer to put the game on Xbox, then when the game comes out, nobody on Xbox even knew it came out because it came out a year and a half after PlayStation and PC. It’s like a weird protracted effort by multiple stages on consumerism to leech the will to live out of the Xbox as a brand. Game Pass alone should be enough, yet it isn’t. It’s literally Netflix for games, as you can even cloud stream some games now like on PlayStation, except you can also download and play like 200 other games too. Plus PlayStation has crap servers compared to Microsoft for dedicated online play if you’re in the United States like me. As long as I can legacy access the games I have or get sufficient heads up to download all the games I want to be able to keep if they suddenly pull a Nintendo shop and revoke all licenses. In all likelihood, I think if Xbox went flat out of the market, Microsoft would just port the Xbox game launcher into windows or just like work out a deal across the industry to essentially transfer all the Xbox accounts to a new service that will essentially buy out the accounts from Xbox and hopefully be able to allow people to still play and access them in a new kind of launcher.
This narrative that Xbox is in trouble is good for clicks but doesn’t hold any water. The console market isn’t a zero sum game where the winner takes all. Sales numbers vs a competitor isn’t how a company gages success. Profitability is all that matters. The fact they’re not beating Sony in sales is irrelevant to Microsoft. The fact their gaming division is profitable is all that matters to them.
Brands don’t fold because they’re not the market leader. That’s a ridiculous concept.
You clearly don't know how microsoft operates then.
Either they're the monopoly, or they die trying to get a monopoly.
It's just nerds trying to further perpetuate the console wars mentality. They think that by sprinkling economics into the discourse, the sports team aspect is justified.
@nielsmichiels1939 lmao great counter my guy. You clearly are an industry veteran please tell us more oh wise sage.
But is the Xbox division really holding its weight vs MSFT's other divisions? That's the real issue and frankly I'm skeptical about that.
@@lycanwarrior2137 you have to remember that they’re now hauling in all of the Bethesda and ABK money from COD and mobile games. MS is Sony’s most important third party developer at this point. The xbox division is amazingly profitable. The growth piece is what makes RUclips video headlines when it comes to console units sold. As if all these acquisitions lead to hardware sales. They don’t. They lead to profitability.
Why do they need to be the market leader in consoles when they’re already making massive profits from the Sony player base via software and PS5 hardware?
Step One: Collect Underpants. Step Two: ??? Step Three: Profit!
honestly the the ecosystem killed the launch so many different consoles xbox one x, xbox series s, xbox series X it was confusing because they were still continuing to support the xbox one ecosystem in the new generation which created an imbalance of why should i buy a new console and by supporting multiple platforms it reduced availability of the console people actually wanted people had to settle for the S because it was the only thing available and then games have to be a nightmare to develop for because you gotta support all of these less powerful consoles.
18:35 chef's kiss.