if you are truly great in positioning you don't need to think of what the market is doing.. YOU create the market.. YOU become who people think of AS being the market/solution.. by being totally the best coolest way to get the result people want Apple never looked at what others were doing.. they created the breakthrough GREAT products that market research would have said was too simple etc
so many people on so many channels saying the same script and getting big money for giving advice to people but no real track record but people want hope
really very straight forward explanation of positioning
if you are truly great in positioning you don't need to think of what the market is doing.. YOU create the market.. YOU become who people think of AS being the market/solution..
by being totally the best coolest way to get the result people want
Apple never looked at what others were doing.. they created the breakthrough GREAT products that market research would have said was too simple etc
so many people on so many channels saying the same script and getting big money for giving advice to people but no real track record but people want hope