Apple’s Secret iPhone Launch Team: The Event That Began It All
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- Опубликовано: 28 июн 2017
- As Tim Cook and Apple launch the iPhone 8 and the iPhone X, the story of Steve Jobs’ original vision is told through exclusive interviews with former Apple executives Scott Forstall, Tony Fadell and Greg Christie. Together they made up the secret Project Purple team and created one of the best-selling products ever.
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Want more? Follow WSJ's live coverage of Apple's 2017 iPhone launch event for insight, analysis and a behind-the-scenes look at one of the year's most anticipated events in tech: on.wsj.com/2xie4Nx
Wall Street Journal blessed science blessed man
in short- STEVE JOBS didn't build anything , he just told others to build and got the credit
Lita Zo heh, I suggest you read the history of such device.
@@litazo6574 stop being crazy. His work was to bring groups of different people together.
@@K3vinK yes sesms Lita Zo isn't even aware who Steve Job was.
That keyboard developer is the hero we don’t deserve. Great video! Super interesting.
Why are you here?
AAPL is not TSLA.
the keyboard was revolutionary at the time! NO other smartphone had that thought in their head, they all laughed at Apple for the non-keyboard thinking people were going to prefer a physical keyboard. I can understand their complaint, but apple blew them away.
The keyboard developer actually just released I book. Check out Creative Selection by Ken Kocienda.
SeeThis608 Ken Kocienda
I had the same thought. Those bastards didn't name him
It's kinda sad how the designer/engineer who made the touch keyboard everybody uses everyday on every mobile OS is referenced as "one guy"
www.businessinsider.com/ken-kocienda-apple-iphone-steve-jobs-2018-9 as At Tek said, his name is At Kocienda that "one guy" who got the keyboard right , and till today is the best touch keyboard ever.
Hopefully he negotiated a royalty deal
@@-E-M-M- Eh, Apple's touch screen is 2nd place for me. Windows Mobile/Windows 8 while it was a flop, it had the best touch keyboard ever.
@@johniii8147 probably not because he was working under apple
Apple gets credit for hiring him. The designer.
FYI, Ken Kocienda is that "one guy" who came up with the keyboard AI 5:52
this should be atached on top of the comments
6:44 ;-)
And he wrote a great book about it called Creative Selection: Inside Apple's Design Process during the Golden Age of Steve Jobs
Back when AT&T has exclusivity, because Verizon didn't believe in the product.... 😔
@@andrewcanella 100% recommened
man, that keyboard AI got me!
Yeah so crazy I didn’t know about that one until now. So brilliant
Timal Tiberghien mind blowing
Timal Tiberghien same
I am a simple man. I see 799 likes, I press like.
It didn't actually use ai as we would call it today. The "ai" was most likely just a dictionary of english words sorted by popularity and the keyboard knew the probability of the next letter so it would change the size based on that. Still very impressive stuff.
All hail the keyboard guy! Changed the world, single-handed.
Ken kocienda
Dual thumbed
You’re welcome Android
Two thumbs up
What was he doing with other hand ?
Love them or hate them, Apple DID change the world.
That's America baby
Very true
🇺🇸🇺🇸🇺🇸🇺🇸
Frischeparadies Tf you on about?
Frischeparadies charge $100 or more for 16gigs of memory even in 2015
I worked at an Apple Retail store and was there for the opening day launch on June 29th 2007. We got a thick packet of stapled print outs explaining how the iPhone worked about 2 days before it went on sale. The day it launched, we got to see the phone for the first time and hold it for the very first time, just one hour before it went on sale to the customers who lined up for a day. It was a crazy cool time to be a 19 year old kid. Great video!
This needs to be 2 hours long!
Agree but wsj needs more credits
hyper i agrre with you
@hyper troll chris Apple should put the full 2007 unveiling on Netflix.
@@ubifan4434 on Netflix? It's all free on RUclips, just search Macworld 2007
I agree, I want to know all the details on how everything came together. I could watch an entire documentary on this, and not just the iPhone but Google's response and how they launched their first real competitor, a rivalry that still exists today and will continue to exist for the foreseeable future.
And I used to think I was just very good at hitting those keys.
Killer idea.
I bet Tim Cook isn't going around saying: "Not good enough" or "You have 2 weeks or I'll have to give this to another department".
He's more concerned about political correctness and "cultural diversity" and not hurting peoples' feelings.
I'd say in a more general way that Cook is more concerned with Apple's appearance as a company than he is creating an excellent and reliable product. I feel as though Steve would have looked at the notch (for example) and said, "Either you have the top bezel or it disappears entirely. No notch." He probably would have seen some of the very public hardware and software issues that Apple has experienced in the past few years as the ultimate disgrace. Jobs was insistent on creating a product that made sense in all ways, and he damaged a lot of personal and business relationships in pursuit of that uncompromising goal. Tim Cook is just not Steve Jobs, and it reflects in the company's direction.
@@Browningate not a bad assessment. We could talk all day about what Jobs would have said. The unfortunate part is that no one really knows what he would have said. It's Tim Cook's company now-for better or for worse-and his priorities are far from what Steve's were.
@Mark - I don't see any comments like that here.
@Mark Lannister Actually, Mark - you are a part of loud minority.
@ 5:50 "One guy came in..." didn't even mention his name for building a significant piece of tech to what we use today in our mobile devices. Dude nailed the concept of it too.
“What would cannibalize the iPod sales”. The iPhone.
The best way to predict the future is to invent it.
And what would cannibalise the iPhone?
That's what we don't know, but I'm sure Apple is already working on developing it
rccf .1
iWatch
rccf .1 a touch screen tv
Apple has had some of the best hardware & software people we have seen in the last 20-30 years. They are geniuses at solving problems and making products work well.
Good that you have used the past tense
. Now they are geniuses at creating problems and selling solutions to those homemade problems expensive.
@@godmode8687 example ? :)
@@godmode8687 they always were, and most of their intial innovations in the smartphone space were windows mobile homebrew solutions and app hacks.
I wonder what will happen when those people retire.
@@Spiezidremoving headphone jack (to sell AirPods), not using type C charging port which was faster than lightning cable (to make sure they get sales from selling Lightning), removing the charger from the box (for selling chargers separately), etc.
I've always been very interested in how they did the keyboard with the transparent hit region. That technique blew me away.
GTA indestructible bushes, am I right
I hated that keyboard so bad
The trick with using that keyboard was to TRUST IT. I can remember trying to be so precise while using it that it drove me crazy... then I just said to myself- "just type". The AI worked really well, ESPECIALLY for a 1.0 product.
I want to know the name of the person who developed that AI keyboard for the first iPhone OS. Utterly incredible work it's pure genius.
@David Garza thank you so much man.
Creative Selection
@@YouFeb88 malayali chetta
What happened to David Garza’s comment?
Ken Kocienda is the man
This gadget, when it launched, was the only time in my life a gadget blew me away. And I proudly queued for 6 hours to get one.
As much as I perfer android and Samsung phones (have since day 1)..
There is no denying this was one of the groundbreaking products of the decade. By far. It single handedly created an entire market and product line that is worth billions now.
Everyone has their preference - but you have to give credit when its due.
Sure, Steve Jobs would have been difficult and demanding. But that’s what visionaries are for. It can be enormously frustrating to have brilliant visions and then have to rely on other technicians to make those visions a reality. If Jobs hadn’t been so tough, Apple products would never have been able to democratise creativity and productivity for the rest of us. The pressure to build that first iPhone would have been tremendous. Kudos to the teams who made that happen! Thank you, guys!
This is why I prefer when the full lead of the success relies with the guy who initially knew how to make it, instead of the guy who knows how to sell it, e.g. Google, FaceBook,... these companies are still under the control of the guys who created the original stuff while Steve Jobs is simply a salesman: All bark, no teeth. Apple was founded because one day a guy named Steve Wosniak, by himself, in his garage built the first personal computer ever. He was Steve Jobs' best friend. Wozniak was THE mega star when whe first Apple computer took the market by storm... Steve Jobs manage to overshadow him.
And then iphone 12 came out suck. Apple died with steve jobs
Wish Jony Ive was in video to share his part of the story
would've made the video twice as long.
All the interviewees no longer work for Apple, which gives them more leeway to discuss the internal mechanisms at play.
Alexander Lee where do they work now
Aluminium
Naif Alharthi Jony Ive did nothing. He has little minions that design for him and take credits for it.
@6:15 The keyboard solution is such a beautiful idea wow!
So that is the effing reason iOS keyboard is so good to type on. Kudos to the developer who worked on it.
Man it's stories like this that get me buzzing as an iOS Developer about software and UI. This is the kind of stuff I wanna tell my kids 10, 20 years down the line. So inspiring.
I am now a big fan of that KEYBOARD developer....he is so amazing and we take these features for granted now.....my respect for iPhone is even more...& I was a huge apple fan but now I am a huge fan of that developer too (fanboy of apple😛)
That keyboard guy needs to be rewarded
Ken kocienda
Seriously, he's the hero of the story.
If it wasn't for him, BlackBerry would be sitting back with his pack of popcorn watching.
I’m pretty sure he phat phat bonus
I’m sure all those guys owned stock at that time so they are multimillionaires today
so much hard-working and smart ideas for every single detail. Amazing
Absolutely amazing video. Very informative.
Absolutely amazing work!
This was brilliant! I wish in a way it was longer, I found it fascinating.
Good job Steve!
Minecreft Is da bezt gaem Steve job good backwards... idk if you did it intentionally, but, fun
Virtual keyboard is the most difficult part of the original iPhone. It was so accurate !!! It's AMAZING!
Fabulous piece. Thrilling to watch. Thanks for posting.
Great video. Watch it over and over many time and still love it.
I love the fact that Steve Jobs really does leave a dent on the universe...
Great stuff!
What an awesome video. I hope there will will be a documentary like this.
This is just so inspiring. It makes you wanna get up and do something.
Amazing. People are so talented.
ahh, now i know why iphone keyboard is the most friendly, rather than other android keyboard until now.. Its such a clever idea by using AI to enhance or reduce touch size.. Great video
yedija luhur lol android does this as well
Hex112 XX now they are getting better, but not all version i think.. it depends on manufacturer and the version..
tor Suure - ANYBODY can do it after Apple initiated the concept🧐
@@yedijaluhur I'm pretty sure SwiftKey does this. Which means, it does NOT depend on the brand or model. That's the whole point of android.
I'm not so sure that that's true today. The iOS keyboard is pretty weak today, compared to the Gboard or even Swiftkey. Apple have lost their spark, and in many ways that spark was Steve Jobs and Scott Forstall.
Im not actually iphone guy, but the way that they launch iphone and the iphone it self is trullly amazing... i still had goose bumps everytime i watch steve iphone launch video
Super interesting piece.. Love it.
finally I'm seeing Scott Frostall
Scott Forstall your awesome man I still got IOS 6 on my 3GS they were stupid to let you go man!!!! Steve would stand with you to
You don't know that.
Unfortunately he wouldn’t, because he chose Tim Cook instead of this guy. Forstall could be Apple CEO today if Steve would have chose him. Still to this day I wonder why he didn’t. I regret he didn’t.
Because Tim was best for the companies financial future (they're now worth 1,000,000,000,000 (trillion)) and is a master of the supply chain, even if he isn't best for the Apple's design direction.
I still think that if they hold onto the headphone jack it would be better.
Apple's design decisions this time around is total trash, that also includes their "WONDERFUL" naming schemes btw. iPhone XS, XS MAX, and XR? really? Why would you need a 6.5" phone? That's closer to a tablet compared to a phone.
Even though Steve liked Forstall, he wasn't a populair person inside Apple. Steve knew that making Scott CEO would end in a lot of talented people leaving Apple.
I think he made the right choice. Scott would have tried to be the new Steve, even though Steve is irreplaceable.
I need more videos like this!!
Best short documentary ever!!
It’s just so awesome to know how much work was put into the devices we take for granted nowadays.
i have a terrible Blackberry Z10 with a badly aged battery with about 24 hours of standby
its when you watch the level of consistent hard work that goes into creating something that we take for granted on a daily basis....i can't disagree why they charge so much for their devices anymore
WOW !! what a phenomenal Video !!
Awesome!!!! Thank you
I'm glad I got to witness the birth of the smartphone
i was a baby
how the mother's doing right jow?
Steve to VP: "It's not good enough!"
VP to Director: "It's not good enough!"
Director to Producer: "It's not good enough!"
Producer to Architect: "It's not good enough!"
Architect to Engineer: "It's not good enough!"
Engineer to Pakistani contractor: "It's not good enough!"
Pakistani contractor: "Ok. I try again."
Great video. Well done.
is there a full version of this video?
what was the name of the guy that fixed the keyboard?
Nelson Pun qwert
4k3el lol
Sam Sung
This guy?
Human
9:26 What is this second device shown in the timeline? Left is the iPhone 2G, then there's this weird one and then the iPhone 3G
Wow this is a phenomenal video
Wow, very well done video
Really Steve was a man of revolutionary!
Why do you say that? He stole every revolutionary idea Apple had from Xerox. The Woz was the Steve who actually invented the tech for Apple.
Ricco Rikki mhm. Steve Wozniak.
Siam Alam sheep
@@riccorikki6198
Go check you history on Internet. Woz himself says without Steve he wouldn't have done it. He would still be stuck in Helwett Packard.
He's more of a salesperson than an engineer if you ask me.
Imagine having that on your CV.
So what did you do in the past,
Oh I invented the IPhone
U won’t need a CV
I’m 39, I remember hearing about the buzz of the first iPhone in the news before it’s launch, but at the time I didn’t really understand just how big of a deal it was, or was destined to be. In the fall of 2007 I went to a concert festival in The Woodlands TX and it was there, standing in line for the restrooms that I first saw the iPhone in person. A young guy in front of me had it and was eager to show it off. I remember asking him “woah is that the iPhone?” And he was enthusiastic to talk about it. He let me hold it and scroll through his music library. I remember thinking that it made my flip phone seem like ancient technology by comparison. Now in 2022 it’s easy to take for granted the iPhone and all smartphones for that matter but in retrospect the iPhone really was a massive game changer. I’m typing this on an iPhone 12 mini and by the end of this month will be using a 14 Pro, my first foray into the Pro models of the iPhone. It’s absolutely incredible everything we can do with our phones today, cool to look back on how this technology came about!
where is the full length documentary / what's it called?
And iam watching this on my iPhone 7 plus ... feels amazing
i'm watching on first ipad pro
Dude, Steve jobs literally had foreseen it, the touch interfaced Mac.
Yes it was actually the iPad and it was on the way before the iPhone.
Thank you
I’m an Apple repair technician and recently I bought an iPhone 2G for $10 with a cracked screen and repaired it looks like new now for my collection have to love the very first iPhone that has us where we are today.
I miss this creative exciting Apple.. I miss having a reason to wait in line for an iPhone. I've been team Apple for a long time and switched to Galaxy and never looked back. I wish Apple would re event the next big tech product
It would be amazing to see them create augmented v.r. headsets
As a Product Manager, I'm dying to know how he was able to project that image onto the table for demo/user testing.
Steve the soul of apple ... “it’s not good enough” that’s what brought apple where it is today. I wish there could be someone like Steve’s thought process who could bring back the life in apple... man those significant changes of innovation Steve used to brought... hats off!!!!
Great video.
“One guy came in with this keyboard...” I hope he got paid!
No one can replace Steve Jobs.
But Tim Cook focus is something different still Apple product is good
Steve jobs and the whole entire team did a really really good job...the proved that some people are born to create the History and never forgotten..
Nice! I never knew about this.
I think there is nothing wrong with Tim Cook handling the business side. they do need someone like Jobs next to Tim , that pays attention to the products like he did.
Still, these C level people never mention the name of the individuals who invented these anecdote solutions for fear of taking the spotlight away from them.
Not mentioning names is all about respecting other people’s privacy. Not all people care for the limelight. The people that were interviewed here are already well known former Apple execs and managers.
And they're acting like they made the devices. You can give credit without giving private information.
It might be a legal thing. I know some major corporations have secrecy documents that keep you from giving out certain names or info to keep the industry secrets safe. The Coke formula is a perfect example.
chumleyok I think it simply because it was a team work. The head of the team is the one who got to speak on behalf of his team. He probably couldn't even remember who the guy was.
Also, don't get too crazy about getting credits.
It's written in the biography of Steve Jobs. Go and read there.
Wow that hit region solution is so simple and genius
I love how Apple was up in the stocks during that keynote!
The APPLE MAGIC Steve Jobs created left the room when he did .
Apple 2018 millions of dollars on research creating new Emoji....
Umm.. Memoji 😜
🥴
Yeah, do a full update just to have a gay couple emoji that I'll never use. Added to the pile of 5000 other emoji that I never use.
@@someusername121 wow did you know emojis weren't all made just for u?
They have above 280 billion in cash reserves. Those millions aren't anything compared to the next massive project, the thing to cannibalise the iPhone.
Goosebumps! The unsung hero of iphone, this team is amazing! Thank you for giving us iphone that changed our lives, will be forever a fan and an apple user. ❤️🇵🇭
Thank you for sharing! =)
Forestall should come back to Apple or start a new company.
Scott Forstall is a big loss for Apple. It's all because of the idiot Tim Cook's arrogance about Apple Maps.
Steve Jobs always trusted and believed in Scott, he would've never let him go if he was still alive.
It's not because of apple maps lol it's because of scott's issues with Johnny ive
Gabriel Langevin curious to know what those issues were.
IIRC, Jony Ive has been reported to have been uncomfortable with Scott’s temper and required a mediator when they’d have meetings. Tim wasn’t about the drama.
Apple maps is actually a google/apple dilemma when it came to privacy concerns. Google wasn't going to allow Apple to continue using maps as their stock maps app unless Apple was going to share information with google about their customers. Apple as they are with privacy said no, and then had to invest into other map companies such as TomTom, etc to recreate a stock Maps app for their users. Apple is also in the development of a newer, better maps app which will be trialled on iOS 12 in California later this year
Khaled Salhani Steve would do many things differently. He was way more strict about things being done right the first time
Hats off to the team that created such a wonderful phone
Watched in 2019 on an iPhone 11 Pro 😍
Christian Hertel same!
Another feel good Apple video.
Exactly what I thought
I got my first computer an iMac back in 2002 I believe I was so amazed with it I told my friend Apple should design a phone so it was no surprise when the first iPhone came out
god I would've hated working with a guy like Tony - so much gesturing, it's just... overwhelming.
Raising the Bar. Giving us Products we didn't think we couldn't live without. Pushing the Envelope was what Apple Once Stood For. Once.
Umm so nobody in the company knew what the phone looked like untill the keynote. . Whereas IN the keynote Steve jobs mentioned showing it To someone and that person said "you had me at scrolling"
You do realize that was not to be taken literal
I never liked Iphone much, I am and android guy but this process was amazing and we can all be thankfull to Apple for starting this smartphone era.
Steve made that I-Phone as a device with a future prospective, he is a real visionairie, thanks and kind regards.
2:08 a big mac
RIP, Apple innovation. Say what you will about Jobs, but he was the driving force behind innovation. Investors probably love Tim Cook, but he's no visionary.
Exacly
Indeed but Apple can still innovate. The Apple Watch happened under Cook’s watch. Airpods are popular too and Apple developed facial recognition for smartphones.
Amazing video
Whoa, where are those proto-ipod phones now?? That would be a an amazing novelty item to see
7:57 homeboy was right, and this product changed everything
Changed the World forever.
really? making zombies, glued to the screens, maybe.
Yeah it’s understandable, then really expect and we takeoff by storm now look at it,
Once in a lifetime.. iPhone development. Watching on my iPhone 12 mini. Miss Walt Mossberg.
Man that project sound so cool